Funky (B2B) Marketing

Kalim Aull is a Sustainable Growth Evangelist and Strategic Partner at Amplifyology. In this new hyper-connected world successful relationships are your core growth lever. The goal of our partnership is to build a company that never dies, that provides multiplying value generation after generation. An Immortal Company. There are 5 fundamental sub-transformations that need to happen in order to Go...

In this episode, Safa talks with Nemanja about his background, learning marketing by running NGOs, mistakes that founders and business owners are making today, experimenting with different pricing strategies, and why great marketing should also educate your team. Throughout the episode, we talk about not taking yourself too seriously and finding time to disconnect from work. For example, Nemanja l...

Milutin Blagojevic is the CEO and co-founder of the BOM Solutions design and technology studio. He is responsible for managing R&D projects that have a strong technical aspect, for example involving new technology in projects such as Artificial Intelligence or Augmented Reality. In this capacity, he bridges artistic concepts to the latest technological developments. Projects he leads include a...

Nemanja here! What's up, guys? Today I want to share with you an episode of another podcast where I was a guest. It was a podcast hosted by my friend Yaagneshwaran Ganesh or shorter Yarg. The podcast is called The ABM conversation podcast, one of the best out there when it comes to b2b marketing. And I'm really glad that I had a chance to be on it and share. And to be honest, I forgot to share it...

Why do B2B SaaS companies need to become media companies? Ideally, media companies that don’t ‘bend the truth’. Selman Gökçe, Senior Inbound Marketer at UserGuiding is joining Nemanja on the Funky Marketing Show to talk about inbound marketing and to tell you why your B2B company needs to become a media company. Selman is a content and inbound marketer experienced in SEO, copywriting, content writ...

Daniel Cardona has joined Nemanja on the Funky Marketing Show! He's a design thinker whose passion is bringing solutions to conventional business using technology in creative ways and helping marketing teams to make effective and efficient strategies in different channels (proving to solve it from a holistic marketing perspective (that includes) from BTL activities to programmatic executions). He'...

Ugi Djuric was Nemanja's guest of this week's Funky Marketing Show and they talked about lots of topics, but kept the focus around the way B2B SaaS companies can scale using different content marketing strategies. Ugi Djuric is Founder and CEO @ Contenthorse - the leading content marketing agency for B2B SaaS brands, and a Founder and CEO @ Podino. He's helping B2B SaaS companies reach $5m ARR wit...

Nemanja's guest this time was Kris Hughes, owner of Zanate Ventures.  Kris is helping busy biz owners become better known through content coaching & laser-targeted ghostwriting. They talked about lots of stuff, as always, but here are the most important ones they've covered: - How important is the formatting of your content? - Who should we connect to on LinkedIn? Why are you cooling down...

Nemanja's guest was Michael Phillips. Michael is a Marketer, Weightlifter, and Content Creator with a background in Sales. He's the guy that believes in sales & marketing integration to drive growth and the power of storytelling to build brands.  They covered topics such as  - How is sales background changing your perspective as a marketer and the way you look at marketing?  - H...

Hey all! My good friend, and ex-colleague, Vedran Rasic joined me for a session in which we gave you answers to one of the most asked questions - how can you better manage your LinkedIn connections. Vedran is a CEO & Co-Founder of LeadDelta, a LinkedIn connections manager built for ​Entrepreneurs and Creators, CEO, Co-founder of Autoklose (Acquired by Vanilla Soft), and Angel Investor. We got...

Sometimes you think your purpose is one thing, but life is ever-changing. There are levels to this shit. But you’ve got to redesign and clarify your purpose. That's life. Money or whatever it is can not stop you from catching one. Crush it to get a clear perspective, just like I'm doing in a GIF below. 👆 This was said by Sean Combs, also known by the stage names Puff Daddy, P. Diddy, Puffy, or Di...

There are far far more biases in collective and institutionalized decision-making than in consumer decision-making. Companies pretend that the process is hugely rational when in reality it really isn’t.  That's why we've invited a guest. And what a guest that was! Rory Sutherland dropped by and we recorded a great episode for the Funky Marketing Show on the topic of Behavior sciences in B2B I...

In this episode of the Funky Marketing Show Nemanja hosted Paul Cash, B2B strategist, storyteller, author, and Founder of Rooster Punk, who's on a personal mission to Humanize B2B Marketing. He even wrote a book called Humanizing B2B: The new truth in marketing that will transform your brand and your sales.  His life story is very interesting and eventful. He has made millions and lost millio...

In this episode of the Funky Marketing Show, Nemanja had a chance to sit down and talk to Nicole Gates, Director of Marketing @ Mongoose. Nicole is an innovative & agile marketing leader with global experience in both B2B and B2C industries with expertise in integrated marketing strategies, as well as executing market-driven campaigns that drive results. Nemanja and Nicole talked about a bunch...

Nemanja had a chance to sit down with Ognjen Boskovic, Head of Growth at Content Distribution to talk about the way they reached  $135K ARR in 135 days. They talked about choosing the right channels for content distribution, gating content or not, but most importantly they dug deeper into Ognjen's transition from being the first marketer in a company where the CEO understands marketing to his...

Nemanja had a chance to sit down with Andrei Zinkevich, co-founder of Fullfunnel.io. His team and he help B2B Tech companies generate demand and land enterprise sales-qualified opportunities with full-funnel account-based marketing operations. They talked about account-based marketing, B2B marketing strategy, sales enablement, nurturing strategic accounts, etc. Nemanja asked Andrei lots of questio...

A must watch episode!

Ivan and Nemanja talk about finding the ICP, validating if you have the right culture, and how your website analysis can help you in that.  They also cover the way you can leverage your employees and what are the first steps you need to do when hiring a demand agency - what should be their focus.

Ivan and Nemanja shared their background stories.

Ivan and Nemanja answered to most frequently asked questions about B2B Content Strategy.

Ivan and Nemanja shared stories about their background

Funky Marketing Show: Things B2B Companies need to do before creating Content Strategy

Ivan and Nemanja went deep and talked about differentiation using examples from our own company - Funky Marketing. In this episode, we talked about the current situation, where there's sameness everywhere, and why it's important to differentiate. Ivan talked about 5 layers of differentiation: basic, false, conventional, unconventional, elite/personalized. Then they got deeper and explained step by...

Why are we talking about CEOs being active on Social Media? Why is this an important topic?  How it affects a company and the way people see the C-level executives, inside and outside the company?  Nemanja and Toci answered all of it in the episode.

Nemanja and Ivan give great insights and shared examples of the way you can use your LinkedIn company pages to your advantage.