Funky (B2B) Marketing

🎙️ Welcome to the Funky Marketing Podcast! In this episode, I sit down with Charlie de Thibault, a seasoned revenue strategist with experience in managing budgets exceeding $100 million across various industries, including tech, automotive, and finance. We dive deep into data-driven marketing, attribution models, and how companies can optimize sales and marketing efforts for long-consideration pro...

🎙️ Welcome to the Funky Marketing Podcast! In this episode, I sit down with Sam O’Brien from Dealfront to explore how companies can harness the power of sales intelligence. We talk about leveraging tools like Dealfront and Leadfeeder, balancing short-term wins with long-term growth strategies, and the importance of GDPR compliance when expanding into regulated markets like Europe. Check out Dealfr...

In the latest episode of the Funky Marketing Podcast, I had the pleasure of sitting down with Roman from Grouts Online, a true expert in B2B SaaS marketing. We dove deep into the nitty-gritty of paid search and social strategies, and let me tell you, there are some game-changing insights you won't want to miss. 💡 Key Takeaways: Paid Search vs. Paid Social: Understand the strengths and limitat...

Today, I had the pleasure of speaking with Adam Kirch, a seasoned messaging strategist and B2B conversion copywriter. Adam is not just any copywriter; he's a B2B SaaS copywriter and messaging strategist who has mastered the art of turning vague homepage messaging into clear, compelling, and conversion-driven narratives. He’s helped fast-growing startups like Helios.io, Raft.io, and neptune.ai...

In this episode of the Funky Marketing Podcast, I had an insightful conversation with Shiv Narayanan, the CEO of How to SaaS. Shiv shared valuable lessons from his extensive experience in guiding private equity investors and CEOs in scaling SaaS companies, with a special focus on post-acquisition marketing strategies. Here are some key takeaways and recommended actions from our discussion: Key Ins...

In this episode of the Funky Marketing Podcast, I had an enlightening conversation with Peter Caputa, the CEO of Databox. Peter shared invaluable insights from his extensive experience in scaling SaaS companies, including his journey from bootstrapping Databox to achieving significant revenue growth. Here are some key takeaways and recommended actions from our discussion: Key Insights: - Bootstrap...

In the latest episode of the Funky Marketing Podcast, I tackled some of the most pressing questions I get from you all. Here's a quick rundown of the key insights we covered: 1. Demand Creation vs. Demand Capture: A Balanced Approach - Demand Creation involves generating awareness and interest among potential customers who aren't actively looking for your product. It's about planting s...

In our latest Funky Marketing Podcast episode, I had the pleasure of hosting Andi Jarvis, Strategy Director at Eximo Marketing and the Strategy Sessions podcast host. Andi shared incredible insights on how customer feedback can revolutionize your marketing strategy. Actionable Tips: 1. Conduct Regular Customer Conversations: Schedule regular calls or meetings with your customers to discuss their e...

As a B2B marketer, you know that content is the cornerstone of your strategy - it helps build awareness, establish your brand, and drive sales. However, simply creating content is not enough. Execution is where many B2B companies fall short. I dove deep into the most common reasons why B2B content marketing fails and share practical strategies to overcome these challenges. Lack of a clear content...

I'm thrilled to announce that Eric Melchor, Founder of B2B PodPros and host of the Innovators Can Laugh podcast, will be joining me as a guest on my upcoming podcast episode. With an extensive background in B2B podcast advertising and a passion for helping SaaS companies drive high-quality leads, Eric brings a wealth of knowledge and experience to our discussion. In this ehis episode we discus...

The vacation is over! Welcome to another season of the Funky Marketing podcast. In this episode, I'm reminding you of the history and purpose of the Funky Marketing Podcast. The initial episodes aimed at establishing authority in B2B marketing and helped me transition from B2C to B2B marketing. It helped me build trust and reputation in the US market. I'm sharing with you what kind of work...

In today's world, where the digital landscape is constantly evolving, having a focused strategy on LinkedIn and account-based marketing (ABM) is not just an option but a necessity for B2B companies. I recently had a deep dive into these subjects with Tomasz Maciejewski, an expert in the field, and the insights gleaned from our conversation were nothing short of transformative. Here are some ke...

Are you tired of the same old debates about in-house vs. consultant speakers at conferences? Dive into our latest podcast episode where we break down this hot topic, and explore what's on the horizon for marketing with insights from industry pros Ashley Fosse and Mark Evans. In this episode, you'll uncover: - The ongoing debate: In-house marketers vs. consultants – who really brings more v...

Ever wondered how original research can transform your content marketing strategy and boost your brand's authority? 🚀 In our latest podcast episode with Becky Lawler, we dive deep into leveraging research for impactful marketing. Here's why you can't afford to miss this episode: Discover how top companies like Adobe and IBM use original research to stand out. Learn the secrets to gene...

Ever wondered why some brands are just irresistible? Why we're drawn to them without even realizing? Nemanja was a guest on Cedric Royer's podcast Revenue Strategy Podcast to uncover the essential elements of building a powerhouse brand, optimising your marketing efforts, and driving sustainable growth. We dive deep into the transformation from lead generation to demand generation—a seismi...

Just wrapped up an incredible podcast episode with Ben Kazinik, and I'm buzzing with insights to share! This conversation ventured into the realms of SEO, social media, content marketing, and the fascinating interplay between them. Ben is an experienced well-rounded marketing manager. He grew a B2C home decor company to over $1M in annual revenue. He worked for several SAAS B2B companies manag...

Ever wondered what it takes to excel in the B2B marketing and sales arena? My latest podcast episode featuring the insightful Tamara Kitic Yarovoy is a goldmine of strategies, tips, and real-world examples that will transform the way you approach marketing and sales in your business. Tamara has spent the last 13 years sharpening her marketing knowledge and the last 7 years driving revenue for high...

In the latest episode of the Funky Marketing Show, I had the privilege of welcoming back Scott Marker for a riveting discussion that delves deep into the heart of B2B marketing, sales strategies, and the pivotal role of customer-centric approaches in driving sustainable growth. This episode is packed with actionable insights, data-driven strategies, and real-world examples that promise immense val...

In today's fast-paced world, the power of community and innovative solutions are revolutionizing the way we approach growth and customer engagement. My guest is Pedro Gutiérrez, CEO & Co-Founder of .Avify. Avify is the number 1 Omnichannel Inventory Manager in LatAm, allowing SMBs to centralize every single order coming from channels like Ecommerce, Marketplace, Brick & Mortar, WhatsAp...

Ever wondered what really prevents companies from achieving success, especially in the tech and SaaS sectors? 🤔💡 This episode with Gina Balarin is a masterclass on cutting through the noise with authentic communication, leadership, and marketing that resonates. We dive into how leaders can use words and body language to influence and inspire, highlighting the importance of authenticity in today&...

Imagine unlocking the secrets to skyrocketing your business's growth with insights from one of the brightest minds in marketing. This episode with Chris Rack is your golden ticket. Chris doesn't just share strategies; he reveals the execution blueprint that has turned potential into extraordinary success stories. Christopher Rack is the CEO of MRP. He has successfully led four sales organi...

🌟 "Innovation, Strategy, and the Art of Communication" - Dive into my latest podcast episode with the dynamic Philippe Vella! 🚀 Philippe Vella, the co-founder of iytro, connects European startups with part-time CMOs and marketing specialists to deliver full-time results and is a venture partner at First Circle Capital. This VC firm invests in African Fintech. With over 15 years of expe...

🚀 Are you ready to skyrocket your LinkedIn impact and drive business growth? Dive into my latest podcast episode with Steve Watt for an enlightening journey into the world of LinkedIn mastery! In our conversation, we unraveled the evolving landscape of LinkedIn – transforming from a mere professional networking platform to a dynamic marketplace of ideas, influence, and business opportunities. We...

Unleashing Creative Genius in B2B Tech: Discover How with Wojtek Jezowski! Diving into the world of B2B tech, many perceive it as a realm of codes and numbers. However, my recent podcast with Wojtek Jezowski, a maestro of creativity and storytelling, shatters this stereotype. Wojtek's journey from aspiring filmmaker to a marketing maven in tech illustrates the transformative power of creativit...

Are you ready to dive into the transformative world of clean tech and renewable energy? My latest podcast episode with Robert W. Cross is a treasure trove of insights that could redefine how you view revenue growth in this sector! 🌞 In this eye-opening discussion, Robert, an expert in clean tech and renewable energy, unveils the secrets to growing revenue in this rapidly evolving industry. He sha...