Games Growth with Upptic

Dive into Valve's not-so-secret new game, Unity's Q2 earnings and new Chief Product Officer, and the hidden web3 giant that everyone is referencing this election cycle. It's all in this episode of Games Growth with Upptic! CHAPTERS 00:00 – Opening segment 01:04 – Polymarket: A secret web3 GIANT 08:50 – Unity snags ex-AppLovin BOSS 14:28 – Deadlock: Valve’s WORST kept secret 20:37 – Clo...

🎮 From Marvel Snap's bold bet on Godot to X's controversial lawsuit against advertisers, we've got all the key insights you need to stay ahead in games and marketing. Plus, RIP GameInformer – end of an era for gaming mags! Don't miss out, watch now! ✨ CHAPTERS 00:00 – Opening segment 01:11 – Can Godot DETHRONE Unity? 08:11 – X, Elon SCREW Advertisers 15:03 – Farewell, GameInforme...

Google just reversed its cookie deprecation plan and Konvoy has released its Q2 2024 games industry report – plus, Friend AI is causing a stir. We break down the actionable marketing strategies and growth opportunities for you! CHAPTERS 00:00 – Opening segment 01:10 – Google privacy U-TURN 07:11 – Games investments SHRINK in Q2 22:54 – AI Friend INCINERATES funding 28:58 – Closing and sponsor plug...

Discover how web stores are transforming the gaming industry! With purchase rates soaring to 80% and exclusive deals for players, is this the future of game monetization? Watch now to find out! CHAPTERS 00:00 – Cold open 00:37 – State of games marketing 01:40 – The web store player journey 04:10 – Web store economics + strategies 08:43 – Web stores by the numbers 10:50 – Web stores and distributio...

Axie Infinity's co-founder just dropped the ULTIMATE web3 growth playbook! Watch now to get all the key insights, plus a few areas we think need additional consideration! CHAPTERS 00:00 – Overview of web3 growth playbook 00:56 – Axie Infinity's impact on web3 02:13 – UGC / KOL highlights 05:59 – Gifting / partnerships marketing 07:30 – Grinding your way to growth 09:03 – The limits of Axie...

In this episode: Shocking leaks reveal Valve's staggering revenue per employee, Axie's new Web3 growth playbook is dissected, and Xbox Game Pass changes spark a discussion on its value proposition and long-term viability. CHAPTERS 00:00 – Opening and summary 00:58 – Valve’s INSANE profits leaked 07:51 – Axie’s growth playbook REVEALED 21:30 – Xbox Game Pass costs HOW MUCH? 26:16 – Closing...

The recent Pixelberry acquisition by Series Entertainment looks to be a strategic fit that could change the game for interactive fiction. Learn how Series' AI could impact writing for "Choices" and other mobile games! CHAPTERS 00:00 – Cold open 00:14 – Series Entertainment acquires Pixelberry 00:45 – Why would Series acquire Pixelberry? 01:33 – An industry insider look at the acquisi...

Get ready for a new era in mobile game distribution! Apple has approved the Epic Games Store for iOS in the European Union. With lower fees and less competition, the Epic Games Store looks to be a lucrative option for game developers. Can Epic shake Apple's near-monopoly? CHAPTERS 00:00 – Cold open 00:05 – Apple approves Epic Games Store in EU 00:22 – Apple’s pettiness revealed? 01:08 – Epic v...

Polkadot's eye-popping marketing spend holds key lessons for web3 game developers. Learn what went wrong and how you can avoid the same mistakes! CHAPTERS 00:00 – Cold open 00:42 – Polkadot’s quarterly marketing spend report 02:17 – Polkadot KOL spending vs. suggested spend 04:08 – Insanely high metrics vs. normal metrics 08:08 – The problem with DAOs in web3 marketing 09:50 – Comments from Up...

BIG NEWS FOR GAME MARKETERS! YouTube is rolling out Apple's ATT prompt! Get all the details, plus insights on how this move can boost your ad strategies and ROI! CHAPTERS 00:00 – Cold open 00:10 – YouTube’s new ATT prompt 01:04 – You should start testing on Google iOS again 02:00 – Caveats with scaling on Google Ads for iOS 03:18 – This is good for Google’s ad revenue, too 03:30 – Sponsor plug...

Discover why over 65% of top-grossing games now boast a web store, how the digital landscape has shifted since the launch of the iPhone in 2007, and how web store economics could reshape game monetization. Alongside Appcharge CMO Gil Tov-Ly, we dive into the different user journeys between app stores and web stores, uncover where web stores fit in the gaming ecosystem, and reveal the hidden revenu...

🎙️🚀 Uncover the biggest challenges in web3 gaming, the rise of web2.5, and why MetaMask's new games directory is A BIG DEAL. Discover top web3 marketing tactics, influencer tips, and trends you can't afford to miss – and level up your web3 game! 🎮✨ CHAPTERS 00:00 – Cold open and introduction 01:15 – Web3 gaming's not dead – just boring 06:44 – Web3 gaming's original sin: Tokens...

AdAttributionKit brings new features and functionality to ad attribution – and is set to replace SKAN in coming years. Here's what marketers should know. Chapters 00:00 – Cold open, quick takeaways, sponsor plug 01:41 – Overview of AdAttributionKit 03:43 – AAK variants and schemas 05:23 – Lessons from SKAN: “Rich will get richer” 07:35 – Re-engagement, debugging mechanisms 09:45 – Prepare for...

Apple has finally entered the AI arms race – announcing a suite of new tools and features for consumers and developers alike at WWDC. Here's what marketers and game developers should be paying attention to! CHAPTERS 00:00 – Cold open and introduction 00:47 – Apple AI overview and market analysis 04:57 – Developer tools for apps (and games?) 06:16 – Siri getting an AI upgrade 09:05 – Generative...

Dive into the latest marketing trends for mobile apps and games.  Games Growth with Upptic  breaks down  Singular’s quarterly report for Q1 2024  – shedding light on significant shifts and developments in the industry. Explore mobile phone penetration, ATT opt-in rates, CPI trends, ad network trends, ad spend by platform, and how high-value spenders discover games and react to ads. It’s a must-wat...

Learn about gaming's newest controversy (via League of Legends), discover how close we are to getting Ethereum ETFs, and get insights on the latest salvo in the long-running feud between Apple and Epic Games. Chapters 00:00 – League of Legends, Faker Skin, NFTs 02:23 – Introduction and sponsor message 02:53 – Ethereum ETF path to trading 7:00 – Epic Games Store coming to UK iOS 12:12 – Closing...

🎧 Ready to unlock the future of marketing? In this episode, we break down: 🤖 Gemini vs. ChatGPT AI performance 🌐 The world's first-ever on-chain ad network 📈 AppLovin and Unity's differing trajectories Stay ahead of the curve – tune in now! 🚀 CHAPTERS 00:00 – Cold open, introduction, sponsor message 02:19 – Google I/O and Gemini vs. ChatGPT 14:25 – Spindl's new on-chain ad network...

Unpack the explosive 525% growth of Apeiron and learn about its evolution from a web2 to web3 game. Watch now for an insight-packed episode on engaging game loops and mechanics, distribution challenges and solutions, and scaling games growth! TAKEAWAYS Apeiron has achieved 525% growth in the last several months Game started as web2, but shifted to web3 for NFT ownership The game blends web2 and we...

🎮 Sky Mavis' Kathleen Osgood spills the tea on the Ronin Network's rise, Axie Infinity's legacy, challenges in web3 gaming, why community is king, and how Sky Mavis is helping web3 games succeed. 🔥 Don't miss these game-changing insights! CHAPTERS 00:00 – Opening and introduction 02:39 – Kathleen Osgood's background 06:48 – Sky Mavis, Ronin, Axie background 13:39 – Web3 game...

In this episode, meet Unity’s new CEO, understand what the layoffs at Yuga Labs mean, how small indie developers are continuing to see outsized success, and whether Snap’s earnings and revenue trends are really all that. We dive into the growth potential of Unity, the limitations of web3 IP in attracting mainstream audiences, the explosive rise of small game development teams, and the performance...

In this episode, learn how the TikTok ban stands to impact marketers, content creators, and users in the United States. Plus, get a look at Meta’s Q1 earnings report, what it says about Meta as a performance channel, and challenges and opportunities for marketers. Finally, learn why Embracer Group is splitting into three new entities – and what lessons the games industry can learn from their trial...

Explore the importance and unique aspects of India as a gaming market. Joining us is Shloak "Spidey" Pacheriwala – the Founder of BharatGG, an Indian games guild. Spidey challenges misconceptions about the market and discusses the opportunities in India. Learn about the demographics of Indian gamers, monetization differences between iOS and Android, the lack of local Indian game develope...

Get notes from the trenches of GDC, MAU, and NFT NYC. Spirits are high and hiring is up – even if budgets are still tight. There are hints of mobile gaming making a bit of a comeback. Following the dissection of this anecdotal evidence, we dive into the latest games industry report from Sensor Tower and Data.ai – which forecasts massive growth in global spending and downloads over the next six yea...

Subscription gaming has yet to hit critical mass – but it could be one of gaming's next big disruptors. Take a deep dive into Netflix's approach to games and advertising. Plus, get a breakdown of the growth strategies used by today's biggest gaming companies. TAKEAWAYS Netflix is taking a conservative approach to gaming, focusing on high-ROI opportunities. The adoption of gaming on str...

Sensor Tower's recent acquisition has come as a bit of a shock to many in the industry – not in the least because many thought Data.ai was the company with more purchasing power. Learn what this acquisition means for the industry and how it will likely impact you. Additionally, dive into Apple's new legal fight against the United States and see why Embracer's divestment of Gearbox to T...