Fullerton Unfiltered

In today's Teenager Tour spotlight, we're headed to Medina, Ohio, to meet Gavin Gerspacher, the young founder of  Level Up Lawn Care. At just 18, Gavin is grinding hard, running routes, and chasing big goals in the green industry. We talk about how he got started, his biggest lessons so far, and what he's doing to scale his business. If you're a young hustler or just love a good underdog story, th...

In this raw, unfiltered episode, I open up about what the spreadsheets  don't show — the emotions, decisions, and real-life weight behind every estimate, every bid, and every budgeting choice. From personal finances to business scaling, it's all on the table. If you've ever wondered what it takes to run a business, support a family, and still sleep at night, this one's for you. 🚨 BIG ANNOUNCEMENT...

In today's episode, we're asking the hard question:  How confident are you in your pricing?  If you hesitate even a little, this episode is for you. We're digging into the real numbers behind bidding, estimating, and knowing your worth — because guessing isn't a strategy, and "what the other guys charge" isn't a business model. Whether you're pricing a lawn, a mulch job, or a six-figure commercial...

We're kicking off the  Teenager Tour 2025  with a bang! In this episode, we sit down with Henrik Gislason — better known as  The Lawn Care Kid — the powerhouse behind Thor Outdoor. At just 19, he's already building a name for himself in the green industry with hustle, heart, and a whole lot of passion. We discuss how he got started, what motivates him, and what it's like to run a business as a tee...

In this episode, we're hanging out with the powerhouse duo behind  Two Boys and a Lawnmower — a rising lawn care business run by two hardworking young men out of Wisconsin. These guys are proving that age is just a number when it comes to hustle, drive, and making things happen. We dive into how they got started, the challenges they've overcome, and what it takes to crush it in the green industry...

In this episode, we're flipping the script on what most people believe about sales. Too often, we hear "no" and think it's the end of the road — but in reality, it's just the start of the real conversation. Whether you're selling lawn care services, pitching a sponsorship, or trying to grow your business, learning how to handle rejection is key to closing deals. We'll talk about how to turn object...

Ready to level up your commercial game? In this episode, we're walking through how to bid commercial jobs step-by-step — from measuring properties and calculating man-hours to factoring in materials, equipment, and profit. Whether you're just getting started or looking to sharpen your estimating skills, this episode will give you the tools and confidence to win more work. PLUS — we're excited to a...

🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game — and this is your chance to be in the room. Join us this November in Novi, MI for the premier live event in the green industry — packed with powerful speakers, real business strategies, and the energy you need to finish the season strong and start next year even...

We're excited to unveil the brand-new LawntrepreneurAcademy.com — redesigned from the ground up with YOU in mind! 💻🚀 Whether you're just getting started or scaling your lawn care and landscaping business to the next level, our refreshed site makes it easier than ever to access all the tools, training, and resources you need to win. 🎓 Streamlined courses 📚 Brand-new content 🛒 A smoother shoppi...

What's it really like to lead not one, but  two powerhouse companies in the green industry? In this episode, we sit down with Mark Sedgley — CEO of both LMN and SingleOps — for an inside look at the mindset, strategy, and leadership it takes to drive growth at scale. We talk mergers, team culture, vision casting, and how he balances pressure with purpose in the CEO seat. Whether you're a solo oper...

In this episode, we're pulling back the curtain on something that's been a total game-changer for our business — securing a line of credit. We'll share why we finally made the move, what the process looked like, and how it's giving us more flexibility to grow, invest, and operate with confidence. If you've ever wondered how business financing works or when it's the right time to tap into credit, t...

We're so grateful you tune in each week — seriously, it means the world. If you've gotten value from the show, would you mind taking 30 seconds to leave a quick review? It helps more than you know and keeps the podcast growing strong. Thanks for being part of the journey! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermind Sessions  (Use code Brian)....

Your brand is being judged in seconds — and it's not your pricing or services that make the first impression. It's your photos, videos, and overall  visual game. In this episode, we're breaking down the massive impact that high-quality media has on your business, from winning over premium clients to building trust before you even say a word. I'll share real examples of how leveling up our photo an...

We've had the Bobcat L28 in the lineup for a little while now, and let's just say… we're  obsessed . From its compact size to serious lifting power, this machine is a total workhorse on our jobs. In this episode, we're breaking down what we love so far, how it's helped our productivity, and whether it's worth the investment for your crew. LINK Membership Get Brian's Free Newsletter https://www.law...

Equip Expo 2025 isn't just about gear — it's about  growth . This episode breaks down why Equip is the ultimate destination for lawn care and landscaping pros who want to sharpen their business skills, get hands-on with the latest tools, and walk away with actionable strategies to level up. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermind Sessions...

This spring was  brutal . Weather delays, long hours, crew chaos, burnout knocking at your door—and yet, business still needs to get done. In this episode, we're talking straight about  ownership  and  accountability even when the cards feel stacked against you. No blaming the rain. No blaming the labor market. No excuses. Just strategy, mindset, and grit. Whether you're running a mower or running...

In this special episode, we're sharing the incredible story of our third baby's arrival—one we'll never forget. From an early surprise at 38 weeks to discovering he was breech during labor, this home birth took an unexpected turn. We walk you through the emotions, the prayers, the wild moments, and the gratitude we feel for a safe delivery. Whether you're into birth stories, home birth prep, or ju...

You won't believe this one… In today's episode, I'm sharing the wildest customer complaint we've had in recent memory—and what we did to handle it professionally (even when we wanted to lose our minds). From start to finish, this story has twists, lessons, and a few laughs you won't want to miss. Whether you're just starting or you've been in business for years, this episode is a masterclass in st...

In this episode, I pull back the curtain and reveal how I've been secretly using ChatGPT to streamline my business—everything from email templates and podcast titles to job descriptions and marketing plans. If you've ever wondered how AI can actually save you time, make you money, and help you sound smarter (without replacing you), this one's for you. Plus, I share some of the exact prompts I've u...

If you're struggling to fill your schedule or want to grow your lawn care or landscaping company with better customers, this video is for you. I'm sharing 5 simple, proven strategies that can help you generate more leads, boost your local presence, and close more jobs—without breaking the bank. Whether you're a solo operator or scaling multiple crews, these tips will help you stand out in a compet...

In this powerhouse episode, Brian sits down with Adam Fullerton to unpack the real work behind building a brand, a business, and a lasting legacy. From personal branding to platform-building, they dive deep into why shortcuts don't create staying power—and how the most successful people earn their influence through consistency, clarity, and grit. If you're tired of gimmicks and looking for the tru...

Ever wondered what it looks like behind the scenes of a landscaping legend? In this exclusive episode, we tour the shop of  the man, the myth, the legend —Marty Grunder of Grunder Landscaping Co. Get ready for an in-depth look at how one of the most respected names in the green industry runs a tight, top-tier operation. From shop layout and equipment flow to leadership philosophy and team culture,...

In this episode, we're talking about one of the biggest mistakes small business owners make: waiting until the slow season hits to start marketing. If you want leads when it matters, you need to build your marketing engine before you're desperate for work. We'll cover why it pays to invest early in your website, SEO, and branding, how to generate consistent leads year-round, and what the most succ...

Welcome to the second half of Cornell Mack's compelling interview with Brian Fullerton. In this conclusion to "THE HUSTLE BEGINS," Cornell and Brian dive deeper into their conversation about entrepreneurship, resilience, and growth. If you haven't yet experienced Part 1 where Brian shares his journey through failure, learning, and perseverance, we strongly recommend listening to that episode first...

Get an inside look at how Riley Marvin turned Alpha Landscapes into a $10M juggernaut. From humble beginnings to a dialed-in, high-performance operation, this episode unpacks the systems, strategy, and leadership that built a landscaping dynasty. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermind Sessions  (Use code Brian). LMN Landscape Software  (...