Good Enough Counsellors

Did you know it takes just a tenth of a second to form an opinion based on someone's appearance, making your profile picture crucial in attracting potential clients? Our brains process images faster than text so how you appear is just - if not more - important than what you say. By taking some care over your photo, you'll be able to communicate important therapist qualities such as competence, war...

Do you feel anxious about being visible online? If you do, you're not alone. However, potential clients find photos and videos a helpful way to relate to therapists and lack of visibility may be hampering your marketing efforts. So this episode delves into how you can feel more comfortable with being on camera and how embracing your authentic self can help you connect with clients. In today's epis...

In this episode, Josephine shares her personal journey from being a social media novice to having a thriving online presence. She offers practical advice and encouragement for counsellors looking to overcome their fears and effectively use social media to attract clients. In today's episode: Josephine's Transformation : From a stagnant Facebook business page to an active community with thousands o...

Emma Radway-Bright shares her journey of starting and growing her private practice. Emma specialises in working with women who have experienced gendered violence, carers of people with long-term conditions, and individuals who have had a baby that wasn't delivered to term. In today's episode: Emma's work with therapist Babette Rothschild How Emma got started in private practice and bagged herself...

How do potential clients conduct their search for a counsellor when they're looking through a directory such as Psychology Today or Counselling Directory? And how can counsellors and psychotherapists optimise their profiles to appeal to different types of search behaviour? In this episode: How different types of search behaviour can influence choice of therapist How counsellors can improve the lik...

How do you find the self-belief to keep going in your private practice marketing when it doesn't seem to be working? And how can you find the courage to continue to try and reach clients? In this episode: How reflecting on your past helps you to find the inner strength to cope with present difficulties An exercise to explore past strategies for overcoming challenges so that you can apply them now...

Is it really worth bothering with social media or is it better to advertise on commercial directories? Listen to this episode to find out: the advantages of social media over traditional advertising methods how you can use your authentic self to connect with potential counselling clients how you can establish yourself as the counsellor for clients to turn to what to say in sales posts Learn how to...

How can counsellors navigate their self-doubt and their inner critical voice as they deliver therapy? Hear from Joshua Fletcher, author of And how does that make you feel? in this wide ranging interview which discusses his motivation, his life as a therapist and author and the vital importance of authenticity. In today's episode: Who's Daphne? Client confidentiality and the ethics of publishing a...

How do you create effective profiles for directories such as Psychology Today, Counselling Directory or BACP Find a Therapist? This episode encourages counsellors and psychotherapists to think about what their clients need to hear in order to be able to choose them. In today's episode: the power of a good profile and how it will help your private practice why talking about your modality doesn't he...

Whether you're an experienced therapist or just embarking on your journey, this podcast offers valuable insights into overcoming the challenges of building a successful private practice. In today's episode: The Allure of Looking Professional : Discover how striving for a professional image can protect you from criticism but may also hinder your progress by fuelling perfectionism. Branding vs....

A common question for counsellors thinking about promoting themselves on social media is how much time will it take - and is it worth doing it in terms of client enquiries? So listen to today's episode to find out: how to save time by having a social media posts planned in advance how to efficiently run your social media if you're not a planner by nature time management tips content creation strat...

How do you find the courage to get started in private practice? In this inspiring episode, Fi Hewkin shares her personal story of overcoming self-doubt to finding the confidence to be herself and attract clients. In today's episode: Fi describes some of the adversities she faced in life and how she defied expectations to become a fully qualified counsellor Fi reflects on how past challenges, like...

How can you earn an extra £10k in your private practice? And is it even ethical to want to earn money from counselling? When you're thinking about fee setting and earning money in private practice, "making a profit from people's pain" is something that is frowned upon and so it's important you're clear about why you charge for your services. In today's episode: Debunking the myth that financial ga...

How does the inner critic affect you if you're a counsellor who's new to private practice? And what can you do about it? In this episode: the role of the inner critic in self-sabotage how it shows up when you're doing something new how to recognise your inner critic how to show yourself self-compassion at difficult times somatic ways to help yourself Setting up in private practice? Download my fre...

Stuck on what to post on social media? Listen to this episode for some practical and creative ideas to revitalise your social media pages and make them topical for your followers. Learn how to increase engagement on your page. Plan your campaigns for the month of May and get ideas for how you can use: Teen Self-Esteem Month Maternal Mental Health Month Mental Health Week World Laughter Day Ego Awa...

What's it like to be neurodivergent and in private practice? Louise Lucas shares fascinating insights from her own journey of embracing her true self and integrating her neurodivergence with her private practice. In today's episode: How recognising her neurodivergence allowed Louise to reshape her approach as a therapist The impact of late diagnosis on self-perception and client relationships How...

Do you ever struggle with boundaries? As a therapist, your care and empathy can lead you to burnout unless you have some strategies to support your self-care. In today's episode: Don't do this. A cautionary tale from the early days of my private practice Why it's hard to set boundaries in private practice How to reframe your thoughts so you can say no Strategies to explain your boundaries to clien...

What is it that is holding you back from marketing your private practice? Is it about marketing skill - or confidence? This episode is full of ideas about how you can feel more confident to share your practice and attract the clients who need your help. In today's episode: How to believe in your ability that you're someone who can help others What Brené Brown has to say about feeling good enough a...

Stuck on what to post on social media? Listen to this episode for some practical and creative ideas to revitalise your social media pages and make them topical for your followers. Learn how you can increase engagement with your page. Plan your campaigns for the month of April and get ideas for how you can use: the Easter break Stress Awareness Month World Autism Acceptance Week LGBTQ+ days such as...

How do you stand out from the crowd on directories? Today's episode is all about how to help clients find a good match for their needs - and how you can show them why you might be the right choice. In today's episode: Which therapy directory is best? The difficulty clients face in finding a therapist due to lack of differentiation How niching in therapy can help - and why counsellors worry about i...

In my work with counsellors, I find time and again that people struggle with getting started - especially with their counselling private practice. It's all very well in theory saying you're going to do something - but actually doing it can be much more difficult. Today's episode is all about facing down the fears that might stop you from making that first step - and how to stay focused so that you...

How do you make that leap from full time employment to full time private practice? In this episode, psychotherapist Tracey Carlisle shares how she found the courage to leave the comfort of her job behind so that she could fulfil her dream of working as a therapist. Tracey shares practical tips about getting started, how to get clients, and most of all - how to escape the 9-5! In Today's Episode: T...

Welcome to the Good Enough Counsellors Podcast! In her new series, Josephine explores personal growth, professional development, and the art of building a private practice. Join her each week for marketing insights, interviews with established therapists, and dedicated mindset episodes. Find her first episodes, "Getting Started", and "From Employment to Full Time Practice" on all platforms on Thur...