Funky (B2B) Marketing

🌐 Recently, I had the enlightening experience of conversing with @Nicky Dibben, a strategic marketing advisor who's reshaping how we approach marketing. 🔍 The Core Issue: Today's marketing landscape is overshadowed by product-centric approaches, sidelining the essential human element. Companies are so product-focused that marketing is often reduced to mere promotion, creating a gap betwe...

🌟 "Ever wondered how finance gurus turn numbers into business growth?" Dive into our latest podcast with Aleksandar Stojanovic, where we decode the secrets of financial planning and analysis in B2B SaaS companies. The insights are groundbreaking! In this episode, we explore the critical role of financial strategy in scaling B2B SaaS startups. Aleksandar, with his rich experience in mult...

My guest today is Stef Hamerlinck! Stef Hamerlinck is a brand strategist and designer, and a brand-builder at Alan. In his day-to-day job, he runs his own branding studio with a wide variety of international clients in the CPG and lifestyle spaces. His podcast 'Let's Talk Branding' is a critical exploration of all things 'brand'. It features weekly interviews with industry lead...

My guest today is Belen Wagaw! Ex-Saas Chief Storyteller, she’s growing personal brands for B2B SaaS founders. She helped executives at SAP, Salesforce, Zendesk, ServiceNow, Google, and IBM. If you’re on a senior leadership team, you have a ton of expertise. The issue? It’s behind doors. A bigger issue? You’re missing out on opportunities. Opportunities like VCs investing in you, PE firms backing...

Hey, marketing and sales enthusiasts! Just wrapped up an incredible podcast episode with Rob Freedman, Head of Growth at Zuper, a maestro in harmonizing sales and marketing strategies. We dove deep into areas where many struggle, yet few dare to explore. Rob likes to talk about bridging the gap between Marketing, Business Development, and Sales, and ensuring all are aligned, and communicating. Wit...

My guest today is Casey Hill, Sr. Growth Manager at ActiveCampaign! Casey is a growth veteran with over a decade of experience helping software companies scale fast. We're going to discuss organic growth at ActiveCampaign, from their Voice of the Customer campaign on LinkedIn, making the team a thought leadership channel, to re-imagined partnerships. Whether it's garnering millions of view...

My guest today is Brigitta Ruha! She's a growth leader with 6 years of experience in building predictable, repeatable, and scalable growth engines. We're diving deeper into marketing and sales alignment, top-of-the-funnel strategies, GTM team setup and tech stack, AI in sales and marketing, and how to use data in sales and marketing. And we're doing it from a Strategic and Tactical per...

My guest today is Sean Tepper, CEO @ Tykr and Podcast Host @ Payback Time Tykr is a stock screener and educational platform all-in-one, with a mission is to make investing easy for everyone. How does a B2C company work with B2B channel partners? We talk about how to create a win-win strategy with B2B channel partners to help drive massive growth! Here's what we talked about: 00:00 - Intro 0:14...

My guest is Lennart Prange, Co-Founder of Valuecase, aka The New Home for Sales. He helps sales teams build a repeatable, watertight sales and prospect engagement process. From first touch to onboarding and beyond. And today we're diving deep into the process, and we'll also discuss how B2B sales have changed in the last few years. 00:00 - Intro 0:14 - B2B sales changes with a 3-year-old S...

My guest today is Jonny Kenyon, Head of Marketing at AppCheck Ltd. and Podcast Host at Marketing Dribble Podcast! We're gonna talk a little bit about what Jonny and his team do at AppCheck, how they market and sell, and to whom, and dig deeper into the fact that he's also a podcast host, connecting that experience with your day-to-day work at AppCheck. Let’s get into it. AppCheck is a soft...

My guest today is Erica Jenkins! She has over 30,000 hours in B2B Enterprise SaaS, heading up Product, UX, and GTM teams for 15 years from startup to scale over $100 million on a global MarTech platform, which gives me a different perspective on technology. In 2009, Erica co-founded Expion, a bootstrapped social media management SaaS platform that enabled B2C brands to engage and measure their pai...

My guest today is Jill Berkowitz, with a bit "funky" career path. She worked in publishing for a couple of years and then became a middle school ELA teacher for about 15 years before resigning to take a major pause. Fast forward, and she now works for Clerk Chat in charge of the content that drives their marketing. While she doesn't have a marketing degree, she has spent the last yea...

In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results. ⏳ 𝗩𝗜𝗗𝗘𝗢 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 ⏳ 0:00 - Introduction 02:40 - Why people underestimate what it takes 06:00 - Lack of a coherent marketing strategy 09:00 - Is more content good o...

How to make YouTube work for your B2B tech company? My guest is Aleksandar Askovic, a YouTube SEO and Marketing Wizard with over 10.000 videos optimized! He's an experienced IT Journalist and Social Media Specialist with a proven track record and history of working in the computer games industry. Skilled in Media Relations, Journalism, Television, Media Production, and Video Game Journalism. S...

My guest today is Steve Schmidt, Steve has been a part of world-class B2B sales organizations, including Outreach, AT&T, and T-Mobile, and was the Founder & CEO of TIDAL 2020-2022 (M&A). Working with CEO's of companies who are at $1 million - $10 million in revenue as his niche and expertise reside in world-class top-of-funnel capture for niche markets. Founding the patented 3P fra...

My guest today is Andrew Davies, CMO @ Paddle. Formerly @ Optimizely; Co-founder Idio (now Optimizely) (acquired 2019). Startup advisor and a person who helps companies scale their software business better, faster, and safer. Here's what we talked about: 00:00 - Intro 06:56 - Merging two companies cultures, good or bad? 09:14 - How should companies think about going the market? 13:00 - Value i...

My guest today is Christopher Hann, Head of Marketing Paal15, a consulting and go-to-market agency working exclusively in B2B tech. He has been in marketing for over 10 years and has come up with a way of doing things that generally gets decent results. It’s all about making sure everyone in the business is on the same page every step of the way. He starts by really getting to know a business by i...

My guest today is Trevor Longino, Founder of CrowdTamers. CrowdTamer, leader, and growth content marketing thinker. FI Mentor since 2017. His mission is to help 1,000 founders make more than $1MM in annual revenue. His key achievements are impressive! - Oversaw growth of 15 companies to grow them from $0 to $3MM+ in annual revenue - Built 12 high-achieving international teams of marketers from scr...

Our guest is Jemmi Laaninen, Marketing Ops Director at Leadoo Marketing Technologies.  What's marketing ops? It's making problems disappear before other people even had those on their radar, smoothing friction, and enabling others to focus on the things that matter the most. It's also being the Emotional Support Marketer. That's where Jemmi excels! Put together analytical numbers-nerd, who lo...

Nemanja Zivkovic was recently a guest on the Spamming Zero Podcast by Flip CX where he shared a lot talking to Brian Schiff and James Gilbert! That episode was originally published here https://podcasts.apple.com/us/podcast/spamming-zero/id1626323789?i=1000591894451 It’s a fresh new year! No better time to add a little unconventional thinking to your marketing strategy - and no better source for t...

Our guest is Michelle J Raymond! She spent 20+ years in B2B sales roles and discovered social selling on LinkedIn around eight years ago. Her business Good Trading Co was created to share what she has learned with business owners who recognize that the modern B2B buyer is online. She's a globally recognized Company Page expert by her peers and the LinkedIn Pages team. 2X LinkedIn author - Business...

Our guest is Scott Marker, CEO of MCA², LLC. | B2B Sales & Marketing Strategist, Trainer, Coach & Speaker | 2x Author on B2B Sales & Marketing Scott runs two successful companies. MCA² LLC. - helps business leaders retain and gain more customers through proven B2B marketing and sales strategies. Not, the same old BS as your competitors. He gives you an unfair advantage over your compet...

Our guest is Timothy Rodman, CPMM, Director of Marketing at TroyRx, "Expert in Differentiation", Empathy Prescriber, and 2x Girl Dad. Having graduated with a degree in Graphic Design from Pittsburgh Technical College in late 2012, he was fortunate enough to land a career in marketing immediately after graduating. Starting as a Marketing Intern and working his way up to a now Director of Marketing...

Our guest is Joseph Lewin, Director of Demand Generation at Proofpoint Marketing. A𝘁 𝗣𝗿𝗼𝗼𝗳𝗽𝗼𝗶𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, they help Medtech, manufacturing, and technical professional services companies build relationships at scale. Joseph is a distiller of ideas and a driver of demand. In English, he grows companies by clarifying messaging and delivering a relationship-driven revenue pipeline. His career changed...