Flow Business

Are you building your business while also working full-time, managing a full client load, and/or taking care of your family? In this episode, we'll discuss how to maximize the limited number of hours you have available so you can spend your time on the right things for your business. Plus, I break down a schedule to follow that will have your business launched by the end of the year! If you h...

Who says you need a massive audience before you can start making REAL money in your business? Allow me to shatter that myth and lay out the process to generate sales, regardless of your audience size. In fact, selling to a smaller audience can be incredibly potent as it allows for deeper connections and trust-building.  Because, at the end of the day, it's not about the size but about the qua...

Does social media feel more like a force than a flow in your business? I get it. But what if there was a way that social media could feel fun and light instead of heavy and overwhelming? In this episode, I'll show you how to utilize this powerful marketing tool without it consuming your sanity. I'm sharing my personal experience with social media over the past 10 years—growing not one, b...

As an introvert, I know just how challenging it can be to want to help more people and have your own business,  but NEED time and space. It wasn't until I took my business fully online that I realized I *could* have it all. In this episode, I'm sharing the unexpected things I learned about having an online business as an introvert, guided by insights from Susan Cain's book Quiet. If...

Is a fear of investing holding you back? In this episode, we explore the significance of investing in your business, the blocks that often keep us stuck, and the paradigm shifts necessary to overcome them. We expose the realities of running a successful business and break down the monthly expenses involved. Investing in your business doesn't end with money; it's about investing in yourse...

Ready to dominate business overwhelm? We've got your back! Join me, your host Shawn, and the awe-inspiring Louise Henry, as we unravel the mysteries of Asana, a game-changing free project management tool, that'll not only help you stay organized but also tackle that business overwhelm head-on. Louise, with her rich business journey from launching a jewelry line, to becoming a virtual ass...

Are you ready to conquer your fears and achieve your business dreams? I'm your host Shawn, and I promise that by the end of our time together, you'll have a fresh perspective on how to overcome the fear that's blocking your path to success. I'm inviting you to join my free Burnout Proof Your Business Masterclass, where you'll learn how to create a signature program, just l...

What if you could create a business that not only brought you financial success but also joy and fulfillment? Welcome back to another episode of the Flow Business Podcast, where we'll show you how you can create a business that complements your life, rather than complicates it. We’ll be unraveling the secrets behind a thriving flow business, and how understanding your unique personality type...

Ever feel like you're swimming against the current in your business, working harder and harder but getting nowhere? What if you could change direction, and instead let your business flow naturally with your energy, your ideas, and your work? That's what I'll show you how to do in today's show – we'll be exploring the concept of a flow business, a model that moves with you,...

 You have (or want to have) a business. Which probably means you have something to offer that people will pay you for. To make sure your business is profitable and successful, you need that paid offer to be something people *actually* want to buy so you can make sales and provide an income. Today, we’re going to talk about how you determine what that paid offer should be for YOUR business. “Someti...

Writing emails…it’s one of those things you know you need to do as a business owner, but often something that, for a lot of people, can feel challenging, time-consuming, or boring. Today, we’re going to change all that. I’m breaking down my email-writing process so you can say goodbye to writer’s block and start writing emails your audience actually wants to read in a fraction of the time. “At min...

Have you ever had that nagging feeling that you’re not qualified to help the people you want to help? That there are people out there with more education and experience doing what you want to do, so who are you to be doing it too? If you have, you’re not alone. In today’s episode, we’re going to explore the mindset block that’s making you feel unqualified and how to squash that feeling and start h...

If you’re a listener of this show, then it’s probably because you have OR want a simple business—a business where you can help other people while still taking care of yourself and enjoying free time and flexibility. Sounds pretty great, right? Well, in this episode, I’m going to take you behind the scenes of a simplified, flow business and break down the ingredients you need to make it happen. “Yo...

Having a website for your business is one thing, but getting people to actually visit it is another. And maybe right now, your website is a desolate place on the web and not doing much for your business. Or maybe you haven’t even bothered to get a website up for your business yet because it seems like it’s just going to turn into a desolate place on the web so why bother. Either way…it’s time to f...

Your website's home page will most likely be the most visited page on your entire site (unless you have a viral blog post). It’s the first impression of you, your work, and your business. Which means it needs to be an organized, inviting space where all visitors can be guided to the next best step for them, depending on where they’re at in their journey. When it comes to the copy or words you...

  Question for you: Is your website actually doing anything for your business? Is it regularly bringing in new traffic, leads, and clients? It can and should be, and if it’s currently not doing that, it’s time for a little website makeover. In this episodes, we’re going to go over the key signs it’s time for you to refresh your website and how a few simple changes to your website can mean BIG leap...

Let’s take a break from our regular business discussion for a little heart-to-heart chat. What do you really want? Have you asked yourself that question lately? It’s not often that we pause and reflect on why we’re doing what we’re doing (or not doing what we’re not doing). So get your journal out, and let’s discuss what you really want out of this business and if you’re willing to do what it take...

 This week, I’m answering YOUR questions all about business-building. We’ll chat about turning a podcast into a blog, how to write good captions, creating a simpler business, what I’d do if I were starting my business right now, and more! “If you have anything good to say in your captions, you have those two lines to click more and keep reading your caption. That means it needs to be a really good...

So you have a freebie…or maybe just an idea for one that you want to start working on but…is it epic enough? In a sea of freebies everywhere we look, will yours catch the eye of your dream client? And will it be valuable enough for your dream client to give up their highly-protected email address to receive it? These are just a few of the questions you should be asking yourself before you put any...

As much as I hate to admit it, at the end of the day, online business is a bit of a numbers game, at least to some degree. There are some universal key metrics involved across all online businesses that should play a part in the overall strategy and goal-setting for your business. In this episode, I’m going to share with you the metrics you should use to set your goals and expectations in your bus...

Does hustling have a place in an aligned, flow business? You probably know by now that I am not a fan of hustle culture, especially when it comes to creating a sustainable, feel good, business that you love. But, is there ever a time where you *should* hustle in your business? Let’s dive in to this episode and find out. “I will never sacrifice any of my own self care or any of my own important thi...

Your website *should* be doing some of the heavy lifting in your business. Is yours? If not, there are some changes you can make to start getting more visitors onto your website and turning those visitors into warm, engaged leads. Whether you already have a business website or know that's something you'll need soon, these website copywriting tips will get your website up to speed and wor...

  Messaging—AKA the words you use to communicate to your dream clients and market your services—matter. A LOT. Your messaging is what sets you apart, gets the right people to take notice, builds connection and trust, and sells your paid offers...without you having to "sell" anything. And while most big businesses spend MONTHS of time and MILLIONS of dollars making sure their messaging is...

Whether you like it or not, as a coach and business owner, copywriter quickly becomes one of your biggest and most important roles. I mean, there are just A LOT of words in your business—website, email, social media captions, video and audio scripts, workshops, blog posts—the list is endless!  Using the RIGHT words in your business is the difference between making sales...or not. Which means knowi...

The moment you decide to have your own business, you also decide to take on a bunch of new roles, whether you want to or not. Bookkeeper, accountant, administrative, manager, visionary, creative, social media expert, marketer…and copywriter. Yep, whether you realize it or not, want to or not, love it or not, if want to be in business, you need to know how to write copy. Your business literally can...