Fitness Business Blueprint
Fitness Business Blueprint with Justin Devonshire
Growing a personal training studio or gym that makes $60k/month and gives you more freedom is the goal for most personal trainers. But it comes with challenges such as getting clients, tracking numbers and hiring trainers. Join Justin Devonshire, co-owner of the TransformHub (20+ locations), and leading business mentor to gym owners all over the world, as he shares fitness marketing strategies to help you get more clients, make more money & live the life you deserve. Each episode contains real-world advice on how to get more clients, systemize your gym and scale to multiple locations
Author
Fitness Business Blueprint
Category
Podcast website
Latest episode
Jan 8, 2026
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Episodes
How We Scaled to 10 Gym Locations Through the Pandemic [Part 3/3] 30.09.2021 26:00
Warning: The LAST EVER 1-1 Mentorship is Closing Soon: https://tinyurl.com/4htp24f3 In 2022 I'm retiring from coaching in order to focus exclusively on mentoring our own gym managers & franchisees, as we scale from 10 locations to 100 around the UK. I've created a final 90 Day Program to show you exactly how we generate leads, close sales and scale to multiple locations. There are also 6- and...
How We Scaled to 10 Gym Locations Through the Pandemic [Part 2/3] 29.09.2021 33:51
Warning: The LAST EVER 1-1 Mentorship is Closing Soon: https://tinyurl.com/4htp24f3 In 2022 I'm retiring from coaching in order to focus exclusively on mentoring our own gym managers & franchisees, as we scale from 10 locations to 100 around the UK. I've created a final 90 Day Program to show you exactly how we generate leads, close sales and scale to multiple locations. There are also 6- and...
How We Scaled to 10 Gym Locations Through the Pandemic [Part 1/3] - REUPLOAD with Better Audio 06.09.2021 25:05
Warning: The LAST EVER 1-1 Mentorship is Closing Soon: https://tinyurl.com/4htp24f3 In 2022 I'm retiring from coaching in order to focus exclusively on mentoring our own gym managers & franchisees, as we scale from 10 locations to 100 around the UK. I've created a final 90 Day Program to show you exactly how we generate leads, close sales and scale to multiple locations. There are also 6- and...
Focus on these THREE things to scale your revenue to the next level 15.12.2020 18:34
Feeling overwhelmed trying to grow your business to the next level? Unsure what to focus on? Need to be more productive? On this episode I share the most simple productivity system ever for fitness entrepreneurs. I call it the “3 x 3 x 3 Method”. In just 15 minutes you’ll be crystal clear on the only 3 things you need to focus on. Enjoy! Justin Devonshire How to Get 100 Clients Fast in 2021 - free...
Fitness Business Manifesto 2021 - Our Strategy for The “New” Economy 02.12.2020 45:37
How has the fitness industry landscape changed? What are the big threats to avoid next year? What are the opportunities to maximize? I'm sharing the KEY focus for our own businesses going into 2021, and how our strategy will be shaped! MUST WATCH! Links Mentioned in the Episode: Watch this presentation on YouTube: https://youtu.be/HZkjXCZE3M4 To find out about working 1-1 with me to double your fi...
This Lockdown is Different: Here’s The Game Plan to Keep Your Gym Alive 01.11.2020 44:14
Here’s what I think will be different about a second potential lockdown: 1.People have “tasted” Zoom workouts... and I’m not convinced they’ll buy into it so easily this time around. Which means we need to deliver MORE. 2.Every time this occurs it pushes the economy further down and even more of your clients will be affected by job losses or financial stress. Which means retention may not...
Launching Your Supplement Brand in 8-Steps (FREE Mini-Course Part 3/3) 29.10.2020 29:29
How to Create & Launch a Supplement Brand to Your Existing Gym or Online Clients (FREE 3-Part Mini-Course) Do you have more than 60 clients in your gym, bootcamp or online coaching? Would you like to create an additional income stream with health / performance supplements? Here’s the exact 8-step process to go from idea, to branding, to finding a supplier to making a huge profit ROI on launch day...
Launch Your Supplement Brand in 8-Steps (FREE Mini-Course Part 2/3) 29.10.2020 29:39
How to Create & Launch a Supplement Brand to Your Existing Gym or Online Clients (FREE 3-Part Mini-Course) Do you have more than 60 clients in your gym, bootcamp or online coaching? Would you like to create an additional income stream with health / performance supplements? Here’s the exact 8-step process to go from idea, to branding, to finding a supplier to making a huge profit ROI on launch day...
Launch Your Supplement Brand in 8-Steps (FREE Mini-Course Part 1/3) 29.10.2020 29:24
How to Create & Launch a Supplement Brand to Your Existing Gym or Online Clients (FREE 3-Part Mini-Course) Do you have more than 60 clients in your gym, bootcamp or online coaching? Would you like to create an additional income stream with health / performance supplements? Here’s the exact 8-step process to go from idea, to branding, to finding a supplier to making a huge profit ROI on launch day...
Second-Wave Lockdown Strategy: For Gyms, Studios & Bootcamps 15.10.2020 31:14
Lockdown business plan for gyms: The second wave of lockdowns is hitting gyms already. Some are closed. Yours might be next. I hope that’s not true, and our locations can all stay open. However, in business it’s best to hope the best... but plan for the worst. So here’s the strategy we’ll be using should our multiple locations be forced into another lockdown. Some things are the same as I advised...
2021 Fitness Business Plan (Takeaways From Our Business Retreat) 15.10.2020 1:14:49
In this special episode I reveal what was discussed at our October 2020 Business Retreat in Cyprus. This includes our strategy to continue growing our gyms, and physical products into 2021 and beyond. This was the last ever retreat we held for fitness business owners. How to Get 100 Clients Fast in 2021 - free guide HERE ⬇️ tinyurl.com/2heuocor
How This UK PT Reached £10k/Month With His First Studio (Advanced Fitness Business Strategy) 24.06.2020 47:06
In this episode I interview Kierhan Ellis - a FBB Mentorship Graduate - who took his PT passion into a low 6-figure profitable business with potential to scale. He reveals how he doubled his revenue and the 3 main systems that allowed him to do that. How to Get 100 Clients Fast in 2021 - free guide HERE ⬇️ tinyurl.com/2heuocor
Growing Your Fitness Business In a Recession - Key Lessons with Eric Malzone 03.04.2020 50:48
What does it take to grow your fitness business through a recession? I talk to Eric Malzone, who shares his experience doing just that. We discuss REAL business principles, how to manage & grow a “bullet-proof” business long term, and critical lessons in leadership. Follow Eric on LinkedIn at: https://www.linkedin.com/in/eric-malzone-8b452a3 Check out my full 45-minute Content Marketing for Fitpro...
How to Keep a LEADERS’ Mindset During Tough Economic Times 26.03.2020 54:24
Listen in on this daily focus call I provide for gym owners in our private mentoring group. Today we talked about emotional resilience - are you reacting to the situation or responding? Reacting = Re-acting the same way you did previously to a threat. Thinking & acting unconsciously. Responding = Taking responsibility. The ability to respond. Pausing after the situation / stimulus, and asking “are...
How to Retain Gym Clients During Lockdown 24.03.2020 52:23
Fitness studios, boxes & bootcamps across the world have been closed for an unknown period of time. The most critical thing you can do as a fitness business owner is RETAIN as many of your clients as possible - at the same rate of payment as before. In this detailed tutorial I reveal how we’ve successfully transitioned over 250 clients into an online Zoom home workout program, and kept our monthly...
3-Month Battle Plan During Lockdown 20.03.2020 18:18
Gyms in UK are to close as of now. If you’re worried about what to do next, or how to manage finances, just listen to this. It’s a recording of an actual 1-1 mentoring session I just did with an FBB client. We discuss what to do over the coming weeks & what your business priorities need to be. If cashflow is tight and you don’t have much profit to help you weather the storm, then my 4-Week Busines...
How to Create a Zoom Online Fitness Program in 10 Steps 18.03.2020 27:20
Maybe your gym has already had to close. Or maybe you’re open, yet some clients are choosing to stay at home (fair enough). We’ve set up an online Zoom-based program to continue serving our clients, and offer a new service for people in our area who want to keep in shape whilst in quarantine. Here’s a step-by-step breakdown guide of how we’re doing it. Read Blog version: https://justindevonshire.c...
Hit a Plateau in Growing Your Fitness Business? Here’s Why... 17.03.2020 31:52
Hit a growth plateau in your fitness business? Whether you’re stuck at £5k/m or even stuck at 7-figures, I guarantee it’s because of ONE major reason. I share that reason - and how to burst through that plateau on this episode. => Message Me Your Questions or Comments on WhatsApp: my number is 00357 9680 6626 If you find this valuable please consider leaving a review of the podcast on iTunes! Revi...
Gym Closed Due to C-Virus? Follow This 4-Step Action Plan to Make Cash & Minimize Damage 14.03.2020 23:58
If your gym is closed due to the virus outbreak, take this 4-Step action plan. In just 20 minutes you’ll know exactly how to minimize the damage whilst maximizing the upside - BLOG post version at https://tinyurl.com/yx7vc254 . Please share this onto as many gym owners, studio owners, PTs or yoga / dance clubs as possible. Let’s pull together as an industry and help each other out. If cashflow is...
The Business Lessons Every Gym Owner Needs During a Tough Economy 14.03.2020 1:04:19
If the Coronavirus was to halt business for 60 days would your fitness business make it to the other side? Do you have a sustainable business, or a job that’s on the brink of closure? Those are tough questions for fitpros to answer humbly and honestly. Today I was interviewed by Robert Eaton about how we’re managing the situation across our multiple transformation centers. We covered all things le...
6-Figure Gym Owners: How to Survive The Coronavirus & Upcoming Recession [MUST-LISTEN] 13.03.2020 38:21
I don’t want this to sound like ‘hype’, but this is the most critical podcast episode I’ve recorded so far. We are due for an economic recession, that’s no secret. However, the virus panic is already affecting gym owners & kickstarting the down economy. If you’re worried about cashflow, retention dropping, and feel overwhelmed keeping your business afloat as is it, please please listen to this epi...
How We Get Hundreds of Gym Clients With Facebook Ads - Step by step breakdown 12.03.2020 32:19
Facebook ads for gyms & bootcamps: How I’ve gained thousands of clients over 7 years with Ads. The simple formula with NO ads managers, copywriters or website designers needed! Work with me 1-1 to build your entire FB Ad System & Have Consistent Leads Coming In: https://justindevonshire.com/4wlg-1on1/ Get my 6-Figure Business Plan + 4 Weeks FREE 1-1 Mentoring With Me at: https://justindevonshire.c...
My Biggest Regret in 10 Years of Business (plus how to scale your growth) 06.03.2020 25:14
What do you if you’re overwhelmed with new leads & clients, and can’t keep up? How do you keep the marketing going AND quickly expand to fulfill the clients at the highest quality of service? Do NOT pause your ads! Instead, learn from my biggest regret.. and how I’d do it instead now.. . Enjoy! Get my 6-Figure Business Plan + 4 Weeks FREE 1-1 Mentoring With Me at: https://justindevonshire.com/fitn...
Gym Management: How Jack Thomas Runs 3 Successful Gyms in Thailand 20.02.2020 1:03:26
So many valuable fitness business lessons in this podcast recording. I chat with Jack Thomas - a UK-born personal trainer who relocated to Thailand. Jack now operates BASE Fitness & runs 3 successful locations there [www.basebangkok.com ]. I asked Jack to share some insights with you, about setting up systems, hiring a good team, and also how to stand out in crowded markets. Enjoy! Jack hosts the...
Organic social media marketing in 2020 for gyms & personal trainers PART 2 of 2 13.02.2020 32:00
Fitpros are seriously taking social media for granted, even in 2020. In the first part I taker about how to create content & on what platforms https://podcasts.apple.com/gb/podcast/fitness-business-blueprint/id1450722381?i=1000465142883 In part 2 myself and guest expert Marta Moya show you how to engage & reach out to build a huge network of prospects & partners in your town - from your mobile pho...
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