Getting to "Hell Yes!".

Brand Promise in Property Management with Lauren Stinson, Melanie French & John Carlson What does "brand" actually mean in property management? Three industry leaders break down the difference between personal brand, company brand, and brand promise and why most operators get it completely wrong. Key Takeaways: Personal brand = what people say when you're not in the room (you don't get a vote)...

🎙️ Getting to Hell Yes! with Ryan Killian | Scaling Operational Excellence in SFR & BTR In this episode of Getting to Hell Yes!, we sit down with Ryan Killian, President of RENU Management, to unpack how he’s building one of the most operationally disciplined property management platforms in the Single-Family Rental (SFR) and Build-to-Rent (BTR) space. With experience across FirstKey Homes, Am...

🎙 Getting to Hell Yes! with Colleen Yeager | Building Resident-First BTR Communities Colleen Yeager, Chief Operating Officer at Quinn Residences, shares how she's scaling built-to-rent communities by listening to what residents actually want. From fenced yards and pet-friendly amenities to tech-enabled maintenance and community design, Colleen breaks down how data, operational excellence, and on-s...

Stephanie Gubiotti (FIRE) joins us to unpack the biggest missing piece in multifamily: the people. From leasing agent to innovation leader, Stephanie shares how FIRE (Foundation for Innovation in Real Estate) is tackling talent gaps, technology adoption, and the murky early-career path in property management. In this episode: Why FIRE is not* just another conference * Bridging tech and operations...

🔒 Revolutionizing Real Estate Lending with Legal Automation | Nema Daghbandan | Getting to Hell Yes! How do you go from law firm partner to legaltech founder? In this episode, Nema Daghbandan, CEO of Lightning Docs and partner at Forge Law Group, shares how he's turning the private lending world upside down by automating real estate loan documents. Learn how Lightning Docs is transforming transac...

🎯 Getting to Hell Yes! with Briant Carcamo | Solving the Multifamily Budgeting Crisis with Vizibly Welcome to Season 3 of Getting to Hell Yes! and what a way to kick it off. In this episode, we’re joined by Briant Carcamo, founder and CEO of Vizibly, to unpack the most painful, inefficient, and misunderstood process in all of property operations: budgeting. From his roots at Greystar and Steadfas...

🔥 Getting to Hell Yes! with Lucas Bourgeois — Fraud Prevention, Revenue Protection & Front-End Friction Fraud is no longer a back-office problem, it’s a revenue, NOI, and trust problem. In this episode of Getting to Hell Yes!, we sit down with Lucas Bourgeois, Head of Growth at Get One Hundred, to unpack how multifamily operators can stop fraud before it hits occupancy, collections, and bad d...

🔥 Getting to Hell Yes! with Derrick Gruner | Capital, Debt & Real Estate Cycles In this episode of Getting to Hell Yes!, we sit down with Derrick Gruner of RWA Group to break down what’s really happening in today’s capital markets and how debt shapes everything from housing supply to operator survival. We unpack how lenders think about risk, why debt cycles matter, how capital actually moves...

🔥 Getting to Hell Yes! with Gina Davis | Property Ops → Vendor Partner (PestShare) In this episode of Getting to Hell Yes! , we sit down with Gina Davis, a 25+ year property management leader who’s worked every role from onsite to President of Property Operations and now brings that operator perspective to the vendor side at PestShare. This conversation goes beyond pest control and gets into how...

🔥 Getting to Hell Yes! with Mark Brower | Purpose-Driven Property Management In this episode of Getting to Hell Yes!, we sit down with Mark Brower, founder of Mark Brower Properties, to talk about purpose, leadership, and building a property management business that actually lasts. Mark shares why property management isn’t a commodity, how vision and values attract the right clients, and why long...

🔥 Getting to Hell Yes! | Special AI Episode — What Operators Need to Know Now In this Special AI Episode of Getting to Hell Yes!, we bring together Marlana Murdock (Western Wealth Communities), David Shaw (Livly), and AJ Buck (Loebsack & Brownlee) to cut through the AI hype and talk about what actually works in multifamily and property management today. Fresh off OPTECH, this conversation cov...

🔥 Getting to Hell Yes! with Bert Wray | Discipline, Data & Maintenance Ops In this episode of Getting to Hell Yes!, we sit down with Bert Wray from Chadwell Supply to talk about what’s really breaking maintenance operations and how discipline, planning, and partnerships fix it. From military leadership to affordable housing ops to national supply strategy, Bert shares why emergency mode is ki...

🔥 Getting to Hell Yes! with John McCahan: Transforming CX, Reducing Chaos & Scaling with Discipline What does it take to transform a legacy organization, unify cross-functional teams, reduce contact rates by more than 70%, and build a culture where customer experience, revenue, and operational excellence actually work together? That's exactly what we unpack in this powerful episode of Getting...

🔥 Getting to Hell Yes! with Reshma Block — Scaling SFR Through Technology, Trust & Outcomes What does it really take to scale a single-family rental platform from 27,000 to 100,000+ homes while navigating an IPO, rebuilding enterprise architecture, and delivering $1.5B+ in balance sheet uplift? In this episode of Getting to Hell Yes!, we sit down with Reshma Block, former CTO of Tricon Reside...

What actually gets a buyer to say “Hell Yes” in today’s market? In this episode of Getting to Hell Yes!, we sit down with Dave Dexter, Founder & Managing Partner at RevScale Partners, to unpack what modern buyers expect, why most sales motions fall flat, and how real growth happens when sellers stop pitching and start helping. Dave brings decades of experience building and scaling revenue team...

🎙️ Getting to Hell Yes! with Tim Wallace - “From Inspections to Innovation: How zInspector is Transforming Field Operations” What does it take to bring efficiency, trust, and technology together in property management? In this episode of Getting to Hell Yes!, we sit down with Tim Wallace from zInspector to explore how modern inspection and maintenance software is reshaping operations for property...

🎙️ Getting to Hell Yes! Live with Jason Hull. “The Freedom Formula: Building a Business You Actually Love” What if the goal isn’t just growth but freedom? In this episode, Jason Hull, Founder and CEO of DoorGrow, joins us to unpack how property management entrepreneurs can scale smarter, avoid burnout, and build businesses that truly serve their lives not the other way around. Jason shares the les...

🎙 Getting to Hell Yes! with DD Lee | Owning the Message in Property Management In this episode of Getting to Hell Yes!, I talk with DD Lee, President of NARPM and leader at Pure Property Management, about how property managers can reclaim the narrative and the respect that they deserve. DD puts it simply: “The biggest problem we’re solving is the perception that landlords and tenants are on opposi...

🎙 Getting to Hell Yes! with Brittney White | Why Build-to-Rent Needs Its Own Playbook In this episode of Getting to Hell Yes!, I sit down with Brittney White, Director of BTR Sales and Institutional Relationships at Roofstock | Mind, to unpack one of the biggest misunderstandings in property management: “A huge misconception in the industry is thinking you can just plug and play a multifamily mode...

🧰 Getting to Hell Yes! with Sean Landsberg | Why Maintenance Is the Real Heart of Property Management In this episode of Getting to Hell Yes!, I sit down with Sean Landsberg, Founder and CEO of AppWork, to talk about something most of the industry overlooks. The real heartbeat of property management: maintenance. Sean put it perfectly: “Maintenance has a direct impact on every KPI in property man...

Getting to Hell Yes! Live with Valeria Urcuyo | Solving the Property Manager’s Appliance Headache How do you keep tenants happy, property owners calm and your maintenance team sane all at the same time? In this episode of Getting to Hell Yes!, host Guillermo sits down with Valeria Urcuyo, VP of Operations at The Appliance Repair Professionals, to unpack how her Nicaragua-based team is redefining s...

🎙️ Getting to Hell Yes! Live with Angelica Bermudez | From Sweeping Floors to Innovating Multifamily Maintenance What does it take to transform humble beginnings into a game-changing PropTech solution for multifamily maintenance? In this inspiring episode of Getting to Hell Yes!, host Guillermo chats with Angelica Bermudez co-founder of Esencia about her remarkable journey, starting as a young imm...

Turning ideas into impact. Bob Langlois is redefining water conservation for multifamily real estate. Bob is the President & Co-Founder of BONDI Water and Chief Ideator at Water Control Management, where his mission is simple but powerful: help multifamily owners save money, time and water. With over 30 years in professional services, he’s become known as the Water Ideator. A visionary leader...

🎙️ Getting to Hell Yes! with Michael Brown of RentButter Michael Brown, CEO of RentButter has spent 25 years in PropTech and SaaS leading revenue teams at CoreLogic, Safefront, Onsite and Inhabit. Today, he’s tackling one of the rental housing industry’s toughest challenges: how to screen fairly, fight fraud and unlock revenue without shutting out good renters. In this episode, we cover: Why tradi...

🎙️ Getting to Hell Yes! with Thomas Demiranda of Yugo Thomas Demiranda, COO of Yugo brings a global perspective on student housing, operations, and creating communities that truly put residents first. With experience scaling across regions and navigating fragmented markets, Thomas knows what it takes to balance efficiency, culture and growth. In this episode, we cover: The unique challenges and op...