Games Growth with Upptic

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Are you leveraging some of the best platforms for conversions in your marketing mix? Gamesight's 2024 State of Performance Marketing for Videogames report is out now and it shows that Twitch, YouTube, Reddit, and X are seeing great performance – but are woefully underutilized. We sit down with two of Gamesight's finest – CEO Adam Lieb and Head of Data & Measurement Christian Thomas – t...

If you’ve ever been burned by a marketing agency that promised the world and delivered a Google Doc full of vague recommendations, you’re not alone. There's a good reason so many people hate agencies. But if you're trying to scale an app or game, chances are you'll need one at some point. So here's how to find a GREAT agency for YOUR NEEDS! CHAPTERS 00:00 – Opening 00:26 – Why all...

2024 was a mixed year for gaming. Smaller studios struggled while large studios leveraged big advantages. But for those struggling, there's hope for 2025! Find out where things landed at the end of 2024 for gaming, user acquisition, creative development, and growth technology – and what to expect in the coming year! 00:00:00 - Opening 00:01:48 - The Games Industry in 2024 00:19:36 - Biggest UA Tre...

In a landscape where only the best survive, success isn’t luck — it’s strategy. In this episode of Games Growth with Upptic, learn how to strategically execute a game soft launch so your gaming studio can thrive! CHAPTERS 00:00 - Opening 00:31 - Soft Launch Overview 02:41 - Tech Test 04:47 - Retention Test 07:32 - Monetization Test 09:37 - Closing #GameDev #GameMarketing #Gaming

Why is AppLovin stock up 900%?! Once a niche player in ad tech, it’s now the talk of the tech industry. Here’s a look at its history, explosive growth, and potential next moves. CHAPTERS 00:00 – Opening 00:37 – 2024's Hottest Company 03:15 – History of AppLovin 07:18 – AppLovin's Recent Success 09:18 – AppLovin's Big Differentiator 10:55 – Adjust Layoffs & Elonification 12:46 – Ad Tech Financi...

The GAM3 Awards in Manila marked a milestone for Web3 gaming, held live for the first time during the YGG Play Summit. Organized by GAM3S and Yield Guild Games (YGG), the event celebrated innovation, community, and player engagement while showcasing Southeast Asia’s leadership in the space. Upptic’s Jerry Singer and Mateo Arias share their impressions from this groundbreaking event. Don’t miss the...

The gaming industry is undergoing a transformative shift as Web3 technologies begin to integrate with traditional gaming experiences. In this episode of Games Growth with Upptic, we are republishing a recent webinar Upptic did in partnership with Adjust – which brought together leading voices in the field, including Adjust Partnerships Manager Ben Bowen, Eyeball Games' Marketing Head Francois Daou...

The games industry is dynamic, demanding a constant evolution of creative strategies to keep up with players' expectations. In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward hosts a roundtable with Upptic's creative team to discuss the trends and insights shaping the creative side of games marketing today. Featuring Creative Director Ava Savitsky, Motion Graphics Designer Kad...

Dive into the potential impact of Trump’s second presidency on gaming. Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta highlight anticipated trends in mainstream gaming, possible boons to web3 and crypto, evolving regulatory positions on AI, and likely changes (or the lack thereof) in advertising! CHAPTERS 00:00 – Introduction and Disclaimer 02:20 – Likely Policy Stances &am...

Are games and marketing flying or falling? In this episode of Games Growth with Upptic , Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta discuss the heights of Q3, the worries of Q4, and the monsters all around us! Dive into the financial earnings, industry trends, and market dynamics of the gaming and marketing sectors! CHAPTERS 00:00 – Opening 04:14 – Q3 Gaming is HOT, Q4...

Looking for key, actionable takeaways on data modeling and optimization, the latest user acquisition channels and tactics, how to build a growth team, shifting marketing towards efficiency, and what UA trends to watch out for in 2025? Then watch this NOW! Many thanks to Joseph Kim of the GameMakers podcast for having Upptic CGO Warren Woodward on the show and allowing us to republish this episode...

In this emergency edition of Games Growth with Upptic, we dive into the explosive success of Off the Grid – a new third-person shooter from Gunzilla Games that’s shaking up gaming. Is this finally Web3 gaming’s breakout moment? We break down its growth strategy, game economy, and more to find out! CHAPTERS 00:00 – Opening segment 00:44 – What is Off The Grid? 03:03 – Why is Off The Grid successful...

Gaming industry shakeups? No problem! In this episode, leaders from Upptic, Random Logic Games, and Candywriter reveal what tech and tools they are using to turn challenges into growth opportunities. Discover how these game builders and marketers are staying ahead of the pack! CHAPTERS 00:00 – Opening segment 00:32 – New gamedev and marketing tools 07:13 – Adapting workflows to new tools 10:07 – C...

Discover the game-changing lean growth strategies game studios are using to skyrocket their games to the top of the charts with lean teams and AI tools. Growth marketing experts from Candywriter and Random Logic Games join Upptic to share the strategies and tools they are using to increase their marketing output while reducing costs. CHAPTERS 00:00 – Opening segment 01:53 – The gaming landscape 05...

Amid ongoing games industry layoffs, Unity just killed their runtime fee and the Federal Reserve has cut interest rates. What does this mean for game developers and game marketers? Stay ahead with our latest insights on the gaming industry's biggest changes! CHAPTERS 00:00 – Opening segment 01:24 – Unity KILLS runtime fee 09:45 – Layoffs SPOOK games industry 20:53 – Will rate cuts PUMP UP gaming?...

Upptic CGO Warren Woodward and Sanlo CEO Olya Caliujnaia dish on the hottest industry topics! Dive into: 💡growth marketing trends 💡soft launch strategies 💡cross-platform gaming, and 💡how AI is shaping the future of UA! CHAPTERS 00:00 – Opening segment 00:48 – Story Mode introduction 01:58 – About Warren and Upptic 12:26 – Game launch strategies 21:56 – Marketing strategies at scale 28:01 – Cro...

Game marketing experts break down the web3 games (and blockchain) that are rewriting the playbook for web3 gaming and seeing impressive results. Get to know the Ronin Network, Fable Borne, King of Destiny, Off The Grid, Pirate Nation, and Parallel! #Web3 #Gaming #Marketing #GameDev

Dissect the current challenges and failures of web3 gaming – and how your team can learn and benefit from them! Plus, see how teams like those at Ronin Network, Pirate Nation, Star Atlas, and Parallel are writing the playbook for successful web3 games. CHAPTERS 00:00 – Opening segment 00:35 – Is web3 gaming COOKED? 30:19 – Web3 games that are doing it RIGHT! 43:40 – Closing segment Get more games...

Telegram founder Pavel Durov's arrest has potentially big implications for game marketing, Perplexity AI positions itself to take on Google (can it live up to its promises?), and Mintegral's latest report has some bad news for game advertisers – and key trends to take advantage of. Get more gaming insights at www.upptic.com! #Telegram #PavelDurov #Perplexity #AI #Gaming #Marketing

Epic Games comes to mobile, Xbox pivots away from exclusives (and consoles?!), and Nvidia unveils exciting AI for NPCs. Find out how these will impact the games industry, game development, and YOU! It's all in this episode of Games Growth with Upptic !

A new MOBA-shooter hybrid game is taking Steam by storm – and it seems to have Valve's fingerprints all over it. Learn all there is to know about Deadlock!