Games Growth with Upptic

Our Guest this week is Christen Luciano, Strategic Partnerships at HubSpot. HubSpot is a CRM and automation platform for small and mid-market companies. This week we discuss the intersection of mobile and B2B. We compare and contrast how B2C companies often utilize mobile apps as a core revenue driver, while B2B businesses tend to utilize apps for engagement and retention. We dive into how messagi...

Our Guest this week is Arun Gupta, CEO of Attribution App. Arun’s career has spanned ad tech including working at an ad network and spending 6 years build the Go-To-Marketing organization at the attribution company Adjust. In this week's episode we step outside our core competency and interrogate the crossover between web and mobile measurement. We discuss some of the core differences between web...

Our guest this week is Natalie Rozenblat, Senior Performance Marketing Consultant at Phiture. Natalie has spent her career in the growth consultancy space helping grow mobile apps. In this episode we investigate our own place in the industry: growth consultancies and agencies. We discuss the advantages and disadvantages of using outsourced growth teams, how specific expertise can benefit your comp...

Our guest this week is Atif Khan, Ex-Facebook & Angel Investor via Range Funds Syndicate. Atif has over a decade of experience in the mobile ads industry, he helped build Facebook’s gaming business from the ground up, and, as an investor, has his finger on pulse on many industry trends. In this episode we dissect the mobile ads industry’s macro trends specifically interrogating the role of ent...

In this special bonus episode we discuss the Upptic ASO platform, why app store optimization is important, why we felt building an automated ASO tool was a product worth pursuing and give some hints about the future of the Upptic platform. Learn more and get in touch at upptic.com!

Our guest this week is James O'Claire Co-Founder and COO of Bubbleye. Bubbleye is a suite of UA automation tools to help mobile marketers manage and report on their marketing campaigns. In this whirlwind episode we discuss various components of UA automation including ideology (whose algorithms should you use), mechanics (how UA automation works and how it gives a differentiated advantage) and wha...

Our Guest this week is Louis Tanguay, Founder and Managing Director of App Growth Summit. App Growth Summit is a mobile app conference and content publisher for app growth professionals.  We discuss the role of brand development within the mobile industry and how events play an important role in building a successful brand. We examine how COVID-19 has impacted the events industry and how valu...

Our guest this week is Robert Garfinkle, Director of User Acquisition at Celer Networks. Celer Networks is a layer-2 technology company (that is, the layer between the blockchain and an app) with a suite of products, one of which is a mobile SDK that facilitates competitive real money gameplay in mobile apps. We discuss how Celer deploys their technology in their first party apps, and how their pr...

Our guest this week is Eran Friedman, CTO of Singular who leads us on a whirlwind summary of all things iOS 14.5, ATT and SKAN. We deep dive into what exactly the AppTransparency Framework (ATT) and SKAdNetwork (SKAN) frameworks are, and how they are changing the mobile marketing ecosystem. We talk about opt-in rates for user tracking, privacy threshold granularity and discuss various configuratio...

This week we're joined by Brian Krebs, CEO of MetricWorks. We go on deep dive into incrementality in the mobile marketing context and how it can be used as an alternative or to supplement traditional last-touch attribution. We also discuss how it is more reliable, but less certain then last-touch attribution and how the MetricWorks' product, Polaris, offers a top-down measurement alternative for t...

This week we discuss games and growth teams with Conrad McGee-Stocks, Director of Growth at Uken Games. We dive into how increasingly important analytics is to user acquisition, the nuances of developing and marketing for a narrative casual games and how to structure your growth team.  Also, ATT enforcement by Apple is only a “few weeks away” and AppLovin IPOs targets a $30 billion valua...

From rewarded video to gaming, slots to asian vegetables, Jonathan Lau has a fascinating background in performance marketing and growth strategies. This week we discuss how eCommerce differs from gaming in team dynamics, LTV modeling, channel mix and more.  We also discuss the breaking news of how Apple is beginning it's crack down on its ATT privacy initiative!  We also discuss the brea...

This week on App Talk with Upptic, Malachi Rose joins us for a deep dive on how to run a growth marketing operation at scale. We discuss how accurate measurement, structured creative development, and rigorous and constant testing are key to maintaining a competitive edge, and we share some stories about growth campaigns that fabulously failed. In industry focus we discuss IPOs and M&A and in t...