Penji
Fully Managed
Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.
Be sure to visit the podcast's website and support the creator: fully-managed.simplecast.com
Author
Penji
Category
Podcast website
Latest episode
Oct 14, 2026
Where to listen?
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Episodes
LinkedIn Ads vs Google Ads for B2B 03.05.2025 33:03
AJ Wilcox shares actionable strategies, including the vital three-stage funnel approach, to generate quality leads and achieve significant ROI on LinkedIn. Here are three things you’ll learn in this episode: 🌐 LinkedIn's Niche Power for B2B : AJ highlights LinkedIn's unique ability to target professionals based on their job titles, industry, and company, making it an invaluable platform fo...
Building Client Trust in Web Design & SEO 02.05.2025 36:12
From her inspiring journey to the insights gained at a major SEO conference, Lisa shares practical advice for small businesses looking to thrive online and build meaningful client relationships. Learn how a blend of print experience and digital expertise can lead to marketing success in today's noisy landscape. Here are three things you’ll learn in this episode: 1. The Value of In-Person Netwo...
Monetization Strategies for Content Creators 02.05.2025 37:30
From the impact of potential platform bans to the enduring power of owned channels and the video-first approach, Ryan shares his hard-earned wisdom to help you build a sustainable online presence. Discover actionable strategies to connect with your audience and thrive in today's dynamic digital landscape. Here are three things you’ll learn in this episode: 🌐 Don't Be Platform Dependent: Empha...
Unlock Your Unique Brand: The Key to Attracting High-Value Clients 01.05.2025 45:54
Here are three things you’ll learn in this episode: 1. Uncovering Your Origin Story: Dave emphasizes the importance of identifying and branding the unique personal journey and experiences that led to the development of a coach's, consultant's, or agency owner's distinct methodology. 2. Building a Sales Funnel: The conversation highlights the necessity of creating a clear path for potential clien...
How AI Will Revolutionize SEO in 2025 (Don’t Get Left Behind!) 30.04.2025 39:53
Here are three things you’ll learn in this episode: 🌐 How AI tools like ChatGPT and Gemini are shifting search habits and whether businesses need to start focusing less on Google. 🧠 How user behavior and traffic patterns are evolving, and what that means for content creators and businesses. 📲 The long-term effects of AI and how it's reshaping the way people find and consume information on...
The #1 Mistake Killing Agencies (And How to Fix It) 30.04.2025 37:47
Here are three things you’ll learn in this episode: 1. Professional Background and Agency Philosophy: Josh Webber is the co-founder and CEO of Big Red Jelly, an agency focused on efficiency and transparency in marketing. With a background in both large and small agencies, they founded Big Red Jelly to address inefficiencies and deliver better value to clients. 2. Family Dynamics in Business: W...
How Digital Money Changes Your Life 29.04.2025 46:50
Here are three things you’ll learn in this episode: ✅ Why entrepreneurs often feel disconnected from their partner when it comes to money ✅ The hidden dangers of digital convenience and financial automation ✅ How users are saving $500–$2,000/month just by gaining awareness About Shane and Qube Money: - Website: https://qubemoney.com/ - LinkedIn: https://www.linkedin.com/in/shane-walker-...
The Hard Truths About Influencer Marketing 29.04.2025 33:47
Here are three things you’ll learn in this episode: 1. Influencer Marketing Journey and Entrepreneurship: Alessandro shared their personal journey through different cities—New York, Copenhagen, Miami—highlighting how his entrepreneurial mindset and experiences, like starting their first startup in Milan and working on influencer marketing during their master’s thesis, led them to co-found a succ...
Master Social Media Marketing Today, Instantly 28.04.2025 36:12
Here are three things you’ll learn in this episode: 🔹How do small businesses grow without losing their magic? 🔹The reality of going viral—does it actually help? 🔹 The 4 key elements of viral content that haven’t changed in 17+ years About Jasmine and One Hundred Post System: - Website: https://www.linkedin.com/company/100postsystem/about/ - LinkedIn: https://www.linkedin.com/in/jaspar...
Why Your Brand Feels Invisible 28.04.2025 33:40
Here are three things you’ll learn in this episode: ✔️ What is a challenger brand, and how does it differ from small businesses or startups? ✔️ The scientific approach to understanding what makes your brand truly different. ✔️ Why going head-to-head with bigger brands is a losing strategy—and what to do instead. About John and Gumas: - Website: https://gumas.com/ - Linked: https://www.li...
The Impact of ChatGPT on SEO & Search Behavior 27.04.2025 32:38
Here are three things you’ll learn in this episode: 🌐 How businesses across multiple countries are approaching digital marketing in 2025 🧠 The rise of AI tools like ChatGPT and their influence on SEO and search behavior 📲 Social media platforms becoming search engines — and how businesses can optimize their content accordingly About Ali and Ellyptics: Website: https://www.linkedin.com/company/e...
Learn the History of Digital Healthcare Marketing from a Pioneer 27.04.2025 34:44
Here are three things you’ll learn in this episode: - Building the first pharmaceutical website and digital email campaigns to physicians - The intricacies of marketing in the healthcare industry - The overlooked power of medical advertising in shaping awareness and trust About Janet & One Eleven Groou: - Website: https://111-group.com/ - LinkedIn: https://www.linkedin.com/in/janetcarlson/ ...
Understand Agency Production: From Concept to Completion 26.04.2025 42:33
Here are three things you’ll learn in this episode: 1. Elizabeth’s Journey to Becoming a Producer: Elizabeth Karner shares her non-linear career path, starting with a background in studio art, working in-house roles that combined creative and administrative responsibilities, and eventually transitioning into agency life where she found her passion for production. Her diverse experiences in proje...
The Power of Personal Connections in Long-Term Agency Success 26.04.2025 31:08
Here are three things you’ll learn in this episode: Adapting to Challenges : During the pandemic, PurpleGator pivoted to recruit nurses and later truck drivers, which helped them stay afloat despite losing 60% of their business. This adaptability allowed them to survive the crisis and set the stage for future growth. Client Relationships and Data-Driven Strategies : Bob emphasizes the importance o...
AdVenture on AI in Advertising: Real Experiences & Future Trends 25.04.2025 44:29
Here are three things you’ll learn in this episode: 🔹 The stubborn resistance to mobile-first shopping and digital ad automation 🔹 AI’s role in modern marketing—why it was feared, then embraced 🔹 The ethics of AI in content creation and its impact on creative industries About Patrick and AdVenture Media - Website: https://www.adventureppc.com/ - LinkedIn: https://www.linkedin.com/in...
What's Working in Digital Marketing Now: Content & Authenticity 25.04.2025 29:04
Here are three things you’ll learn in this episode: - Data and creativity: Balance data analysis with creativity by testing everything and seeing what resonates. - Organic marketing vs. paid ads: Companies can survive with organic marketing by building a strong brand and connecting with people. - What works in digital marketing: Content is king. Quality content is rewarded by search engines. Aut...
Overcoming Vague Direction & Too Many Voices in Creative Projects 24.04.2025 43:42
Here are three things you’ll learn in this episode: The Joy and Complexity of Creative Collaboration: Philip emphasizes how rewarding it is to bring ideas to life, especially during the visual scripting and storyboarding phase. It's where the client's concept starts to take form, and collaboration becomes key. He enjoys the excitement that comes when clients are engaged and invested, which often l...
Why SEO is Crucial for Small Business Success 23.04.2025 33:51
Here are three things you’ll learn in this episode: - Why SEO became the ultimate focus and how it drives business success - The problem with traditional marketing agencies and how SearchX is doing things differently - The importance of real client relationships and hands-on digital strategies About Lorenz & SearchX: - Website: https://searchxpro.com/ - LinkedIn: https://www.linkedin.com/in/...
How Digital Marketing Agencies Have Changed Post-COVID 23.04.2025 30:25
Here are three things you’ll learn in this episode: ✅ The challenges of transitioning from an employee to a business owner ✅ The mindset shifts necessary for entrepreneurial success ✅ How digital marketing agencies have evolved post-COVID About Marta and Anchor - Website: https://anchormarketingco.com/ - LinkedIn: https://www.linkedin.com/in/marta-luvian-mba-a7780342/ ✨Sponsors✨ ...
Why Traditional SEO Is Dead — And What’s Replacing It 22.04.2025 36:36
Here are three things you’ll learn in this episode: 1. Authenticity in Digital Marketing: Irina discusses how digital marketing is shifting away from traditional link-building strategies toward more authentic, high-quality brand mentions. With AI-driven search results evolving, businesses should focus on genuine engagement and storytelling rather than outdated SEO tactics. 2. Work-Life Balance...
Psychology Behind Selling On Amazon 22.04.2025 34:15
Here are three things you’ll learn in this episode: 1. The Psychology of Marketing & Strategic Thinking: David’s background in psychology has played a key role in his marketing success, as analyzing data, consumer behavior, and market trends is essential for optimizing Amazon sales. Marketing is a field where unconventional backgrounds can provide a unique advantage, and strong analytical skills...
The Importance of Cultural Perspectives in Global Business 21.04.2025 35:14
Here are three things you’ll learn in this episode: 1. Entrepreneurship and Agency Management : Dan shares his journey of starting Visual Fizz, including his background in entrepreneurship, experiences working at various agencies, and the decision to focus on established B-to-B clients. He also discusses the evolution of Visual Fizz and their approach to marketing in the digital age, including t...
Expert's Insight: Balancing Data & Creativity in Digital Advertising 21.04.2025 38:28
Here are three things you’ll learn in this episode: 1. Balancing Data and Creativity in Marketing: The interview discusses the challenge of balancing data-driven strategies with creative approaches and client preferences. It highlights the need to sometimes have difficult conversations about pivoting strategies when the data suggests it, while also recognizing the value of client input and bra...
Women in Leadership: Challenges & Creating Inclusive Workplaces 20.04.2025 35:17
Here are three things you’ll learn in this episode: 1. How to cultivate authenticity in your business and marketing. 2. The unique perspectives and challenges of women in leadership. 3. Real-world experiences and strategies for navigating workplace issues. About Jessica and Rival Minds - Website: https://www.rivalmind.com/ - LinkedIn: https://www.linkedin.com/in/jessica-goodrum/ ✨Sponsors...
SEO vs. Social Media for Service Businesses 20.04.2025 27:16
Here are three things you’ll learn in this episode: - When and how social media works for service providers - Why SEO is often the best long-term strategy - Common struggles of small business owners in the digital space About Patrick and Market Keep - Website: https://marketkeep.com/ - LinkedIn: https://www.linkedin.com/in/patrick-kurowski-78239451/ ✨Sponsors✨ Penji, the human-first cr...
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