Games Growth with Upptic

Our guest this week is Antonio Garcia-Martinez, New York Times bestselling author of Chaos Monkeys and Founder of Spindl . Spindl is creating attribution solutions for the Web3 space. They offer easy integration, Web2 and Web3 funnels, and meaningful analytics on ROI, CAC, retention, and more in an actual dashboard. In this week’s podcast we talk to Antonio about the obstacles in measuring marketi...

Our guest this week is Quinn Campbell, VP of Growth at Sky Mavis. Sky Mavis is the creator of Axie Infinity – the world's most popular Web3 game by DAU. In addition to Axie Infinity, Sky Mavis also hosts a marketplace to buy and sell in-game assets, a wallet for digital items and currencies, and Mavis Hub, a launchpad for promising blockchain games. In this week’s podcast we talk to Quinn about Sk...

This week's podcast is brought to you through a partnership with Animoca Brands. Animoca Brands is one of the world's leading mobile game developers and publishers . They are on the frontlines of Web3, investing heavily in a vast portfolio of Web3 projects. Our guest this week is Benjamin Lee, Co-Founder of Blowfish Studios. Blowfish Studios is part of the Animoca Brands family and builds AAA game...

Our guest this week is Cloé Dana, Co-Founder and CEO of Tempr. Tempr uses AI-powered tools to empower marketers in their UA optimization and maximize their returns. In this week’s podcast we take a dive into the world of automated predictive analytics and how it can shape UA strategy. Cloé answers all our questions regarding the technical aspects of automated predictive analytics and what marketer...

Register now for our upcoming "Growth for Web3 Games" with leaders from Axie Infinity, Animoca Brands, and Arrivant. We don't have a guest this week, but we make up for it by taking a deep dive into a bunch of industry stories. First, we touch on the news that the FTC is suing Kochava for selling sensitive location data. We read the fine print on their website and muse about how the case might go....

Our guest this week is Derrick Morton, CEO of FlowPlay. FlowPlay creates community-focused digital worlds – including Casino World, Vegas World, Live Game Night, and ourWorld, that can be enjoyed by anyone of any age anywhere in the world. They were also rated one of Washington's best workplaces in 2021 by the Puget Sound Business Journal. In this week’s podcast we take a dive into how to build gr...

Our guest this week is Manu Gambhir, Co-Founder and CEO of Snapyr. Snapyr supercharges player retention for game developers and publishers. They offer the world's first no-code visual programming language for engagement marketing. In this week’s podcast we take a dive into retention marketing for games. With UA efficacy decreasing due to increasing privacy restrictions, retention marketing offers...

Our guests this week are Annie Wong and CrypTotoro, Co-Founders of MetaMods. MetaMods provides custom moderator packages for companies looking to build and grow their online communities. Their packages include experts in security, partnerships, events, community relationships and engagement, and community growth. In this week’s podcast we take a dive into MetaMod's business and the act of nurturin...

Our guest this week is Ian Masters, Founder & CEO at Flick Games. Flick Games is reimagining Solitaire. They work with artists all over the world to bring a unique richness to the game that can't be found anywhere else. In this week’s podcast we take a dive into identity in gaming – including how Flick is using its platform to highlight underrepresented people and demographics. We also talk ab...

This week a couple of members from our UA team, Kevin and Ian, join us for a special roundtable focused on the state of games marketing. Starting off with some high-level conversion on the mobile ad industry and Web3 games marketing, we then dive into some of the most interesting tactics and channels they currently see. Conversation turns to client portfolios and channel buckets, before heading in...

This week, in lieu of a podcast, Warren took part in a Web3 panel hosted by Singular . Joining him were The Sandbox Head of Performance Anya Shapina, Mythical Games VP Growth Marketing Daniel Lopez, and Appvertiser Founder Hagop Hagopian. Moderating was Forbes Senior Contributor John Koetsier – who brought a dose of humor and didn't spare probing questions to get more out of the panelists when nee...

Before you dive into this week's podcast, be sure to register for our upcoming Web3 webinar with Singular! Our guest this week is Ismail Maiyegun, Co-Founder and CEO at Big Wolf Games. Big Wolf Games is a game developer, publisher, and live operator. Their leadership team has over 40 years of combined experience in making AAA titles and operating free-to-play games. Big Wolf Games also works exten...

Before you dive into this week's podcast, be sure to register for our upcoming Web3 webinar with Singular! Our guest this week is Andrew Green, Co-Founder and CEO at Strider. Strider is creating a Web3 platform to enable creators to control projects through blockchain-based DAOs (decentralized autonomous organizations). The ultimate goal for Strider is to provide a place where people own and profi...

Our guest this week is Shum Singh, Managing Director & Founder at Agnitio Capital. Agnitio Capital is a fully authorized and regulated investment bank. They have been passionate about and investing in games since their founding in 2003. In this week’s podcast we take a dive into M&A and investing in the gaming industry. Shum tells us more about Agnitio Capital and the recent history of M&a...

Our guest this week is Justin "Jkey" Vogel, Co-Creator of Safary. Safary is the world's first Web3 growth community with a mission to build the first Web3 growth playbook by connecting top growth professionals and defining what growth looks like in Web3. In this week’s podcast we discuss what this playbook will include. Learn about the foundational challenges that Web3 apps face, growth levers nat...

Our guest this week is Thomas Hopkins, COO at Perfect Storm Studios. Perfect Storm Studios is a games studio founded by industry veterans working to build the next generation of games. They're currently working on a title that will incorporate great design, community involvement, and player rewards. In this week’s podcast we take a dive into community building. Thomas Hopkins is well-versed in com...

This week marks the conclusion to Season 3 of App Talk with Upptic ! Instead of having a guest this week, we’re taking a moment to reach out to you, our listeners, and highlight the latest from Upptic – such as our new Web3 Community Growth services and partnership with Arrivant . P.S. we’re hiring! But don’t worry, we wouldn’t leave you without the latest industry insights and a couple neat apps!...

Our guest this week is Emma Kong, Sr. Manager, Mobile Growth at Electronic Arts (EA). EA is one of the world's leading game developers and publishers. Some of their most recognized game brands include EA Sports FIFA, Battlefield, Apex Legends, The Sims, and Need for Speed. They have more than 450M registered players around the world. In this week’s podcast we take a dive into growth pillars such a...

Our guest this week is Ramin Shokrizade, Founder at Arrivant. Arrivant is a game development studio focused on creating massively social games with player-to-player Play-to-Earn economies that meet the core needs of gamers – empowerment and connection – using scientific principles. They're currently working on their first PC and mobile game: StarGarden – a team-based, auto-chess battler with RPG m...

Our guests this week are Samir Agili, Co-CEO and President at Tilting Point, and Canaan Linder, Founder & CEO at Stardust. Tilting Point helps game developers grow their games into successes with their unique "progressive publishing" approach to partnerships. Stardust allows game developers to easily create and implement NFTs in their games. In this week’s podcast we take a dive into Tilting P...

Our guest this week is David Bluhm, Co-Founder & President at Plunk. Plunk helps homeowners increase their home value by providing analytics-driven project insights and access to verified contractors. In this week’s podcast we take a dive into innovation – including what it means to create a new business category and the challenges of being first in the space. We also dig into David's long his...

We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews. Major...

We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews. Major...

We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews. Major...

We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews. Major...