Donna Botti
Get Digital Marketing Results
Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.
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Episodes
Episode 434 - Instagram Is Done With Perfect—Are You? 17.02.2026 4:04
Instagram is done with the perfect, polished feed. And your audience is too. In this episode, we break down why overly edited, scripted, or AI-generated content is losing traction—and how showing up with your real voice and brand personality is what truly works now. It's not about going viral. It's about being consistent and useful. ✅ Why "slop" content is being ignored ✅ What Instagram says it...
Episode 433 - Quick Wins From the Latest Marketing Updates 10.02.2026 6:41
Small updates can make a big difference—if you know where to focus. In this lightning round episode, we highlight recent changes across Instagram, Google, Facebook, and AI tools that affect your marketing visibility. You'll learn what's working now, what to avoid, and where to spend your time for maximum impact. ✅ Which CTA language performs best (and why) ✅ Why Instagram Reels and replies matte...
Episode 432 - Want More People to See Your LinkedIn Posts? 03.02.2026 3:53
If you're posting on LinkedIn and getting little response, you're not alone. The algorithm has shifted, and that's actually a good thing for local businesses. In this episode, we explain how LinkedIn is prioritizing expert content and genuine conversation over viral posts designed to get likes. You'll learn how to update your approach to get better reach, why personal profiles matter more than bus...
Episode 431 - Want to Rank Higher Locally? Focus Here First 27.01.2026 6:24
What helps your local business show up in 2026? The Google Business Profile is still one of the most powerful local ranking signals. While reviews and keywords still matter, Google's paying closer attention to signs your business is active and available. In this episode of Get Digital Marketing Results, we're taking a look at what's changed in Google's local search algorithm based on Whitespark's...
Episode 430 - Is Your Social Strategy Still Stuck in 2020? 20.01.2026 8:00
Your customers are still on social media—but how they engage is changing fast. In this episode of Get Digital Marketing Results, we take a look at new research about platform usage, video content, and private messaging trends that are reshaping what a smart social strategy looks like in 2026. You'll learn: Why YouTube now matters more than ever (across all age groups) How to start using video—with...
Episode 429 - AI Can't Fake This. Here's What Still Works 13.01.2026 6:28
AI can generate content faster than ever, but that's not the hard part anymore. In this episode of Get Digital Marketing Results, we talk about what actually makes content stand out in an AI world if you are a local business. Spoiler: it's not just more content, and it's definitely not more generic AI blurbs. Your audience is experiencing content fatigue. AI tools are everywhere. And what cuts thr...
Episode 428 - AI Search vs. Google Search: How to Win in Both 06.01.2026 8:53
Are AI tools like ChatGPT and Perplexity showing your business—or your competitor's? In this episode of Get Digital Marketing Results, we break down how AI is changing search visibility and what it means for your website in 2026. Google has shifted to a site-wide quality model, and AI tools don't always follow the same signals as traditional SEO. And while new tools claim to track "AI visibility,"...
Episode 427 - How to Get Better Google Reviews in 2026 30.12.2025 8:15
Are your Google reviews working for you? In this episode of Get Digital Marketing Results, we're sharing the latest updates to Google's review system plus best practices to get better, more detailed reviews that actually help your visibility in 2026. You'll learn: How Google's new pseudonym feature helps clients in sensitive industries feel comfortable leaving reviews What to do if you're targeted...
Episode 426 - Quick Fixes to Boost Your Google Business Profile 23.12.2025 5:10
Google rolled out several new features this year—including post scheduling, QR codes for reviews, and service list updates—that make it easier to manage your profile and show up better in search results. But most businesses still haven't taken advantage of them. In this episode of Get Digital Marketing Results, we walk you through the latest updates and explain exactly how to: Schedule your Google...
Episode 425 - Real vs. AI: Why It Matters for Local Businesses 16.12.2025 3:06
AI-generated content is everywhere from fantasy travel photos to flower arrangements that don't exist. The result? People are starting to lose trust in what they see online. In this episode of Get Digital Marketing Results, we're talking about AI slop—the flood of synthetic, often unrealistic images and content, and how it's starting to affect real-world businesses. From florists and stylists to c...
Episode 424 - Fix Your Homepage So It Works for You (and AI) 09.12.2025 3:17
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If...
Episode 424 - Fix Your Homepage So It Works for You (and AI) 09.12.2025 3:17
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If...
Episode 424 - Fix Your Homepage So It Works for You (and AI) 09.12.2025 3:17
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If...
Episode 424 - Fix Your Homepage So It Works for You (and AI) 09.12.2025 3:17
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If...
Episode 424 - Fix Your Homepage So It Works for You (and AI) 09.12.2025 3:17
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If...
Episode 424 - Fix Your Homepage So It Works for You (and AI) 09.12.2025 3:17
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If...
Episode 424 - Fix Your Homepage So It Works for You (and AI) 09.12.2025 3:17
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If...
Episode 424 - Fix Your Homepage So It Works for You (and AI) 09.12.2025 3:17
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If...
Episode 424 - Fix Your Homepage So It Works for You (and AI) 09.12.2025 3:17
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If...
Episode 424 - Fix Your Homepage So It Works for You (and AI) 09.12.2025 3:17
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If...
Episode 424 - Fix Your Homepage So It Works for You (and AI) 09.12.2025 3:17
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If...
Episode 424 - Fix Your Homepage So It Works for You (and AI) 09.12.2025 3:17
Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If...
Episode 423 - The LinkedIn Fix That Gets You More Business 02.12.2025 2:54
Still using your LinkedIn profile like it's a résumé? If you're a business owner, that's a missed opportunity. In this episode of Get Digital Marketing Results, we explain how to turn your LinkedIn profile into a client-friendly business asset. Whether you're trying to attract leads, grow your visibility, or build trust with referral partners, your profile should show who you help and how Not just...
Episode 422 - These 3 Channels Are Shaping Holiday Shopping Trends 25.11.2025 3:38
Holiday shopping behavior is changing fast. What should you do? In this episode of Get Digital Marketing Results, we're unpacking the biggest holiday shopping shifts of the year, from mobile shopping dominance to AI tools referring buyers directly to checkout. Adobe's latest data predicts over $250 billion in online holiday sales, and for the first time, more than half of that is expected to come...
Episode 421 - Spot Trending Topics Before Your Competitors Do 18.11.2025 3:27
What are people searching for in your area right now? It might be waffle bowl makers, dog DNA kits—or something surprisingly relevant to your business. In this episode of Get Digital Marketing Results, we look at how Google Trends can help your local business stay one step ahead by understanding what your customers are already interested in. Google just released its Holiday 100 list of trending pr...
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