Future of Consumer Marketing

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira speaks with Todd Anthony , founder of Pinwheel Agency , a senior-only creative shop built as a deliberate counterpoint to the bloated big-agency model. After decades inside holding companies and client-side roles at Yahoo and CBS, Todd built Pinwheel around a simple but contrarian thesis: strip out the j...

In this episode of The Future of Marketing, host Andres Figueira interviews Pierre Miazga , Studio Marketing and Communications Director at Ubisoft Bordeaux . Pierre reveals how AAA game marketing has evolved from traditional campaign-based promotion to embedded development marketing - where marketers function as "enablers" rather than sellers, working directly with creative teams from concept pha...

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Abdo Mazloum , Founder & CEO of Webtmize , a Montreal-based performance marketing agency. While Webtimize operates in the B2B space, Abdo shares critical insights about modern digital marketing infrastructure, the emerging shift from Search Engine Optimization to Answer Engine Optimization...

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Nadim Kuttab , CEO and Co-Founder of Xevio , a performance-based native advertising agency that's rewriting the rules of agency economics. In just three years, Xevio has grown to nearly $100 million in annual ad spend with a 50-person team across Europe, built on a radical premise: no retainer...

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Jake Kurtz , CEO and Founder of Brick Media Group . Brick Media has evolved from a general digital marketing agency into a specialized social media powerhouse that helps established brands modernize their online presence through comprehensive social media management. Starting as a side hustle...

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Peter Malick , Founder and CEO of InboundAV . Peter's journey from professional musician and audio producer to marketing agency founder offers a unique lens on how creative expertise translates into marketing innovation. InboundAV has evolved from a marketing automation shop into a forward-thi...

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Scott Leff , Founder of Leff Communications , a content marketing agency that has scaled from a solo freelancer operation to a 30-person team serving global B2B clients. While Leff Communications primarily operates in the B2B space, Scott shares universal lessons about building authority throu...

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Dimitra Papastathi , Head of Creative Design at Typeform . Typeform has transformed the mundane task of data collection into an engaging experience for over 150,000 businesses worldwide. Leading a lean team of four designers plus an extended creative agency, Dimitra shares how she's evolved Ty...

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Brett Curry , CEO of OMG Commerce , a performance marketing agency specializing in YouTube advertising and omnichannel growth for consumer brands. Since 2010, OMG Commerce has evolved from a general search marketing agency into a specialized growth partner for seven, eight, and nine-figure ret...

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Markus Hetzenegger , Founder & CEO of NYBA Media . NYBA is transforming how the live entertainment industry approaches ticket sales by bringing performance marketing precision to an industry that traditionally relies on unmeasurable old-school advertising. Starting from promoting small uni...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Roxy Young , Former Chief Marketing & Consumer Experience Officer at Reddit . Roxy brings a unique perspective to consumer marketing - she's a self-described "pragmatic brand marketer" who started her career in finance and built her expertise through the most quantitative side of marketing before evolving into b...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Jana Kleemeier , Senior Director of Creative & Brand Marketing at True Botanicals . True Botanicals is challenging the false dichotomy between clean beauty and high-performance skincare in a market where premium brands typically sacrifice ingredient transparency for efficacy. Operating in a space where consume...

In this episode of The Future of Marketing, host Andres Figueira interviews Erika White , Chief Marketing Officer at Navan , the leading all-in-one business travel and expense management platform. Navan is disrupting the antiquated corporate travel industry by bringing consumer-grade personalization to business travel—enabling employees to book trips as seamlessly as their personal travel while ma...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Sarah Qualters , VP of Marketing at Rack & Riddle Custom Wine Services . As the #1 custom sparkling wine producer in the U.S. with 3.5 million cases of capacity, Rack & Riddle operates behind the scenes, producing sparkling wine for over 400 clients who sell it under their own labels. Sarah shares how she'...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Isabella Sobieski , Director of Brand and Marketing at Pluto TV . Pluto TV is competing in one of the most crowded entertainment landscapes by positioning itself as the anti-subscription streaming service - completely free, always. Operating across 36 countries since being acquired by Paramount in 2019, Pluto TV f...

In this episode of The Future of Marketing, host Anders Figueira interviews Tyler Axon , Head of Growth at BetHog, a crypto casino and sportsbook from the founders of FanDuel. BetHog is entering one of the most challenging marketing environments imaginable: combining crypto and gambling regulations while competing against established giants like Stake. With just 15 people, BetHog is building trust...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Andrew Maffettone , Founder of BlueTuskr , a full-service e-commerce marketing agency that operates at the intersection of Amazon marketplaces and direct-to-consumer strategies. With 15 years in e-commerce marketing and multiple agency exits under his belt, Andrew has built BlueTuskr into a 55-60 client operation...

In this episode of The Future of Marketing, host Andres Figueira interviews Lin Sällström , Head of Sales & Marketing at Hickap , a 9-year-old Scandinavian vegan beauty brand. Hickap is carving out space in the highly competitive beauty market by building an inclusive community-first brand that treats customers like friends rather than transactions. Operating with a lean team of just nine peop...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Jordan Malara , owner of Adventure Inn Durango and The Ridge Hotel (rebranding to The Outrider Hotel). Jordan is building a boutique hotel brand in Colorado's competitive hospitality market by recognizing a fundamental insight: guests don't search for hotels first - they choose destinations, then look for places t...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tyson Hill , Vice President of Content, Marketing and Communications at Phoenix Rising Football Club . Phoenix Rising operates in one of marketing's most challenging environments: a second-division soccer team competing in a crowded sports market dominated by NFL, NBA, and major university programs—while also comp...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Hal Smith , Founder of H Street Digital , a performance marketing agency that guarantees to 2x digital advertising revenue for eight-figure DTC brands in 90 days. After a decade of scaling multiple performance marketing agencies and working across presidential campaigns, Fortune 100 banks, and DTC brands, Smith id...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews John Tabis , Founder and Chairman of The Bouqs Company . The Bouqs Company transformed the floral industry by eliminating the traditional five-to-six layer supply chain and shipping flowers directly from eco-friendly farms in Ecuador, Colombia, and beyond to consumers across the United States. Starting with just $...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Allie Egan , Founder and CEO of Veracity . After reversing her own autoimmune thyroid disease through functional medicine, Allie built Veracity into a doctor-recommended, clinically-backed metabolic health brand that's achieved 40x growth in two years. Operating in the increasingly crowded natural alternatives to...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Andres Gimeno , Director of Growth Marketing at Hyperice , the world's leading recovery technology company. Hyperice has mastered the art of building premium brand authority through professional athlete validation while simultaneously scaling to everyday consumers. Born from a courtside observation of Kobe Bryant'...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Sangwook Park , Chief Executive Officer at Laughland . Laughland is disrupting the oral care category by bringing dentist-level personalization to teeth whitening at an accessible price point. Starting from a consumer growth equity background at a fund investing in brands like Olaplex and Curology, Park identified...