Getting to "Hell Yes!".

🎙️ Getting to Hell Yes! Episode: Brandon Hammond Brandon Hammond joins the show to unpack one of the most urgent, messy and misunderstood challenges in multifamily and SFR property management: the talent crisis . With deep experience across multifamily, SFR, student housing and now field services, Brandon walks us through why so many operators are stuck in transactional loops chasing short-term wi...

Getting to Hell Yes! with Phillip Burton: Service, Trust & Authenticity in Flooring In this episode of Getting to Hell Yes! , we sit down with Phillip Burton, VP of Strategic Partnerships at Preferred Floor & Tile , to explore how flooring isn’t just about materials, it’s about service, reliability and people . From his early career chasing Wall Street dreams to finding purpose in the floo...

Getting to Hell Yes! with Gregory Frank: Building the SFR/BTR Community with EverResi In this episode of Getting to Hell Yes! , we’re joined by Gregory Frank, Founder of EverResi Media , to explore how storytelling, standardization and community are shaping the single-family rental (SFR) and build-to-rent (BTR) industry . Greg shares his journey from franchise operations into real estate and why h...

Jake Stoll – Director of Partnerships at Rent Ready , a national turn services provider helping property managers simplify and standardize make readies. From sticky notes to standardization: how property managers can cut turn times, improve resident experience, and unlock NOI. Key Quotes “Most make ready boards are in the back of a basement somewhere totally siloed.” “We’ve seen average turn times...

Getting to Hell Yes! with Kelly Brooks: Speed, Consistency & Data in Property Renovation In this episode of Getting to Hell Yes! , we sit down with Kelly Brooks, CEO of Property Masters , to explore how speed, consistency, and data are transforming large-scale property renovations. With nearly two decades of experience, Kelly shares her journey from starting at Property Masters in college to l...

Getting to Hell Yes! with Dan Oltersdorf of Centricity Dan Oltersdorf’s journey from a college RA to President of Centricity is a masterclass in spotting problems, building solutions and scaling them across an entire industry. In this episode, Guillermo and Dan dive into: How a conversation between two competitors sparked Centricity’s launch Why centralizing HR, accounting, IT, and insurance can u...

In this episode of Getting to Hell Yes! , Guillermo Villasenor brings together three powerhouse voices in property management: Tanya Severson , Stacey Lusader and Mindy Seeger to dissect one of the most complex challenges in real estate operations: maintenance. They explore a compelling metaphor. The four-legged stool of property maintenance made up of owners, vendors, maintenance providers and re...

🚀 Getting to Hell Yes: From Metrics to Meaning with Daniel Paulino What if your reputation wasn’t just about your star rating? What if it could predict business health, uncover blind spots and give you a daily playbook for loyalty? In our latest Getting to Hell Yes episode, I sat down with Daniel Paulino , Head of Real Estate at Reputation and former VP of Digital Strategy at Bizzuto. To talk abo...

Getting to “Hell Yes!” with Tyler Kuresa: Why Maintenance Without Data Is Just Expensive Guesswork 💬 “If you don't have the best information, you're gambling. The question is: are you ready to own that?” – Tyler Kuresa Before founding Onsite Analytics, Tyler Kuresa was a professional baseball player and a DIY landlord. That second part nearly ruined him. After losing thousands on avoidable HVAC f...

Getting to “Hell Yes!” with Allan Klassen: Why Clarity Isn’t a Buzzword, It’s a Business Strategy 💬 “Clarity is the new clever.” – Allan Klassen After decades leading one of Canada’s top homebuilders and transforming customer experience at Brookfield Residential, Allan Klassen now coaches CEOs on the one thing most leaders struggle to admit: misalignment. 👉 Alignment isn’t agreement in the board...

Getting to “Hell Yes!” with Julie Blanc: Why Revenue Management Is More Than Math and Core to the Mission 💬 “You can’t optimize what you can’t see.” – Julie Blanc After multiple startup exits and a career in VC, Julie Blanc zeroed in on one of multifamily’s most overlooked levers: pricing. With Rentana, she’s not just offering AI-powered pricing suggestions. She’s building a transparency-first pl...

“We don’t sell resumes. We help leaders play chess, not checkers.” — Kelsi Cory This episode is for anyone who's ever thought recruiting was just “filling seats.” Kelsi Cory - founder of Cory Executive Recruiting joined us to break down what great hiring really looks like at the executive level. Spoiler: it’s not transactional. It’s personal . 🧠 What we covered: Why real recruiting is built on tr...

“We don’t sell showers. We sell lease-ups.” — Yovonne Kenny This episode is a masterclass in operational selling . Yovonne Kenny known for scaling Preferred Floor & Tile into an 8-figure brand and now leading at Palisade ACP joined us to break down why the real sale isn’t the product… it’s the performance outcome . 🚿 Her waterproof, groutless wall system cuts install time from 5 days to 2. Bu...

Getting to “Hell Yes!” with Dana Dunford: Why the Real Innovation in Proptech Starts with the Underdog 💬 “Fifty percent of it is just hard work. The other fifty percent is luck - right place, right time.” – Dana Dunford Dana Dunford didn’t come from real estate. She came from Apple, Nest and a spreadsheet full of rental headaches. That mix led her to launch Hemlane , a property management platfor...

What happens when innovation in PropTech slams into the bureaucratic brick wall of enterprise property management systems? Remen Okoruwa's answer: you build the middleware layer that makes it all work—faster, cheaper, and with less pain for everyone involved. This episode dives deep into the realities of integrating with Yardi, RealPage, Entrata, and the rest of the acronym soup. Spoiler alert: it...

🚫 “We don’t have competition.” 🛑 “We just need better marketing.” ⚠️ “Buyers will get it once they see the demo.” Everett Lynn tried all of that—and learned the hard way. After 8 years building Amenify, he figured out what really gets a buyer to say “Hell Yes!” (Hint: It’s not the pitch. It’s not even the product.) 👉 “You’re not trying to convince your buyer. You’re helping your buyer convince...

"Stay bold on your ish." That’s how Amy Mark leads — with clarity, confidence, and culture-first energy. She’s not here for corporate masks or playing it safe. She’s here to help her team (and this industry) get to “Hell Yes” — one authentic decision at a time. In our latest conversation, Amy breaks down: ✅ How she bounced back from burnout ✅ Why timing matters more than titles ✅ How to set exp...

🚨 Most leaders don’t get a “Hell Yes!” from their teams or customers. Here’s why—and what to do about it. Leadership coach Rocky Garza dropped a truth bomb on our recent LinkedIn Live: “When there’s a gap between someone’s capacity and your expectations, that gap fills with disappointment.” If you’re chasing growth without clarity, you’re not building alignment—you’re building confusion. 🔥 Peopl...

🚨 New on the blog: How to Get to "Hell Yes" in Multifamily 🚨 What does it really take to get buy-in—from your team, your clients, your partners? 👊 John Carlson, CEO of Mark-Taylor, shares how they built a culture where trust isn’t just a buzzword—it’s a business advantage. In this candid interview, we talk: ✅ Internal selling vs. external persuasion ✅ Why principles beat processes ✅ How real...

🚪 Hiring from resumes? That’s why you’re missing the mark. 📉 Hiring for alignment? That’s how you get to Hell Yes! in selling. Most multifamily teams aren’t building high-performing teams—they’re filling seats and hoping for the best. 📄 Job descriptions. 📥 Resumes. 📊 Candidate scorecards. 💬 Gut feelings when the interview ends. Jonna Smith, founder of PeopleZest, has seen it all. That’s why...

🚨 Security deposits: a mess waiting to happen. Laws changing overnight. Multi-state compliance headaches. Bad debt you never see coming . Residents angry at move-out. 💡 There is a better way. Meet Gabriella Jones , aka Gabe on the Go . She doesn’t just talk about risk—she helps operators eliminate it . In this new blog post, Gabe shares: ✅ The hidden risks operators overlook ✅ The Hell Yes mom...

🚪 60 days for a unit turn? That’s bleeding NOI. 📈 21 days or less? That’s how you get to Hell Yes! in selling. Most multifamily teams aren’t leading their renovation process—they’re just surviving it. 📊 Spreadsheets. 📱 Text threads. 📌 Sticky notes. 💬 Finger-pointing when things go wrong. Jose Benitez, founder of Renowise , has seen it all. That’s why he built a system that doesn’t just speed...

🔥 Getting to Hell Yes! 🔥 Sales in the multifamily world isn’t just about selling—it’s about teaching customers how to buy . In today’s market, the rules have changed: Budgets are tight Decision-making tables are crowded Status quo is the real competitor Mike Wolber, CRO at Apartment List, breaks down the playbook for winning in this tough landscape: ✅ Teach customers how to buy ✅ Anchor every...

🎙️ Getting to Hell Yes in PropTech with Edward Cohen Why do smart building owners delay life-saving tech? How do you get to a “Hell Yes” before disaster strikes? In this episode, Edward Cohen of Pro Sentry unpacks the psychology of selling prevention. From aligning manager-owner incentives to leveraging timing and urgency, this is a masterclass for anyone selling in real estate or risk tech. 🔥 “W...

🎙️ Podcast Episode: Getting to Hell Yes with Justin Dilley How do you turn skepticism into commitment—without pushing, pitching, or pressure? Justin Dilley, strategic leader at MRI Software and creator of Multifamily Weekly , joins us to talk about: ✅ Turning “no” into “yes, and…” ✅ Selling with empathy, not ego ✅ Spotting urgency through external change ✅ Why “team everyone” works better than...