Good Enough Counsellors

Do you ever feel like you’re posting into the void - wondering if anyone’s even noticing your content? In this episode, I explore how consistent posting can quietly but powerfully help you build trust, connection, and visibility over time. Drawing on personal stories (including one about Chub Rub shorts!), I’ll show you why consistency works - even when it feels like nothing’s happening. Plus, I’l...

Jeremy Sachs joins me to explore how identity, masculinity, and shame shape male survivors’ healing — and what therapists need to know. In this episode of Good Enough Counsellors , I’m speaking with therapist and author Jeremy Sachs about his upcoming book, An Intersectional Guide for Male Survivors of Sexual Abuse and their Allies: Masculinity Reconnected (Routledge, July 2025). Drawing on years...

If you want to attract more clients to your private practice, your therapist profile needs to show people that they’ll be safe with you. In this episode, we’re talking about how a simple inclusion statement can make the difference between someone reaching out — or quietly clicking away. I share a personal story about almost contacting a therapist, and why I didn’t, and explore what therapists can...

It's natural to be anxious when setting up and running a private practice - it's both a sign of being passionate about helping people and a reflection of the roller coaster ride of self-employment. In this episode, I'm joined by Laura Knight of See Clear Anxiety Counselling, who shares how she's learned to manage and move beyond anxiety, and how that experience now shapes the way she runs her succ...

Feeling disheartened by low engagement on your posts? Wondering if it’s even worth using social media when no one seems to be watching? In this first episode of a 3 part series, we’re digging into the content side of social media for therapists in private practice — what to post, how to make it meaningful, and why even quiet followers might be paying more attention than you think. You’ll learn: Wh...

In this episode of Good Enough Counsellors , I’m joined by the brilliant Jeanine Connor -psychodynamic psychotherapist, author, and editor of the BACP Children, Young People and Families Journal. Jeanine describes the realities of working with adolescents, exploring how the Netflix series Adolescence and media stories fuel fear about young people. Having worked with transgender young people for ov...

In this episode of Good Enough Counsellors, we'll explore how to craft a therapist directory profile that truly resonates with clients. Takeaways: Why most profiles get skimmed - and how to fix yours The key mistakes therapists make (and how to avoid them) How to show clients that you "get" them Using clients' language to connect instantly A simple framework to identify your niche without stress H...

Has your therapy profile been gathering dust? In this episode of Good Enough Counsellors , Josephine Hughes shares why writing your directory profile once and forgetting about it means you may be missing out — especially if you want to attract more of the right clients. From updating your photo to adding a short video, Josephine offers practical encouragement and simple tweaks to help your profile...

In this episode of Good Enough Counsellors , I’m joined by Sharon May, founder of Kingsclere Counselling Service. Sharon shares her inspiring journey from working alone in a single upstairs room on her family farm to building a thriving group practice of 14 therapists. We talk about the moment she took the leap to expand (far earlier than she expected), and how she weathered the pandemic just as h...

In this Social Media Monthly episode of Good Enough Counsellors , Josephine explores how therapists can use AI (like ChatGPT) to make content creation easier, faster, and more authentic. She shares her personal experience of using artificial intelligence for idea generation, writing help, hooks, post repurposing, alt text, and even image creation. Josephine also shares cautions about how to use AI...

In this powerful and eye opening episode, I’m joined by Cat Chappell and Jo Reader - together known as The Fat Counsellors - to talk about fat phobia in therapy and why it’s essential for therapists to explore their own internalised biases. We discuss how anti-fat attitudes are embedded in society, how these messages seep into the therapy room, and what it takes to create fat-positive, compassiona...

Feeling completely overwhelmed by private practice? Whether you’re just getting started or stuck with marketing your existing therapy practice, this episode is your gentle nudge to take action - one tiny step at a time. Josephine shares her own story of paralysis when starting out, and how the idea of a minimum viable product helped her move forward without needing everything to be perfect. You'll...

In this episode of Good Enough Counsellors , Josephine Hughes is joined by Heather Dale - an experienced therapist, supervisor, and writer - to explore the often misunderstood world of counselling ethics. With over 40 years of practice and a BACP Fellowship under her belt, Heather brings warmth, clarity, and a touch of humour to topics that many find daunting. Together, Josephine and Heather unrav...

In this month’s Good Enough Counsellors podcast, I’m taking my own advice - yes, really! With a busy week supporting therapists in the Therapy Growth Group, I didn’t have time to prep a brand new episode, so I’ve reused some golden content from a previous episode on social media planning. This episode is perfect for you if you're a therapist who struggles with planning content or posting consisten...

In this episode of The Good Enough Counsellors Podcast , I’m joined by the incredible Suzanne Wagg, an integrative therapist with a fascinating journey into private practice. From 12 years in the military to working in education and the NHS, Suzanne’s story is one of resilience, growth, and learning to trust her instincts. After receiving life-changing therapy following a brain tumour diagnosis, S...

Have you ever had a client just… disappear? No explanation, no cancellation - just silence? Being ghosted as a therapist can be frustrating, confusing, and even a little painful. It’s easy to start wondering: did I do something wrong? In this episode, I share my own experience of being ghosted by a client - and why I assumed the worst instead of considering other possibilities. We’ll explore why t...

Have you ever wondered how horses can play a role in therapy? In this fascinating episode, Josephine Hughes is joined by Alex Gulland, an equine therapist who works with clients alongside horses to support emotional healing and personal growth. Alex shares how equine therapy works, who it’s best suited for, and why the presence of horses can help people in ways that traditional therapy might not....

Are you holding back from posting on social media because of self-doubt? Do you ever wonder, Who do I think I am to be posting this? You’re not alone. Many therapists struggle with the fear of seeming self-promotional, not knowing enough, or being judged. In this episode of The Good Enough Counsellors Podcast, I’ll help you r eframe your approach to social media so it feels less about you and more...

In this episode of Good Enough Counsellors , Josephine Hughes talks with therapist Elizabeth Turp about the realities of running a private practice while managing a chronic illness. Elizabeth shares her personal journey, the unique challenges therapists with energy-limiting conditions face, and how she’s adapted her practice to prioritise well-being. We discuss the importance of boundaries, pricin...

Many therapists think of networking as formal business events, awkward small talk, and the pressure to "sell" themselves. But in reality, networking is already happening - often in ways therapists don’t even recognise. In this episode of The Good Enough Counsellors Podcast , Josephine Hughes explores how therapists can use word-of-mouth referrals to grow their private practice, without feeling unc...

Katrina Johnson candidly shares her journey into private practice and how she overcame her fears to set up and promote her practice. She and Josephine talk about how important it is to embrace vulnerability and take those first steps, even when moving into private practice feels uncertain and a bit scary. As Katrina shares how she built her client base through social media and word-of-mouth, we ge...

In this episode of the Good Enough Counsellors Podcast , Josephine Hughes discusses how therapists can use social media to attract more clients and grow their practice. Social media can be a powerful tool, but it’s easy to feel stuck when you’re unsure what to post. Josephine provides a simple framework to help therapists create content to connect with their audience, build trust, and drives poten...

Suzie Jamieson, a seasoned therapist, tells Josephine Hughes about her experience following a professional complaint that shook her confidence and career. On March 25, 2021, she received an email from the BACP informing her of a complaint, thrusting her into a world of fear and shame. Despite having a flourishing practice, the complaint triggered a profound personal crisis leading to a two-year or...

Setting appropriate fees in private practice is crucial for maintaining a sustainable and ethical counselling private practice. Josephine Hughes explores the challenges therapists face regarding client attendance and the impact on income. She argues that a well-structured fee system allows therapists to absorb seasonal fluctuations and client cancellations without undue pressure. This enables coun...

Caz Binstead joins Josephine Hughes to discuss the interplay between ethics and business in private practice counselling. They explore the importance of understanding the unique challenges faced by private practitioners, especially in the current landscape where nearly 70% of therapists are working in private practice. Caz emphasises that ethical practices are not just about client care but also a...