Fitness Business Blueprint
Fitness Business Blueprint with Justin Devonshire
Growing a personal training studio or gym that makes $60k/month and gives you more freedom is the goal for most personal trainers. But it comes with challenges such as getting clients, tracking numbers and hiring trainers. Join Justin Devonshire, co-owner of the TransformHub (20+ locations), and leading business mentor to gym owners all over the world, as he shares fitness marketing strategies to help you get more clients, make more money & live the life you deserve. Each episode contains real-world advice on how to get more clients, systemize your gym and scale to multiple locations
Author
Fitness Business Blueprint
Category
Podcast website
Latest episode
Jan 8, 2026
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Episodes
How to Close Clients BEFORE They Show Up 08.01.2026 7:08
🚨 If you're not closing enough of your sales conversations, listen to this. Most trainers think that the objections they get are because of their price. Its actually something that happens BEFORE the prospect ever shows up to your studio. In this episode you'll discover how we PRE-QUALIFY our prospects so they are already sold before they step foot in our studio. Do this and you'll im...
Working Hard BUT Not Growing MRR? Its Because You Don't Have THESE 5 Systems 24.12.2025 24:31
🚨 Hustling harder will only take you so far. Most trainers are grinding away, posting content all day and putting out fires... but nothing seems to grow. That's because you're not fixing the ROOT PROBLEMS. Those root problems can only be fixed by 5 specific systems that every fitness studio must have, to get new clients consistently and grow at a profit. Today's in-depth podcast walks...
Are Cheap Clients Draining You? 23.12.2025 7:58
🚨 If you're losing the passion for being a trainer... its likely NOT the business. Its the type of clients you're attracting. In this episode I talk about how to stop attracting the flakey, non-committed clients - and instead the clients who light you up, get results and pay more. 🎁 How Local Personal Trainers Are Gaining 3-5 New High Paying Clients Every Week (Without Organic Marketing)...
Why Rising Ad Costs Are GOOD For Personal Trainers 22.12.2025 8:56
🚨 You've probably noticed your ad costs rising year on year? A lot of trainers tell me that their ads don't pull in as many clients as they used to. And they've gone from profitable ad campaigns to now losing money every time. However... rising ad costs are GOOD for business. But only if you know how the game works. If paying $20 per lead concerns you, you need to listen to this episo...
Why Leads Are Ghosting You (Not What You Think) 21.12.2025 10:53
🚨 Biggest problem I hear: "I'm not getting serious leads!" "They ghost after 1 message" ... so then how is it that we can run the exact same ads - yet our leads talk with us, book a consult, show up - and buy? In this episode I reveal a truth-bomb about how leads are actually qualified - based on my experience closing thousands of cold leads into fitness sales - that I gua...
Hormozi is great BUT here's why "Bait & Switch" offers don't work any more 20.12.2025 7:09
🚨 I like Alex Hormozi as much as the next guy. However, the approach of offering "bait & switch" challenges, or "low barrier offers" does NOT work for most training studios any more. But why not? And what does work? Listen to find out what we're doing to sign 3-5 new high paying clients every week - without discounts and zero trials. 🎁 How Local Personal Trainers Are...
Why Most PTs Lose Money With Ads 19.12.2025 8:33
🚨 Most personal trainers are burning money when they run ads. Even if they hire expensive agencies it doesn't solve the problem. But what IS the problem? I've been running ads to get personal training clients and fill studios for over a decade, and in this episode I explain exactly why your ads aren't working - and what you need to do instead. 🎁 How Local Personal Trainers Are Gaini...
6 Things I WISH I Knew Before Opening My Gym 27.02.2025 14:05
🚨 Thinking about opening a gym? STOP and listen to this first! 🚨 Most fitness coaches dream of having their own studio… but when they finally open? Reality hits HARD. 💸 No clients. No money. And a whole lot of unexpected problems. In this episode of The Fitness Business Blueprint Podcast , I’m sharing the 6 CRUCIAL lessons I wish someone had told me before I opened my first gym. 💰 Why most gym...
The Only 4 Ways to Get Endless Leads for Your Gym 26.02.2025 14:28
The Only 4 Ways to Get Endless Leads for Your Gym Gym owners, if you’re struggling to get consistent leads, it’s because you’re NOT leveraging these four proven strategies. In this episode of the Fitness Business Blueprint Podcast , I’m breaking down the ONLY four ways to generate leads for your fitness studio—without relying on referrals or burning cash on bad marketing. Here’s what you’ll learn:...
The Perfect Facebook Ad Formula for Gym Owners 17.02.2025 11:59
💥 BONUS: Want me to set this up FOR YOU? 💥 Join my 2-Week Free Trial of the Done-For-You Ads Service , and my team will build and run your ads for you so you can start getting leads immediately - Lets Talk Here << Download the Google Doc: https://docs.google.com/document/d/1OkKvtaKpSruI85qdskkRAhmOAu6ctTOp0n0JV-u2LJM/edit?tab=t.0 Struggling to get leads from Facebook ads? Losing money and...
Slash Your Member Churn Rate in HALF in 5 Steps 15.02.2025 12:34
🚨 Struggling with high client churn? Most gyms lose 10% of their members to churn every month, making it almost impossible to grow their monthly recurring revenue. In this episode, I’m breaking down the exact retention strategies that gym owners are using today to slash churn by half , & create a community that members never want to leave. Here’s what we’ll cover: ✅ Why most gym owners lose...
Scaling a Gym From Low 6 to 7-Figures - 5-Step Roadmap 14.02.2025 8:15
🔥 Scaling Your Gym From 6 to 7 Figures Without Burning Out 🔥 If you’re stuck grinding day-to-day in your gym, handling everything from coaching to admin, and feeling like growth means even more stress and less freedom … this episode is for you. I’ll walk you through the exact strategies I’ve used to help fitness studio owners scale to 7 figures while working LESS—without getting buried in operat...
The Easiest Hack to Overcome ANY Sales Objection [Includes Scripts] 13.02.2025 14:49
After closing thousands of fitness consultations and selling high ticket packages, here is my go-to method to quickly lock down sales and handle ANY objection. — 😱 Want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio - FOR FREE? Get a 2-WEEK FREE trial of our Ads Manageme...
If I Had to Start My Gym From NOTHING in 4 Weeks [WITHOUT Ads] - This Is How I'd Do It 12.02.2025 9:12
In this episode of the Fitness Business Blueprint podcast, I reveal how I would quickly scale a new gym from nothing in 4 weeks - even if I had NO money for ads. Whether you’re starting from scratch or looking to fill your last few spots, you’ll discover actionable strategies to attract clients without relying on expensive ads or complicated marketing tactics. You’ll learn: How to define your idea...
How to Fix a Gym That’s Stuck at £10-20K/Month 11.02.2025 15:42
🚀 Is your gym stuck at $10K-$20K/month? If you’ve been grinding but can’t seem to scale past this level, you’re not alone. Many gym owners get trapped because they’re using the same tactics that got them here—but those won’t take them further. In this episode, I’ll break down: ✅ The top reasons gyms get stuck at this revenue level ✅ The 4 key shifts that take a gym from $10K to $50K/month ✅ Ho...
The 3-Step Process to Get More Gym Leads This Week 10.02.2025 8:03
🚀 Want more leads for your gym THIS WEEK? In this episode, I break down a simple 3-step system to attract high-quality gym leads without wasting time or money. If you’re tired of inconsistent lead flow, struggling with low-quality prospects, or burning cash on ads that don’t convert—this is for you. What You’ll Learn In The Next 8-Minutes: ✅ The biggest mistakes gym owners make when trying to ge...
How to Fix Your Lead Follow-Up & Stop Losing Clients Before They Even Walk In 09.02.2025 6:27
If you’re a gym owner struggling with leads ghosting you or saying they’re ‘interested’ but never actually booking in… this episode is for you. Today, I’m going to break down EXACTLY why most gym owners fail at lead follow-up and the simple system we use to convert more leads into actual paying clients —without being pushy or wasting time on people who will never show up. -- And remember, if you w...
Why Your Gym Isn’t Growing: The 3 Numbers You MUST Track to Fix It 08.02.2025 6:15
If your gym isn’t growing the way you want, chances are you're focusing on the wrong things. Most gym owners are so busy coaching, handling admin, or chasing new leads that they overlook the three key numbers that actually drive consistent growth. In this episode, I break down: 📊 The 3 critical metrics that determine whether your gym thrives or stalls🔍 Why ignoring these numbers leads to inconsi...
How This PT Turned £500 into £10,000 with Ads in January (Case Study) 07.02.2025 9:46
If you’re struggling to get consistent, high-quality leads, you’re going to love this. In today’s episode, I’m breaking down exactly how we helped Liz in England flood her semi-private training program with 22 new clients—without discounting or relying on referrals. She made over £10k in front end cash, and an incredible 20X return on her ad spend. In only 30 days. I’ll show you the exact ad strat...
The 5 Sticking Points Keeping Your Gym from Growing (And How to Fix Them!) 06.02.2025 8:00
If your gym isn’t growing as fast as you’d like, you’re probably stuck on one (or more) of these five major roadblocks that hold most gym owners back. In today’s episode, I’m breaking them down one by one—so you can identify where you’re stuck and start making the changes that will bring in more clients, increase retention, and scale your gym without burning yourself out. 💡 Here’s what you’ll lea...
The Business Escape Plan: Why Most Gym Owners Struggle (And Don’t Even Know It) 03.02.2025 6:42
Most gym owners and personal trainers don’t fail because of competition, bad economies, or lack of passion. They fail because they’ve been programmed to believe that constant change, chasing the next new thing, and endless reinvention are the keys to success. But what if the real secret to long-term business growth wasn’t about escaping to the next trend—but mastering true business fundamentals? I...
February Marketing Plan for Fitness Studios – How to Pack Your Gym with Referrals 31.01.2025 11:46
February is the perfect time to flood your gym with referrals —and in this episode, I’m breaking down a simple, proven plan to make it happen. You’ll learn: ✅ How to run a Bring-a-Friend Week that fills your classes with potential new members ✅ The Free Cash Fridays strategy that keeps referrals rolling in every week ✅ The key to turning guests into paying members—fast! These strategies work, b...
Leads Not Responding? Use This 4-Step Checklist 30.01.2025 12:56
4 Steps to Get HIGH Response From Leads | Proven Lead Nurture Systems for Personal Trainers & Gym Owners Getting leads BUT they won't pick up the phone? 🚨 In this quick audio drop, I give you the 4 step checklist we use to book at least 40% of our leads into consultations. 💬 Got questions or want more advice? Drop a comment below, and I’ll personally respond to help you crush your goals!
How This Gym Got 71 Leads This Month | 3 Quick Strategies 22.01.2025 10:05
3 Steps to Get More Clients with Facebook Ads | Proven Strategies for Personal Trainers & Gym Owners Struggling to attract new clients with your Facebook ads? 🚨 In this video, I break down 3 powerful steps to create ad campaigns that deliver real results for your fitness business. 📌 What You’ll Learn: 1️⃣ The best offers that convert in 2025 2️⃣ How to get a huge response from your leads 3️⃣...
Facebook ads: Whats working NOW 20.01.2025 44:46
Struggling to get gym leads? In this VALUE-PACKED tips episode, I reveal the exact strategies crushing it on Facebook ads right now. Learn how to create ads that stop the scroll, attract the right people, and get real results fast. PLUS: I’m offering a FREE 2-week Done-For-You ads trial to take all the work off your plate—no risk, just leads. Get a pen and paper because you're gonna get a chec...
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