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There's a lot of noise out there about AI changing search, and no one can even agree on what to call it. AIO, GEO, AEO... the acronyms keep shifting. But one thing is clear: your business needs to show up when people ask AI tools for help. In this episode of Get Digital Marketing Results, we focus on what local businesses should actually do to prepare for AI-powered search. The good news? Right no...

Your business already has a brand, even if you haven't actively worked on it. It's what people think and feel when they hear your name or land on your website. The question is: are you shaping that impression, or leaving it to chance? In this episode of Get Digital Marketing Results, we talk about why brand consistency matters more than ever, especially when people often meet your business online...

If your content feels scattered — and it's not bringing in results — you probably don't need more content. You need a better plan. In this episode of Get Digital Marketing Results, we explain how to use content pillars to organize your digital marketing around the business you actually want to attract. Content pillars help you stay focused, simplify your planning, and create content that's more ef...

AI assistants like ChatGPT are starting to shop for people — and in some cases, even complete purchases. Is your business ready for that? In this episode of Get Digital Marketing Results, we talk about how AI is changing the online shopping experience and what local businesses can do right now to prepare. OpenAI is already testing instant checkout features within ChatGPT, and tools like Google's v...

Tried AI for your marketing and hated the results? You're not alone. Most local businesses get disappointing, robotic content because they're using AI the wrong way. In this episode of Get Digital Marketing Results, we explain why built-in AI features in tools like Word, Gmail, or Canva don't always deliver—and how to build an AI marketing teammate that actually works for your business. Listen and...

Google is tightening the rules on Business Profiles—and the businesses that pay attention to these changes are the ones showing up higher in local search. In this episode of Get Digital Marketing Results, we cover the newest updates, what recent research shows about top-performing profiles, and how you can use these insights to outrank local competitors. Listen and find out more at DelosInc.com/ep...

Most local businesses treat all Instagram posts the same way—and it's holding them back. In this episode of Get Digital Marketing Results, we explain Instagram's latest updates and reveal how to grow your audience by matching the right content type to the right audience behavior. Listen and find out more at DelosInc.com/episode414.  

Just a few months ago, AI images were easy to spot—extra fingers, messy text, strange details. But that's changed. Google's new Nano Banana model in Gemini 2.5 Flash is producing clean, consistent visuals that are ready for real marketing use. In this episode of Get Digital Marketing Results, we explain what's new, what's possible, and how your business can take advantage right now. What Nano Bana...

LinkedIn is noisy, but cutting through doesn't mean posting more random updates. In this episode of Get Digital Marketing Results, Donna and Bob share data-backed strategies to get better results from your LinkedIn presence. You'll learn why professionals trust real voices over generic advice, how to shape posts with a clear point of view, and why short, specific updates build more trust than broa...

Website traffic from AI tools like ChatGPT and Perplexity is rising quickly, with referrals up more than 350% year-over-year. In this episode of Get Digital Marketing Results, Donna and Bob explain how AI-driven referrals are starting to show up in analytics for businesses of all sizes—and why they could become an important source of qualified leads for you too. You'll hear how local businesses ar...

Short-form video is one of the best ways to get attention online, but creating it can feel overwhelming if you don't have video clips or editing skills. In this episode of Get Digital Marketing Results, you'll discover how new tools in YouTube Shorts and Google Photos make it simple to turn your existing photos into engaging videos with music, effects, and transitions. From behind-the-scenes shots...

AI is changing the way people preview emails, and that could impact your open rates. In this episode, we explain how Gmail and Apple Mail are now generating AI-powered summaries that can alter, or even replace your subject line and preheader text. You'll learn why the opening lines of your email matter more than ever, how AI summaries influence what readers see, and practical tips for writing intr...

AI-generated content doesn't have to hurt your Google rankings, if you use it the right way. In this episode we'll break down an Ahrefs study that shows AI-assisted content can still rank well in Google when it's genuinely useful to your audience. Google's priority hasn't changed: quality and helpfulness matter more than whether a human or AI wrote the words. You'll hear why AI content isn't autom...

More local insights, and less guesswork. Google has rolled out a valuable update to Keyword Planner that local businesses will want to check out. The latest change allows you to filter keyword data down to your specific region, giving you a clear view of what people near you are searching for right now. Whether you're running Google Ads or simply improving your website content, you can use this to...

Posting random photos isn't cutting it on Instagram anymore — so what actually works? In this episode, we break down how Instagram's algorithm has changed and share a simple content mix that small businesses can use to stay consistent, build trust, and reach more people. You'll learn why Reels, Carousels, and shareable content drive better reach, how to balance engagement, educational, and persona...

Pinterest isn't just for recipes and crafts anymore — it's evolving into a powerful search engine for buyers. In this episode, we explore how Pinterest is shifting into a discovery platform and why local businesses should consider adding it to their marketing strategy, especially if their audience is active there. We'll cover why Pinterest now acts more like a search engine than a social platform,...

Email engagement is up over 50%, and it still delivers the highest return on investment of any marketing channel. In this episode, we explore why email continues to outperform social media and how small businesses can make the most of it. You'll learn why email is your most valuable marketing asset, how short and helpful messages build trust, and simple ways to get started without feeling overwhel...

In this episode, we're talking about how LinkedIn is becoming more than just a platform for job seekers, it's a place where real business relationships begin. We'll explore how LinkedIn is shifting toward relationship marketing and why that matters for small business owners. You'll learn how creating simple, helpful content can build trust over time and hear easy ways to start showing up personall...

Do you offer memberships, subscriptions, or recurring payments? You need to hear this. The FTC now requires full transparency: clear billing terms, easy online cancellations, and upfront customer consent. Small businesses like fitness centers, coaching programs, and subscription boxes must comply. Review your sign up process, terms and privacy policies now to avoid steep penalties. Listen and find...

YouTube now surpasses Netflix and Disney for total TV viewing time. Learn why creating simple video content can help local businesses reach customers where they're already searching. Listen and find out more at DelosInc.com/episode401.

In this episode, we break down how customer expectations are shifting across generations and how small businesses can adjust without getting overwhelmed. Does your audience purchase on social media? Buy based on influencer recommendations? Still read emails? We discuss removing friction from your buying process so it's easier to become your customer. Listen and find out more  at DelosInc.com/episo...

In this episode, we take a look at the rapid pace of change in AI video and what it means for small businesses. Technology may evolve, but your authentic voice and personal connection still matter. Staying informed now helps you make better decisions later — without trading your relationships for robotic shortcuts. Listen and find out more at DelosInc.com/episode399 .

Search is changing fast with AI tools like Google's AI Overviews and ChatGPT becoming more common. In this episode of Get Digital Marketing Results, Donna and Bob explain what these changes mean for local businesses — and how to stay visible in this new search landscape. Learn why clear, helpful content, updated local listings, and customer reviews matter more than ever. Don't miss the practical t...

Learn why the first three seconds of your video content are critical to capturing attention, and discover simple tactics to make people stop scrolling and engage with your posts. Listen and find out more at DelosInc.com/episode397 .  

Discover why "petfluencers" are more trusted than human influencers, and learn how featuring pets in your marketing can create stronger emotional connections with your audience. Listen and find out more at DelosInc.com/episode396 .