Fullerton Unfiltered

In this episode, we're diving into the real-life strategies Liz and I are using to cut out distractions and maximize productivity. These aren't just tips—we're living them, and we challenge you to do the same. If you want to level up your business and your life, it's not just about working harder—it's about working smarter. Let's stack the odds in your favor this year. LINK Membership Get Brian's...

They say,  "you've changed," like it's a bad thing. But what if that's exactly the goal? In this episode, I'm sharing how Brian's Lawn Maintenance isn't the same business it used to be — and why that's something to be proud of. The vision has evolved, the goals are bigger, and the standard is higher. This is about growth, maturity, and becoming the kind of person (and business) who can handle the...

In this episode, we sit down with the founders of Supremescapes to uncover how they transformed from a small, scrappy operation into a $2 million revenue machine in just 24 months. Discover how mentorship, relentless attention to detail, and the power of process helped them leapfrog past the competition—and how you can apply the same mindset to scale your own business. LINK Membership Get Brian's...

In this episode, Brian breaks down why obsessing over every little "weed" in your business—every inefficiency, complaint, or distraction—can kill momentum. Instead, focus on mowing the lawn: building systems, staying lean, and eliminating real waste. Progress beats perfection, every time. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermind Sessions  ...

We're sharing the two biggest changes that transformed our cash flow—and they're total game changers for lawn and landscape businesses. From getting cards on file to charging weekly, these simple systems helped us stop chasing payments, pay crews on time, and scale with confidence. If you're tired of billing headaches, this episode is for you. LINK Membership Get Brian's Free Newsletter https://ww...

Today we sit down with Leroy Mains of Brilliant Borders to hear how he scaled the business, grew revenue fast, and built a facility designed for major growth. Leroy shares key lessons, bold moves, and what it takes to level up in the landscaping industry! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermind Sessions  (Use code Brian). LMN Landscape So...

In this episode, we catch up with the team at Kujo Yardwear to talk all things new for the season—fresh gear, exciting updates, and the brand's vision for where things are headed. Whether you're a fan of their shoes or just love a good behind-the-scenes business chat, this one's for you! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermind Sessions  (...

The spring rush is officially on! In this episode, Brian shares what it's like hitting the ground running after a long winter, gearing up crews, tackling a flood of calls, and keeping your head straight during the busiest time of the year. Let's ride the wave and crush the season! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermind Sessions  (Use cod...

Today we're joined by Sam Rankin of Etch Outdoor to talk about their incredible growth journey and the launch of their brand new facility. Sam shares the behind-the-scenes hustle, big lessons learned, and what's next for Etch as they level up in a major way! Connect with Sam: https://www.instagram.com/etchoutdoor/   LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/...

Today we're bringing you an exclusive excerpt from last week's LINK Membership call with none other than Sam Gembel, owner of Atlas Outdoors. Sam's built a powerhouse team and thriving company, and in this conversation we dive into what it really takes to be a strong, intentional leader in your business. Whether you've got one crew or ten, this is a must-listen for anyone looking to grow their tea...

Tired of saying, "I just can't find good workers anymore"? In this episode, I share 3 proven strategies to hire better, keep your best people, and build a team culture that actually works. Whether you're in landscaping or any small business, this is your playbook for leadership and retention in 2025. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermin...

We're kicking off spring with a shop tour of West Michigan Grounds Services—a landscaping company making serious waves with 7-figure growth! Hear how these guys are scaling fast, building systems, and dominating their market. Sponsored by LMN, Kujo Yardwear, and Ballard Products. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermind Sessions  (Use code...

Join Brian & Liz for a lighthearted Friday recap from the Leanscaper event in Miami! We're breaking down highlights, behind-the-scenes moments, and sharing some laughs from an unforgettable week of networking, growth, and sunshine. Tune in for the fun! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermind Sessions  (Use code Brian). LMN Landscape Softw...

You don't need the flashiest setup or brand-new gear to run a successful lawn care business. In this episode, Brian breaks down how  "good enough"  can still get the job done—and get you paid. Let's kill the myth of perfection, ditch the  rig envy , and focus on what really moves the needle: showing up and doing the work. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracadem...

In this episode, Brian shares the behind-the-scenes journey of rebranding Brian's Lawn Maintenance. From outgrowing the old look to aligning with bigger opportunities, hear why now was the time for a fresh identity — and how it sets the stage for the next chapter of growth. Same mission, same values… just a sharper, stronger brand. LINK Membership Get Brian's Free Newsletter https://www.lawntrepre...

In this episode of  Fullerton Unfiltered , we're digging into how small mistakes and overlooked details can snowball into major setbacks when scaling your lawn care or landscaping business. Whether it's sloppy systems, poor hiring, or pricing missteps—these tiny cracks can break your business if you're not careful. Learn how to spot the warning signs early and build a solid foundation for smart, s...

In this episode, I'm sharing 6 powerful ways to boost your lawn care profits by tightening your routes and building better route density in 2025. Less drive time, more mow time — let's turn your schedule into a money-making machine. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermind Sessions  (Use code Brian). LMN Landscape Software  (Interested in...

We just took delivery of our brand new Bobcat L28 Loader — and in this episode, we're breaking down our first impressions, why we chose this machine, and how we plan to use it in our landscaping business. It's new equipment day, and we couldn't be more excited! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermind Sessions  (Use code Brian). LMN Landsc...

In this special episode, Brian and Liz pull back the curtain on the rebrand of their lawn care company and share the heart behind the fresh new look. It's a tell-all conversation about how the business has evolved, what's fueling their next chapter, and why—no matter how much changes—the values, vision, and passion that built it all are here to stay. If you've followed the journey from day one or...

The spring rush is here—and it's wild. In this episode, we dive into the highs and lows of our busiest week, from unexpected client cancellations to the arrival of some game-changing new gear. You're not alone if you're feeling the season's chaos or itching to get back out there. Let's talk strategy, stress, and the sweet smell of fresh-cut grass on today's show. LINK Membership Get Brian's Free N...

Ready to stop looking like a "Chuck in a Truck" and start showing up like a legit lawn and landscaping pro? In this podcast, featuring the audio from a recent video on the Brian's Lawn Maintenance YouTube channel, Brian sharess 10 easy (but game-changing) ways to instantly boost your company's professional image. We're talking everything from ditching that sketchy @gmail email to tightening up you...

In this powerful episode, Brian sits down with Samantha Heald, VP of Corporate Sales at PostcardMania, to unpack why "investing in direct mail marketing"—especially postcards—could be your smartest growth strategy in 2025.  As the economy continues to shift, lawn care and landscaping companies that double down on smart, targeted marketing are the ones pulling ahead. This episode explores how postc...

This spring, we're going  all in . In today's episode, I open up about the major investments we're making in our business—new equipment, team expansion, marketing pushes—and the very real anxiety that comes with it. We talk through the fears, the risks, and the weight of hoping these big moves actually pay off. If you're betting on growth this season and feeling that pressure in your gut, you're n...

In this episode, we're breaking down exactly what we're doing to renew both commercial and residential clients for the 2025 season. From follow-up strategies and timing to the scripts and tools we use, you'll get a behind-the-scenes look at how we lock in repeat business and keep our schedule full. Whether you're a solo operator or running a full crew, these tips will help you secure your client b...

Today, we're sharing an exclusive clip from Wednesday night's LINK Membership call with Mark Bradley, where he breaks down the power of acquisitions to grow your business. Buying accounts, merging with other companies, and strategically expanding can be a game-changer—but it's got to be done right. Mark shares key insights on what to look for, how to make smart moves, and when acquisitions make se...