Funky (B2B) Marketing

More and more companies are turning to podcasts as a way to reach their target audience. And it's not hard to see why: podcasts are an incredibly effective marketing tactic that can help you build relationships with your customers, generate leads, and grow your business. But that's not all. in fact, there are many more benefits to starting a podcast for your business. To discuss all the benefits o...

Looking to start or grow a thriving community?  Well, today's your lucky day!  On this episode of Funky Marketing Show, we're joined by Joel Primack, Social & Community Specialist at Lattice, Co-Founder of Revenue Era, and a Host of The Community-Led Growth Show to talk about the science of community-led growth. Joel shares his wealth of knowledge on the topic and covers everything f...

How is the role of the CMO and SDRs changing? Why do we need to get away from the MQL model? Should the marketing be measured by the revenue? These are just some of the things we covered in this episode of Funky Marketing Show. Our guest today was Stefan Repin Fractional CMO and consultant and he shared with us many great insights about marketing today and how things are changing. Overview of what...

Looking to up your content marketing game?  If so, you're in for a treat. In today's episode of the Funky Marketing Show, I'm talking with Mike Winnet, the guy who got banned from LinkedIn for being too good at content marketing. Okay, I am joking about the last part, he got banned for another reason(which he'll share with us during the show), but Mike is a content marketing genius and he's g...

You're curious, aren't you?  What's the secret to making content creation a breeze? How to constantly produce quality content? And how to make sure your target audience will consume and love it? The answer is simple:  a well-organized content creation workflow. How to go about setting it up?  Well, in this podcast episode of the Funky Marketing Show, Emilia Korczynska, Head of Marke...

Sales Development Representatives are some of the most important people in any company. They're the ones who reach out, identify and qualify potential customers, and they're essential to a company's success.  But as the world of work changes, the way that SDRs work is changing too. And in order to stay ahead of the competition, it's more important than ever for them to focus on their personal...

Looking to dominate content marketing in 2022? Look no further! In this episode of the Funky Marketing Show, we sit down with Erin Balsa, a content marketing expert, to get her insider tips on content marketing strategy, planning, and execution. Erin shares her insights on the latest trends in the industry and offers advice on how to stay ahead of the curve. She also discusses how to differentiate...

As business owners, we all want our companies to grow. We want to attract more customers, sell more products or services, and make more money. But sometimes, it can be difficult to know how to achieve that growth. That's where a Fractional CMO can help. But how do you know if hiring a Fractional CMO is the right decision for your business? When you should consider hiring one? And how exactly they...

Are you looking to improve your conversion rates? Or better yet, maximize them? Of course you want to - who wouldn't? That's why, in this episode of the Funky Marketing Show, we called in expert copywriter Eden Bidani. She's a CEO and Founder of Green Light Copy, a boutique copywriting agency that helps SaaS, startups, ecom, and tech businesses grow their revenue (and their reach) with landing pag...

What if I told you that B2B marketing isn't so different from B2C after all? Although there are some key distinctions, the basic principles of marketing and human psychology still apply.  When I decided to start Funky Marketing I had the vision to change the way B2B marketing is done. I wanted to make it more human and less transactional. I wanted to bring B2C marketing principles to the B2B...

When it comes to generating demand for your product or service, there are a lot of things that you need to get right. Unfortunately, many companies struggle with this challenge and they often fail.  Because of that, we decided to call Jonathan R Bland, Co-Founder of Omni Lab, to join us on the show. Jonathan is an expert on-demand generation and he is going to share with us what companies are...

We all want to be the best at what we do. But too often, our big ambitions are getting in the way of success. This is especially true for marketers who have their heads so far down in the details that they can't see what's around them. There's nothing wrong with being detailed oriented but only when basics are covered. The problem is that many people and many companies skim through the basics and...

Maeva, our good friend, came by to the show! Maeva Cifuentes builds and executes world-class strategies that focus intently on delivering on search intent and empathizing with the reader.  Her approach to content is holistic. With her team, she creates a diverse portfolio of thought leadership, bottom-of-the-funnel, and keyword-driven content to make sure their clients have a healthy content...

Maya is joining me today to talk about lots of stuff! She helps ambitious marketing executives accelerate their career growth. She's a VP of Marketing, Ex-Google, and Microsoft, a best-selling author, and a startup adviser. Here's what we talked about: 0:00 - Intro 3:32 - How much did having a best-selling book help you in your career? 7:16 - How to design a customers journey from “what is this” t...

Sara, an Anti-buzzword Marketing strategist is joined us on the show today to explain to us the way we can create marketing that moves the middle and craft data with dreams. Like all of us, she's tired of all the overused marketing buzzwords, acronyms that keep spreading like wildfire, and marketers who justify poor marketing results by saying: *The goal was brand awareness*. Great marketing drive...

Our guest was Gore Veleski, award-winning graphic and branding design legend. He's also the guy who created the Funky Marketing logo.  He likes to call himself a stay-at-home dad and a part-time brand designer, but he's much more than that. Here's what we covered: 00:00 Intro 02:12 If you want to make it, always challenge yourself 09:54 Music as inspiration for creativity 17:53 How to gather...

Our guest today was Mark Evans. Mark is a Fractional CMO and strategic marketing advisor (B2B SaaS) specializing in demand gen, positioning, messaging, and content-driven marketing, a podcaster, and ex-journalist. As a fractional CMO, strategic advisor, and coach/mentor, he works with clients to build a marketing "engine that generates consistent leads. His expertise includes: ✶ Strategic position...

Brett McGrath joined Nemanja to talk about Modern Day Marketer. Brett is VP of Marketing @ The Juice, host of Modern Day Marketer and a host of Stacking Slabs Podcast for Sports Card Collectors and Investors. He has spent 12 years in the B2B SaaS industry in various marketing functional and leadership roles. Brett wakes up every day thinking about messaging and positioning, sales alignment, demand...

Our dear friend Juliana Jackson dropped by on a show! She's a senior marketer with a strong blend of product and technical marketing experience, both in B2B SaaS and eCommerce, and currently Customer Marketing & Community at CXL.com In the last 12 years, she has: - Successfully taken to market 6 SaaS products; - Provided long-term consulting in growth & product marketing for 10+ tech start...

In this episode, Funky Marketing guest was Daniel Cmejla, Director, Partnerships, Community, Social Media at Chili Piper.  Daniel is a highly interesting character. Community Expert, Marketing Leader, Founder, Political Operative. As a first person to handle the community, he Increased Chili Piper's organic impressions by 27,000% (700k organic impressions per month) over the 18 months. We got...

The Revenue Intelligence movement is underway and TIDAL has created an outbound movement that is unprecedented. 🗣 "Steven has raised the bar for Sales Professionals across the globe. His attention to every last detail is what sets him apart. No stone is unturned when he is a part of the process.  He jumped by Funky Marketing Show and joined Nemanja in discussion on different topics, such as:...

Our guest was Jay Desai. Jay is Head of Marketing at Captivate Talent. He's a Founder of Swpely - a tool for saving and sharing modern content (websites, images, videos, podcasts, tweets, LinkedIn posts). He's someone who's building in public on Twitter and LinkedIn and someone who likes to teach Growth Marketing. We had a conversation right after he took a role at Captivate Talent, and we talked...

Matthew Sciannella, Thinker & Strategy Director at Gorilla 76 , is joining me to talk about the way Industrial Companies can modernize their Marketing Strategy Matt is a guy who just loves marketing. After spending 7 years doing Comms for construction and AE companies, he made the jump into marketing and just exploded with ideas, excitement, and results. The profession just speaks right at him...

Mr. Kyle R. Bell, a Direct Response Copywriter & Marketing Consultant is joining Nemanja to talk about helping financial services professionals attract new clients with 100% proven copywriting methods and breakthrough marketing strategies. We covered many topics, and specifically talked about: How does being active on Social contribute to your brand? How to get to potential clients?  Is e...

When recording podcast, it's important to have fun. While recording an episode of the Marketing Spark podcast with ⁑ Mark Evans, I really had fun. If that's the case, we produce good and quality content. Having in mind that I don't consume much content, or do it strategically (one of the topics we talked about), this episode is one I'd recommend you to listen to. ⁑ Mark and I talked about: ✭ My jo...