Future of Consumer Marketing

In this episode of The Future of Marketing, host Brett Stapper interviews Genefa Murphy , Chief Marketing & Content Officer at Udemy . Murphy leads a 140-person team managing both B2B and consumer marketing while overseeing a community of 85,000 instructors who create content for the platform. She shares how Udemy is navigating the shift from paid channel dependency to organic growth, adapting...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Llibert Argerich , Chief Marketing Officer at Thumbtack . Thumbtack is a two-sided marketplace connecting homeowners with home service professionals, competing primarily against word-of-mouth referrals in an extremely fragmented market. Over the past two years, Llibert has transformed Thumbtack's marketing from a co...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Michelle Nadeau , Head of Marketing & Communications at Martie . Martie is transforming the surplus grocery market by connecting brands with excess inventory directly to consumers through a deal discovery platform that delivers savings of up to 70-80% off retail prices. Operating as a digital-first marketplace...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ankit Patel , Co-Founder and Chief Brand Officer at Obvi . Obvi is disrupting the supplement industry by transforming collagen from a clinical product into a consumer lifestyle brand. Starting six years ago in a market dominated by medicinal-looking white and gray packaging, Obvi created a colorful, cereal-aisle-i...

In this episode of The Future of Marketing, host Andres Figueira interviews Ryan Reese , Marketing Director at Mechanical One , a home repair and maintenance company serving Central Florida. Mechanical One launched their residential division in 2021 after establishing themselves in new construction, and Ryan was brought on to build their consumer-facing marketing from the ground up. In a hyper-com...

In this episode, host Andres Figueira interviews Taras Rybak , Partner at Fusion Asset Management . Fusion operates in the UK wealth management sector with three complementary businesses: acquiring independent financial advisory firms, managing investment portfolios for private clients, and operating Justify Technology—a unified platform that consolidates the fragmented tech stack financial adviso...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Lisa Tan , Chief Marketing Officer at Reverie . Reverie is transforming the sleep technology market by repositioning adjustable bases and customizable mattresses from medical devices for the elderly into personalized wellness tools for health-conscious consumers. Over her 12-year journey from a "three-to-six month...

In this episode of The Future of Marketing, host Andres Figueira interviews Tien Ho , Head of Marketing at MOUZ , one of esports' oldest and most successful organizations. MOUZ is pioneering a radical shift in esports marketing by bringing a digital-first industry back to physical reality. While other esports organizations chase global audiences online, MOUZ is building a 22-year legacy brand thro...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Filip Strömsten , Co-founder and COO of Chapter Two . Chapter Two is solving one of the music industry's most foundational problems: royalty data is completely broken. While catalog acquisitions from artists like Justin Bieber and Bob Dylan make headlines, the underlying infrastructure for understanding music earn...

In this episode of The Future of Marketing, host Andres Figueira interviews Kimberly Kanary , a strategic marketing consultant at Kuno Creative with deep experience spanning CPG, retail, e-commerce, jewelry, and home improvement. Kimberly brings a unique perspective having navigated the full spectrum of marketing—from PR and crisis communications to advanced analytics and programmatic advertising....

In this episode of The Future of Marketing, host Andres interviews Greta Mayr , Head of Marketing and Communications at GridX . GridX provides an energy management system that connects distributed energy resources—solar systems, batteries, EV chargers, and heat pumps—to optimize energy flows and reduce costs for end users. Operating in 15 European countries with over 180,000 connected assets, Grid...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Advika Aggarwal , former Senior Director of Marketing & E-Commerce at Paravel . Paravel is a sustainable travel brand that revolutionized how DTC brands approach product ecosystems, email marketing, and influencer partnerships. Through her experience scaling Paravel from brand marketing to overseeing the full...

In this episode of The Future of Marketing, host Andres Figueira interviews Elly Simpson , Director of Marketing at the Iowa Cubs , the Triple-A affiliate of the Chicago Cubs. As the organization's first-ever Director of Marketing, Simpson is rebuilding the team's marketing infrastructure from the ground up, shifting from traditional advertising approaches to sophisticated digital segmentation whi...

In this episode of The Future of Marketing, host Andres Figueira interviews Samuel Goodman , Co-Founder of Cheeky , a sleep and wellness company disrupting the dental care industry. Cheeky pioneered the direct-to-consumer night guard market by leveraging 3D printing technology to create custom dental devices at a fraction of traditional dentist prices—turning what was an $800-1,000 purchase into a...

In this episode of The Future of Marketing, host Andres Figueira interviews Shae Biron , Marketing Director at Candy Digital . Shae shares how she's building community-first Web3 experiences for DC Comics collectibles without any marketing budget—relying entirely on organic reach and cultural momentum. From creating the first AI-powered DC supervillain through community voting to launching multi-l...

In this episode of The Future of Marketing, host Andres Figueira interviews Adit Jain , Co-Founder and CEO of Leena AI . Leena AI has built WorkLM, a proprietary large language model designed specifically for enterprise environments, helping Fortune 500 companies like Coca-Cola, Sony, Puma, Vodafone, and Nestlé eliminate 10-12% of their total costs over three years by automating back-office operat...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Kaz Komolafe, Vice President of Experiences at Sofar Sounds . Sofar Sounds has scaled from intimate living room concerts in North East London to operating in 400 cities across 78 countries, building a global network of culturally-resonant live experiences. Rather than standardizing operations across markets, Sofar...

In this episode of The Future of Marketing, host Roman Kirsch interviews Nikos Bartzoulianos, Group Chief Marketing Officer at Electrolux Group. Leading marketing for a 100+ year-old home appliance manufacturer, Nikos is orchestrating a brand transformation that balances Swedish heritage with contemporary consumer expectations. From challenging the performance marketing orthodoxy to navigating cre...

In this episode of The Future of Consumer Marketing, host Andrés Figueira interviews Neil Prendergast, Senior Director of Growth Marketing at Cornbread Hemp. Founded in 2019 by two Kentucky cousins with deep roots in the state's 250-year hemp cultivation history, Cornbread Hemp has scaled from a $100,000 seed investment to a $50 million DTC e-commerce business. Operating in one of the most heavily...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Jeff Koenig, Chief Marketing Officer of Getmyboat, the world's largest boat rental marketplace with 85,000 boats globally. After spending a decade building supply, Getmyboat has shifted entirely to demand-side marketing—a transition that reveals hard lessons about marketplace liquidity, seasonality constraints, and...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Michael Lynn, Co-founder and CFO of Pray.com. When co-founder Steve Gatena's business partner died in a plane crash on a Tom Cruise film set, he discovered faith content had no modern distribution platform. What started as acquiring a domain for $2M evolved through a failed B2B ministry pivot into a multi-revenue st...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Ben Spell, Founder and CEO of Good Ranchers. Good Ranchers disrupted the American meat delivery market by exploiting a regulatory gap—the absence of country-of-origin labeling laws for beef and pork—and building a 100% American-sourced supply chain as their core differentiator. Starting with meat sales from truck be...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Moira Finicane, Head of Marketing at Kudos, the first disposable diaper brand to feature a 100% cotton liner instead of plastic touching baby's skin. As employee number three at Kudos, Moira has guided the brand's marketing strategy from pre-product launch to nationwide Target distribution across 1,000 stores. Dra...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Paul Sampson, CEO and Co-Founder of Lickd. Lickd revolutionized content creation by building the world's first mainstream music licensing platform for creators, solving a critical problem that forced millions of YouTube creators to choose between using popular music and monetizing their content. Starting without a...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Jérôme Bacquias, founder and CEO of paper republic, one of Europe's leading premium notebook manufacturers. paper republic has transformed a commodity product category by creating handcrafted, lifetime leather notebooks in Vienna's city center. Starting from a corporate consulting crisis 12 years ago, Jérôme built...