Fitness Business Blueprint

Fitness Business Blueprint with Justin Devonshire

Business EN ↓ 157 episodes

Growing a personal training studio or gym that makes $60k/month and gives you more freedom is the goal for most personal trainers. But it comes with challenges such as getting clients, tracking numbers and hiring trainers. Join Justin Devonshire, co-owner of the TransformHub (20+ locations), and leading business mentor to gym owners all over the world, as he shares fitness marketing strategies to help you get more clients, make more money & live the life you deserve. Each episode contains real-world advice on how to get more clients, systemize your gym and scale to multiple locations

Author

Fitness Business Blueprint

Category

Business

Podcast website

gymscalingsecrets.com

Latest episode

Jan 8, 2026

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Episodes

Recession is Coming. Do these 3 things NOW 25.10.2023

Recession is coming and your customers are starting to tighten their wallets. Here's what you need to do NOW to survive -and DOMINATE 2024 whilst your competitors crumble. Get Justin's strategies & systems to scale your gym to 40k/month+ at https://justindevonshire.com/400kmastermind OR, create a custom gameplan to DOUBLE your gym revenue for FREE with Justin here: https://justindevons...

How to Handle The "I Need to Think About It" Objection 21.09.2023

"I need to think about it..."Ever get this objection from prospects? Here's a 3-step script you can use to dismantle the objection and win the sale! P.S. Get my entire Studio Sales Mastery program (£1997 Value) for FREE, just for trying out my Mastermind for one month! https://justindevonshire.com/400kmastermind

The Mindset of Managing Multi-Location Gyms - With Guest Dan Moore 04.09.2023

What does a typical day look like for a multi-site gym owner? How do you find balance between work, employees, family and time for yourself? What does the staff structure look like? How to stay resilient in the face of threats, and keep growing? We talked about all these things and more on this jam-packed 30-minute conversation with Dan Moore - 2x Gym Owner and best-selling author of "I'l...

How to get leads to pick up the phone (4 keys of Lead Nurture) 21.08.2023

Running ads but frustrated that most leads don't pick up the phone? In today's episode I guide you through the 4 keys to lead nurture. When you act on these you can DOUBLE your sales by boosting your pick up rate! Get my 6 best gym-scaling programs for FREE, just for trying out the new 400k Mastermind: https://justindevonshire.com/400kmastermind

TRIPLE Your Profit Margins with these 4 Steps 28.07.2023

Get the "Gym Owners' Insider Secrets" Premium Newsletter to 3-5X Your Client Life Time Value! https://justindevonshire.substack.com/subscribe Talk to me on Instagram:  https://www.instagram.com/justin_devonshire/ How would you like to get an additional 50 paying clients at your fitness studio within the next 90 days? Here's how studio owners and PTs all over the world are doing t...

12 Referral Marketing Strategies for Gyms & Personal Trainers 25.07.2023

How would you like to get an additional 50 paying clients at your fitness studio within the next 90 days? Here's how to get my personal coaching & systems for less than £8/day!: https://justindevonshire.com/400kmastermind

Crafting an IRRESISTIBLE Offer to Scale Your Fitness Studio 07.06.2023

[FREE COURSE] How we get 30-50 new gym clients every month from Facebook ads - WITHOUT "free trials" and NO "bait & switch" challenges ⬇️  tinyurl.com/yw2wke8y An "Irresistible Offer" turns you into the "go-to" local brand authority on weight loss and transformation. This episode reveals 3 steps to create an offer attracts the best prospects, and basical...

3 Secrets to Client RETENTION - that NOBODY is Talking About... 06.06.2023

[FREE COURSE] How we get 30-50 new gym clients every month from Facebook ads - WITHOUT "free trials" and NO "bait & switch" challenges ⬇️ tinyurl.com/yw2wke8y Gym owners are wasting a LOT of time on retention tactics that have NO effect. That's because you're not addressing the 3 hidden causes of client churn. Listen in for the next few minutes to discover the real...

Giving Free Trials is DUMB. Here's The Better Way... 25.05.2023

[FREE COURSE] How we get 30-50 new gym clients every month from Facebook ads - WITHOUT "free trials" and NO "bait & switch" challenges ⬇️ tinyurl.com/yw2wke8y This video explains why offering "free trials" and "transformation sessions" is LAZY and its destroying your gym marketing! Message me on Instagram! https://www.instagram.com/justin_devonshire/

Master Your Gym FINANCES With Billy Hofacker 04.05.2023

Ready to master your fitness business finances and start making profits? Follow Billy at https://yourfitnessmoneycoach.libsyn.com/ Welcome to the Fitness Business Blueprint podcast, where I share lessons and insights from scaling our fitness business to 20 studios over the last 3 years. Like, Comment & Subscribe if this content helps you grow your fitness business! Connect with me on Instagram...

Why Facebook Ads Will NOT Be Profitable for 99% Studio Owners Very Soon... 28.04.2023

Bonus Video Training & Opportunity to Talk To Me About Your Ads ⁠HERE⁠ > ⁠https://admin263.clickfunnels.com/fb-ads-flywheel-2023-trainingxcvn4g1t ⁠ Facebook ads are costing around 200% more per year, meaning the CPLs are just too high for most fitness studios. So how have I been able to consistently and reliably get all the clients I want - at a profit - over the last 10 years, with no sign...

7 RULES For a Profitable Fitness Studio 05.04.2023

Join my exclusive Facebook community for gym owners to get daily tips & strategies to get more clients: https://bit.ly/2tif4Om https://www.instagram.com/justin_devonshire/ Welcome to the Fitness Business Blueprint podcast, where I share lessons and insights from scaling our fitness business to 20 studios over the last 3 years. Like, Comment & Subscribe if this content helps you grow your f...

How to Get 2-3 New Leads a DAY with These Organic Social Media Tips 29.03.2023

Get my FREE training on how to use Instagram to get clients for your gym every week - ⁠ Download HERE ⁠ < Sick of getting ZERO engagement on your social media content? What if you could get a consistent flow of engaged leads reaching out to YOU thru your DMs every day? In this episode I go deep into the secrets of how to get more Attention, Consumption, and ACTION on your posts! Welcome to the...

The £25k/mo Studio Formula UK PTs Are Using to Scale in 2023 28.03.2023

Let's take your bootcamp or studio to 25k/mo with the proven formula we've used to grow to 20 locations in the last 3 years... Trial my 1-1 business mentoring for 4-weeks - Apply here:  ⁠https://admin263.clickfunnels.com/optin33560980 Welcome to the Fitness Business Blueprint podcast, where I share lessons and insights from scaling our fitness business to 20 studios over the last 3 years....

Your Gym Making 6-figures BUT No Cash In The Bank? 22.03.2023

If your fitness studio is making £10k-20k/mo, BUT there's never any cash left in the bank then you have a profitability problem. This is stopping you growing to the next level, AND it puts your business in danger from outside threats. This episode reveals exactly why gym owners end up in this position, and how to quickly fix it to get boost profits and increase positive cash flow. Welcome to m...

Business KPIs That Keep Your Gym Winning 21.03.2023

The only gyms that succeed are those that track the right metrics, and know what to look for. Most gym owners are chasing 'vanity' metrics that mean little to your success. This episode reveals some of the biggest "critical drivers" we track religiously, and how doing so has helped us to scale from 2 to 20 fitness studio locations in the last 3 years. Welcome to my Podcast, where...

6 Ways to Get More Leads to Pick Up The Phone 20.03.2023

Trial my 1-1 business mentoring for 4-weeks and add at least £2000 -£5,000/mo to your revenue- Apply here: ⁠⁠https://admin263.clickfunnels.com/optin33560980 ⁠⁠ You're paying for Facebook ads and generating leads... BUT they're not picking up the phone to talk with you? GRRR! So frustrating, right? I've been generating phone leads and closing all sales this way for over 10 years. So fro...

How Much You Should Spend on FB Ads Each Month 20.03.2023

What should you budget each month on FB ads to grow your fitness studio or PT business? Most fitpros invest too little, because they don't know what they're doing. On the other hand, ads agencies will encourage you to spend more (because it benefits THEM). The real answer? It's somewhere in the middle. In this episode I give you the exact formula for calculating what your ad budget sho...

How to Get Reliable, High-Performing Staff for Your Gym 17.03.2023

Have you tried hiring trainers, but they keep letting you down, can't get simple things done and don't seem loyal to your company?  In this episode I reveal the exact steps you need to take to: A) Attract the RIGHT staff to work for you B) Ensure they are reliable and high-performing  So you can get more peace-of-mind, and work ON your business, to take it to the next level. Welcome to my...

How to Increase Your Prices WITHOUT Upsetting Clients 17.03.2023

Let's fill your gym in 90 days or less: Trial working with me  on 1-1 business mentoring for 4-weeks? Apply here: ⁠https://justindevonshire.com/elite⁠ If you've undercharged for bootcamp or group training programs, it'll come back to bite you as you scale up. We often charge less in the beginning because we are able to get by on less. But as you gain more clients, your costs increase -...

The 5 Stages of Leadership Mindset (From EGO to Conviction) 23.02.2023

Your income is directly linked to which of these 5 stages of Leadership Mindset you're currently at. When I help a PT or gym owner to grow their business, the first thing I do is assess which level they are at. Because this tells me everything about why they are stuck and the beliefs and actions they need to change. In this episode, you'll discover the 5 stages, the common habits at each,...

6 Ways to Make More Money From Your Existing Clients & Boost Your Profit Margin 21.02.2023

The fastest way to increase the profit margin of your fitness studio is to make more money from your EXISTING clients. This is easy to do, because your clients already know, like and trust you.   Today's training walks you through the 6 ways you can make more money from your existing client base, and start generating more profits TODAY.    Trial working with me 1-1 for only £297?? &...

The BEST Fitness Marketing Strategies 2023 16.02.2023

As we expand beyond 20 fitness studio locations this year, here are the 3 best fitness marketing strategies to get more clients for your fitness studio, bootcamp, or personal training.   Links mentioned in the video:    Facebook Ads Full Program: Get 50 Clients in 90 Days : Learn More   Instagram for Gyms Course 2023 : Learn More     Trial working with me 1-1 for only...

How to Close Group Training Clients Over The Phone 13.02.2023

Since 2011, I've closed all large group & bootcamp clients over the phone . No gym tours. No free trials. The average call time is 11 minutes. To this day all 20 of our gyms close sales daily with this exact model. So you can learn and apply it too! This is the 3 step phone call system - what questions to ask, how to transition to your offer, and how to handle objections. Leave a Review on iTu...

Scaling a Gym Business to £5Million - The 4 Phase Model 11.02.2023

The FBB Podcast is BACK after a year! I've spent the last year scaling our gym chain -The TransformHub - to 20 locations. And now I'm back to share some of the insights and lessons we've learned on the way. Starting with the 4-Phase model to scale your fitness studio from ZERO to millions. This is the roadmap is WISH I had starting out! It will save you years of wasted effort and help...

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