Flow Business

What worked to build online coaching businesses 10 years ago, 5 years ago...even last year, won't be what works in 2025. If you have big plans to start, grow, and scale your coaching business this year, it'll require something different from you. In this episode, I'll share what you really need to focus on, now more than ever, to have the business you want as both the coaching and o...

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Not making the money you were hoping to make in your business yet? Have you had failed launches, a lack of interest from your audience in your paid offers, or a hard time finding clients willing to pay you? You’re not alone, my friend. It’s a common place to be in as a new business owner or even someone with more business experience that’s branching out, shifting, or pivoting. Today, I have some i...

When it comes to writing copy for your coaching business, your website is at the top of the list. Because it’s the one place where you have a chance to say everything you want to say about you, your work, who you help, what you do, why they should trust you, and how to get started. All of which takes…copy. But here’s the thing, website copy that hasn’t been well-thought-out can quickly turn your w...

It’s the ultimate conundrum…wanting to get paying clients, make sales, and earn a good income from your business BUT not wanting to sound salesy, pushy, or annoying in order to make those sales. This fear of selling keeps too many people from ever getting their business off the ground, and I’m on a mission to change that. So in this episode, I’m going over what it takes to make sales in your busin...

If you’re a coach or practitioner who has or wants their own business, then there is a 100% chance you’re going to have to write copy for that business, like, on day 1 and every day after that. So knowing the do’s and don’ts for writing good copy is a non-negotiable lesson that you’ll want to learn from the start. So, in this second episode of the Copywriting Crash Course series, we’re going over...

Real talk: If want to be in business, you either need to know how to write copy OR be willing to invest thousands of dollars to hire someone who does. Your business literally cannot exist without communicating to your potential customers. And yet, so many coaches, practitioners, and small business owners never give their copywriting skills a second thought and then are stumped when their businesse...

So, you’ve gotten on board with building an email list and sending emails to your audience, but now, there are bigger questions looming…What are you supposed to say in your emails and how do you get people to read them? Not knowing what to write in emails is one of the biggest blocks business owners have that keeps them from using this powerful tool in their business. So in this episode, I’m going...

When it comes to Instagram, do you feel like it’s a constant battle to try to figure out what you should post that will actually get engagement and how to attract the right followers to build your audience? If so, welcome to the club, you’re not alone. In the ever-changing world of algorithms, it can be hard to navigate social media platforms to where they can be a beneficial part of your business...

Believe it or not, having an online business is GREAT for introverts. So much of what you do involves connecting, communicating, marketing, and selling, which can seem like very extroverted activities. But when you can do it all on your own terms, from the comfort of your own home, with just a screen and a keyboard, you can build a thriving business while still protecting that introverted energy....

You know you need a niche to set yourself apart in your industry and attract the right people to your work, and you’ve been trying to figure that out. But, is your niche a good one? There are specific criteria your niche needs to follow for it to move your business forward and get you more clients. In today’s episode, we’re going over those criteria and how to feel confident that your niche is a g...

So you have a freebie…or maybe even just an idea for one that you want to start working on but…is it good enough? In a sea of freebies everywhere we look, will yours catch the eye of your dream client? And will it be valuable enough for your dream client to give up their email address to receive it? These are just a few of the questions you should be asking yourself before you create any free offe...

So, you started your business with big income goals and exciting plans to make it happen. But now, after a failed launch or one too many months gone by without the number of new clients you expected, you’re starting to question if you’ll ever make the money you want to make in your business. Wait, before you go down that low-vibe spiral, let me show you the REAL reason why you’re not making the sa...

Doubt, it’s one of the biggest business dream crushers. Doubting that your business will work. Doubting that it can be a success. Doubting that it can do what you want it to do. Doubting that people want what you have to offer. It’s all just A LOT…and quite often, will stop you right in your tracks as soon as you’re about to make big moves in your business. In this episode, we’re going to talk abo...

So, you decided to start a podcast. You’re excited to connect with your audience in this way and build your business authentically. Except there’s just one thing…you’re not quite sure how to get people to listen. And not just any people…the right people. In today’s noisy world where everyone is inundated with content, how do you draw the right kind of attention to your podcast? In this episode, I’...

One of the absolute best things I ever did for my coaching business was start a podcast. In my opinion, there’s just no better way to connect with your audience, provide value, share your expertise, and showcase your personality than by coming into someone’s headphones every week. With over 4 million active podcasts worldwide today, clearly, I’m not the only one who thinks that. But, the real ques...

It seems like, in the landscape of online business especially, what works for business growth and success changes every week. One minute, this strategy is a must-do. Then the next, that strategy is outdated, and now you should be doing the complete opposite. So, in this episode, I’m going to break down everything that’s working in my business right now—and has been for years—and how you can implem...

Pricing…it’s one of the hardest decisions we make as business owners. What’s too little? What’s too much? What clearly conveys the value of the offer? And how do we hit our revenue goals while also being inclusive? In this episode, I’m going to walk you through my best tips and advice for putting an appropriate price tag on what you do in your business, so stay tuned. Aligned Launch Lab Waitlist -...

Courses are all the rage right now for online business owners and for good reason. Anyone’s ears would perk up with the promise of passive income and a completely hands-off business. But, while that may all sound great, there’s still a lingering question…is it the right business model for you? In this episode, I’m going to share why online courses may not be the best business model for most coache...

How would you spend your time working on your business if you only did what you wanted to do? If you only put your energy towards what felt good in the moment? I set out to find the answers to those questions for myself over the past 30 days. In today’s episode, I’m sharing what that experiment looked like, what happened to my business because of it, and the lessons I learned that may help you fin...

Question for you: What’s your business vibe? Who are you attracting? What message are you conveying? The answers to these questions all come down to your brand identity. One of the very first things we do as business owners is create a visual representation of our business. And that’s one of the most important decisions because it helps create your business vibe. So today, we’re going to go over t...

Does it feel like an uphill battle to get paying clients? Not sure how you’re supposed to get these clients when your social media posts aren’t getting any engagement and your following isn’t growing? Today, we’re taking social media out of the equation entirely, going back to basics, and breaking down all the other avenues you can use to get clients in your coaching programs, packages, and course...

There’s a trend going around Instagram right now called, “The Instagram is fake” trend where business owners and influencers are getting vulnerable and sharing what’s really going on for them behind the scenes—the secret thoughts, fears, and beliefs they have that Instagram doesn’t show. After seeing quite a few of these posts in my feed the past few weeks, I’ve noticed some commonalities in what...

If there’s one thing I see lacking in new business owners across the board, females in particular, it’s confidence. Whether it’s not believing in their capabilities to run a business or not feeling sure in their ability to help the people they want to help, one thing’s for sure…it’s keeping them from their business dreams. In this episode, I’ll go over 5 things you can do to build confidence in yo...

Building your program is a major milestone in your business and something to celebrate in itself. But now, it’s time to invite people in and make sales, AKA host your beta launch. In this episode, I’ll walk you through the exact steps to follow for your program's beta launch and the common ingredients I see people missing from their launch that leave them disappointed, doubting their program,...