Donna Botti

Get Digital Marketing Results

Business EN ↓ 99 episodes

Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.

Author

Donna Botti

Category

Business

Podcast website

www.delosinc.com

Latest episode

Jul 7, 2026

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Episodes

Episode 395 - The Secret to Better Leads? Talk to Fewer People 20.05.2025

If you're trying to market to everyone, you're reaching no one. Learn why narrowing your focus to your ideal audience leads to better leads, higher conversions, and real business growth. Listen and find out more at DelosInc.com/episode395 .  

Episode 394 - Why You Should Stop Chasing the Perfect Posting Time 13.05.2025

Struggling to find the perfect time to post on social media? Learn why consistency matters more, how to use your analytics smartly, and what really grows your audience over time. Listen and find out more at DelosInc.com/episode394 .  

Episode 393 - Reach New Followers Without Running Ads (Trial Reels Tip!) 06.05.2025

Learn how to use Instagram Trial Reels to safely test new video content, expand your reach, and grow your audience — without stressing over what your followers think. Listen and find out more at DelosInc.com/episode393 .

Episode 392 - How to Stop Overthinking Your LinkedIn Posts 29.04.2025

Feeling overwhelmed by LinkedIn posting? Learn simple, actionable tips to create authentic posts, boost engagement, and build real connections — even when you're busy. Listen and find out more at DelosInc.com/episode392.  

Episode 391 - AI Is Shopping for You—Is Your Business Ready? 22.04.2025

AI agents are reshaping how people shop, making purchasing decisions on their behalf. Learn how businesses can adapt to this AI-driven future by optimizing their brand perception and marketing strategies. Listen and find out more at DelosInc.com/episode391 .  

Episode 390 - YouTube Is Now the #1 Podcast Platform—Here's Why 15.04.2025

YouTube is now the biggest podcast platform, with over 1 billion monthly viewers. Learn why video is shaping the future of podcasting and how to adapt your strategy for more visibility and engagement. Listen and find out more at DelosInc.com/episode390 .  

Episode 389 - Schedule and Pin Direct Messages in Instagram 08.04.2025

Instagram DMs just got a big upgrade with scheduled messages, pinned chats, message translations, and more. Learn how these new features can help businesses stay organized and connect with customers more efficiently. Listen and find out more at DelosInc.com/episode389.  

Episode 387 - New Local Search Ads? Apple Maps Might Shake Things Up 25.03.2025

In this episode, we're talking about how Apple Maps is changing—paid search ads could be coming to maps soon! This means businesses may soon be able to pay to appear at the top of Apple Maps searches. With so many iPhone users relying on Apple Maps, this could be a big opportunity for local businesses to get found. Listen and find out more at DelosInc.com/episode387.  

Episode 388 - Why Search Intent Matters 24.03.2025

Search intent is key to ranking in Google and attracting the right customers. Learn how to align your content with what people really want so you get more leads and sales. Listen and find out more at DelosInc.com/episode388.  

Episode 386 - Marketing Overwhelm? Digital Marketing LIVE! is Back 18.03.2025

Digital Marketing LIVE! is back! Join this 3-day virtual event to get a step-by-step marketing plan, learn how to use AI to create content faster, and turn your digital marketing into a system that brings real results - more clients and better leads. Have a listen and join us. More info can be found at digitalmarketing.live .

Episode 385 - Boost Your Organic Video Views 11.03.2025

Want more views on your YouTube videos in 2025? Learn how to optimize your content with better keywords, thumbnails, and engagement strategies to boost your organic reach. Listen and find out more at DelosInc.com/episode385.

Episode 384 - Facebook Live Videos 04.03.2025

Facebook Live videos will now be deleted after 30 days. Learn how to save, repurpose, and make the most of your past live content before it's gone for good. Listen and find out more at DelosInc.com/episode384 .

Episode 383 - How to Make Meta's Algorithm Work for You 25.02.2025

Meta's algorithm for Instagram and Facebook has changed—over 50% of the content in your feed now comes from AI recommendations. To maximize visibility, businesses should focus on Reels, Stories, and engagement strategies. Learn how to make Meta's algorithm work for you. Listen and find out more at DelosInc.com/episode383 .

Episode 382 - Are You Losing B2B Buyers Before They Even Contact You? 18.02.2025

B2B buyers are often 80% through their decision-making process before they ever contact you. To stay top of mind, your content must align with their research, evaluation, and decision stages. Learn how to create a clear, consistent content strategy that builds trust and converts prospects into customers.  Listen and find out more at DelosInc.com/episode382.  

Episode 381 - Make It Easier for Customers to Connect with You 11.02.2025

The average American spends nearly six hours a day on their phone. If your website, emails, and communication options aren't optimized for mobile users, you're missing valuable engagement. Learn three simple ways to make your business more mobile-friendly. Listen and find out more at DelosInc.com/episode381.

Episode 380 - Instagram's Square Profile Grid is Gone! What to Do Next 04.02.2025

Instagram has updated its profile grid, moving away from square images. Learn the new optimal sizes (1080x1350 for posts, 9:16 for reels) and how to optimize your content across Instagram, LinkedIn, Facebook, and Pinterest. Update your templates today!  Listen and find out more at DelosInc.com/episode380 .  

Episode 379 - Make It Happen: Batch, Schedule, and Reuse Your Content 28.01.2025

In today's episode we're talking about how to make it happen—specifically, how to batch, schedule, and reuse your content. If you've been following along, you know the importance of strategy. Now, let's talk about how to put that strategy into action.  Listen and find out more at DelosInc.com/episode379 .  

Episode 378 - Get Organized: Put Your Marketing on a Calendar 21.01.2025

In today's episode we're talking about how to get organized by putting your marketing on a calendar. Having a clear schedule for your content is crucial to staying on track, so let's break down how to make that happen.  Listen and find out more at DelosInc.com/episode378 .

Episode 377 - Where Should You Post Your Content? 14.01.2025

In today's episode we're talking about where to put your content. We'll break down the essential platforms you need to be on to get your message in front of the right people, and keep your marketing running smoothly. Listen and find out more at DelosInc.com/episode377 .  

Episode 376 - Marketing Success in 2025 07.01.2025

In today's episode we're talking about and we're kicking off a four-part series called Creating a Clear Marketing Plan That Works. In this series of podcasts, we'll guide you step-by-step through building a marketing plan that brings in more business by focusing on the needs of your ideal client.  Listen and find out more at DelosInc.com/episode376 .  

Episode 375 - Is it Time to Level Up Your LinkedIn? 31.12.2024

In today's episode we're talking about LinkedIn. If you think of it as just a place for resumes and job hunting, it's time to rethink. New research shows that LinkedIn is quickly becoming the go-to platform for business owners and professionals looking to expand their online presence and grow their influence. And it's not just for networking—it's shaping up to be a powerful marketing tool. Listen...

Episode 374 - Write for People, Not Search Engines 24.12.2024

In today's episode we're talking about content creation and how you can create content that resonates with your audience while keeping search engines happy. With the rise of AI tools like ChatGPT, it's easier than ever to produce content quickly, but that can lead to a lot of surface-level articles that prioritize speed and SEO over true value. Listen and find out more at DelosInc.com/episode374....

Episode 373 - Trends in Consumer Search Behavior 17.12.2024

In today's episode we're talking about a fascinating new report on consumer habits, especially in the world of search engines, social media, and AI tools. Listen and find out more at DelosInc.com/episode373 .

Episode 372 - Local SEO Tips 10.12.2024

In today's episode we're talking about powerful SEO tips that can help both service area businesses and brick-and-mortar businesses increase their local visibility and drive more traffic. Whether you're a service area business or a brick-and-mortar store, local SEO is all about connecting with your community. Tailoring your website, content, and Google listing to your specific location ensures tha...

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