Good Marketing, Good Business

Sometimes the results you get in business are not linear, sometimes they come about just by the mere fact that you took action. In this episode I share how this has been true for both me and my clients and how you can blend the woo with the strategy. By listening [and taking notes], you’ll learn: How perfectly laid out plans and strategies can sometimes get in the way The valuable data you get fro...

There’s only so long you can wait around for clients to come find you, even if you’re the host with the most, giving the best value through your marketing - by having a simple yet solid outbound strategy is going to help you build a robust business. By listening [and taking notes], you’ll learn: What a difference four emails a day could make to your business How simple and effective it is when you...

Established businesses can take a mental beating when clients aren’t coming to them in roves how they used to once upon a time. You’re arguably the best at what you do , you’ve been doing it longer than most, these alone should speak for themselves. So why is it that ultra-experienced and well-established businesses go through their phases of having fewer clients? By listening [and taking notes],...

Well-intentioned business owners (and their team) will pour additional time and resources into their clients when sadly it’s not needed, noticed or necessary. This additional emphasis of trying to go above and beyond, pleasing clients, will burn holes in pockets and sink your business if you’re not careful. By listening [and taking notes], you’ll learn: How over-servicing your clients is getting i...

You’ve had busy seasons in your business where you had more work that you could keep up with and to some extent, it was a great thing. You’ve likely had those quieter seasons too, which are not so great. So why is it hard to strike a balance between the two? By listening [and taking notes], you’ll learn: How important and “urgent + important” and “important + not urgent” tasks impact your business...

Let’s put an end to the endless search for new clients and let’s start keeping the great ones you do work with! By listening [and taking notes], you’ll learn: How to turn project clients into ongoing clients How to bundle your project-based services into longer-lasting packages Six examples of ongoing services you could be offering your clients Enjoy! Links Mentioned: → Join the waitlist for the S...

Optimising your offers / services / packages can be the catalyst to growing your business. I've had the pleasure of seeing this happen time and time again and so, I want to share with you seven ways to improve your offer. By listening [and taking notes], you’ll learn: How you can either make small but mighty tweaks or a complete overhaul of your offer (either can be great) The big mistake bus...

Fast results are fab and welcomed for any business, but the work is not done just because you hit a great milestone. By listening [and taking notes], you’ll learn: How to solve the most important issues in your business first How to prioritise the next areas of improvement in your business When all areas of your business grows, so does your bottom line I also share the waitlist for the Service Bus...

If you want more clients, start here. I’ve made it really easy to give you a starting point, simplifying where your business could be going wrong. By listening [and taking notes], you’ll learn: How to pin-point your focus so you can generate more clients The difference between lead generation, conversions and retention Critical action steps that will practically help you to get more clients sooner...

Taking on whatever work comes your way is a highly reactive way of doing business.  By listening [and taking notes], you’ll learn: How you can take control and go after the clients and projects you really want The three-step process for identifying, finding and reaching out to your ideal clients The way in which your ideal clients will be WANTING to hear from you This will help you get proactive a...

There’s a vast difference between having a team that keeps your business running vs. having a team that actually helps grow your business. By listening [and taking notes], you’ll learn: How retainer services create consistency for your team How to identify repetitive tasks you can delegate to your team The golden rule for reallocating your new found time to grow your business Whether you have a te...

Are you making these mistakes on your sales calls?  If you want to increase the number of quality sales calls you have as well as the outcome of them (clients and conversions), this podcast is going to highlight common mistakes service businesses are often making with their sales conversations.  By listening [and taking notes], you’ll learn the common mistakes and what to do about them. Enjoy! For...

You can have the same goal as every other business but the problem your specific business is experiencing and thus the specific solution that is required is going to differ. In order to make an impact on your bottom line, a proper assessment and investigation of your business is required. By listening [and taking notes], you’ll learn: Why one size fits all solutions don’t work What you can assess...

A business with a purposeful vision and clear goals is vital to create the clarity, motivation and momentum required to act on the granular and sometimes mundane tasks that are required to bring these ideas to life. By listening [and taking notes], you’ll learn: How to re-create your vision in one sitting (instead of overly complex exercises) How re-connecting to your vision will move into motivat...

If you’re doing all the ‘right’ things but it’s still not working, you could be missing the 20% of activities that superchargers your 80%. This is not exactly the Pareto Principle but a slight edge on the missed activities that can make all the difference. By listening [and taking notes], you’ll learn: I won an award…then what (how to make it mean something) The commonsense approach we forget to e...

There are a number of service businesses that only require a handful of clients in order to be successful and achieve their revenue goals. You’re likely already working with a few of these incredible clients right now and if you want more of them listen to this episode! By listening [and taking notes], you’ll learn: The questions that will help you find your quality clients The reminders that your...

You’ll be guaranteed to make sales from listening to this episode, even though you’re increasing your prices!  By listening [and taking notes], you’ll learn: How to incentivise people to buy from you even though you’re increasing your prices How to get people who have been thinking about working with you to actually buying Step by step instructions of run a campaign that helps you to increase your...

Many business owners don’t realise they can fall into the trap of thinking they are their client, with the same problems, same scenarios, same solutions when in fact it’s not always the case.  I always come back to sharing the analogy that a surgeon doesn’t need to have the illness to treat the illness - what I mean by this is; you can be solving far greater problems than the ones you experience i...

A few word changes can be the reason for going from crickets to clients, even with a mighty small audience. Every time you get in front of your audience, whether it’s with a social media post, an email or a downloadable, is an opportunity to etch them closer to working with you. By listening [and taking notes], you’ll learn: The power of a headline, how one of my clients went from 0 downloads to 7...

Why haven’t you hired a virtual assistant or extra support in your business yet? Far too many business owners will hesitate hiring because they believe they need to make money first or it’s just too much to think about and they’re better off doing everything themselves for the time being. Well, this kind of thinking doesn’t get you very far. By listening [and taking notes], you’ll learn: Common mi...

Listen as I take you through how we perfected a client generating strategy and how you can too. By listening [and taking notes], you’ll learn: How to develop a strategy that produces results Why testing your strategy in the market is the only way to make informed decisions How you can take strategies from good to great which can be the difference between mediocre results and and exceptional result...

The answers you want in order to take action are coincidentally on the other side of taking action. There’s no escaping that you often have to pull the trigger on areas in your business when you’re not quite ready, or you’re unsure, or you don’t have the insight you’d like before taking the leap. By listening [and taking notes], you’ll learn: Three areas in your business where taking in-action oft...

What can you do to ensure you’re a great client? In this episode I share the combination of six steps that help people get better results (particularly in business). You can use this list for your clients too, ensuring their results improve. By listening [and taking notes], you’ll learn: Why your goals need to be crystal clear, specific and you need to remind yourself of them frequently How import...

More marketing means nothing if your client retention is low. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.  By listening [and taking notes], you’ll learn: The data that tells us how important client retention is How important it is to keep clients and keep them longer How your offer, delivery and processes impac...

Decades of experience but one person starts a business and sells their services for an hourly rate, another sells thousand dollar packages, the difference is in this episode. By listening [and taking notes], you’ll learn: How the same level of experience doesn’t equal the same level of revenue (and why) The decisions you can re-make that will influence the success of your business Why today is a g...