Jack Thomas
Fitness Business Asia Podcast
Welcome to the Fitness Business Asia podcast, hosted by BASE founder and CEO Jack Thomas - a show with a strong and powerful mission to raise the standards of Asia's fitness industry. If you're an ambitious gym owner, fitness manager, investor in the wellness industry or a coach that wants to get into the business side of fitness, this weekly resource will help you raise your game.
Author
Jack Thomas
Category
Podcast website
Latest episode
Mar 23, 2026
Where to listen?
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Episodes
FBA 177: Group class industry leaders and digital fitness, with Will Brereton of SH1FT and Ministry of Fit [Part 1 of 2] 11.10.2021 44:36
Will Brereton has a depth of knowledge that makes him the perfect guest for the show. He's worked with two of the world's biggest group class providers, led the UK's ClassPass operation (their 4th biggest market) and now runs two leading businesses in the digital fitness space. You can listen to my appearance on Will's Group Class Real Talk podcast here where we went deep into our group class trai...
FBA 176: Keep it simple! Why overcomplicating your gym's message will lose you clients 03.10.2021 8:05
This episode will help you develop a clear, concise concept and message that leaves your clients feeling assured and ready to go. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 175: Every word matters when crafting a brand and a message 26.09.2021 10:30
We can add copy writing to the list of things that we generally don't do well in the fitness industry. This underlying marketing and branding principle will get you in the right mindset to create something special with your communications that leaves a strong impression. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 174: Transform your marketing efficiency by repurposing content 22.09.2021 9:27
Whatever the size of your team, this episode will give you clear, actionable ideas on how to hit multiple marketing channels with less effort. It will be especially useful if you have a small (or one man/woman) marketing team. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 173: The importance of studio flow (so many gyms get this wrong) 19.09.2021 10:01
The flow of your gym or studio matters as it directly affects its functionality and the customer experience. Invest into it, take your time and get the right people involved in the process. Episode with Nathan Bright of Bright Architecture SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 172: 3 quick sales tips that will convert more enquiries into package purchases 15.09.2021 10:45
Having a solid sales process is crucial to your business success and your prospective clients' health. These 3 tips can be turned on today for immediate impact. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 171: Become a student of every leading industry to be the best in yours 12.09.2021 9:44
The fitness industry is young - and there's a lot we don't get right. Train yourself to become a keen student of other industries and seek out the very best fitness businesses for inspiration. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 170: What makes your fitness business so special? Nail your elevator pitch 08.09.2021 8:00
When someone asks what your business is all about, what do you say? Getting this right is so important - and today we discuss why and how to get it right. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 169: The single most important system for consistency and saving time 05.09.2021 8:20
If you've listened to our show (or any quality business show) you'll know about the importance of systems. Today we highlight email templates - I think a great first system if you've not got much in place yet, and an important one to work on and make exceptional. In today's episode we highlight why email templates are so important and some big steps to getting started and perfecting them. SHOW R...
FBA 168: Instagram tip - quick, easy and effective content (if it's done right) 01.09.2021 6:56
Using the 'repost' function can be a powerful tool and a quick way to get some quality content. However, when executed poorly, it can wreck your social media and put you out of favour with those pesky algorhythms. This episode will ensure you get it right for maximum effectiveness. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 167: How to survey your clients, get golden feedback and improve your fitness business 30.08.2021 9:51
In the first of our FitBiz Fix series that will run through September we dig into client surveys and how they can provide golden feedback that's otherwise hard to get. Tune into the podcast every Monday and Thursday through September for a 5 minute podcast that will help you and your fitness business. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Inst...
FBA 166: Creating 'Asia's Gym of the Year': The Story of BASE (2016 - present) 23.08.2021 28:17
BASE, crowned 'Asia's Gym of the Year' from Fitness Best and 'Bangkok's Best Studio' from ClassPass, hit its 5th birthday this week! In a repost from our sister podcast Build Your Base, host Jack takes us through the first 5 years with some valuable lessons on building a strong and successful fitness business in Asia. SHOW RESOURCES Build Your Base Podcast ⮕ https://bit.ly/BYBshow Jack Thomas on...
FBA 165: 6 Hard & Fast Principles For Running a Successful Gym or Fitness Studio 16.08.2021 17:55
Host Jack Thomas tells you his 6 key principles for running a successful gym or fitness studio based on 10 years in fitness management and 5 years creating and operating BASE - one of Asia's leading gyms. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 164: Creating a Strong, Growing International Fitness Franchise with Russ Harrison of Spartans Boxing [Part 2 of 2] 13.08.2021 31:19
Russell Harrison joins us for part 2 where we discuss how Spartans has built a strong franchise model that's been able to scale to 11 locations in Singapore with international expansion into Dubai and Australia on the horizon. GUEST RESOURCES Russ LinkedIn Spartans Boxing Own A Spartans Franchise SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagr...
FBA 163: Creating a Strong Concept in a Busy Fitness Market, with Russ Harrison of Spartans Boxing [Part 1 of 2] 10.08.2021 31:52
Russell Harrison, Group Managing Director of Spartans Boxing tells us the impressive story of Spartans Boxing and its growth, and the importance of having strong values when creating a fitness business in a busy market. GUEST RESOURCES Russ LinkedIn Spartans Boxing Own A Spartans Franchise SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Repost: Building Singapore's Leading Yoga Brand Around 'Accessibility' with Pete Thew of Yoga Movement [2018] 02.08.2021 41:20
This conversation with Pete Thew in 2018 about building one of Asia's leading fitness brands is just as relevant today as it was then. Pete and his wife Alicia used the core value of 'accessibility' in every decision they made around building the brand, which offers a great lesson in knowing what you stand for and who you're talking to. Listen to Part 2 of this interview (episode 14) GUEST RESOU...
FBA 162: 21 Quick-fire Lockdown Survival Tips 26.07.2021 29:38
We're having a tough moment in Asia - here are 21 quick tips to survive Covid-19 and government lockdowns, which are sure to give you a few nuggets of inspiration. Reach out to me for a free consultation on your gym or fitness business at jack@basebangkok.com SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 161: The East Africa & Middle Eastern Fitness Scenes, with Yves Priessler [Part 2 of 2] 19.07.2021 28:46
Yves Priessler discusses the Middle East and East Africa fitness scenes, two interesting markets at different stages of development. If you missed it, check out part 1 of our interview with Yves, a leading gym consultant who has worked with many top clients across the Asia, the Middle East and Africa. GUEST RESOURCES Yves Preissler Consulting Yves Preissler on LinkedIn SHOW RESOURCES Jack Thom...
FBA 160: Actions, Not Words, with Gym Consultant Yves Preissler 12.07.2021 28:35
Yves Preissler is a gym consultant based in Nairobi, Kenya. With years of experience, Yves has worked on many big and profitable projects in Asia, the Middle East and Africa. GUEST RESOURCES Yves Preissler Consulting Yves Preissler on LinkedIn SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 159: The 5 Things You Should Never Say As a Gym Owner 05.07.2021 19:33
Make sure you aren't saying these five phrases to yourself, or taking them seriously when other people direct this advice to you. They are often repeated in the gym and fitness business but can be very destructive. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
MOMENTS: How the next 10 years will look for the fitness industry, with Thomas Plummer 28.06.2021 8:12
Our new Moments series takes the gems from our top episodes that you may have missed, or that we could all do with a reminder on. To listen to the full interview with Thomas, visit episode 141: https://bit.ly/FBA-141 SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 158: Creating Big Impact In Corporate Fitness and B2B with Will Skinner, CEO of UFit in Singapore [Part 2 of 2] 21.06.2021 24:48
This is part 2 of a great conversation with Will Skinner, CEO of UFit in Singapore, one of Asia's strongest fitness brands. We discuss what UFit have been doing in the B2B space in Singapore recently which will open your mind to what other revenue streams and opportunities there may be in your city. GUEST RESOURCES Will Skinner on LinkedIn UFit (Singapore) SHOW RESOURCES Jack Thomas on LinkedI...
FBA 157: The Story of UFit - One of Asia's Strongest Fitness Brands with CEO Will Skinner [Part 1 of 2] 14.06.2021 40:49
We welcome Will Skinner, CEO of UFit, to the show to talk about UFit's decade as one of Singapore's strongest and most successful fitness brands. In our next episode, part 2, we discuss UFit's strong corporate strategy and how they've partnered with hotels to create in exciting win-win business model. GUEST RESOURCES Will Skinner on LinkedIn UFit (Singapore) SHOW RESOURCES Jack Thomas on Linke...
FBA 156: Fatal Errors Gyms Make in Sales, Marketing & Branding (And How To Fix Them) 06.06.2021 19:41
Host Jack Thomas talks about the common errors in sales, marketing and branding that gyms studios make. With a few tweaks, some awareness and a little smart investment, you can fix these errors and turn them into big positives for your fitness business. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 155: The Key Ingredient To Creating a Strong, Scalable Gym with Brittany Welk of LadyStrong Fitness (USA) 31.05.2021 41:06
We welcome Brittany Welk onto the show to talk about the importance of creating systems if you want to expand your business, create a consistent experience or even take a week off without distraction. As Brittany notes, it's not the sexiest topic, but it's a key ingredient to all the sexy stuff - scale, expansion and delivery a kickass experience every time. GUEST RESOURCES LadyStrong Fitness La...
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