Funky (B2B) Marketing

Two posts, same week, same effort. One hit 50,000+ impressions with zero pipeline. The other reached 800 people and closed €60K. If you measure them with the same metric, you'll write ten more of the wrong one. In this episode, I lay out the 6-Stage B2B Marketing ROI Framework I use with Microsoft, Marsh McLennan, Delta Holding, and 120+ other B2B companies — and why most teams are running 201...

After 4 years, "Funky B2B Marketing Podcast" no longer exists. Meet Funky Enterprises Show — and here's why we crossed that line. In the pilot episode, Nemanja Zivkovic, Marko Cvijic, and Slobodan Jelisavac unpack: → Why the traditional agency model is a relic of a previous era → The 5 pillars we're building Funky Enterprises on (Brand, Partners, Content, AI, Network) → How brand...

In this episode, we’re breaking down how to write modern B2B case studies — the kind that don’t just sit in a PDF folder but actually close deals, build authority, and get media coverage . Marko Cvijic and Nemanja go deep into what’s wrong with the traditional “challenge–solution–result” formula, how to structure stories that make people feel the transformation, and why the best case studies work...

LinkedIn’s algorithm got a full rebuild — and it’s called 360Brew . This isn’t just an update. It’s a complete shift from profile-based distribution to context learning , where your entire digital presence becomes text data. In this live session, Nemanja Živković breaks down: How 360Brew classifies people, not posts Why engagement pods, AI comments, and templated content now kill reach What signal...

Your dashboards are green — but revenue is flat. Website traffic? Up. CPL? Down. Leads? Flowing. And yet… sales is quiet. In this raw and no-fluff solo episode, Nemanja Živković — founder of Funky Marketing and co-founder of Funky Enterprises — breaks down the dangerous disconnect between what your funnel shows and what actually closes. This is not another marketing podcast. This is a wake-up call...

In this episode of In this episode of the Funky Marketing podcast, Nemanja dives into the importance of engaging with your current clients on LinkedIn. He breaks down how LinkedIn’s algorithm works, why engagement matters for visibility, and how staying top-of-mind can directly impact business growth. If you’re using LinkedIn only for prospecting, you’re missing out on a huge opportunity. Key Poin...

Want to dominate LinkedIn and drive real business growth? In this in-depth webinar, I break down the exact strategy for building trust, engaging your audience, and scaling your company on LinkedIn. We’ll cover: 1. How personal profiles outperform company pages 2. The key questions your company needs to answer before creating content 3. How to structure a long-term content strategy that works 4. Th...

Welcome to another episode of the Funky Marketing Podcast! Today, we're diving deep into competitive analysis using SimilarWeb to uncover insights about HR SaaS companies like BambooHR, HiBob, and Personio. You can do it on your own while watching how I do it. Just use this link https://similarweb.partnerlinks.io/funkymarketingpod . Whether you're a marketer, a strategist, or just curious about Sa...

In this episode of the Funky Marketing podcast, Nemanja is joined by Itir Eraslan, branding expert and host of The Marketing Meeting podcast. They explore what makes a brand iconic, share lessons from Nike’s strategies, and dive into practical tips for challenger brands to leverage storytelling and build loyalty. Key Points 1. What Defines Brand Loyalty? Practical vs. emotional brand loyalty. Exam...

In this episode, Kia Johnson chats with Nemanja Živković, a guy who’s flipping B2B marketing on its head. Apart from heading up Funky Marketing, Nemanja turns LinkedIn into a goldmine for growth, proving that boring B2B playbooks belong in the trash. If you’re ready to learn how to connect, close, and scale like a pro, this one’s for you. Nemanja reveals: ✅ How LinkedIn is a vessel of your reputa...

Hello, beautiful people! 🎙️ In this episode, it's just yours truly diving into a topic that's been on my mind a lot lately: the disconnect between where companies allocate their budgets and where real audience influence happens. Inspired by insights from Rand Fishkin, we're peeling back the layers to explore what works, what doesn’t, and how to rebalance your approach. Let’s keep it funky and dive...

Welcome to the Funky Marketing podcast! Today’s episode is a special round table edition featuring two incredible guests: Pasha Irshad, co-founder of Shape and Scale and a HubSpot Gold partner expert, and Aamir Kadri, an AI researcher and GTM strategist. Together, we dive deep into the challenges of B2B marketing—covering authenticity on LinkedIn, personalization gone wrong, the transformative rol...

Nemanja did a training session for Women on Boards Adria online training session on the topic of “Unlocking Your Professional Potential: Personal Branding and LinkedIn”. and luckily, they have agreed to allow me to share the recordings with you. This session is designed to help you harness the power of LinkedIn to enhance your personal brand and open new professional opportunities. In case you don...

In this episode of the Funky Marketing podcast, we dive deep into the world of B2B marketing with Tim Davidson, VP of Marketing and founder of B2B Riz. Tim shares his journey of bringing creativity and authenticity to LinkedIn ads, his insights on platform-specific strategies, and how he connects online and offline experiences to drive results. Whether you're new to LinkedIn ads or looking to inno...

Join us for an honest exploration into personal branding as we tackle the question, "Is personal branding a pyramid scheme?" Inspired by Elena Verna’s provocative post, we dig deep into what it really means to build a brand—if you even need to at all. We discuss why true personal branding isn't about vanity metrics or quick-fix courses but about digitalizing your reputation through authentic work...

Join us for an insightful conversation with Paula, VP of Enterprise at Wix, as she discusses how Wix, known for its simplicity in web solutions, is making a strategic leap into the B2B market. Paula shares candid insights on using AI for marketing efficiency, adapting to long sales cycles, the power of community-building, and balancing innovative and traditional marketing tactics. Tune in to learn...

In this episode of the Funky Marketing Podcast, we explore the power of agility, creativity, and funk in reshaping the B2B tech landscape. With a solo episode hosted by Nemanja, we’ll break down how B2B companies can stop playing catch-up and start leading through quick decision-making, boundary-pushing creativity, and engaging brand experiences. If you’re ready to make waves in B2B, this episode...

In this episode of the Funky Marketing Podcast, we dive deep into the world of B2B branding with Gwen Lafage, VP of Marketing at Sinch. We explore actionable strategies for building a successful brand, creating emotional connections in a rational B2B world, and standing out in a crowded SaaS market. 🔑 Key Topics Covered: - The misconception of brand in B2B and how it differs from just a logo or c...

In this episode of the Funky Marketing Podcast, we sit down with Anthony Pierri, Co-founder of Fletch PMM, to dive deep into B2B SaaS messaging, product positioning, and the importance of focus in early-stage companies. Anthony shares actionable insights on how to align your team, improve customer communication, and bring clarity to your product's value proposition, starting with your homepage. Ov...

What is demand generation marketing? Nemanja was a guest on Breaking B2B podcast and talked with Sam Dunning to cover: 👉 How important is demand generation for b2b/SaaS orgs? 👉 What strategies are working today? 👉 Breaking each strategy down Connect with Sam: LinkedIn: https://www.linkedin.com/in/samdunning/ Breaking B2B: https://www.breakingb2b.com/ Subscribe to the FUNKY MARKETING podcast on...

In this episode of the Funky Marketing Podcast, we dive deep into SEO strategy for B2B companies with Sam Dunning, founder of Breaking B2B. Learn the actionable steps to enhance your company's SEO, build trust through your website, and capture demand effectively. Sam shares his insider knowledge on how B2B and SaaS companies can leverage content marketing, demand capture, and SEO to gain a competi...

In this episode of the Funky Marketing Podcast, Nemanja Zivkovic talks with Sam Kuehnle, VP of Marketing at Loxo, about how B2B companies can strategically use speed to dominate demand generation and stand out in competitive markets. Whether you're in a startup or a larger B2B organization, this conversation will provide you with actionable insights to refine your marketing strategies, align marke...

Executives of B2B companies: learn how influencer-led content can elevate your brand, build authority, and drive revenue. I broke down real examples and provided actionable steps to identify the right influencers, co-create authentic content, and measure meaningful success In this special episode, I, Nemanja Zivkovic, dive deep into the power of influencer-led content in B2B marketing and how it&#...

In this solo episode of the Funky Marketing Podcast, Nemanja shares proven strategies on how to turn LinkedIn into a powerhouse for B2B marketing. Whether you're looking to stand out, build meaningful connections, or convert leads, this episode covers key insights and practical tips for success on LinkedIn. From posting frequency to buying signals, learn how to use LinkedIn engagement to drive...

Welcome to another episode of Funky Marketing! 🎙️ In this episode, we dive deep into influencer marketing, brand storytelling, and social media strategy with Christine Göös, Head of Marketing and Growth at The Shelf. Christine shares her journey from Helsinki to New York, leading marketing teams, and the challenges brands face in the ever-evolving world of influencer marketing. We also explore the...