Future of Consumer Marketing

In this episode of The Future of Marketing, host Andres Figueira interviews Joseph Heller , CEO & Founder of The Studio . The Studio has quietly become one of the most essential manufacturing platforms for consumer brands, serving over 100,000 customers across 14 years by solving one of the hardest problems in consumer business: finding the right manufacturer. Rather than competing on price or...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Phil Cohen , COO and Co-Founder of Simplifyber . Simplifyber is tackling one of manufacturing's most entrenched challenges: making sustainable materials compete directly with plastics at scale. Rather than positioning themselves as a premium alternative that costs more, they've engineered a platform technology - c...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ankur Goyal , SVP of Growth at Coterie . Coterie is disrupting the baby care category dominated by legacy CPG giants through a relentless focus on product superiority, demand generation marketing, and leveraging direct-to-consumer advantages that traditional competitors simply cannot replicate. In four years, Anku...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ajay Prakash , Co-Founder & CEO of Rinse . Since 2013, Rinse has been building a technology-enabled dry cleaning and laundry service that's tackling one of life's most universal pain points through strategic category creation. Operating across 11 major North American markets with expansion into Canada, Rinse h...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Gary Spittle , Founder and CEO of Sonical . Sonical is pioneering the "Headphone 3.0" category—building hearing computers that transform how consumers interact with audio technology. Rather than accepting the fixed functionality of traditional headphones and earbuds, Sonical created a platform that lets users custom...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Lou Lentine , CEO and Founder of Echelon . Echelon has built a distinctive position in the crowded connected fitness market by designing products around consumer pain points rather than technology first. While competitors focused on premium positioning and professional installation, Lou's team created equipment that...

In this episode of The Future of Marketing, host Brett interviews Sarah Meller , CEO of Saatchi Art . Saatchi Art operates at the intersection of technology and the art world, running a global online art marketplace alongside The Other Art Fair and a hospitality art advisory business. Sarah discusses the unique challenge of marketing a premium product category that most consumers don't yet know th...

In this episode of The Future of Marketing, host Andres Figueira interviews Daniel Perales , Head of Digital Marketing at Baskonia-Alavés Group . Daniel oversees digital marketing for an unprecedented sports conglomerate that includes a EuroLeague basketball team, a La Liga football club, gyms, sports academies, and residential facilities. Operating from Spain's Basque Country, Daniel navigates th...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ari Tulla , CEO and Co-Founder of Elo Health , a smart nutrition company pioneering the concept of "food as medicine" through personalized supplements, AI-driven insights, and at-home blood testing. Elo Health is building nutrition products that act as multipliers for medical treatments and lifestyle interventions...

In this episode of The Future of Marketing, host Andres Figueira interviews Greta McAnany , CEO and Co-Founder of Blue Fever , a youth-centric mental health platform that's bridging the gap between social media and clinical care. Blue Fever has grown from a simple text message service to a sophisticated AI-powered companion app serving nearly half a million young people, backed by investors includ...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Sarah McNabb , Chief Marketing Officer at GigaStar . GigaStar is pioneering a new asset class in the creator economy by building the first SEC-registered crowdfunding platform that allows YouTube creators to raise capital by offering investors a share of their future AdSense revenue—without sacrificing creative cont...

In this episode of The Future of Marketing, host Andres Figueira interviews Melissa Snover , CEO and Founder of Get Nourished . After selling her vegetarian gummy candy company Goody Good Stuff to Cloetta in 2015, Melissa confronted a critical problem: traditional manufacturing's inability to innovate quickly. Minimum orders of 40-foot trucks per flavor and 2-3 year lead times for new products wer...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Michelle Spiro , Co-Founder of FURI Sport . After 30 years building billion-dollar businesses at Calvin Klein, Ralph Lauren, and Donna Karan, Michelle left corporate to create a tennis brand that challenges the sport's country club exclusivity. FURI Sport is democratizing racket sports by centering their brand aro...

In this episode of The Future of Marketing, host Andres Figueira interviews Maury Rogow , CEO of RIP Media Group . With 30 years spanning high-tech sales and Hollywood scriptwriting, Maury has developed a systematic approach to transforming complex products into compelling narratives that close deals. His work has helped companies secure funding rounds up to $10 million by completely restructuring...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Harry Doull , Founder and Creative Director of Keap Candles . Keap Candles is building a luxury candle brand that combines master perfumer-level scent design with radical circular design and a regenerative vision. What makes this conversation particularly compelling is Harry's counterintuitive marketing playbook:...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Christophe Schmidt , CEO of Gebana , a direct-to-consumer food company that's reimagining the online grocery model by prioritizing farmer livelihoods, product quality, and radical transparency over convenience. Operating across Europe with 900 employees (800 in Africa), Gebana has built a €60 million business that...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Pulkit Gupta , Head of Marketing at Cloaked . Cloaked is tackling one of the most pervasive problems in modern digital life: data exposure and its consequences - spam, identity theft, and financial fraud. Operating in a space where consumers are increasingly aware of privacy issues but often lack practical solutions...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tom Bell , Co-Founder of SkinnyBrands and Founder of DrinkWell UK . Tom has built a data-driven alcohol marketplace that reverses traditional product development—instead of creating brands and hoping consumers follow, DrinkWell tracks millions of purchase decisions to algorithmically design products that perfectly...

In this episode of The Future of Consumer Marketing, host Andres speaks with Mesh Gelman , Founder and CEO of Cumulus Coffee Company . Cumulus is pioneering the premium at-home cold coffee category with the world's first on-demand nitro cold brew system. While the coffee industry saw cold beverages explode from 35% to 75% of Starbucks orders in just six years, no premium at-home solution existed u...

In this episode, Andres Figueira interviews Mark Lin , Founder and CEO of Sliimeyhoney , who scaled a pandemic hobby into $2.7 million in revenue and 1 million followers without frameworks, paid acquisition, or prior business experience. Starting at 15, Mark built a manufacturing operation from his parents' garage while maintaining UCLA academics, navigating the operational chaos of Shark Tank-dri...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Deniz Kural , Director of Product Marketing at Candywriter , the Miami-based studio behind BitLife. BitLife is a text-based life simulator that has captured millions of players with its unprecedented depth, cultural relevance, and ability to let players role-play literally any life path imaginable. Seven years aft...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Alicia Moore , VP of Marketing at Halfdays . Halfdays is disrupting the ski and snowboard apparel industry by creating performance fashion specifically designed for women at the intersection of outdoor functionality and contemporary fashion. Founded by Olympic skier Kylie Tinsley, fashion strategist Ariana Ferwerd...

In this episode of The Future of Marketing, host Brett Stapper interviews Curtis Schlaufman , VP of Marketing and Communications at DeFi Technologies . Curtis shares his journey from crypto skeptic to marketing leader at a publicly traded digital asset company that nearly went bankrupt during the 2022 bear market. DeFi Technologies survived by maintaining an aligned management team willing to make...

In this episode of The Future of Marketing, host Andres Figueira interviews Joshua Cabrera , Marketing Director at Hakuro.io, a new game publisher building a proprietary AI-powered engine that analyzes gaming sentiment across Reddit, Discord, TikTok, Twitch, YouTube, and other platforms. By scraping and correlating community data, Hakuro provides developers with actionable insights directly from g...

In this episode, host Andrés Figueira interviews Ian Wishingrad , Co-Founder and Chief Marketing Officer of Three Wishes Cereal , a high-protein, low-sugar, grain-free breakfast cereal brand. Unlike typical CPG startups that burn venture capital pursuing rapid market share, Three Wishes has built a profitable, growing brand now in 15,000 stores across North America through disciplined expansion an...