Future of Consumer Marketing

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Nancy MacIntyre, CEO of WorldWinner, a 25-year-old skill gaming platform that has paid out over $2 billion in prizes. WorldWinner operates in the rapidly growing real money gaming space, offering head-to-head and multiplayer tournaments across 30+ games including Wheel of Fortune, Scrabble, and Bingo. Through thei...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Jack Jia, founder and CEO of Musely, the largest teledermatology company in the US. Musely transformed from a failed marketplace of 900 skincare products into a prescription wellness company serving over one million patients. When Jack discovered that over-the-counter skincare products are legally required to be i...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ada Mockute Jaime, Chief Marketing Officer at Nordcurrent, a 23-year-old bootstrap family business that develops and publishes mobile games like Cooking Fever (600+ million downloads), Murder in the Alps, Pocket Styler, and Airplane Chefs. Ada shares how mobile gaming marketing operates more like direct-to-consume...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Lex Deak, co-founder and CEO of Basket, an AI shopping agent that's reimagining how consumers research, save, and purchase products online. Basket transforms the fragmented shopping experience by creating a universal wish list that evolves into an intelligent shopping companion. Starting as a smart wish listing to...

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Shayanta Paul, Director of Performance Marketing at Delivery Hero, one of the world's largest food delivery businesses. Managing marketing operations across 10 companies in 70 countries, Shayanta shares how sophisticated performance marketers navigate the complex challenges of multi-market operations, data fragmentat...

In this episode of The Future of Marketing, host Andres Figueira speaks with Milda Bayer, VP of Marketing and GTM at Lepaya, a people development company serving enterprise clients like ING, Maersk, and L'Oréal. As the first marketing hire across multiple high-growth companies including Mollie Payments (now one of EMEA's largest payment providers), Milda shares her playbook for building marketing...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tobias Tanner, Founder of Le Magasin, a co-retail platform revolutionizing how lifestyle and design brands enter physical retail markets. Based in Berlin since 2009, Tanner has built a turnkey solution that makes physical retail accessible and affordable for direct-to-consumer brands while creating curated discove...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Alexei Bezzubov, Chief Marketing Officer at FISSURE.pro. FISSURE operates as more than just an esports studio - they're a comprehensive tournament operator organizing major events for games like Counter-Strike, Dota, and Mobile Legends. Coming from traditional TV production, Alexei transitioned into esports during...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Holly Eagleson, Senior Vice President of Brand Marketing at Misfits Market. Misfits Market has evolved from an "ugly produce subscription box" in 2018 to a full-service online grocery platform serving all lower 48 states. The company rescues food that doesn't meet traditional grocery store aesthetic standards - up...

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mark Rushmore, Co-Founder of SURI (Sustainable Rituals). SURI is disrupting the $6 billion electric toothbrush market dominated by legacy players with 80% market share. Starting from a simple observation about plastic waste at P&G, Mark and his co-founder built a premium electric toothbrush that doesn't compromis...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tonio Meier, CEO and Co-Founder of GUURU. GUURU is transforming the online shopping experience by connecting shoppers with passionate brand fans in real-time conversations. Operating across 22 language regions, the platform creates authentic peer-to-peer advice exchanges that help brands build community while prov...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Elizabeth Pigg, Chief Communications Officer at That's it. That's it. has become America's number one selling fruit bar by mastering the art of simple messaging in a complex market. Founded by Dr. Lior Lewensztain as a solution to help Americans get their daily fruit servings, the company has grown from farmers ma...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Susie Jaramillo, Co-founder and CEO of Encantos, an award-winning children's entertainment and tech company. Susie built and sold one of the top Latino advertising agencies in the US before recognizing a massive gap in Hispanic representation in children's content - despite being 26% of kids, they represent less t...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Brett Li, VP of Marketing at Flipside. Flipside is an AI blockchain intelligence platform that transforms raw blockchain data into actionable insights across 35+ blockchains including Bitcoin, Ethereum, and Solana. As a "web 2.5 marketer," Brett brings traditional marketing expertise to the emerging crypto space,...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Alf Gunnar Andersen, CEO & Founder of Horde, an intelligent personal economy app disrupting Norway's traditional banking sector. Horde empowers consumers by aggregating all their financial data in one platform, revealing hidden costs and enabling smarter financial decisions. Operating in one of the world's mos...

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Chris Willingham, Global Marketing Director at Brompton Bicycle. Brompton is a 50-year-old British folding bicycle company that has evolved from a functional transportation solution into a global lifestyle brand and status symbol. With 1.2 million bikes sold across 47 markets, Brompton demonstrates how legacy brands...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Xiao Zhang, Co-founder and CEO of Collov AI, a spatial AI platform revolutionizing the real estate and home renovation industry. Zhang's company transforms the traditional staging process from a several-thousand-dollar, multi-day operation into a seconds-long, sub-$1 automated experience. Starting as a Stanford Ph...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Kareem Azees, Head of Marketing at ResQ, the facilities management platform streamlining repair and maintenance operations for restaurants. ResQ revolutionizes restaurant equipment management through QR code asset tracking and a network of trade vendors, helping operators make data-driven decisions about their equ...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Aaron Zagha, Chief Marketing Officer at Newton Baby, a company revolutionizing the baby sleep market through radical product innovation and data-driven marketing. Newton Baby has disrupted the traditional crib mattress category with their breathable, washable "woven air" technology made from the same material as y...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Gilbert Corrales, CEO and Co-Founder of Leaf. Leaf has evolved from a music marketing platform that became the number one music app in Latin America to a performance marketing agency specializing in direct-to-consumer retail brands. Starting with the challenge of helping musicians own their audience relationships...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews John Solomon, CMO of Therabody. Therabody has transformed from a single percussion therapy device company (Theragun) into a comprehensive wellness ecosystem spanning performance, recovery, beauty, and everyday wellness. Under John's leadership, the brand has evolved from targeting elite athletes and weekend warriors...

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Henrik Jonsson, CEO of agood company. Henrik shares the brutal reality of marketing sustainable products in a mass market that claims to care about sustainability but refuses to pay premium prices for it. Through painful lessons learned over five years, agood company discovered that circular products must compete on...

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Matthew Kelly, Founder of Spacegoods, a functional beverage brand that has raised over £6 million and become the UK's leading mushroom coffee company. After experiencing a dramatic business failure, Matthew rebuilt from his lowest point to create a premium wellness brand that challenges the black-and-brown aesthetic...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Andrew Salisbury, founder and CEO of Purity Coffee. After selling his B2B software company in Latin America, Salisbury entered the coffee industry with zero experience but armed with a compelling hypothesis: what if every decision in coffee production was optimized for health rather than taste, cost, or convenience?...

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Taryn Olsen, Director of Brand Marketing and Strategic Partnerships at Parks Project. Parks Project creates fashion-forward goods inspired by national parks while operating on a give-back model that funds conservation projects. After learning that traditional volunteer content performs poorly while landscape imagery...