Getting to "Hell Yes!".

From property management to PropTech. From breaking sales records to building high-performing teams. Heather Hack has spent more than 20 years helping people, teams, and organizations achieve results that others thought weren't possible. Along the way, she's built a reputation as one of the multifamily industry's most respected sales leaders, known for transforming underperforming regions into top...

🎙️ 18 years. The largest online network in the apartment industry. And he built it before social media was even a thing. Meet Brent Williams, Chief Insider at Multifamily Insiders, the go-to community for apartment professionals across the country. We're talking blogs, discussions, marketing, maintenance, retention, investment, development, and jobs all under one roof, built from the ground up by...

From residential life and higher education to leading business development for one of the fastest-growing student housing and multifamily management companies in the country. Teddy Abdelmalek (SVP of Business Development at HH Red Stone) has spent more than 20 years at the intersection of student housing, property management, operations, and real estate growth. Today, he's helping owners, universi...

From software engineering and quality assurance... to leading strategic partnerships for some of the biggest names in smart home technology. Aadhar "Addi" Gaur (Director of Strategic Partnerships & Corporate Development at Igloo) has built his career at the intersection of technology, product innovation, and business growth. Today, he's helping shape the future of connected living through part...

Getting to Hell Yes! Live with Jen from Holdit! Episode coming soon.

Meet Lacy Hendricks, a property management broker, SEO powerhouse, and digital strategist who has spent over a decade proving that the best-run property management companies are also the best-found ones. Holding both the MPM® and RMP® designations, a Squarespace Certified SEO Expert, and a Semrush Ambassador, Lacy sits at a rare crossroads: she knows property management from the inside out and she...

Meet Matt Speer, a builder, investor, and tech entrepreneur who didn't just enter the property management industry, he decided to fix it. After founding a residential property management company, completing 75+ rental rehab projects, and driving over $3M in equity through his investment portfolio, Matt saw a gap no one was solving: how do you actually know if a property manager is any good? If you...

Most founders build something great. Few know how to exit it right. What happens when you've spent years building a business and suddenly the right offer lands on your table? Do you know your options? Do you know your number? Do you even know what you actually want? James Reaney has been in that room more times than most. As VP of Origination & Business Development at Lerner Associates, he wor...

Pre-med -> digital product leader working with clients at Google/Amazon -> side hobby real estate investing -> AI voice for property management Lindsay Liu (Co-Founder & CEO of Super) doesn't follow anyone's playbook. 15+ years in digital product and technology. 10 years as a hands-on real estate investor and three-time board member. Built marketing teams that grew companies 3X. Launc...

Martin Kelly is the President of Blueprint , a premier real estate technology and innovation conference held in Las Vegas each September. With two decades in the global events industry including running the world's largest non-private equity-backed events organization. What You'll Learn in This Episode How Martin went from training to be a barrister in London to becoming president of one of real e...

Lior Abramovich is the co-founder of Blanket , a PropTech platform designed to help property managers reduce owner churn, improve client retention, and provide investors with actionable portfolio performance insights. Lior is a graduate of the Israeli Naval Academy, a seasoned real estate investor, and a former VP of Business Development who oversaw $200M+ in acquisitions at a build-to-rent invest...

Getting to Hell Yes! Live with Stacey Salyer Hosted by Guillermo | Sponsored by Vendoroo.ai What if instead of grinding door by door, you could grow your property management company overnight through acquisition? Stacey Salyer did exactly that. A single mom of three, she went from 200 doors to 500+ in one deal, with little money down and seller financing. Now she teaches other property managers ho...

Getting to Hell Yes! Live with Patrick Thompson from Clarify.ai Hosted by Guillermo | Sponsored by Vendoroo.ai What's the difference between an AI-native app and just bolting AI onto something old? Patrick Thompson, co-founder and CEO of Clarify.ai , draws a hard line and it'll change how you look at every tool in your stack. Patrick has 16 years in tech, a previous exit to Amplitude, and $25.5M r...

What if your sales team's performance problem isn't a people problem at all? Carrie Tuttle, founder of Team Mojo and sales leadership coach with eight years of experience working with technical founders and B2B sales organizations joins Guillermo Salazar on Getting to Hell Yes to challenge one of the most persistent myths in sales management: that when a team isn't performing, the answer is better...

What does an electrical engineer, 750 rental doors, a newsletter empire, and an exclusive property management community have in common? Peter Lohmann. In this episode of Getting to Hell Yes , host sits down with Peter Lohmann , founder of RL Property Management in Columbus, Ohio and creator of Crane , the invite-only professional community that's become one of the most talked-about developments in...

From leasing agent to CIO, what does it take to climb every rung of the multifamily ladder? In this episode of Getting to Hell Yes , host sits down with Jess Tierney , CIO of Verifast , for one of the most wide-ranging, eye-opening conversations the show has ever had. Jess didn't just work in multifamily, she lived it across 14 markets, every asset type, and every operational pain point imaginable...

What happens when a 11,000-unit operator sells to Greystar and doubles down on PropTech? In this episode of Getting to Hell Yes , host sits down with Dave Marcinkowski , co-founder of Madeira Residential and founder of Quext Smart Apartment Solutions , for a high-energy conversation about the future of multifamily operations, technology adoption, and what it really means to let go of something you...

Is property management really a "people business"? Daniel Cunningham says it's not — and he has 20+ years of receipts to prove it. From running his own property management company in LA to founding Leonardo247 to serving as President of Vendoroo, Daniel has lived this industry from every angle. And what he's learned about maintenance, AI, and the workforce carrying the heaviest operational burden...

The AI Reckoning in Multifamily: Tyler Christiansen on Centralization, CRM Adoption & What Operators Actually Need | Getting to Hell Yes Tyler Christiansen built Funnel into one of the most strategic platforms in multifamily by solving a problem the industry didn't want to admit: CRM adoption is the dirty secret nobody talks about. In this conversation, Tyler breaks down the shift from propert...

The Hairdryer Story: How a Broken HVAC Led to 12 Years of Building Property Management Software | Getting to Hell Yes Grant Drzyzga slept with a hairdryer under his blankets because his property management company couldn't fix his heat. Most people would've gotten a hotel room. Grant spent a semester figuring out why the system failed—then spent 12 years building something better. Today he's the f...

What Makes a Property Management Company Worth Buying? M&A Insider Jock McNeill Explains | Getting to Hell Yes "Mamas love their babies. People are emotionally invested in their companies and rightfully so, because it's an extension of you." Jock McNeill has a unique perspective in property management M&A: he's been both buyer and seller. He's made 11+ acquisitions, sold his own company, a...

The Same Problems for 20 Years: Why We're Still Complaining Instead of Solving | Getting to Hell Yes "Revenue is growing, but margins aren't. Teams are busy, but results aren't consistent. Leadership's reactive instead of strategic." Deb Newell, founder of Real-Time Consulting, reveals why property management has faced the exact same operational problems for 20 years and why we're still choosing t...

The 75% Rule: How to Double Your Home Buying Power (That 97% of People Don't Know) | Getting to Hell Yes What if you could double your purchasing power when buying a home, using the same income? Peter Yoder, Founder of Series Homes, reveals the hidden federal lending policy that's been around since the 1960s but almost nobody knows exists: The 75% Rule for two-to-four unit properties. "Your purcha...

The Profit Hiding in Your Insurance Line Item: Nicolas Lares on Captive Insurance | Getting to Hell Yes What if the insurance premiums your residents pay every month could generate profit for YOU instead of insurance carriers? Nicolas Lares, Founder of Insur3Tech, reveals how captive insurance structures are transforming property management economics and why at least three major PM companies are a...

From Five to Forty: Daniel French on Why North Point Is Betting Everything on Leverage | Getting to Hell Yes Daniel French, newly appointed CEO of North Point, is leading one of the most ambitious transformations in property management: going from 5 doors per person to 40 doors per person without burning out the team. This isn't about working harder. It's about leverage. Centralization. Technology...