Penji
Fully Managed
Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.
Author
Penji
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Unlock Higher Rankings: Understanding Google's "Vote of Confidence" 07.05.2025 31:34
Here are three things you’ll learn in this episode: 1. Link Building as a Vote of Confidence : Gordon explains that backlinks act as "votes of confidence" from other websites, signaling to Google the authority and value of your content and playing a vital role in how Google crawls and understands the internet. 2. Essential for Ranking in Competitive Niches : While great content and UX are impo...
Beyond Prenatal: Addressing the Critical Need for Postnatal Care 07.05.2025 33:32
Here are three things you’ll learn in this episode: 1. Identifying a Critical Gap in Postnatal Care: Inspired by personal experience with late-term pregnancy loss, Amina recognized a significant lack of comprehensive support and education for birthing families in the postpartum period, highlighting the overemphasis on prenatal care. 2. Pivoting Business Strategy Based on Customer Needs: Nurtur...
3 Keys to Agency Success: Curiosity, Passion & Flexibility 06.05.2025 37:08
Here are three things you’ll learn in this episode: 1. Odd Matter aims to differentiate brands by encouraging them to adopt a contrarian approach. Instead of copying competitors, they advocate for doing things differently to stand out in the market. The agency values innovation, authenticity, and collaboration, focusing on working with clients who are open to new ideas and willing to embrace dif...
Client Relationships REIMAGINED: LocalView's Honest Marketing Approach 06.05.2025 38:08
Here are three things you’ll learn in this episode: 1. Transparent Client Relationships: LocalView stands out by being transparent with clients about what they can achieve with different budgets, particularly in paid advertising. David emphasizes that honesty and clear expectations are key in their approach, and they do not lock clients into long-term contracts, focusing instead on providing tan...
Thriving Agency: Strategic Partnerships & Honest Communication 05.05.2025 35:39
Here are three things you’ll learn in this episode: Strategic Investment and Team Empowerment: Building a successful agency requires continuous learning and a focus on empowering your team and forming strategic partnerships to facilitate efficient growth. The Pivotal Role of Client Communication: Open, consistent communication between the agency and the client is essential for preventing misunders...
Building Authentic Human Connections in Digital Marketing 05.05.2025 30:12
Here are three things you’ll learn in this episode: 1. Empowering Teams and Strategic Investment: Building and running a successful agency involves a constant learning process and strategic investment in both the business and its people. The speaker highlights the importance of empowering a team, forming strategic partnerships, and transitioning from working in the business to working on it. Thi...
How Short-Form Video Skyrockets Sales 04.05.2025 31:51
Here are three things you’ll learn in this episode: 1. Simplifying Social Media Strategies 2. Utilizing Free Traffic Effectively 3. Authenticity Over Perfection About Marty and his social media - Website: https://martyenglander.com/ - Youtube: https://www.youtube.com/@MartyEnglander ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code f...
Unlock Instagram Success: Tips on Analytics, Reels & Updates 04.05.2025 35:42
Here are three things you’ll learn in this episode: 1. Evolution of Instagram Expertise: The evolving role of Instagram as a customer service and communication tool, and how businesses can effectively manage direct interactions with their audience. 2. Adaptation to Platform Changes: The strategic advantage of specializing in a specific social media platform to build deep expertise and authority....
Building Authentic Human Connections in Digital Marketing 03.05.2025 37:59
Here are three things you’ll learn in this episode: 🌐 Why building genuine connections through storytelling is essential for content that truly resonates with your audience. 🧠 How understanding the unique user bases of different social media platforms can inform your content strategy. 📲 The surprising similarities between B2B and B2C content and how to effectively address human needs in b...
LinkedIn Ads vs Google Ads for B2B 03.05.2025 33:03
AJ Wilcox shares actionable strategies, including the vital three-stage funnel approach, to generate quality leads and achieve significant ROI on LinkedIn. Here are three things you’ll learn in this episode: 🌐 LinkedIn's Niche Power for B2B : AJ highlights LinkedIn's unique ability to target professionals based on their job titles, industry, and company, making it an invaluable platform fo...
Building Client Trust in Web Design & SEO 02.05.2025 36:12
From her inspiring journey to the insights gained at a major SEO conference, Lisa shares practical advice for small businesses looking to thrive online and build meaningful client relationships. Learn how a blend of print experience and digital expertise can lead to marketing success in today's noisy landscape. Here are three things you’ll learn in this episode: 1. The Value of In-Person Netwo...
Monetization Strategies for Content Creators 02.05.2025 37:30
From the impact of potential platform bans to the enduring power of owned channels and the video-first approach, Ryan shares his hard-earned wisdom to help you build a sustainable online presence. Discover actionable strategies to connect with your audience and thrive in today's dynamic digital landscape. Here are three things you’ll learn in this episode: 🌐 Don't Be Platform Dependent: Empha...
Unlock Your Unique Brand: The Key to Attracting High-Value Clients 01.05.2025 45:54
Here are three things you’ll learn in this episode: 1. Uncovering Your Origin Story: Dave emphasizes the importance of identifying and branding the unique personal journey and experiences that led to the development of a coach's, consultant's, or agency owner's distinct methodology. 2. Building a Sales Funnel: The conversation highlights the necessity of creating a clear path for potential clien...
How AI Will Revolutionize SEO in 2025 (Don’t Get Left Behind!) 30.04.2025 39:53
Here are three things you’ll learn in this episode: 🌐 How AI tools like ChatGPT and Gemini are shifting search habits and whether businesses need to start focusing less on Google. 🧠 How user behavior and traffic patterns are evolving, and what that means for content creators and businesses. 📲 The long-term effects of AI and how it's reshaping the way people find and consume information on...
The #1 Mistake Killing Agencies (And How to Fix It) 30.04.2025 37:47
Here are three things you’ll learn in this episode: 1. Professional Background and Agency Philosophy: Josh Webber is the co-founder and CEO of Big Red Jelly, an agency focused on efficiency and transparency in marketing. With a background in both large and small agencies, they founded Big Red Jelly to address inefficiencies and deliver better value to clients. 2. Family Dynamics in Business: W...
How Digital Money Changes Your Life 29.04.2025 46:50
Here are three things you’ll learn in this episode: ✅ Why entrepreneurs often feel disconnected from their partner when it comes to money ✅ The hidden dangers of digital convenience and financial automation ✅ How users are saving $500–$2,000/month just by gaining awareness About Shane and Qube Money: - Website: https://qubemoney.com/ - LinkedIn: https://www.linkedin.com/in/shane-walker-...
The Hard Truths About Influencer Marketing 29.04.2025 33:47
Here are three things you’ll learn in this episode: 1. Influencer Marketing Journey and Entrepreneurship: Alessandro shared their personal journey through different cities—New York, Copenhagen, Miami—highlighting how his entrepreneurial mindset and experiences, like starting their first startup in Milan and working on influencer marketing during their master’s thesis, led them to co-found a succ...
Master Social Media Marketing Today, Instantly 28.04.2025 36:12
Here are three things you’ll learn in this episode: 🔹How do small businesses grow without losing their magic? 🔹The reality of going viral—does it actually help? 🔹 The 4 key elements of viral content that haven’t changed in 17+ years About Jasmine and One Hundred Post System: - Website: https://www.linkedin.com/company/100postsystem/about/ - LinkedIn: https://www.linkedin.com/in/jaspar...
Why Your Brand Feels Invisible 28.04.2025 33:40
Here are three things you’ll learn in this episode: ✔️ What is a challenger brand, and how does it differ from small businesses or startups? ✔️ The scientific approach to understanding what makes your brand truly different. ✔️ Why going head-to-head with bigger brands is a losing strategy—and what to do instead. About John and Gumas: - Website: https://gumas.com/ - Linked: https://www.li...
The Impact of ChatGPT on SEO & Search Behavior 27.04.2025 32:38
Here are three things you’ll learn in this episode: 🌐 How businesses across multiple countries are approaching digital marketing in 2025 🧠 The rise of AI tools like ChatGPT and their influence on SEO and search behavior 📲 Social media platforms becoming search engines — and how businesses can optimize their content accordingly About Ali and Ellyptics: Website: https://www.linkedin.com/company/e...
Learn the History of Digital Healthcare Marketing from a Pioneer 27.04.2025 34:44
Here are three things you’ll learn in this episode: - Building the first pharmaceutical website and digital email campaigns to physicians - The intricacies of marketing in the healthcare industry - The overlooked power of medical advertising in shaping awareness and trust About Janet & One Eleven Groou: - Website: https://111-group.com/ - LinkedIn: https://www.linkedin.com/in/janetcarlson/ ...
Understand Agency Production: From Concept to Completion 26.04.2025 42:33
Here are three things you’ll learn in this episode: 1. Elizabeth’s Journey to Becoming a Producer: Elizabeth Karner shares her non-linear career path, starting with a background in studio art, working in-house roles that combined creative and administrative responsibilities, and eventually transitioning into agency life where she found her passion for production. Her diverse experiences in proje...
The Power of Personal Connections in Long-Term Agency Success 26.04.2025 31:08
Here are three things you’ll learn in this episode: Adapting to Challenges : During the pandemic, PurpleGator pivoted to recruit nurses and later truck drivers, which helped them stay afloat despite losing 60% of their business. This adaptability allowed them to survive the crisis and set the stage for future growth. Client Relationships and Data-Driven Strategies : Bob emphasizes the importance o...
AdVenture on AI in Advertising: Real Experiences & Future Trends 25.04.2025 44:29
Here are three things you’ll learn in this episode: 🔹 The stubborn resistance to mobile-first shopping and digital ad automation 🔹 AI’s role in modern marketing—why it was feared, then embraced 🔹 The ethics of AI in content creation and its impact on creative industries About Patrick and AdVenture Media - Website: https://www.adventureppc.com/ - LinkedIn: https://www.linkedin.com/in...
What's Working in Digital Marketing Now: Content & Authenticity 25.04.2025 29:04
Here are three things you’ll learn in this episode: - Data and creativity: Balance data analysis with creativity by testing everything and seeing what resonates. - Organic marketing vs. paid ads: Companies can survive with organic marketing by building a strong brand and connecting with people. - What works in digital marketing: Content is king. Quality content is rewarded by search engines. Aut...
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