Fitness Business Blueprint

Fitness Business Blueprint with Justin Devonshire

Business EN ↓ 157 episodes

Growing a personal training studio or gym that makes $60k/month and gives you more freedom is the goal for most personal trainers. But it comes with challenges such as getting clients, tracking numbers and hiring trainers. Join Justin Devonshire, co-owner of the TransformHub (20+ locations), and leading business mentor to gym owners all over the world, as he shares fitness marketing strategies to help you get more clients, make more money & live the life you deserve. Each episode contains real-world advice on how to get more clients, systemize your gym and scale to multiple locations

Author

Fitness Business Blueprint

Category

Business

Podcast website

gymscalingsecrets.com

Latest episode

Jan 8, 2026

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Episodes

How to Scale Your Fitness Facility from 6- to 7-Figures 20.09.2019

Stuck at £10k-£15k a month? Burned out? Confused how to keep growing? Frustrated by inconsistent months? Today’s podcast is for you. I reveal the 3 things you must focus on to continue scaling to £50k a month+. What got you here, won’t get you there! Help Us The Message Out: please drop us a review on Apple podcasts, iTunes or whatever platform you’re listening to this! It helps get the podcast to...

Building a Fitness Business of Substance with Wayne Large 01.08.2019

If you've been ripped off by a guru promising you a "6-figure business while you lounge around on the beach", this episode is for you. The REAL truth about growing a fitness business that the phoney, B.S. "gurus" are too afraid to tell you - with guest Wayne Large This is one of the most real, raw and uncut conversations you'll hear on fitness business success. This industry is plagued with liers,...

Secrets of Scaling into a Million-Pound Fitness Business with Camelia Ruth 12.06.2019

What does it REALLY take to scale your fitness business to a million pounds+ annual revenue? Unfortunately , it’s NOT what most “gurus” and marketing experts are telling you it is. That’s why in this audio drop, I talk to my good friend and leading business owner Camelia Ruth, to get you the truth. Camelia grew a fitness franchise into multi-millions within the first year of operation, and has gon...

How to Deal With Trainers Who Spy & Steal Your Ideas (Uncomfortable Truths) 03.06.2019

Have you ever had trainers spying on you or stealing ideas? Ripping off your FB ads and offers? Or even flat-out trying to poach clients? It happens to all of us, more than we like to imagine. That’s why in this audio drop, I help a fitpro client in the same situation. We discuss how to act professionally- but firmly - and what steps to take to overcome this. Help Us Get The Message Out: please dr...

I Fail Too! Hear My Failures & Challenges in Business (Real Talk About Fitness Business Success!) 19.05.2019

When you hit your last business challenge... ...did you become a victim, blaming others? Saying “this’ll never work”...or beating yourself up for failing once again? If so, you’re not alone. You see, there’s an epidemic of ‘business dysmorphia’ going around. The FB ads claiming you can “scale to a 7-figure business in 60 days” or whatever.... The apparent “perfectness” of the marketing coaches’ li...

How to Compete & Win Against The Big-Box Gyms Who Want Your Market (w/ guest Khaled Elmasri 09.05.2019

The big-box gyms are looking at you. They’re preparing to go in on your market of group training & body transformation. Are you prepared? In this high-level discussion, fitness business experts Justin Devonshire & Khaled Elmasri [of https://www.attendrise.com ] reveal the changes that affect your bootcamp, box or studio, and how to adapt. We cover advanced marketing strategies to differentiate you...

Content Marketing for Fitpros: Overcome Imposter Syndrome & Get More Clients - w/ Nicole Spencer 08.05.2019

Struggle with content marketing? Not sure how to get your fitness brand out there while also sharing content as yourself? Got imposter syndrome? Time to end all that for good. I got a special guest on today’s podcast to help you overcome this... and finally express content that’s authentic, engaging and builds deep trust with your local audience. Nicole Spencer has launched and sold a 6-figure fit...

How to Grow a 6-Figure Fitness Business w/ Guest Rahz Slaughter 15.04.2019

I was recently in Miami where I sat down with my friend Rahz Slaughter. Rahz runs two fitness studios across Miami & New York, thanks to great systems and leadership.  In this special edition of the FBB Podcast I chatted with Rahz to discuss how to get your messaging right, how to lead a team & how to implement systems so you can get more time off.  If you want to work with Justin Devonshire live...

Social Media 2.0 - The Social Marketing Philosophy of the Future 13.04.2019

How you market your business is rapidly shifting.  There’s the “new internet” (a.k.a ‘Social 2.0’), and there’s the “old internet” of web pages & “funnels”. Basically, the salesey, pitchy, hypey marketing funnels are NOT working and will continue to drown out as people are fed up of being sold to.  The future of your business depends on EARNING the attention of your prospect, by enga...

Constantly Putting Out Fires & Dealing With Entitled Staff? Here’s the real problem... 04.04.2019

Constantly putting out fires in your business? Can’t trust the team? Staff being entitled and giving you headaches? Toxic clients politicking and complaining? These are all SYMPTOMS of a deeper issue - a lack of Vision, Core Values & Culture in your fitness business. Most fitpros think this stuff is too “fluffy” or not important... however it’s actually the BIGGEST reason why you’re stuck running...

Become the local celebrity by creating a Power Network [must-listen] 23.03.2019

Imagine being the local celebrity that everyone wants to refer clients & do business with. I’m about to reveal - for the first time - My Power Network system - which shows you how to create hugely profitable relationships with other businesses, micro-influencers & even celebrities in your town or city. This isn’t the boring, usual “networking” you’ve tried and failed before. This takes your social...

How to Get Fitness Clients in 2019 - My Game Plan Revealed 20.03.2019

How to Get Fitness Clients in 2019 A reader asked, “aside from FB ads, what other marketing channels are you focusing on to grow your bootcamps in 2019?” It was such a great question I decided to record this bumper 30-minute audio drop for you where I reveal ALL... You’ll walk away with a 12-month, multi-layered marketing plan that will cement you as the #1 transformation brand in your area by the...

How to Pay Yourself a Decent Salary, Bank Profit & Grow a Sustainable Fitness Business 18.03.2019

Are you hustling long hours for your fitness business... but still not able to pay yourself a decent salary? On top of that, is your business failing to post profits each month, and instead has become a cash-eating monster? If so, this episode is for you. I share the simple - yet profound - system that ensures you get paid FIRST instead of last. Plus it’ll help you grow your business sustainably &...

Unsexy, Unoriginal & Boring - The 4 Simple Habits That Grow Your Fitness Business 17.03.2019

Are you overwhelmed & confused with all advice from conflicting books & “6-figure” marketing gurus? It’s time to get CLARITY on the simple, unsexy habits that grow your fitness business. In this episode I reveal 4 things that - if you do daily - I guarantee will exponentially grow your income. If you want to work with Justin Devonshire live in person, attend one of our upcoming Free Tour events ar...

The TRUTH About Fitness Business Success - 2 Things You Need That Nobody Talks About 14.03.2019

Justin reveals the truth about making your fitness business profitable and fulfilling. We talk specifically about TWO things that 99% of “marketing coaches” won’t ever tell you, and why you’re conditioned for failure by many of the authority figures in your life. This episode is ruthlessly honest and cuts through the B.S to give you steps you can take TODAY go immediately start being more confiden...

Who Do You Hire First When Outsourcing Your Fitness Business? A Step by Step Guide to Build a Team 08.03.2019

Who do you hire first? You want more freedom & a fitness business that begins to work without you spinning all the plates yourself. However, most fitpros kill their own momentum by outsourcing the wrong tasks at the wrong time. If you outsource your sessions too early you risk upsetting your longest clients. And if you pay too much money to a team who aren’t producing an ROI, you run the risk of l...

Manage a team but constantly putting out fires? Time to understand Structure vs Culture 27.02.2019

Do you manage a team... but yet you’re constantly putting out fires & across to take time off Incase things fall apart? This is common. It happens because we often underestimate how much time is required to not only build solid systems... but to train our team in the culture and importance of following those systems. This episode reveals exactly how to systemize your business AND train your team t...

How to Stop Consuming & Start IMPLEMENTING - the fastest way to change your business fortunes 25.02.2019

Are you collecting heaps of free content & wasting time in FB groups... but failing to IMPLEMENT? Information overload leads to overwhelm when we fail to act on what we’ve learned. To start ACTING on the marketing & business advice you consume, you need one thing - Accountability. This episode will quickly help go from a consumer to a producer by getting out of your own way and implementing to get...

How to Pay Yourself FIRST & Instantly Bank a Profit - Fitness Business Blueprint 20.02.2019

Is your business making money ... yet there’s never any profit left over at the end of the month? And worse, you’ve been working without a decent salary for TOO long? This is a common problem for fitness entrepreneurs. It means you’ve likely focused on growth (revenue) but not on profitability. As a result, your costs & payroll have crept up and now your business is operating on thin ice... unsure...

The Ultimate Game Plan - Set Your Vision, Strategy & Daily Steps in Under 30 Minutes 16.02.2019

PODCAST DESCRIPTION Isn’t it frustrating always chasing shiny objects to grow your fitness business? If you’re overwhelmed with tasks, ideas, funnels, and “opportunities”, then it’s a clear symptom of having NO direction. To get off the hamster wheel and begin moving things forward you need 3 things in place; Vision, Strategy, and then Tactics. This episode will quickly help you identify exactly w...

Financial Management - where do you even start? Quick Start Guide for Fitpros 11.02.2019

Neglecting your business finances is the silent killer of most fitpros’ dreams. If you’ve struggled to make any profit - or even to pay yourself a humble salary for all the work you’re putting in - I GUARANTEE it’s because you’ve neglected your financial management. You’re an entrepreneur, you care about changing lives & creating experiences... not tracking boring numbers & spreadsheets. That’s wh...

The 5 Priorities for Fitness Business Owners to Escape Overwhelm & Confusion 08.02.2019

Overwhelm & stress comes NOT from having Too many tasks. It comes from having too FEW priorities. If you desperately want clarity, confidence and momentum to grow your fitness business, check out this episode. In the 20 minutes you’ll discover the exact 5-step system that will give you more fulfilling, organized and better functioning business with happier clients & trainers. If you want to work w...

3-Step SIMPLE Content Marketing Strategy: Become The #1 Trusted Brand In Your Town 08.02.2019

Wanting to post content more often but not sure what to post? Content Marketing is the fastest way to establish yourself as the leading authority in transformation & fitness in the minds of your local market. In the next 20 minutes I give you a practical & simple 3-step content marketing system. You can begin implementing this today and see results. If you want to work with Justin Devonshire live...

Why Falling in Love With Your Clients is The Best Business Strategy 02.02.2019

9 out of 10 questions I get from struggling fitpros is about getting more leads. If you’re not earning the money you want then this is the wrong question. You should be asking about how to better serve your existing clients - because Lifetime Client Value the key to bigger revenue and profits. In the next 20 minutes I break down how to serve your clients to a greater degree and why it’s the fastes...

Facebook Advertising: Are Fitpros Squandering The Biggest Wealth-Generating Opportunity in History? 01.02.2019

This how I’ve been getting 5-10 qualified leads a DAY to my fitness businesses... Facebook advertising allows fitpros to pay for leads and client acquisition at a ridiculously underpriced rate. Whether you’re using ads successfully or you’re afraid to go all in, you need to listen to this. Because I reveal why you’re still leaving plenty of money on the table, and won’t have this chance again for...

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