Fitness Business Blueprint
Fitness Business Blueprint with Justin Devonshire
Growing a personal training studio or gym that makes $60k/month and gives you more freedom is the goal for most personal trainers. But it comes with challenges such as getting clients, tracking numbers and hiring trainers. Join Justin Devonshire, co-owner of the TransformHub (20+ locations), and leading business mentor to gym owners all over the world, as he shares fitness marketing strategies to help you get more clients, make more money & live the life you deserve. Each episode contains real-world advice on how to get more clients, systemize your gym and scale to multiple locations
Author
Fitness Business Blueprint
Category
Podcast website
Latest episode
Jan 8, 2026
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Episodes
Organic Social Media Marketing For Gyms - The 3 Platforms You Should be Dominating (Part 1 of 2) 10.02.2020 34:05
Organic social media marketing in 2020 for gyms & personal trainers PART 1 of 2. Fitpros are seriously taking social media for granted, even in 2020. I hope to give you some practical value in this two part audio-drop. I talk about the 3 major platforms you should be using to grow your transformation center in 2020 (hint: it’s NOT LinkedIn or TikTok!) Plus I give tactics you can apply directly - s...
Why Gyms Everywhere Are Going Bankrupt - And What You Must Do Differently in 2020 | With Rahz Slaughter 22.01.2020 49:15
Myself & Rahz Slaughter - who runs 5 studios between New York & Miami - got on the phone to talk about how we're growing our fitness businesses over the next 10 years. We also begin ranting about why so many fitpros are failing right now, because they're not adapting to the new business ecosystem. If you're planning to scale your fitness business, increase your profit margins & hire an effective t...
Fitness Marketing with Chris McCombs Interview - How to Build a Cult of Superfans 22.01.2020 1:18:40
My first mentor in fitness marketing was Chris McCombs. He taught me how to generate an endless flow of local clients, how to create engaging content, and put together high-converting direct-response offers. Now, 8 years later, Chris joins us on the FBB Podcast to share more insights with you. If you want to learn the absolute essentials of fitness marketing & become the authority or "guru" of fit...
Growing a Fitness Business is HARD | What Marketers DON’T Tell You 05.01.2020 22:52
=> Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 The hard thing isn’t coaching sessions or making FB ads. The hard thing is to actually grow a fitness business that’s profitable, sustainable & works for you to enjoy the impact & life you want. Firing people. Tackling debts. Managing finances. Eliminating politics & toxic culture. Staying emotionally resilient & po...
Organic Fitness Marketing Strategies 2020 | With Robert Eaton of Gym Leads Secrets 29.12.2019 35:26
Organic fitness marketing strategies need to be a big part of your business plan in 2020 and beyond. That's why I invited Robert Eaton onto the FBB Podcast today. Robert has built 3 successful fitness locations thanks mostly to organic marketing strategies. He shares some of them with you, and we discuss why this is so important in the coming years, for you to keep your winning edge. Join GYM LEAD...
60 Minutes of Advanced Fitness Business Advice | Fitness Marketing in 2020 with Khaled ELmasri 20.12.2019 1:18:01
=> Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 I sat down with Khaled Elmasri for the RISE UP show, and we went DEEP on a ton of insights about growing your fitness business in 2020 and beyond. We talk about the trends that allowed fitness pros to have great success in the previous 10 years, as well as what you need to start doing to continue succeeding in the n...
Facebook Ads for Gym Owners & Personal Trainers | How I’ve Made ROI 7 Years Straight 19.12.2019 41:45
=> Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 Gym owners who can’t get Facebook Ads to work.. The window of opportunity is closing - but there’s still time to generate floods of new clients for your fitness bootcamp or semi-Private business. If you’ve struggled to make ads work, or you’ve blown cash on agencies & “experts” who couldn’t help you, this is the vid...
How to Launch a January “Transformation Challenge” for Your Gym | Private Mentoring Call 18.12.2019 35:37
=> Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 Launching a transformation challenge that gets your town excited is a great idea for January. However, you want to get the strategy correct - what you should offer, how much to charge, and how to convert challengers into long-term, high-paying members. Join me in this audio taken from a 1-1 private mentoring session...
Do THIS Before You Scale to Multiple Gym Locations | Fastest & Safest Way to Grow 17.12.2019 13:43
=> Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 IMPORTANT: Listen to this BEFORE you open your next location❗️ If you're a FitPro and are about to or thinking about opening your Gym/ Studio/ Box at a new location, listen to this audio first! You'll discover the fastest & safest way to scale your fitness business, which most fitpros have no idea about... Apply fo...
How Your Fitness Business Has to Evolve Over The Next 10 Years 16.12.2019 24:11
=> Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 In this audio I share my thoughts on how I believe the boutique fitness industry is changing from next year, and what you need to focus on to stay in the game. This is important because I believe there'll be a VAST difference in how you do business between the last 10 years and the following 10 years Apply for mento...
How to Hire Staff for My Fitness Business | Hiring & Team Leadership Secrets 15.12.2019 28:08
==> Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 (Part 3/3) Recently in Dubai I met with business partner Hari, to talk biz dev for our online fitness coaching business. We have a lot of new developments going into 2020, including training a team of 3 coaches, launching our new App and adding new supplement brand to the sales process. I thought you might want to...
How to Launch an Online Fitness Business| Biz Development Meeting Dubai (Part 2) 15.12.2019 30:57
==> Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 (Part 2/3) Recently in Dubai I met with business partner Hari, to talk biz dev for our online fitness coaching business. We have a lot of new developments going into 2020, including training a team of 3 coaches, launching our new App and adding new supplement brand to the sales process. I thought you might want to...
How to Step Out of Coaching Clients & Work ON Your Fitness Business 13.12.2019 17:50
=> Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 In this private mastermind session I talk about how to stop doing the jobs you hate IN your fitness business, and instead become the leader working ON this business. Also, how to get your team working without you so you don’t need to keep stepping back into sessions. Apply for mentorship here: https://justindevonshi...
Fitness Marketing Strategies | Leveraging Your Local Network 12.12.2019 12:17
=> Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 One of the most powerful fitness marketing strategies is to build a local network. Collaborate with local businesses and influencers. In this audio Justin reveals several ideas for how to network and create profitable partnerships who can send you floods of leads for your fitness bootcamp or personal training busine...
Business Development Meeting | Scaling an Online Fitness Coaching & Supplements Brand 12.12.2019 23:48
=> Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 Recently in Dubai I met with business partner Hari, to talk biz dev for our online fitness coaching business. We have a lot of new developments going into 2020, including training a team of 3 coaches, launching our new App and adding new supplement brand to the sales process. We got together to discuss our marketing...
STOP Doing “8-Week Challenges” | How to Create Profitable Gym Offers 09.12.2019 26:35
=> Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 This audio drop is taken from a 1-on-1 business mentoring session I held with a client. In audio I reveal why "8-week challenges" are a WASTE of time for your fitness business, and what kind of offers to run instead. Other topics covered include Facebook ads over the Christmas holidays, and how to craft offers that...
Content Marketing For Gyms & Personal Trainers | Mentoring Session 07.12.2019 10:46
Content Marketing for Gyms & PTs | Mentoring Session Recording => Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 This audio drop is taken from a 1-on-1 business mentoring session I held with a client. We discussed how to create content that will brand him as the undisputed authority of transformation in his town. Also we covered how to collaborate with other busine...
How to Scale a Fitness Business to Multiple Locations | 3 Things You MUST Have in Place 28.11.2019 33:58
How to Scale a Fitness Business to Multiple Locations | 3 Things You MUST Have in Place => Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 In today’s audio drop I reveal the 3 things you need in place before you think about getting a lease on another unit, gym or facility. Fitpros that attempt to scale without these pillars in place mostly end up failing. So it’s cr...
How to Grow a 7-Figure Fitness Business (6 Pillars I Teach 1-1 Mentoring Clients) 02.11.2019 23:39
=> Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 In today’s audio drop I reveal the 6 pillars required to scale from £10k/month up to £100k/m in your bootcamp, box or studio. Fitpros that attempt to scale without these pillars in place mostly end up failing. So it’s critical you learn these 6 fundamentals first, so you can scale sustainably and profitably. Help Us...
Behind-the-scenes: Our business model for growing fitness studios & facilities (Part 2/2) 30.10.2019 24:10
=> Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 In today’s audio drop I reveal the business model I’ve applied to 8 different locations across 4 countries... and that my fitpro Mentorship client around the world are also using with great success. We talk about how we choose the best location, how we set our revenue goals, and how we attract clients through 3 diff...
Behind-the-scenes: Our business model for growing fitness studios & facilities (Part 1/2) 30.10.2019 23:21
In today’s audio drop I reveal the business model I’ve applied to 8 different locations across 4 countries... and that my fitpro Mentorship client around the world are also using with great success. We talk about how we choose the best location, how we set our revenue goals, and how we attract clients through 3 different marketing systems. Help Us Get The Message Out: please drop us a review on Ap...
Is your business stressed because your personal bills are to high? 28.10.2019 14:50
A problem I see is low 6-figure earning fitpros spending too much cash on fancy things because they think they’ve “made it”. In fact, your personal spending could be putting the most stress on your business, and causing it to be stuck. Today I drop my quick and honest thoughts about personal spending, and some mistakes I learned from that helped me continue scaling my business. Help Us Get The Mes...
Keep Your Cashflow UP in December - Our Strategy to Get Dozens of New Clients BEFORE Christmas 26.10.2019 15:49
Worrying about the drop in retention & cashflow in December? There’s no need. In today’s episode I reveal our EXACT business strategy to get our new January clients signed up BEFORE we even close for Christmas. It’s just 15 minutes and might transform this you run your bootcamp or studio over the holidays! Help Us Get The Message Out: please drop us a review on Apple podcasts, iTunes or whatever p...
How to Open a New Location & Make it PROFITABLE in 30 Days or Less (the Cheapest & Easiest Way) 17.10.2019 13:43
Thinking of opening a new location? Before you do LISTEN TO THIS. I reveal the easiest, cheapest & fastest way to open a new fitness studio, unit or facility - where you can be making profits in 30 days or less from opening. Help Us Get The Message Out: please drop us a review on Apple podcasts, iTunes or whatever platform you’re listening to this! It helps get the podcast to more people who need...
How to Buy Out Your Competition (Without Putting Money Down & Even if You Don’t Know How This Works) 21.09.2019 34:46
ADVANCED Teaching For Fitpros Making Low 6 Figures Already, With Good Profits... You might not have thought about buying your competitors. But it’s actually one of the fastest, and cost effective ways to scale your revenue from 6- to 7-figures. And don’t worry - with the strategy I’ve been using you won’t need to lay out big money. Nor do you need a law degree to understand it! I’ll break it all d...
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