Funky (B2B) Marketing

Our guest is Taran Hughes, Startup Sales Performance & Pitching Coach. Taran Hughes is a successful sales professional passionate about developing greater conscious awareness in the sales and business environments. ​Taran has held leadership roles within the telecommunications industry for over ten years, working within such organizations as SingTel, BT, AboveNet, and Zayo. His drive and focus...

© Richard van der Blom has released the 4th edition of the LinkedIn Algorithm Report, and today we're gonna go through it, analyze and comment. Got any questions? You can find the algorithm here: https://lnkd.in/dTJP_cNH , make sure to follow Richard. He was our guest on the Show this May, find the full episode here: https://lnkd.in/dn_DnkKr Subscribe to the Funky Marketing Show on any podcast pla...

Nemanja was a guest on a Be a better leader podcast, and had a great chat with the host, Felicjan Rybka. I shared a lot of great insights for all people who work in B2B. Here's the original episode https://podcasts.apple.com/us/podcast/how-to-ensure-a-great-buyer-experience-nemanja-zivkovic/id1642382353?i=1000588272203 Here's what Felicjan said. Buyer behaviors change, and so does the internet. In...

Our guest is George Chasiotis, Managing Director at MINUTTIA and Host of The SaaS SEO Show. George helps B2B SaaS companies accelerate organic growth through data-driven content marketing and SEO. He's also a host of The SaaS SEO Show, a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. ...

Our guest is Nelson Gilliat, Fonder of Marketing-Led Growth (MLG) via The Buyer Centric Revenue Model and Author. Here's what Nelson preaches about. Liberate from outdated and harmful Sales-Led Growth, with Marketing-Led Growth™️ (MLG) via MODERN B2B Marketing and Sales model built for TODAY, not 40 years ago: The Buyer Centric Revenue Model™️ 𝟏) 𝐌𝐋𝐆: 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐧𝐝 𝐟𝐫𝐞𝐞 𝐭𝐫𝐢𝐚𝐥...

Today, I want to share with you the way we manage content, distribute it, repurpose it, and optimize aka the way we create a B2B content marketing machine. Got any questions? Subscribe to the Funky Marketing Show on any podcast platform and drop a question.  Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that...

Our guest is Yisrael (Yiz) Segall, Growth Mentor, Fractional CMO, and Senior Demand Generation Manager at floLIVE. Here's the overview of what we talked about: 0:00 - Intro 2:05 - Yisrael's work background 2:48 - Use the advantage of being small 4:58 - How does today's buyers' journey look like 8:47 - How decisions are made 14:08 - Prospect red flags 16:23 - How to adjust messaging and differentia...

Our guest is Gabriel Ehrlich, the founder of Remotion - a LinkedIn Ads agency in Tel Aviv. His mission is to build the best damn LinkedIn Ads agency on planet earth. Very ambitious, right? Since founding Remotion in the summer of 2016, he has worked with over 50 happy clients – including WalkMe, Gong, Yotpo, Monday.com, Cato Networks, Pcysys, Syte, hibob, CHEQ, Pipe, Lawgeex, accessiBe, Whitesourc...

Are you looking for a way to increase your qualified pipeline and sales efficiency? Paid digital advertising may be the answer.  But how do you get started? And how do you make sure you're doing it right? Well, we've got you covered.  In this episode of the Funky Marketing Show, we're joined by a digital marketing expert Christopher Roche to discuss how to use paid digital advertising to...

You've probably been told that you need to know your customers inside out in order to be successful. And while it's true that understanding your target market is essential, most businesses don't actually take the time to do proper customer research. As a result, they end up making assumptions about their customers that may not be accurate.  This can lead to all sorts of problems down the line...

We all want to have fun at work, but sometimes it's hard to know when to stop and get back to business. In many companies nowadays, there are a lot of entertaining activities to do during work hours, but how do you know when you're crossing the line between having fun and actually being productive? To discuss this topic, I called Catherine Ferarry Simon to join me in today's episode of the Funky M...

Do you know your customers? Like really really know them? Most businesses say they do, but the truth is they only THINK they do. The difference between THINKING you know your customers and actually KNOWING your customers can be the difference between a thriving business and one that just gets by.  Think about it this way – if you really know your customers, you would be able to anticipate the...

The moving industry is a huge industry. It impacts a lot of lives and many other industries besides it. And yet, not many people talk about it. That's why we invited Milovan Milosevic to our Funky Marketing Show. He's the founder of DriveSales, a CRM software company that helps moving companies reach their full revenue potential. Milovan sold over $30M of moving services and he has a ton of experi...

These days, the term "thought leadership" is tossed around a lot. Everyone is talking about it and a lot of people claim to be thought leaders, but what does it actually mean? What separates the wannabes from the real thought leaders? And more importantly, how can you use thought leadership to scale your business? To discuss these things and to get some answers, in this episode of the Funky Market...

Growing a startup is a daunting task. There are a million things to think about and a million different ways to approach each one. Enough to make your head spin and your stomach churn. But don't worry, as always, we've got you covered. When it comes to growing a startup, setting up the foundation is one of the most important steps.  Think about it, you can't build a big house on a shaky found...

So you've got this great B2B product, and you're pretty confident that it would be a hit with developers. After all, what self-respecting developer wouldn't want to use the latest and greatest tools available? But here's the thing: just because your product is great doesn't mean that developers will automatically flock to it. In fact, selling to developers can be quite a challenge. Because of that...

Well guys, today, I have a special episode for all of you. In this episode of the Funky Marketing Show, I set down with Yaagneshwaran Ganesh, my dear friend who I've known for years and whom I respect a lot. Yaag and I met right when I was just starting Funky Marketing and he has been a great support ever since, being one of my first guests on this show and also helping me out a lot with advice an...

You may be spending a lot of money on LinkedIn ads, but are you getting the most out of them? The answer is probably a lot less than you could be. That's why we called Justin Rowe to join us today and talk about how you can use LinkedIn Ads and retargeting to get more leads, sales, and customers. Justin is the Founder of Impactable, a LinkedIn ads agency, and if someone knows how to get the most o...

Do you know what is one of the biggest mistakes B2B companies make?  Assuming things about their customers instead of knowing about them. This leads to a cycle of making assumptions, acting on those assumptions, and then being surprised when the results don't match up with what was expected. The best way to avoid this?  Have regular calls with your clients. This gives you a chance to ask...

If you take a look around, you'll see that there are many tips and tricks for using LinkedIn out there. It seems like everyone is an expert on the platform... But the thing is, a lot of the advice you'll find is either outdated or just flat-out wrong. Or it's maybe even good but it's basic and you're looking for an edge. So how do you make sure you're using LinkedIn the right way in order to succe...

Are you struggling to make your website convert? Do you feel like you've tried everything but nothing seems to be working? If so, you're not alone. In fact, many B2B companies struggle with getting their websites to convert. So the question is, why is that? And more importantly, what can you do about it? Well, that's exactly what we're going to be talking about in this episode of The Funky Marketi...

One big difference between B2C and B2B is that in B2C, usually there's a big budget and you don't have to fight to secure one, and there is respect for the marketing team and marketing department for the value they are bringing to the business. In B2B, that's not always the case. There's a lot of pressure to deliver results, there's often more skepticism about the role marketing can play in drivin...

In a noisy world where people are bombarded with marketing messages all day long and where most of the products have the same or similar features, your brand messaging matters more than ever. Most businesses put a lot of thought into their product or service but don't give nearly as much attention to their brand messaging.  Your brand messaging is what sets you apart from the competition and...

Do you know that WoM (Word-of-Mount) marketing is one of the best forms of marketing?  You probably do.  But do you know how to use it effectively to grow your business?  That's a tougher one.  That's why, in this episode of the Funky Marketing Show we called Pragya Mishra, Head Of Marketing at SHIELD, to give us a low-down on how to use WoM marketing for your business.  P...

Most marketers are familiar with the concept of funnel marketing. And most of them know that it's essential to have a well-constructed sales funnel in order to convert leads into customers but… What many marketers don't know is that there's more to funnel marketing than simply creating a sales funnel and sending traffic through it. In order to get the most out of your funnel, you need to understan...