Good Enough Counsellors

Do you worry that potential clients will forget about you if you stop posting on social media? Summer holidays can often bring an added layer of pressure. Should you schedule posts while you're away? Is it OK to disappear for a couple of weeks? And do therapists really need to post everyday? In this episode, I explore what a healthy relationship with social media could look like, why consistency m...

What does a neuro-affirming practice look like in the therapy room? As awareness of neurodivergence grows, many therapists want to work in ways that better support their neurodivergent clients. But moving beyond theory and knowing how to apply neuro-affirming practice in real life can feel challenging. In this episode of Good Enough Counsellors, I'm delighted to welcome back Louise Lucas who descr...

You spend years working towards a qualification. But after the structure of assignments and placements - and the company of tutors and fellow students - comes to an end, it can leave you wondering what comes next. Should you look for employment, start a private practice or something else? In this episode, I share my own experience of finishing counselling training, share why this stage can feel un...

Many therapists are concerned about the rise of AI and whether it will replace therapy altogether. In this episode of Good Enough Counsellors, I'm joined by Ken Kelly, author of Ethical AI Practice. Ken believes that while AI has an important role to play in private practice, it can never replace the human connection at the heart of therapy. We explore the ethical boundaries, how therapists can us...

Social media can be a great way to connect with potential clients but it can also be a place that is filled with hostility. This stops many therapists from either setting up a page or from posting on it. Some of the worries I've heard about from therapists include saying "the wrong thing", being publicly corrected, receiving criticism and being subject to a "pile on". So in this first of a series...

What happens when someone receives a genetic diagnosis? In this episode of Good Enough Counsellors, I'm joined by Uruj Anjum of Saina Therapy. Before training as a psychotherapist, Uruj spent nine years working within NHS genetics services, supporting individuals and families navigating conditions such as Huntington's disease and other complex inherited disorders. She now specialises in working wi...

It’s tempting to look at other therapists, coaches or creators and think: “It’s easier for them because they’re bigger.” But what we often forget is that every established business once started small. In this solo episode, I reflect on the early days of my own private practice and Therapy Growth Group as we approach its sixth birthday. I talk about fear, comparison, visibility and the courage it t...

In this episode, I'm joined by Annie Jones from Rayleigh Marketing to talk about why Facebook is a useful tool to promote your private practice. We explore how local Facebook groups, recommendations, consistency, and good quality content can help therapists become more visible without needing to post every day or share your entire personal life online. In this episode: why Facebook still works for...

What if you don't have to be “good at art” to work creatively as a therapist? In this week’s episode of the Good Enough Counsellors podcast, I’m joined by counsellor, developer and all-round creative thinker Yasmin Shaheen-Zaffar to talk about using creativity in therapy sessions, both online and face to face. Yasmin is one of those people who is always creating ideas, tools and resources, and we...

Why isn’t your therapy profile getting enquiries? If you’ve listed yourself on directories such as Psychology Today, Counselling Directory or BACP Find a Therapist and you’re hearing very little back, this episode will help you think about what your clients need to hear in order to feel able to choose you. In today's episode: the power of a good profile and how it helps your private practice why t...

As a therapist, you may be asking yourself: "Am I competent to work with trans clients?". In this interview with Josiah Twiselton of Offbeat Therapy , we explore what it really means to offer a welcoming space to transgender people. Key Takeaways : Allyship is more than the absence of hostility towards cients How therapists can unintentionally centre themselves while trying to help The small and o...

If you’ve ever posted on social media and felt like you were talking into the void, this episode is for you. So many therapists tell me they feel discouraged when their posts don’t get likes or comments, or when they see others getting much more engagement. It can make you question whether it’s worth continuing at all. In this episode, I’m not suggesting you stop using social media. Instead, I’m s...

Do you really need a website to start attracting therapy clients? In this episode of Good Enough Counsellors , I’m joined by Vicky Jackson , website designer and founder of TukTuk Creative . Vicky shares a refreshing perspective that many therapists will find reassuring: you don’t necessarily need a website straight away. We explore what actually helps potential clients find and choose you, from t...

Have you ever found yourself comparing what you do to someone else… and felt your confidence dip? In this episode, I share a recent moment where I came across an offer that looked similar to mine but at a much lower price - and how it knocked my confidence more than I expected. More importantly, I talk about what helped me move through that comparison and come back to a more grounded, fair way of...

This gorgeous episode with Laura has helped so many people that I've decided to share it again. It's natural to be anxious when setting up and running a private practice - it's both a sign of being passionate about helping people and a reflection of the roller coaster ride of self-employment. In this episode, I'm joined by Laura Knight of See Clear Anxiety Counselling, who shares how she's learned...

What happens when you go to a conference and focus on having conversations rather than “networking”? In this episode, I’m sharing a few of the chats I had throughout the day - from books therapists are reading, to a research resource I didn’t realise I already had access to, through to creative ways of working (including Minecraft in therapy). It’s a mix of ideas, reflections and practical insight...

In this episode, I'm joined by counsellor Julie Wales who has become known for her work with neurodiverse couples. You don’t need to have everything figured out from the beginning and Julie’s story is a reminder that your niche can develop over time, often by following what you care about and noticing the people who are already coming to you for help. We talk about the role of blogging, networking...

In this final episode of my mini series on why clients don't follow you on social media, I discuss the importance of being clearer about who you're trying to reach and what you want to be known for. When you consistently talk about a specific area of work, people begin to recognise you for it. That recognition builds trust, helps clients find you, and can even lead to speaking opportunities, refer...

f you’re replying to emails late at night, chasing invoices between sessions, or taking your laptop on holiday “just in case”, it might feel like admin is taking over your life. For private practice therapists, enquiries, invoicing, cancellations, GDPR, practice management systems, and Making Tax Digital can eat into the time that you'd much rather be using for seeing clients. In this episode, I’m...

The BACP No More Stiff Upper Lip campaign has generated significant national coverage - and strong reactions within the therapy profession. Rather than asking whether the campaign was “good” or “bad”, I’m exploring something slightly different: What was the campaign trying to do? Whether it "worked" - and what that even means And what can we learn from it as therapists building private practices T...

How do you move from being found online to actually being booked by the right clients? In this episode, website and marketing specialist Kat Love breaks down the three stages of marketing for therapists, from visibility and awareness, to consideration, to making it easy for clients to take the next step. We talk about why marketing for therapists often feels overwhelming, how to reduce friction on...

This episode continues last month’s discussion on why clients don’t always follow therapists on social media. In Part 1, I talked about how professional language can unintentionally create distance between therapists and potential clients. In this episode, I zoom out a little. Because it’s not just about the words we use - it’s about how people experience our content emotionally. Clients don’t fol...

In this episode, I’m joined by Claire Hendrickson , a neurodivergent therapist who has built her private practice in a way that truly works for her. Rather than rushing, pushing, or following someone else’s formula, Claire has grown her practice at her own pace, listening to her nervous system and respecting her capacity. Over time, her steady and compassionate approach has led to a busy, sustaina...

This 100th episode is a pause to reflect on what happens when you keep going, even when you don’t feel ready. In conversation with Natasha, who has edited the podcast from the very beginning, I look back over how The Good Enough Counsellors podcast grew from small, tentative steps into something that now reaches therapists around the world. But more importantly, we talk about what this journey can...

Have you ever looked at your social media and felt disappointed because it seems that you're mainly followed by therapists? In this month's social media episode, I'm exploring the question of why clients don't always follow us, even when we're sharing thoughtful, reflective content. Is it really the problem we think it is, and what can we do about it? We look at how fear of visibility, professiona...