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People decide whether to keep watching a video almost instantly, within about three seconds. So the part most local businesses spend the least time on is actually the part doing all the work. Your camera matters less than you think. Your lighting matters less than you think. What matters most is whether the first three seconds give the right person a reason to stop scrolling. In this episode of Ge...

AI-generated content has flooded every feed, and people are scrolling less than they were a couple of years ago. That sounds like bad news for businesses trying to reach people on social. For a local business, it's actually an opening. When the feed feels generic, what cuts through is real, local, and familiar. That's the thing AI and national brands cannot fake. In this episode of Get Digital Mar...

AI will give you something fast, polished, and completely forgettable if you haven't done the harder positioning work first. It can only amplify what you give it. The real work happens before AI: getting clear about what you do, who you do it for, and why it's you. In this episode of Get Digital Marketing Results, we cover why AI gives you the average version of your industry when you skip the cla...

Google announced a major shift to AI-powered Search, and a lot of business owners are worried they need to throw out everything they're doing. You don't. The fundamentals of good SEO still drive whether you show up in AI answers. What's changing is the cost of being vague. In this episode of Get Digital Marketing Results, we cover what Google actually announced, why this isn't the panic moment it...

LinkedIn is paying more attention to the connection between your profile, your posts, and the conversations you join. And now that LinkedIn content is showing up in AI answers for professional searches, that clarity matters beyond LinkedIn itself. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark cover what's actually changing with the LinkedIn algorithm, why your persona...

AI shopping is moving from "help me research this" to "help me buy this." When companies like Stripe and Shopify start building the payment and checkout systems for AI agents, it's worth paying attention. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark cover what's behind that shift, what the data shows about consumer behavior, and what local businesses should clean up...

Something a little more fun this week. AI image tools have improved a lot, so we tested a custom GPT we built that runs color and hairstyle analyses on a selfie. In this episode of Get Digital Marketing Results, we cover what's getting better with AI image generation, where it still slips, and how local businesses can use these tools in marketing without crossing into "fake your business" territor...

The headlines say search is dying because of AI. The reality is more layered. Google still sends far more referral traffic to local businesses than every AI platform combined, and Google itself is rapidly turning into AI search through AI Overviews and AI Mode. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark cover what these shifts mean for local visibility, why your Go...

Vague content is the real reason your Instagram posts aren't reaching anyone. Instagram has shifted to a recommendation-first model that rewards clarity, not hashtag tricks or feature chasing. In this episode of Get Digital Marketing Results, we look at what the platform is actually rewarding now and how local businesses can show up without turning Instagram into a second full-time job. The big sh...

Your About page isn't just background information. It's one of the most visited pages on your site, and by the time someone clicks there, they're already interested. They're trying to figure out if they trust you enough to take the next step. So what should it actually say? In this episode of Get Digital Marketing Results, we walk through what makes an About page effective, what to cut, and how to...

If you sell products online, your next customer might not find you through Google or an ad. They might find you inside a ChatGPT conversation. And if you're on Shopify, your products may already be showing up there, whether you've set it up or not. In this episode of Get Digital Marketing Results, we cover what changed with ChatGPT shopping, how OpenAI moved from instant checkout to merchant-contr...

Everyone says you need more content. But what if the content you already have is actually hurting your search visibility? Old blog posts, overlapping service pages, and outdated announcements can drag down your whole site, even if your best pages are strong. In this episode of Get Digital Marketing Results, we walk through how to audit your website content and sort every page into three buckets: k...

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, D...

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, D...

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, D...

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, D...

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, D...

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, D...

Is your social media strategy still built around followers? The feed isn't a social feed anymore. It's an interest feed. The algorithm shows people content based on what they care about, not who they follow. In this episode of Get Digital Marketing Results, we cover Gary Vaynerchuk's "interest media" concept and what it means for local businesses trying to earn attention from the right customers....

Is your video strategy just... winging it? Most businesses that struggle with video don't have a talent problem. They have a structure problem. In this episode of Get Digital Marketing Results, we walk through the one framework that makes every video work, whether you're a roofer, an accountant, or an insurance agent. Google's ABCD framework gives you four things to nail every time: Attention, Bra...

Is your local marketing strategy still built around the map pack? AI recommendations are changing how people discover local businesses, and they're pulling signals from more than just Google Maps. In this episode of Get Digital Marketing Results, we cover why your Google Business Profile is still foundational but no longer enough on its own, and where AI is actually looking when it decides who to...

Is your email newsletter worth keeping?  Gmail's new subscription management view lets people see every sender, sorted by email volume, with a one-click unsubscribe button. That means if your emails aren't delivering clear value, you're easier to cut than ever. On this episode of Get Digital Marketing Results, we cover what's changed in the inbox, why newsletters are still growing, and how local b...

Social media platforms want you to stay within their platform. Facebook is even testing a cap on the number of posts that Pages can post that contain links. It's another clear signal: platforms don't want you sending people away. In this episode of Get Digital Marketing Results, Donna and Bob walk through what local businesses should do instead on Instagram, Facebook, and LinkedIn. If your link po...

Google gives you lots of data about your online visibility, but not all in one place, and not all about the same thing. This episode explains the differences between Google Business Profile, Search Console, and Analytics. You'll learn what each tool actually measures, how they work together, and what to check to make sure you're getting the full picture of how people find and interact with your bu...

Getting visibility in AI results from Google, ChatGPT, Claude, or Perplexity is a smart goal, but not if you're buying into tools that overpromise. In this episode, we unpack the real story behind "AI visibility and tracking" tools, why AI results are still too inconsistent to measure accurately, and what Google actually says about showing up in AI-driven search. Spoiler: the fundamentals still wi...