Games Growth with Upptic

We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews. Major...

We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews. Major...

We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews. Major...

Our guest this week is Claire Rozain, UA Team Lead at Rovio. Rovio is a popular mobile game developer and publisher most known for the Angry Birds franchise. In this week’s podcast we take a dive into the growth mindset – and its application in both personal life and business strategy. We also discuss the games industry's mindset toward Web3. Plus, we discuss the latest news around Netflix, NFTs a...

Our guest this week is Cameron Thom, Cross-Promotion Lead at Adikteev. Adikteev runs the world's smartest cross-promotion stack and helps app publishers increase retention, reacquire churned users, and drive incremental revenue. In this week’s podcast we take a dive into cross-promotion – including the components of effective cross-promotion campaigns. We also talk about how the privacy landscape...

Our guest this week is Robby Yung, CEO at Animoca Brands. Animoca Brands is a leader in digital entertainment, blockchain, and gamification – and has one of the most diverse Web3 focused portfolios around, with more than 150 investments in NFT-related companies and decentralized projects aiming to build the open metaverse. In this week’s podcast we take a dive into Animoca Brands' approach to Web...

Our guest this week is Canaan Linder, Founder and CEO at Stardust. Stardust offers an easy-to-use platform so game creators can build games in the metaverse. In this week’s podcast we take a dive into the evolution of games monetization – from premium games to play-to-earn games. We also learn more about Stardust and their approach to the Web3 gaming business. Plus, we discuss Google's new Privacy...

Our guest this week is Maggie Ngai, ASO Lead at Phiture. Phiture equips product and marketing teams with the skills and knowledge they need to grow apps – as well as providing growth management services. In this week’s podcast we take a dive into App Store Optimization (ASO) – from the basics of what ASO is to the details on ASO components, processes, and strategies. We also talk about Apple's A/B...

Our guest this week is Oren Bennett, Chief Investment Officer at Punch Games. Punch Games is a blockchain-powered esports gaming platform that allows people to earn cryptocurrency and cash while playing games and competing in tournaments. In this week’s podcast we take a dive into Play-To-Earn (P2E) and alternate game economies. We also learn a bit more about Punch Games and possible monetization...

Our guest this week is Arthur Querou, Co-Founder and CEO at Vibe. Vibe helps marketers harness the power of Connected TV and OTT – allowing them to reach millions of households via TV as simply as they run ads on social media. In this week’s podcast we take a dive into how user acquisition works for CTV and OTT. Who is utilizing CTV and OTT? Is it effective for mobile UA? How do the costs and KPIs...

Beyond buzzwords, Web3 brings the dawn of a new era in gaming. We are currently witnessing the first meaningful and mass market implementations of blockchain technology in games. What happens as free to play and play to earn economies also converge? Who are the winners and losers of this next era? We dig into these topics and more with leading founders and visionaries from the blockchain gaming sp...

Before we dive into this week’s podcast, don’t forget to register for our upcoming webinar – “Web3 and the Future of Gaming” – taking place January 27! You can register for the webinar here. Our guest this week is Anya Shapina, Head of Performance at The Sandbox. The Sandbox is a virtual metaverse where players build, own, and monetize their virtual experiences. They empower artists, creators, and...

Before we dive into this week’s podcast, don’t forget to register for our upcoming webinar – “Web3 and the Future of Gaming” – taking place January 27! You can register for the webinar here. Our guest this week is Alon Nafta, VP Product at Singular. Singular empowers businesses to drive growth through marketing data, intelligent insights, and automation. In this week’s podcast we take a dive into...

Before we dive into this week's podcast, don't forget to register for our upcoming webinar – "Web3 and the Future of Gaming" – taking place January 27! You can register for the webinar here. Our guest this week is Lauren Dignam, VP of Account Management at Sensor Tower. Sensor Tower equips mobile app publishers and marketers with the data and insights they need to master the mobile app ecosystem....

Our guest this week is Mike Schmid, Head of BD at Rec Room and former head of Games BD at Apple. Rec Room is a platform for building and playing games together. In Rec Room you can explore player-created rooms, or share something of your own, across devices ranging from phones to VR headsets. In this week's podcast we take a dive into what makes Rec Room so innovative – including the power of voic...

No guest this week, but news was comin in so hot we did an episode anyway! ironSource acquires TapJoy cementing themselves as a leader in offerwall traffic, InMobi buys Appsummer, AppLovin’s Max Ads SDK (allegedly) overrides developers iOS 15 endpoints syphoning data for themselves, and Unity unveils it’s ad mediation platform! Industry Insights ironSource to Acquire TapJoy InMobi Buys Appsumer Re...

This week we have a special episode where we partnered with multiple industry expert panelists to discuss the iOS 15 update from all different perspectives in an extremely informative webinar. We dig into the features and restrictions that are coming online and we touch on various topics including the data we are starting to see on the iOS 15 update, the implication of raw postbacks for the SKAdNe...

Register for iOS 15 Webinar Our guest this week is Mark Loranger, Co-Founder and CEO of Braavo Capital. Braavo Capital provides revenue-based financing options and analytics software to mobile app and game developers. This week we discuss the user acquisition funding ecosystem and different ways developers can approach funding their companies' growth. We talk about the pros and cons of different f...

Our Guest this week is Jonathan Kay, Co-Founder, and CEO of Apptopia. Apptopia is a real-time competitive intelligence tool that provides actionable insights into mobile industry data. This week we discuss the ethics of competitive app intelligence in the context of the recent SEC enforcement actions against App Annie. We dive deep into the allegations, discuss the tactics App Annie allegedly used...

Our Guest this week is Ryan Anthony. Ryan is a creative technology expert and the Co-Founder and CEO of DIRT. DIRT is a revolutionary consumer insights research platform and Neuro/AI delivery system. This week we discuss neuroscience in advertising and how applying neuroscience technology to the creative processes can help creators anticipate what resonates with their audiences. We talk about how...

Our Guest this week is Sasha Mackinnon, CEO of Mino Games. Mino Games is a Montreal-based mobile games company best known for their games Mino Monsters 1 & 2, Cat Game, and Dog Game. This week we discuss leadership styles and strategies in the context of building a fast-growing mobile gaming company. We dive into how mutual trust and empowering your team leads to optimal business outcomes. And...

Our Guest this week is Margartia Vasilevskaya, a mobile gaming user acquisition expert. Margarita's background in games marketing is vast, spanning from social casino to hard and midcore strategy games. This week we discuss universal truths of UA buying across game genres. We talk about the importance of platform and creative diversity, and that fitting algorithms to player segments can be as impo...

This week we are syndicating a panel conversation hosted by Joseph Kim of GameMakers and LILA Games featuring Warren Woodward, Brian Bowman and Matej Lančarič.  The panel discusses a series of issues focusing on the impact iOS 14.5+ has had on running a large multi-title user acquisition portfolio. We discuss the macro KPI trends seen across the major ad networks, how to adjust your buying mo...

Our Guest this week is Chuka Ikokwu, Co-Founder and CEO of Divercity. Divercity is a mobile-first job platform dedicated to building the world’s largest underrepresented professional hub. This week we discuss the lack of diversity within the mobile industry. We dig into the data to inspect the breadth of mobile’s inclusivity problem and highlight the strategic value investing in diversity can brin...

Our Guest this week is Andrew Green, Group SVP of Operation and Growth at Stillfront Group. Stillfront is one of the preeminent mobile game publishers consisting of 20 studios across Europe, North America, and MENA. This week we discuss the trend of mega-publishers in mobile gaming. We describe the advantages gained by joining a number of developers under one roof and discuss how to operationalize...