Future of Consumer Marketing

Aja Beckett , CEO and founder of Shotsy , didn't set out to build a company. She got prescribed a GLP1 medication, found herself completely unsupported after leaving the doctor's office, and built the companion app she needed. Two years later, Shotsy is the #1 companion app for GLP1 users — 1 million+ downloads, 100,000+ paying subscribers, 25,000 five-star reviews, available in 185 territories ac...

Adam Herstig , SVP of Marketing & Partnerships at Lids , brings two decades of sports licensing experience to one of retail's most recognizable brands - nearly 1,300 stores globally, the NBA and NHL store operations, college bookstore businesses, and a growing lineup of categories from trading cards to in-store customization. In this episode, Adam breaks down what it actually means to market a...

Pascal Hanle , Chief Operating Officer of Pets Deli , tells one of the more unusual origin stories in German DTC: a pet food company that went bankrupt, was bought out of insolvency, and was handed to its most tenacious early employee to rebuild from scratch — beginning with Pascal literally sawing frozen meat blocks with a bow saw in the office kitchen to test new suppliers. Now in his 10th year...

Rita Zahir , VP of Marketing and E-Commerce at Unique Vintage , delivers a data-dense masterclass on the one metric most e-commerce brands are still getting wrong: the difference between revenue and profit. With 20 years across Shoes.com, Famous Footwear, Polaris, and now a female-owned vintage-inspired brand, Rita breaks down why "let the algorithm handle it" is the most dangerous phrase in moder...

Cass Zawadowski , Executive Creative Director at Lyft , takes us inside the most significant transformation in Lyft's 14-year history — a year-long rebrand that touched everything from color palette and logo to photography, brand strategy, and brand archetype. She walks through what it actually takes to evolve a beloved brand without losing the soul that made it iconic, how Lyft launched its first...

Carmen Fadel , VP of Marketing at WILDE , takes us inside one of the most unusual products in the CPG snack aisle — a 100% all-natural chicken breast chip that is growing 50% year over year and landing on shelves at Whole Foods, Costco, Target, and beyond. She breaks down the brand's "chips and lips" obsession with driving trial, the "shock and disbelief" campaign strategy that turns first reactio...

Liz Vanzura has spent her career turning around and launching iconic consumer brands — the New Beetle at Volkswagen, the civilian Hummer, Truly Spiked & Sparkling at Boston Beer, and three-plus years at Fanatics. Now she's CMO of Solo Brands , the platform behind Solo Stove, and she came in as a board member first during a company turnaround. In this episode, Liz shares the national loneliness...

Malk Organics started at a farmer's market 11 years ago. When Jason Bronstad joined as CEO in 2020, the brand was in 1,200 stores. Today it's in more than 16,000 — across all 50 US states, in most major chains — with 17 SKUs, a new line of coconut creamers, and shelf-stable Tetra products built entirely on three ingredients: water, organic almonds, and salt. In this episode, Jason walks through th...

Rob Kligman is the Chief Revenue Officer of Anthem Sports & Entertainment Inc. and the founder of Collectible Lane — a low-fee, AI-powered collectibles marketplace built to give collectors back control. In this episode, Rob draws on 30 years of advertising and sponsorship experience to break down how he built an authoritative brand voice before the app ever launched, why storytelling and FOMO...

Ollie’s subscription model doesn’t just deliver fresh dog food — it runs machine learning models on photos of your dog’s teeth, tracks body condition and stool health, and feeds all of it into a wellbeing score that adjusts portions over time. Kalina Fridrich , VP of Growth and Retention at Ollie , joins The Future of Consumer Marketing to break down how a direct-to-consumer pet wellness brand is...

In this episode of The Future of Consumer Marketing, host Andres Figueira sits down with Renee Halvorsen , CMO of Marine Layer — the San Francisco-based casual apparel brand built on California cool, signature softness, and a marketing philosophy of radical authenticity. Renee pulls back the curtain on how a brand founded on a founder’s obsession with his favorite worn-out T-shirt has grown to 54...

Kate Gagnon is the VP of Marketing at Neat Method , the largest home organizing brand in the United States. With 15 years of experience as a hybrid marketing leader and startup advisor, Kate leads marketing across two distinct businesses: an in-home organizing service delivered through 100+ franchise owners nationwide, and a direct-to-consumer product line launched six years ago. In this episode,...

Bryce Winkelman joined Typeform as CRO 14 months ago — a profitable, 150,000-customer form and survey platform with a footprint in 98% of Fortune 500 companies. Before Typeform, he was the 10th employee at Qualtrics, which he helped grow through $700M+ in revenue, an SAP acquisition, and an IPO. In this episode, Bryce unpacks how Typeform is repositioning from world-class form builder into a full...

Three roommates in Chicago started using baby wipes as toilet paper in 2011, decided to sell their own, and ended up building one of the fastest-growing CPG brands in America. Joey Thomas joined as VP in late 2021 when Dude Wipes revenue was sub-$60 million — by 2025 the company had hit $308 million, almost entirely bootstrapped. In this episode, Joey breaks down the specific moves behind that tra...

Reese Pozgay spent 10 years at Marc Jacobs building ecommerce from zero to over $100 million and inventing campaigns that used social media as literal entry currency — before Instagram existed. After launching his own 360 marketing agency (with Google as his first client, secured before he even had an LLC) and serving as Head of Digital Transformation at Revlon where he led the first beauty TikTok...

Max Kislevitz co-founded Bala after quitting a 12-year advertising career to travel with his then-girlfriend Natalie — and conceived the idea for redesigned wrist and ankle weights on that trip. What started as a $40,000 Kickstarter campaign shipped out of a Brooklyn apartment has grown into a 30+ product design-led fitness brand that has sold over 4 million pairs of Bala Bangles and nearly double...

In this episode of The Future of Marketing, host Andres Figueira sits down with Phil Pirkovic , former Director of Brand and Partnerships at Shinola . Phil built the brand's storytelling infrastructure from scratch — shifting Shinola from a product-and-factory narrative into a full lifestyle brand rooted in emotional memory. He shares how he engineered experiential touchpoints across 21 stores, a...

In this episode of The Future of Marketing, host Andres Figueira sits down with John St. Juliana , SVP of Marketing at Backcountry — the 25-year-old premium outdoor retailer that has quietly become one of the most resilient e-commerce brands in a category currently littered with Chapter 11 filings and store closures. While competitors chase aspirational "top of mountain" imagery, John is rethinkin...

In this episode of The Future of Marketing, host Andres Figueira sits down with Yulia Popyk , Head of Brand at Petcube — a smart pet tech company that has spent 13 years building connected devices for pet parents. What started as a single camera to monitor pets at home has grown into a full ecosystem of hardware and software: GPS trackers, smart fountains, and a new AI-powered app bringing health...

In this episode of The Future of Marketing, host Andres Figueira sits down with Mads Wedderkopp , Chief Revenue Officer at Flowbox , a UGC platform working with over 1,000 consumer brands across fashion, cosmetics, fitness, and home goods. Mads unpacks how the smartest consumer brands are turning authentic customer content into their most durable competitive advantage — and why the brands that win...

In this episode of The Future of Marketing, host Andres Figueira speaks with Matthew Cancino , founder of Candid Collective , a video content agency specializing in hyperlocal content strategy for franchise brands and multi-location businesses. Over two years, Candid Collective has grown to serve 20+ monthly retainer clients by solving a distribution problem most national brands quietly struggle w...

In this episode of The Future of Marketing, host Andres Figueira speaks with Katerina Miras , VP of Marketing at Avive Solutions , a public safety technology company reimagining emergency cardiac response. With survivability rates from sudden cardiac arrest unchanged for decades despite hundreds of thousands of AEDs already in the market, Avive diagnosed the real problem as connectivity - not devi...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews David Lee , Co-founder and CEO of Nex . Nex has built Next Playground, an active play system that's transforming how families engage with screen time by turning living rooms into interactive fitness and gaming experiences. Starting as a basketball training app called Home Court that went viral during the pandemic,...

In this episode of The Future of Marketing, host Andres interviews Jazmyn Williams , Vice President of Brand at The Honey Pot Company — the first brand to span both sides of the feminine care aisle, offering plant-derived period care and vaginal wellness products. With just a 20-person marketing team and roughly 70 employees total, Honey Pot has scaled to over 36,000 retail doors across the US whi...

In this episode of The Future of Marketing, host Andres Figueira speaks with Ben Hudson , Brand Marketing & Business Development Consultant at Hudson or Hudson, a brand marketing consultancy that has shaped some of the most culturally resonant consumer brands of the past two decades. From building live activations for Panasonic at NASCAR races to architecting Brooklyn Brewery's global expansio...