Full Price Athlete

Kade Wilcox reunites with Edgar Lozoya for a full Moab 240 recap—93:13 of rain, mud, and relentless forward motion. Edgar breaks down a conservative first 100 miles, the crew-access change that kept him solo until mile 114, and how short, strategic sleeps and steady nutrition kept him in the fight. He also shares the night lows with hallucinations, the gear that saved his race, and why power-hikin...

Kade Wilcox sits down with sports PT and strength coach Kameron “Kam” Harder to unpack what truly makes runners resilient—simple, consistent work done over time. Kam shares takeaways from finishing Cocodona 250 (and attempting another 100), how that experience boosted his confidence, and why most runners don’t need complexity to get stronger. They dive into practical coaching: heavy, low-rep funda...

Kade Wilcox shares a personal injury update regarding his ongoing struggle with plantar fasciitis. He reflects on the challenges of maintaining motivation and purpose during recovery, the importance of consistency in training, and the lessons learned from taking running for granted. Kade emphasizes the need for a supportive community and encourages listeners to connect and share their own experien...

Kade Wilcox interviews ultra-runner Bear Lee about his experiences and lessons learned from running ultra-marathons, including the Cocodona 250 and his upcoming Moab 240. Bear shares insights into his training approach, the mental and physical challenges of ultra-running, and the importance of having a supportive team. He also discusses his favorite gear and strategies for overcoming low moments d...

In this episode Kade Wilcox sits down with ultrarunner  David Theriot , who turned a tough DNF at the 2023 Moab 240 into a 99-hour redemption run the very next year. David shares what changed—simple but game-changing nutrition adjustments, the mindset of “complete, not compete,” and a practice of gratitude every 10 miles that carried him through the lows. From Western States to Tahoe 200, and...

In this episode of Full Price Athlete with Kade Wilcox, Joe Corcione shares his transformative journey from battling addiction to becoming an ultra-endurance athlete. He discusses the pivotal role of passion in his success, the mental fortitude required for ultra marathons, and the importance of having a purpose greater than the pain. Joe also offers practical advice for aspiring ultra runners, em...

Wes Plate is a seasoned athlete known for completing numerous 200-mile races a documenting them along the way. In this episode, Wes shares his journey with Kade from video editing to ultra running, offering insights into the mental and physical challenges of long-distance races. ---- Patreon | BtS Building Borderlands Borderlands.cc | Podcast Network Sign up: analog*Borderlands [new]letter Hyperly...

Kade Wilcox is out of Moab 240. He has to defer his 240 mile dream. Find out why in this episode. ---- Patreon | BtS Building Borderlands Borderlands.cc | Podcast Network Sign up: analog*Borderlands [new]letter Hyperlyte Hotline - RUNMORE649 (786.667.3649) Wylder is now available on iOS + Android . ______________ RUNNING GEAR Naked Running Band Path Projects Apparel PODCAST GEAR OSMO Pocket 3 Shur...

Join host Kade Wilcox as he delves into the world of ultra running with guests Abraham Bejil and Edgar Lozoya. Discover the journeys of these two athletes as they prepare for the Moab 240, sharing insights on training, overcoming personal challenges, and the dedication required to pursue their passion. Abraham's transition from battling alcohol addiction to becoming an ultra runner and coach. Edga...

Kade is looking for insight and tips on mental strength as he prepares for the Moab 240. He's joined by Ben Light, an ultrarunning legend, to talk and think through his preparation to run 5x further than he's ever run before. ----. Borderlands.cc | Podcast Network Sign up: analog*Borderlands [new]letter Hyperlyte Hotline - RUNMORE649 (786.667.3649) (Wylder is now available on iOS + Android .) Part...

Kade Wilcox is the host of Full Price Athlete. He's 10 weeks away from running Moab 240. The final gauntlet is a huge training block difficult even for those who run full time. Kade is a business owner, committed husband and father, volunteer, and more. Listen to what Kade is planning to do the final 10 weeks before Moab 240. Subscribe to Full Price Athlete ( spotify | apple ) on the Borderlands P...

Ultrarunners pay full price for everything from gear to race entry fees to travel. But also, we pay the price with our family time and work time. We pay the price of perfection in our personal lives to make room for ultrarunning. Kade Wilcox is joining the podcast creator family that will soon be a formal podcast network. He is preparing for Moab 240 and he's going to bring us along in the journey...