Fullerton Unfiltered

Today, we're diving into the powerful concept of route density and how it became the biggest factor in our lawn care company's profitability and success. Over the years, we've had to refine, trim, and strategically build our routes to create a thriving business. It wasn't always perfect, but after a decade of fine-tuning, we've optimized our route density to maximize efficiency and profits. Now, w...

In this episode, we dive into  The Leanscaper Way —a strategic approach to increasing efficiency by eliminating waste in your landscaping business. Learn how to identify profit-draining inefficiencies, streamline operations, and maximize productivity without adding extra stress. Whether you're a solo operator or managing a crew, these practical tips will help you unlock more profit while working s...

In this episode, we're breaking down a winning strategy for bidding on commercial jobs and getting your foot in the door—even if you're not the lowest bid! Learn how to start with a 'core essentials' package, then upsell additional services to maximize profits. If you're ready to grow your commercial accounts, this episode is packed with must-know tips! LINK Membership Get Brian's Free Newsletter...

In this episode, we're diving into everything you need to kick off the 2025 lawn care season strong! From essential spring maintenance tasks to business prep and client outreach, we've got your ultimate spring checklist to ensure a smooth and profitable start. Whether you're a seasoned pro or just getting started, this episode will help you stay ahead of the game and maximize your success this sea...

Today, we're breaking down the top three lawn care setups for your mowers. Whether you're tackling small gated yards, expansive open properties, or anything in between, we've got you covered. Tune in as we break it all down and help you find the perfect setup for your needs! Grab your ISO Tunes here:  https://bit.ly/3wzhaI4 LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracad...

Want to land more commercial landscaping contracts and grow your business fast? In this video, I break down the best strategies to secure high-paying commercial clients, stand out from the competition, and scale your operations. Whether you're just starting or looking to expand, these proven tactics will help you win more contracts and boost your revenue. Don't miss out—watch now and start earning...

In this episode, we break down the biggest takeaways from the LeanScaper and Revenue Growth Mastery workshops in Nashville. From scaling smarter to unlocking new revenue streams, we're sharing the game-changing strategies that can take your landscaping business to the next level. Tune in for key insights, real-world applications, and the mindset shifts you need to win big! Grab your ISO Tunes here...

Today, we're joined by Gerd F. Bauer II, owner of Magna-Matic, to dive deep into the art and science of lawn mower blade sharpening! If you want sharper blades, longer-lasting edges, and better-cut quality, this episode is for you. Gerd shares game-changing tips, industry secrets, and must-know techniques to keep your mower running at peak performance. https://www.magna-matic-direct.com/   LINK Me...

Today, we're we're focusing on a big decision many lawn care professionals face— open vs. enclosed trailers . We'll break down the pros and cons of each setup, key factors to consider when making your next purchase, and the lessons we've learned from our own experiences over the years. Whether you're upgrading your current rig or just getting started, this episode will help you make an informed de...

In this episode, we dive into the daily grind of prospecting, nurturing, and closing deals with powerful insights gathered from the Grow Group Conference 2025. Discover actionable wisdom from industry leaders, proven strategies to boost your sales pipeline, and the mindset shifts needed to close more deals every day. Tune in and learn how to master the art of consistent growth! LINK Membership Get...

Join us on this episode of Fullerton Unfiltered as we dive into our strategic roadmap for 2025. Discover how targeted investments in advanced equipment, exceptional executive talent, and cutting-edge software are set to drive operational excellence and fuel our business growth. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermind Sessions  (Use code B...

On today's episode of Fullerton Unfiltered, we're bringing you a powerful snippet from last night's exclusive LINK Membership livestream with special guest Kory Lamphear of Lamphear Lawn Service out in Medina, Ohio. Kory shared incredible insights on hiring and retaining great employees, making smart equipment acquisitions, and achieving steady, sustainable growth in the lawn care industry. Whethe...

When the storm hits, will your snow operation hold up—or fall apart? In this episode, we break down the five biggest failure points in commercial snow removal: equipment breakdowns, staffing shortages, inefficient routes, material shortages, and poor client communication. Learn how to stress test your operation before the first snowfall, so you can avoid costly downtime, keep customers happy, and...

In this episode, we dive into the power of website audits and how they can transform your online presence. At Branded Bull, Adam & Lauren help businesses optimize their sites for maximum visibility, user experience, and conversions. Learn the key elements of a high-performing website, common mistakes that hurt your rankings, and the best practices to ensure your site dominates in your industry. Wh...

In this episode we dive into the key elements of running a successful commercial snow removal operation—focusing on customer service, managing client expectations, and scaling your business. Learn how to build strong relationships, communicate effectively, and position your company for long-term growth in the competitive snow removal industry. Whether you're just starting out or looking to refine...

Join us as we chat with Kris Kiser of OPEI about Equip Expo, the biggest trade show in the industry! Discover why this event is a game-changer for lawn care and landscaping pros, what to expect, and how attending can take your business to the next level. Don't miss this inside look at the must-attend event of the year! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.c...

In this episode, we sit down with Ryan Markewich of Creative Roots Landscaping to talk about the power of building a winning team. Learn how to attract, develop, and lead the right people—and take them with you to the top. Whether you're growing a landscaping business or any company, these insights will help you create a culture of success. LINK Membership Get Brian's Free Newsletter https://www.l...

Today, we're pulling back the curtain on our LMN account to demystify what "Knowing Your Numbers" truly means. No more guesswork—just real, actionable insights that can transform your business. We'll walk you through:   How to effectively use LMN's powerful budget tool   The critical role of your man-hour rate (or revenue per hour)   How to recover overhead and drive predictable, profitable growth...

In this episode, I share key insights from my talk at the LMN Mastermind event in Toronto, diving into powerful branding and SEO strategies that will elevate your business and web presence. Learn how to position your company for success, attract the right audience, and dominate your industry online. Tune in for actionable tips to take your brand to the next level! LINK Membership Get Brian's Free...

In this episode, we dive into the power of investing in marketing this spring with a holistic approach. From digital ads to grassroots efforts, we'll explore how to create a well-rounded strategy that maximizes your reach, builds brand awareness, and drives real results for your business. Don't miss these key insights to grow your customer base and make this season your most profitable yet! LINK M...

In this episode, we sit down with  Marty Grunder , founder of  Grunder Landscaping Co. , to discuss how he scaled his business from  $5M to $15M  and the key strategies behind that rapid growth. Marty shares lessons learned, leadership insights, and the impact of  The Grow Group , his coaching and consulting firm that helps other landscaping professionals achieve success. Whether you're looking to...

In this episode, we dive into the keys to building a thriving company culture and establishing clear, high standards that drive success. Learn actionable strategies to inspire your team, foster collaboration, and create an organization where everyone thrives. Whether you're leading a small business or a growing company, this episode is packed with tips to elevate your workplace culture and standar...

In this episode, we explore innovative, non-mainstream strategies to secure commercial lawn care contracts and boost sales. From creative networking to unique value propositions, learn how to stand out, build strong client relationships, and grow your business in unexpected ways. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermind Sessions  (Use code...

In this episode, we break down the steps to take your lawn care business from $50K to $200K in revenue. Discover proven strategies for scaling, including pricing adjustments, upselling services, streamlining operations, and building a loyal client base. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermind Sessions  (Use code Brian). LMN Landscape Soft...

In this episode, we dive into strategies for securing lucrative commercial contracts for your lawn care and snow removal business. Learn how to identify decision-makers, craft irresistible proposals, and eliminate bottlenecks in your closing process to win clients faster and more effectively. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/   LMN Mastermind Sessio...