Jack Thomas
Fitness Business Asia Podcast
Welcome to the Fitness Business Asia podcast, hosted by BASE founder and CEO Jack Thomas - a show with a strong and powerful mission to raise the standards of Asia's fitness industry. If you're an ambitious gym owner, fitness manager, investor in the wellness industry or a coach that wants to get into the business side of fitness, this weekly resource will help you raise your game.
Author
Jack Thomas
Category
Podcast website
Latest episode
Mar 23, 2026
Where to listen?
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Episodes
324. A New Global Standard and Award for Gym Equipment Design, with Benny Price 23.03.2026 54:51
Most gym equipment is still judged on the wrong things: Brand reputation, how it looks, or which influencer recommends it. In this episode, Benny Price of RTS Global joins us to talk about his new venture, Gym Equipment Design, and why the industry needs a proper standard for what "good" actually is. We get into the thinking behind creating a comprenesive award for gym equipment design, built arou...
323. How to Create Consistent Five-Star Experiences, with Linda Tang of WeBarre 15.03.2026 43:04
Linda Tang's WeBarre has earned multiple awards from The Fit Guide for both class and overall experience, making it one of the standout fitness brands globally, not just in Barre. In this episode, Linda shares how she has maintained consistent five-star standards across multiple Singapore locations, in a city where pre and post-class service has historically scored lower overall. Expect plenty of...
322. Is ClassPass Good for the Fitness Industry? With Jeff Bladt, ClassPass 08.03.2026 1:19:49
We welcome Jeff Bladt from ClassPass to answer some of the questions and concerns studio owners often raise about the platform. ClassPass has its vocal critics, so we discuss some of the most common sticking points and areas of tension between studios and the platform. For host Jack Thomas' analysis of ClassPass's role in the industry, check out episode 321, The Truth About ClassPass. SHOW SPONS...
321. The Truth About ClassPass 05.03.2026 37:10
ClassPass has become a controversial topic, with studios publicly leaving the platform recently. They say it damages pricing, brand value and the industry. In this episode, Jack shares his honest perspective as a studio owner who has worked with ClassPass for years, as well as someone who has had extensive conversations with ClassPass management and studio owners around the world. ClassPass is her...
320. The 13 Step Process For Hiring World Class Trainers 24.02.2026 17:28
At BASE, fewer than 2% of coaching applicants make it through the hiring process. In this episode, Jack breaks down the full 13-step system they use to find, test and develop world-class trainers. We talk about red and green flags, vibe checks, observed sessions, how candidates handle honest feedback, and why most fall away before they ever get near a class. SHOW SPONSORS Our sponsors are helpin...
319. The Expensive Financial Mistakes That Kill Gym Growth, with Albert Ramos Jr 15.02.2026 57:40
Albert Ramos joins host Jack Thomas to break down the financial mistakes he sees fitness businesses make again and again, and the numbers that actually matter. We cover the key metrics for single clubs and multi-site operators, what "Five Star Finance" really means, and how strong back-office discipline supports a better experience on the gym floor. SHOW SPONSORS Our sponsors are helping us to r...
318. The State of Singapore's Boutique Fitness Industry in 2026 09.02.2026 21:30
In this episode, host Jack Thomas digs into The Fit Guide's data from its 2026 Singapore launch, based on anonymous visits to the city's top clubs and brands. While some standards have improved, the data also highlights clear and significant areas for improvement. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!...
317. Ringing the Bell at NASDAQ for the Health and Fitness Industry: The Athletech News Story, with Edward Hertzman 25.01.2026 49:36
Host Jack Thomas is joined by Edward, founder Hertzman of Athletech News, to discuss what it takes to build a successful media company in health and fitness, what the industry can learn from other sectors, and what to expect over the next few years across global health, fitness and wellness. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these g...
316. Opening a Gym: Franchise or Build Your Own Brand? 21.12.2025 17:53
In this episode, host Jack Thomas breaks down the real trade-offs between opening your own gym and buying into a franchise. He walks through the questions you need to ask yourself around risk, control, systems, creativity, and skillset, so you can find the path most likely to lead to success. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these gr...
315. The Voice Problem Shortening Coaching Careers and Impacting Revenue, with Susie Millen 15.12.2025 30:27
Host Jack Thomas is joined by Susie Millen, founder of My Vocal Fitness, to unpack how widespread vocal damage is in the fitness industry, why it happens, and why it should be on every coach and manager's radar. They break down how the voice actually works, what's going wrong when instructors shout to be heard, and the simple habits coaches can adopt to protect their voice before, during, and afte...
314. How to Raise Your Prices Without Losing Members (And Maximizing Sales) 01.12.2025 16:24
Host Jack Thomas takes you through a five-step process on exactly how to increase your prices so that you minimize complaints and maximize sales. January 1st is the best time to do it, so now is the last chance to prepare. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana , our preferred gym management softw...
313. Selling Your Gym: The Playbook for a High-Value Exit 24.11.2025 1:02:44
Jack Thomas welcomes Mitch McGinley of Boutique Fitness Broker, who specialises in helping boutique fitness studios sell their gym for the best price possible. Every gym owner must consider what selling looks like one day, so we dig into how to position your business for maximum value, what buyers and investors really look for, and the common mistakes and pitfalls. SHOW SPONSORS Our sponsors are...
312. How to Turn Black Friday Into Your Biggest Sales Day of the Year 10.11.2025 16:00
Host Jack Thomas shares how you can turn Black Friday into one of their biggest sales days of the year. Jack breaks down his proven strategies to maximize revenue, create urgency without discounting too deeply, and build long-term loyalty, rather than short-term buzz. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some suppor...
311. A Vision To Build Asia's Biggest Personal Training Company — with CJ Lee of MOVE Private Fitness 03.11.2025 1:15:52
Grab your tickets for CJ's upcoming Fitness & Wellness Business Virtual Summit happening on the 15th - 16th November 2025 Get Tickets Here: https://summit.movenation.asia/ We welcome CJ Lee, co-founder of MOVE Private Fitness to the show to talk about how they've empowered coaches with ownership options to help fuel their vision of becoming Asia's biggest international personal training company. ...
310. Taking on the US Fitness Market & Singapore's Boutique Scene, with Fitstop Founder Pete Hull 20.10.2025 47:33
We welcome back Pete Hull, founder of Australian fitness franchise Fitstop. Joined by Singapore franchisee Clarence Teo, we discuss Fitstop's global growth, their push into the US that started in the heart of LA's fitness scene and the current state of Singapore's boutique fitness market. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these grea...
309. My Gym Was 'Mystery Shopped'. Here's What It Revealed (The Whole Truth) 13.10.2025 18:11
Host Jack Thomas' gym went through a full, anonymous 'experience evaluation' by The Fit Guide. In this episode, Jack shares the full truth on what the report revealed and how it's helped him improve his gym's experience, training and systems. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana , our preferred...
308. How To Find & Recruit Industry-Leading Talent — with Russell Harrison of EliteFit 05.10.2025 48:27
Russell Harrison, founder and CEO of EliteFit, has decades of experience in both recruitment and as a fitness leader. In this episode, he shares his insights into how to find the best executive talent, as well as how to land top roles in the fitness and wellness industry. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some...
307. The sales mistake that's destroying your business - and what to do instead 28.09.2025 20:37
The fitness industry is addicted to discounts and sales. In this episode host Jack Thomas tells you how this is damaging your business, and what to do instead. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana , our preferred gym management software Ezypay , our preferred subscription and payment solution ...
306. How I Built Vietnam's Biggest Gym Chain Over 18 Years with Dane Fort of California Fitness & Yoga 21.09.2025 1:09:35
Dane Fort, founder and CEO of Vietnam's biggest gym chain California Fitness and Yoga, has a powerful mission to make the country healthier and happier. With a fitness empire that expands beyond gyms into recovery and health, Dane's umbrella of companies have over 60 locations across Vietnam. This episode is a must-listen if you want to hear an inspiring and powerful story, or you'd like unique in...
305. Run A 'HYROX-Style' Fitness Competition At Your Gym: Lessons From Our First Event 14.09.2025 23:40
We ran a 'HYROX-style' event called BASE Games and sold out tickets in less than 6 hours. In today's episode we talk about how we did it. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana , our preferred gym management software Ezypay , our preferred subscription and payment solution NEWSLETTER For fitness...
304. Designing a Five-Star Cycling Experience With All Five Senses, with Bridge Hudson of XYZ in Hong Kong 07.09.2025 41:29
We welcome Bridge Hudson, founding instructor of Hong Kong's leading cycling brand XYZ, to discuss how they create consistent five-star experiences, their recruitment tips and what makes the perfect member journey. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana , our preferred gym management software Ez...
303. My first HYROX race in Bangkok - an honest review 31.08.2025 19:47
Jack Thomas breaks down his — and Thailand's — first ever HYROX race, from the perspective of being a competitor, a spectator and also a HYROX Training Club owner. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana , our preferred gym management software Ezypay , our preferred subscription and payment solut...
302. How to take your studio from breakeven to 20% profit with Julian Barnes of BFS Network 24.08.2025 1:02:29
We welcome Julian Barnes of boutique fitness specialists BFS Network to discuss the most effective lead sources and the common traits of studio with more than 20% margin. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana , our preferred gym management software Ezypay , our preferred subscription and paymen...
301. The Future of Fitness Business Asia Podcast 18.08.2025 10:12
As we hit our 300th episode, we were advised to discontinue this show. Here's what we decided to do. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana , our preferred gym management software Ezypay , our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - s...
300. Industry Trends, Gen Z & Building A Badass Boutique in 2025! 23.03.2025 58:28
We welcome back Emma Barry for a very special episode—number 300—to talk about all things fitness in 2025! GUEST RESOURCES Emma Barry on LinkedIn Trouble Global THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world's best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The F...
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