Games Growth with Upptic

In a world that's saturated with games and offers, it's more important than ever that game studios and publishers are driving deeper engagement with their audiences. In this world, content is king. Many companies turn to influencers to help connect with their players. Nexus is taking the natural need for engaging content further with their creator program. Justin Sacks, CEO at Nexus, sits...

Ensuring your game resonates with its audience is key to growth and success. It's easier if you're building games with the gamers who want to play it. BattleFly is a DAO (decentralized autonomous organization) creating the BattleFly game alongside its players. Ben, BattleFly's founder, joins us in the studio to talk about the different iterations of BattleFly and how the DAO has engage...

Ad platforms are a core component of the modern marketing ecosystem – and one that has been undergoing big changes these last few years along with many other parts of the games marketing industry. As Unity's VP Strategic Partnerships & Business Strategy, Steve Webb works with key advertising and monetization partners and platforms – and also works to provide game developers with unique ins...

Whether it's Google's move away from placements, new CMP requirements, or changes in ad quality, ad monetization continues to evolve. We sit down with mobile ad monetization expert and 2.5 Gamers podcast host Felix Braberg to learn the history of ad monetization, current growth hacks, and what's coming down the line. Get insights on the "beauty of ads," differences between wa...

User acquisition is only half the battle. Engagement and retention is the other half. While many game companies use online communities and social media to engage players, these don't necessarily get them into the actual game. One often overlooked retention lever are tournaments. Fractal Product Manager Brent Liang shares his insights on how tournaments can increase retention and player LTV. Le...

Web3 gaming is a space that continues to evolve at a brisk pace. As game developers and marketers assess and adapt to what's working and what isn't, there are lessons to be learned about effective engagement and retention. It's in this environment that the Soulbound Ecosystem – a cross-game player acquisition and retention platform – has been built and grown. Soulbound co-founders Case...

Game marketing attribution is evolving. Not only does the established mobile segment continue to evolve due to privacy changes and new technologies, but PC and console gaming is having an attribution renaissance, and the nascent web3 segment continues to evolve toward attribution infrastructure and mindsets. We explore these new frontiers with AppsFlyer Director of Product for Gaming Adam Smart, G...

Michael Migliero, CMO of Big Time Studios, joins the podcast to share his insights on growing web3 games. Big Time Studios is the company behind Big Time – “a free-to-play, multiplayer action RPG game that combines fast-action combat and adventure through time and space.” Learn about content funnels for Meta, TikTok, and other platforms and how Big Time utilizes NFT mints in conjunction with other...

"We think it's the most important channel. We think it's the most authentic channel," Emilee Helm says of influencer marketing. She heads up influencer marketing at Gamesight – which focuses on performance marketing for PC, console, and web3 games. Emilee joins our podcast this week alongside Bradley Kincaid, the Co-Founder of Lucky Axolotl – a creative studio focused on influenc...

Phiture Partner and Co-Founder Andy Carvell wrote the book on mobile growth stacks. Literally. In this episode, Andy gives us the history of how the Mobile Growth Stack came about and walks us through its components piece by piece. We take a walk through data and analytics – which Andy notes may never have been as transparent or accurate as people wanted to believe, even before new issues complica...

Retargeting is a beast of its own, requiring different strategies and creatives than normal user acquisition campaigns. We sit down with Adikteev COO Kate Lovejoy and Upptic Creative Director Ava Savitsky to discuss retargeting at large, the similarities and differences between UA and retargeting, useful tools, and future trends. FULL EPISODE SUMMARY

Measurement is broken, but that doesn't mean performance is. That's among the lessons from this episode's podcast guest: Shamanth Rao, Founder and CEO of boutique growth marketing firm RocketShip HQ. Take a deep dive into creatives and data as we discuss the latest trends, useful tools, and effective strategies for the evolving mobile landscape. See full episode summary here.

Urvit Goel, the VP, Head of Global Business Development at Polygon Labs, sits down with Warren and Xander to talk about onboarding web3 gamers, the current state of web3 games, the Crypto Winter, and Polygon's new partnership with Upptic – which will bring Upptic's world-class growth services to select web3 game developers on the Polygon blockchain. Become an early access user on the Uppti...

Upptic has been successfully scaling games on iOS for 2+ years. Learn how you can too in our webinar "Maximizing Games Growth with the Upptic Platform". The 2022 crypto crash brought much of web3 gaming to a halt. How is the industry faring now? Rian Rabinowitz of Polygon Labs and Melty Tantiwanich of XP Foundry join Warren and Xander for a roundtable on the topic. We take a hard look at the web3...

Wish there was a way to make user acquisition functional on iOS? There is! Learn more in "Maximizing Games Growth with the Upptic Platform." Sit down with Matej Lancaric and get the answer to the question on everyone's mind: Is user acquisition dead? Matej is a UA consultant with 10+ years of experience. He has global launched 32 games in the last 4 years, produces the "Brutally Honest" UA newslet...

Don't miss our public unveiling of the Upptic Platform on March 15. Register now to learn how to utilize the platform to maximize ROAS. Welcome back to season 5 of "App Talk with Upptic" – or, rather, "Games Growth with Upptic"! We kick off season 5 by talking about this rebrand before diving into several different topics with a couple of our own colleagues – Upptic Creative Director Ava Savitsky...

As we close out season 4 of App Talk with Upptic, we ask ourselves: Are we entering a new era of gaming? To help answer this question, we look back at the ups and downs of the last several years and chart out a potential path forward for 2023 and beyond. Upptic CGO Warren Woodward guides us as we, first, look at why 2022 has been such a transformative year, pointing to privacy changes, worsening m...

This podcast is brought to you through a partnership with Animoca Brands . Animoca Brands is one of the world's leading mobile game developers and publishers . They are on the frontlines of Web3, investing heavily in a vast portfolio of Web3 projects. Benjamin Charbit, CEO at Darewise, joins us in our virtual recording studio. Darewise is the developer of web3 game Life Beyond – a metaverse experi...

Warren and Xander discuss the latest earning reports for several major games industry companies. It's, thankfully, not as painful as their Big Tech earnings analysis a couple weeks ago. One thing that shines through all the data is that mobile games are still the king of gaming revenue. We also ruminate on the ongoing saga with FTX. The ripple effects FTX's collapse continue to reverberate through...

Our guest this week is Rafael Vivas – one of the original members of AppLovin and now heading up its new app Vessel as the GM of New Initiatives. AppLovin is a mobile app growth service provider with a suite of software solutions for monetization, user acquisition, ad campaigns, and creatives. Vessel is AppLovin's monetization marketplace for digital items on mobile games and apps, which is curren...

In this week's podcast, Warren and Xander discuss the latest Big Tech earning reports for Q3 and Q4 2022. It's a painful podcast – but an important one. We start off with some surprising news from the crypto space: Binance's imminent acquisition of FTX – the news of which has led the crypto space to basically melt down... again. We then cover the one relatively bright spot in the industry right no...

Our guests this week are poof and b33f of EtherOrcs. EtherOrcs is the world's first 100% on-chain NFT game. In EtherOrcs, Orcs and their allies go on raids, pillage villages, explore the unknown, and more. Through the course of the game, players can earn better gear and more NFTs through strategic gameplay built on the Ethereum blockchain. In this week’s podcast we dive into the world of web3 indi...

This week's podcast is brought to you through a partnership with Animoca Brands. Animoca Brands is one of the world's leading mobile game developers and publishers . They are on the frontlines of Web3, investing heavily in a vast portfolio of Web3 projects. Our guest this week is Bozena Rezab, Co-Founder and CEO of Gamee. Gamee is an engaging play-and-earn mobile gaming platform that rewards playe...

This week's podcast is a redistribution of our webinar yesterday – be sure to follow us on Twitter and LinkedIn to stay up to date on all our upcoming content! Hosted by Upptic CGO Warren Woodward, our Web3 Games Growth webinar included some of the greatest minds in web3 gaming: Sky Mavis Co-Founder Jeffrey Zirlin Animoca Brands CTO Yusuf Goolamabbas Arrivant COO Meg McWilliams Together, this pane...

In this week's episode, Xander and Warren really dive into the nitty-gritty of current events. First, we discuss AppLovin's new Vessel app – a marketplace where mobile game developers can integrate NFTs into games to drive engagement and revenue. This sits at the intersection of three huge areas of focus for us: Web3, mobile games, and performance marketing. It's exciting news – and also interesti...