Josephine Hughes
Good Enough Counsellors
Do you feel overwhelmed when you look around and see what other counsellors and psychotherapists are doing in private practice? Does it leave you wondering whether you’ll ever be able to build a sustainable counselling practice of your own? The truth is, while there are lots of marketing strategies out there for therapists (which I’ll talk about), the most important thing is getting started and staying visible in your private practice. And that can feel incredibly hard when you’re faced with an empty diary, too many options, and the pressure of comparing yourself to glossy, confident-looking t...
Author
Josephine Hughes
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Confident Social Media Marketing for Counsellors 15.01.2025 25:27
Finding clarity in your purpose for social media is essential for effective marketing, especially as we enter a new year. Josephine Hughes discusses the importance of understanding your "why" behind your social media presence and how it can guide your content strategy. She emphasizes three key points: clarity, consistency, and character, which are vital for resonating with your audience and attrac...
The No-Bullsh*t Guide to Creating Practice Success 08.01.2025 51:39
January is not the ideal time for new beginnings; instead, it's a period for rest and reflection, as Helen Calvert passionately argues in her interview with Josephine Hughes. She challenges the conventional "new year, new you" mindset, highlighting the importance of aligning personal growth with the natural rhythms of the year, suggesting that spring is the true season for renewal. Helen shares he...
From Self-Doubt to Self-Love: A Journey for Counsellors 01.01.2025 15:51
In this episode, Josephine Hughes emphasises the importance of self-belief and the unique experiences that shape who we are. She addresses the common struggle many face in receiving praise and appreciation, often rooted in past experiences and negative self-perception. The discussion encourages listeners to recognise their uniqueness and the value of their life experiences, even those that have be...
Building a Successful Private Practice with Tracey Carlisle 25.12.2024 24:33
In this episode, Josephine Hughes interviews Tracey Carlisle about her inspiring journey from secure employment to establishing a fulfilling counselling private practice. Faced with frustration and the fear of returning to a job she didn't enjoy, Tracey found the courage to make a significant change in her life. She decided to take the leap into full-time private practice, realising that all her h...
Private Practice Success Stories 18.12.2024 28:17
This final episode of series one of the Good Enough Counsellors Podcast focuses on embracing imperfection and taking bold steps towards personal and professional growth. Josephine Hughes reflects on her journey and the insights gained from various guests, highlighting the importance of being authentic and true to oneself in building a successful private practice. With inspiring stories from guests...
Social Media Strategies for December and January 11.12.2024 19:52
Is it worth continuing to post on social media during busy times, even when you're not seeing results? Josephine Hughes shares her insights on how maintaining a consistent presence can build trust and familiarity with potential clients, ultimately leading to better engagement and client enquiries. She discusses practical strategies for creating content efficiently and provides ideas for January us...
Managing Cancellations and Income during December 04.12.2024 27:43
The festive season often brings challenges for counsellors in private practice. These include client cancellations, fluctuating appointment numbers and the associated reduction in income. In this episode Josephine Hughes encourages therapists to take proactive steps in managing their schedules, finances and communicating boundaries so that they can look after themselves as well as their clients. T...
How to Set Up a Clinical Will for Therapists with Michael Toller 27.11.2024 52:12
In today’s episode of the Good Enough Counsellors podcast, Josephine Hughes talks with Michael Toller, psychotherapist and creator of the Clinical Will App, about why every therapist needs a clinical will. Michael shares his journey of developing the app to help therapists protect their clients’ privacy and ensure ethical practice in case something unexpected happens. We dive into what a clinical...
Simple SEO to Attract More Counselling Clients 20.11.2024 30:04
Search engine optimization (SEO) is an essential aspect of marketing your private practice, as it helps potential clients find you online. In this episode, Josephine Hughes demystifies SEO, breaking it down into practical tips that even those intimidated by technology can easily understand. She emphasises the importance of having a clear and relevant URL, effective keywords, and engaging content l...
3 Simple Tweaks to Boost Your Client Enquiries 13.11.2024 25:30
In this episode of Good Enough Counsellors , Josephine Hughes talks about quick and practical marketing tweaks you can make to your directory profile, website, and social media presence to attract more clients during the busy pre-Christmas period. If you've got a gap in your calendar, why not use it to audit your marketing materials? Josephine walks you through three key areas to focus on: Your Di...
Social Media Toolkit for Introverts 06.11.2024 28:40
Does the thought of social media fill you with dread? Navigating social media can be particularly daunting for introverts, but in this episode, Josephine Hughes offers practical strategies for using social media platforms effectively while remaining true to oneself. The episode also contains creative ideas for December social media posts, highlighting ways to engage with followers during the holid...
Small Steps to Success: Insights from the Independent Podcast Awards 30.10.2024 26:24
In this episode, Josephine Hughes reflects on her experience at the Independent Podcast Awards, sharing insights on achieving dreams, the importance of community, and the unique role of counsellors. She emphasizes that success is attainable by being true to oneself, taking small steps, and seeking support from others. The conversation highlights the need for therapists to promote their services an...
Helping Clients Breathe Through Panic Attacks with Nicola Pott 23.10.2024 50:41
Have you ever recommended breathing techniques to clients to help them manage panic attacks, trauma or anxiety? Have you considered how breathing may be able to help clients who feel angry? And if so, are you aware that some breathing techniques may be unsuitable depending on the client's existing breathing patterns? In this podcast episode, Josephine Hughes interviews Nicola Pott, a trained couns...
Turning Doubt into Growth 16.10.2024 27:48
Embracing a growth mindset is crucial for overcoming self-doubt and navigating challenges, as highlighted by Josephine Hughes in this episode of the Good Enough Counsellors podcast. She emphasises the importance of viewing experiences as opportunities for learning rather than assessments of personal worth. Josephine shares her recent journey of stepping out of her comfort zone by hiring a business...
Write Your Directory Profile Without Feeling Like a Fraud 09.10.2024 18:17
Have you ever sat in front of blank computer screen, stuck about how to describe yourself in a directory profile entry? You doubt whether you've got anything unique to offer and worry you'll mislead clients if you claim any special expertise. In this episode, Josephine Hughes discusses how imposter syndrome hinders therapists from writing effective profiles, and offers practical tips to make direc...
Social Media Toolkit: November 02.10.2024 17:22
Do you find it difficult to post on social media - perhaps you’re always double and triple checking what you say? Maybe you worry about what others will think or you compare yourself to other private practice counsellors who seem much more knowledgeable than you. In this week’s episode, Josephine Hughes discusses the impact of imposter syndrome on private practice therapists and their...
Using EFT in Therapy with Katie Bowers 25.09.2024 42:57
If traditional counselling isn't working for you, what are the alternatives? Join Josephine Hughes and Katie Bowers as they discuss Emotional Freedom Technique (EFT). They discuss the challenges Katie faced in her early counselling experiences, her eventual shift to EFT, and how it has helped her and her clients process trauma and anxiety. The conversation highlights the importance of mindfulness,...
Beyond Directory Profiles 18.09.2024 18:26
How can you get clients to book in once they've looked at your Psychology Today or Counselling Directory profile? In this episode of the Good Enough Counsellors podcast, Josephine Hughes discusses the importance of building trust with potential clients in therapy. She explores client concerns about booking sessions and the effectiveness of video content in establishing a therapist's credibility. J...
Overcoming Procrastination in your Practice 11.09.2024 16:09
Are you struggling to get started? Discover how to overcome your stuckness by exploring why starting new projects can feel impossible and how you can break through your inertia. Whether you're planning a private practice, group therapy sessions, or an online course, host Josephine Hughes dives deep into an understanding of what's holding you back. In today's episode How feeling overwhelmed, lackin...
October Social Media Toolkit 04.09.2024 16:22
Does the thought of not knowing enough about social media and technology put you off even trying to have a social media page? You're not alone. Listen to this episode to learn how much technical knowledge is actually needed and how you can still have an effective feed with minimal technical ability. The episode also contains post ideas for the month of October. In this episode : You don't have to...
Recording a Video for Directory Profiles 28.08.2024 16:29
Are you a counsellor intimidated by the idea of making a video for listings such as Psychology Today or Counselling Directory? Before you scroll by, listen to how videos can help you reach more clients and learn how to make a professional 15 second video. In this episode: Why incorporating video can transform your online presence and attract more clients Common concerns and how to overcome them -...
Chloe Foster on Email Counselling & Working with LGBTQ clients 21.08.2024 49:01
How can you use email counselling and how does asynchronous therapy work? Join Chloe Foster to hear all about how you can make your practice more flexible and accessible with email counselling. Chloe specialises in helping LGBTQ clients and she shares more about their therapeutic work together with a discussion on the importance of checking pronouns. In this episode: How choosing a niche, such as...
Slowdowns in Private Practice: Creative Solutions 07.08.2024 16:49
What do you do when you're faced with endings, cancellations and decreased client enquiries in your private practice? How can you handle the inevitable fear that arises? The fight, flight and fear responses are explored, together with practical advice on what to do. In this episode: Understanding how fight, flight and freeze manifest themselves in your practice How fear stifles creativity wh...
Social Media Toolkit: September 31.07.2024 17:20
What can you do to manage your social media presence over breaks and holidays? Listen to Josephine's struggles with turning off social media, the fear of missing out on clients and what to do about it. In the second half of the episode, Josephine provides ideas for social media posts in September, focusing on themes such as fresh starts, transitions, and awareness days. In this episode: Taking bre...
The Myth of the Perfect Therapist with Samantha Lee 22.07.2024 50:03
Is it true that you have to be "sorted" to be a counsellor? Josephine interviews Samantha Lee about her journey into private practice counselling and how she uses inner child therapy. Samantha shares her initial struggles and insecurities as a counsellor and how she overcame them. She discusses her experience with building a business page and finding her authentic voice through poetry and describe...
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