Guillermo Salazar

Getting to "Hell Yes!".

Business EN ↓ 133 episodes

Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what problems are being solved, why they matter, and how they’re being positioned—this podcast is for you....

Author

Guillermo Salazar

Category

Business

Podcast website

hs.iriscx.com

Latest episode

Jun 26, 2026

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Episodes

Getting to Hell Yes! LinkedIn Live with Jude Chiy 17.06.2025

🚨 Leasing gets the spotlight. Retention builds the business. Most multifamily operators pour everything into getting a “yes.” Jude Chiy wants a “Hell Yes” —not just at move-in, but at renewal. In this fresh breakdown of our latest conversation, Jude shares how Flamingo tracks every resident touchpoint to stop silent churn before it starts. His take? Resident retention isn’t a tactic—it’s a philos...

Getting to Hell Yes! LinkedIn Live with Al-Karim Khimji 14.06.2025

🎙️ “You can call someone 100 times… but if they don’t want it, they don’t want it.” On our latest podcast episode, Al-Karim Khimji, Co-Founder of Propra, shares what really moves the needle in B2B sales—and it’s not clever pitches or slick demos. It’s listening. Relentlessly. 💡 Learn how Propra: Turned “no thanks” into warm referrals Built tech for a market that didn’t know it needed it Went from...

Getting to Hell Yes! LinkedIn Live with Joe Summers 10.06.2025

🎙️ Just dropped: Getting to Hell Yes! with Joe Summers 🎧 What does it really take to get a “Hell Yes” in multifamily sales? Joe Summers breaks it down—raw, honest, and 100% from experience. With 25+ years in the industry, Joe shares how he turned “sales” into “solving,” and built 9 companies along the way. Here’s a taste: 💡 “Don’t pitch. Ask. Listen. Align.” 💡 “You don’t create urgency—you capt...

Getting to Hell Yes! LinkedIn Live with Grady Newman 02.06.2025

🎙️ “Just because it’s a problem… doesn’t mean it’s a priority.” In this episode of Getting to Hell Yes! , Grady Newman shares how she went from pitching 30% IRR energy projects (and getting no’s) to building RESI—a SaaS platform changing how multifamily properties market and lease. 💥 Discover how: Timing, not logic, drives decisions Great sellers guide, not push Flexibility beats templates—every...

Getting to Hell Yes!" LinkedIn Live Event with Chelsea Kneeland 26.05.2025

🚨 Tired of sales that feel transactional? Kevin flips the script. In his latest blog post, he unpacks how Getting to Hell Yes! is about more than closing deals—it’s about opening conversations, earning trust, and solving problems that actually matter. 🔥 “It’s not about pushing product. It’s about pulling people into the right solution.” Inside the post: ✅ Why empathy > urgency ✅ How to shif...

Getting to Hell Yes! LinkedIn Live with Michael Patton 19.05.2025

🚨 Package rooms overflowing. Leasing agents buried in boxes. Residents are frustrated. Sound familiar? Michael Patton, founder of Fetch, saw this chaos and turned it into a logistics revolution—without lockers, without capex, and without the excuses. In the latest Getting to Hell Yes! conversation, Michael shares how he: ✅ Sold vision over features ✅ Identified the perfect “Hell Yes” buyer ✅ S...

Getting to Hell Yes! LinkedIn Live with Kevin Shtofman 12.05.2025

🚨 “Garbage in, garbage out.” 🚨 That’s how Kevin Shtofman describes the painful truth about real estate data today. After 21 years in the industry, Kevin isn’t here to sell dashboards. He’s here to fix the root problem: Mistrust in the data driving critical decisions in property management and investment. In our latest blog, Kevin unpacks: 🔧 Why clean data is the real engine behind AI success 🏎️...

Special Webinar: Rethinking Multifamily—Centralization, AI & Global Talent 09.05.2025

🎙 Special Episode: Rethinking Multifamily Ops—Global Talent, AI & the New 24/7 Service Reality 🌎🤖🏘 Join Guillermo Salazar , Stephanie Versin , Yoni Shraga , and Nima with moderator Shelley Robinson as they unpack the real talk on how multifamily operators are transforming staffing, tech, and service models for today's high-expectation renters. ✅ How AI and offshore talent are reshaping main...

Getting to Hell Yes! LinkedIn Live with Shiv Gettu 05.05.2025

🚀 Getting a "Hell Yes!" in Sales Isn't Luck — It's a System Most people think success comes from having deep pockets, perfect timing, or the right connections. Shiv Gettu built Zuma with none of that — just grit, focus, and a smart way of selling. 👉 150 cold calls a day. 👉 Pivoting during a $100K/month loss. 👉 Turning relationships into revenue. In our latest blog, Shiv breaks down how he: Use...

Getting to Hell Yes! with Kyle Beauchamp from Halo Integration 02.05.2025

🚀 Getting to Hell Yes! Lessons in Sales from Kyle Beauchamp 🚀 What does it take to turn a “maybe” into a resounding “Hell Yes!”? Kyle Beauchamp, President of HALO Integration, shares how he’s redefining sales in the property tech industry. From solving real problems to building trust through transparency, his approach is all about creating meaningful connections with clients. 💡 Key Insights: It...

Getting to Hell Yes! LinkedIn Live Event with Jacklyn Arnest 28.04.2025

What if your brand wasn’t just how you look—but how you lead, scale, and win? 💡 In this episode, we sit down with Jacklyn Arnest—the powerhouse behind Article Student Living’s explosive brand transformation. With just 90 days on the clock, she built a brand from the ground up that didn’t just look good… it worked. 🔥 Tune in to learn how to: ✅ Align teams around a brand they believe in ✅ Get to...

Getting to Hell Yes! LinkedIn Live Event with Tony Sousa 22.04.2025

🎧 Podcast Teaser: From Invisible to Irresistible — with Tony Sousa What if your brand isn’t broken… it’s just invisible? In this episode of Getting to Hell Yes! , we sit down with Tony Sousa , founder of SUSE Consulting and the creative force helping brands go from overlooked to unforgettable. Tony’s journey from actor and filmmaker to multifamily operator and brand strategist is anything but ord...

Getting to Hell Yes! LinkedIn Live with Bob Burg 14.04.2025

🎧 Podcast Teaser: From Broadcasts to Buy-Ins – How Bob Burg Gets to “Hell Yes!” in Sales What if your next sales breakthrough had nothing to do with technique—and everything to do with authenticity ? In this episode of Getting to Hell Yes! , we sit down with Bob Burg , co-author of The Go-Giver , to explore how true influence is built not through pressure, but through purpose, service, and value...

Getting to Hell Yes! LinkedIn Live Event with Bill Stinnett 10.04.2025

🎙️ New Episode Alert: From Bass Boats to Boardrooms – How Bill Stinnett Redefined Sales What do a bass fishing seminar, a failed music career, and decades of enterprise sales have in common? 🎯 Bill Stinnett. In this episode of Getting to Hell Yes! , Bill shares how a lifelong passion for teaching turned into a powerhouse career helping sales teams stop chasing quotas—and start building belief. ✅...

Getting to Hell Yes! LinkedIn Live with Jake Zachariah 03.04.2025

How to Get to “Hell Yes” with Jake Zachariah 🔥 What if your sales conversations didn’t feel like selling? In this episode, Jake Zachariah shares how he uses storytelling to connect, not convince—and why the best sellers don’t push, they listen. 💡 You’ll learn: ✅ The moment a buyer is ready to change (and how to spot it) ✅ How to eliminate, not just manage, operational pain ✅ Why Fetch isn’t s...

Getting to Hell Yes! LinkedIn Live with Mason Mello 02.04.2025

Getting to “Hell Yes!” with Mason Mello of Sure 🔥 What if the secret to better sales isn’t in the pitch—but in the pain ? In this episode, Mason Mello breaks down how he’s helping revolutionize the insurance experience from the ground up. From his startup roots to leading digital transformation at Sure , Mason shares the frameworks behind closing smarter, faster—and with zero churn risk . 🔑 High...

Getting to Hell Yes! LinkedIn Live Event with Ian Bingham 28.03.2025

🎙️ Getting to Hell Yes! in Selling – Lessons from Ian Bingham’s Approach to Success 🚀 🔥 What separates good salespeople from great ones? 💡 Why do the best deals come from saying "no" to the wrong clients? 📈 How can practical innovation give you the edge in multifamily sales? In this episode of Getting to Hell Yes! , Ian Bingham, SVP at Buckingham , shares how conviction, relationships, and per...

Getting to Hell Yes! LinkedIn Live with Regan Hartley 27.03.2025

🎙 Getting to Hell Yes! in Selling – Lessons from Regan Hartley 🎙 What makes a buyer say “Hell Yes!” instead of a hesitant maybe? 🤔 In this episode of Getting to Hell Yes!, we sit down with Regan Hartley, a sales powerhouse with over a decade of experience in multifamily, proptech, and energy procurement. Regan’s journey proves that sales isn’t about pushing a product—it’s about understanding peop...

Getting to Hell Yes! Linkedin Live with Darcey Forbes 26.03.2025

🔥 Getting to Hell Yes! in Selling with Darcey Forbes, Head of Real Estate Operations at Renew 🔥 The biggest overlooked revenue opportunity in multifamily? Lease renewals. Operators focus on filling vacancies, but what about keeping the residents you already have? Darcey Forbes has spent 25+ years in multifamily and is on a mission to redefine resident retention. Through Renew , she’s tackling th...

Getting to Hell Yes! LinkedIn Live with Mike Morawski 26.03.2025

🔥 Getting to Hell Yes! in Selling with Mike Morawski 🔥 Selling isn’t just about making deals—it’s about understanding people, overcoming fear, and guiding them to say "Hell Yes!" with confidence. In this episode, Mike Morawski—a seasoned real estate investor, coach, and resilience expert—shares his incredible journey of success, failure, and reinvention. From building a $100M real estate company...

Getting to Hell Yes! with Nick Schanbuam 11.03.2025

🎙️ Getting to Hell Yes! with Nick Schanbaum 🚀 Selling isn’t about pushing a product—it’s about making the buyer’s decision easy. Nick Schanbaum , CEO of Durango Turnkey Services, has mastered the art of turning maybes into Hell Yes ! moments by solving problems, not just offering services. In this episode of Getting to Hell Yes! , Nick shares: ✅ How to sell time, not just a service ✅ The power...

Getting to Hell Yes! LinkedIn live with Mindy Price 10.03.2025

🎙️ Getting to Hell Yes! LinkedIn Live with Mindy Price 🎙️ Selling isn’t about pushing—it’s about serving. 💡 In this episode, we dive deep with Mindy Price , Chief Y Officer at Inside the Y, as she shares the secrets to transforming your sales approach and getting people to say “Hell Yes!” 🔥 What You’ll Learn: ✅ Why believing in what you sell makes all the difference ✅ How serving instead of se...

Getting to Hell Yes! LinkedIn Live with Brad Hargreaves 04.03.2025

Getting to Hell Yes with Brad Hargreaves! 🚀 Selling to real estate owners isn’t about flashy pitches—it’s about speaking their language, finding the right buyer, and aligning with decision cycles . In this episode, Brad Hargreaves , founder of General Assembly, Common, and ThesisDriven , shares his playbook for breaking through industry inertia and closing deals faster. 🌟 Key Takeaways: 1️⃣ Spea...

Getting to Hell Yes! with David Shaw 28.02.2025

🎙️ Podcast Teaser for Getting to Hell Yes! Featuring David Shaw 🚀 Episode Overview : In this episode, we sit down with David Shaw, President & COO of Lively , to explore how customer experience drives revenue, overcoming resistance to change in multifamily, and how to guide prospects from hesitation to a confident "Hell Yes!" 🔑 Key Takeaways 💡 Selling Isn’t About Pushing—It’s About Guiding...

Getting to Hell Yes! LinkedIn Live with Chris Whitaker 26.02.2025

🎙️ Podcast Teaser for Getting to Hell Yes Featuring Chris Whitaker 🚀 Episode Overview : In this episode, we sit down with Chris Whitaker , Wireless and IoT Practice Leader at Intelisys , to discuss how wireless technology is reshaping business operations , the importance of trusted advisory in tech sales , and why problem-solving, not selling, is the key to closing deals . 🔑 Key Takeaways 📡 Wir...

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