Jack Thomas
Fitness Business Asia Podcast
Welcome to the Fitness Business Asia podcast, hosted by BASE founder and CEO Jack Thomas - a show with a strong and powerful mission to raise the standards of Asia's fitness industry. If you're an ambitious gym owner, fitness manager, investor in the wellness industry or a coach that wants to get into the business side of fitness, this weekly resource will help you raise your game.
Author
Jack Thomas
Category
Podcast website
Latest episode
Mar 23, 2026
Where to listen?
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Episodes
FBA 154: Making The Leap From Coach To Business Owner - Tick These 8 Boxes 23.05.2021 16:51
Host Jack Thomas goes through the 8 big boxes you need to tick if you're making the transition from coach into a business owner. Whether you're considering opening a gym or studio or you've already made the leap, there will be a ton of good stuff for you in today's show. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 153: The Future of Fitness with Ian Mullane of Keepme 16.05.2021 48:46
Ian Mullane is the founder and CEO of Keepme. Ian is also a leading authority in fitness technology and the author of a hotly-discussed whitepaper The Fitness Future: Rules of Engagement. Keepme is one of our industry's most exciting startups offering AI-based revenue acceleration CRM for fitness operators. GUEST RESOURCES Download Ian's Whitepaper: The Fitness Future Keepme Ian Mullane on Linke...
FBA 152: The right group class late policy, the next decade in fitness and essential sales tips [Recap of Episodes 134-150] 09.05.2021 22:26
Host Jack Thomas goes through what he's learned and implemented at BASE through episodes 134 to 149. Get some quick fire ideas and inspiration today or go back to the full episodes: Episode 134 - Vision Personal Training with Andrew Simmons (AUS) Episode 135 - Creating a Late-coming Policy For Your Studio Episode 136 & 137 - Ed Haynes of Coastal Fitness (HK) Episode 138 - The Fitstop Story with Pe...
FBA 151: Common marketing mistakes, recruiting great coaches and finding gym investment [Recap of Episodes 119-133] 02.05.2021 19:12
Host Jack Thomas goes through what he's learned and implemented at BASE through episodes 119 to 133. Get some quick fire ideas and inspiration today or go back to the full episodes: Episode 119 - Aerial View Of The Fitness Industry with Jusin Tamsett Episode 120 - 4 Social Media Marketing Mistakes Episode 121 - Building An Indestructible Fitness Brand Episode 122 & 123 - Cameroon Falloon of Bodyfi...
FBA 150: How to handle complaints, Building a beautiful, functional gym and LinkedIn marketing tips [Recap of Episodes 100-118] 26.04.2021 17:10
Host Jack Thomas goes through what he's learned and implemented at BASE through episodes 100 to 118. Get some quick fire ideas and inspiration or go back to the full episodes: Episode 100 & 101 - Emma Barry Episode 106 - FIT Summit Panel with Tracy Minnoch-Nuku and Brad Robinson Episode 107 - LinkedIn Tips Episode 108 & 109 - Daniel Nyiri Episode 110 - Handling Feedback & Complaints Episode 111 &...
FBA 149: How Asia's Fitness Scene Has Blossomed - Jack Thomas interviewed by Pete McCall 19.04.2021 1:06:12
Host Jack Thomas is interviewed by US veteran of the fitness scene, Pete McCall, on the Asia industry, how it's developed over the last 10-20 years and what we can expect next. Pete is connected to the Asian industry through his many visit over the years and was a presenter at the first Asia Fitness Conference back in 2009. GUEST RESOURCES All About Fitness Pete McCall on LinkedIn SHOW RESOURC...
FBA 148: The 5 Steps To Making Sales For Fitness Studios & Gyms 11.04.2021 19:43
Each sale you make helps someone get fitter, stronger and closer to their goals, but in our industry we often shy away from selling, or see it as 'pushy'. Sales are the backbone of any business, so today's episode highlights the 5 big steps to making more sales in your studio or gym. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 147: Working with ClassPass and Asia's Fitness Industry with Sam Canavan, Asia Pacific Managing Director for ClassPass 05.04.2021 57:35
Sam Canavan is Managing Director of ClassPass Asia Pacific. We talk about how to get the most out of working with ClassPass, as well as addressing some of the concerns that gyms and studios have raised. Sam has a unique and broad perspective on Asia's fitness industry so we also dig into his insights and discuss the present and future of the region's scene. GUEST RESOURCES Episode 10 - Claire Go...
FBA 146: The 4 Key Values For Becoming a Strong Manager In Fitness 29.03.2021 19:19
Host Jack Thomas talks about the 4 strong and essential managerial values that are promoted within BASE. Knowing your values helps with recruitment, culture and guides your daily decisions and conversations with your team. If you manage people, don't miss this episode and for maximum impact, share it with your team. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Bus...
FBA 145: The Lockeroom Story: Building Australia's Premier Gym For 100 Industry & Business Leaders with Raph Freedman and Lachlan Rowston 21.03.2021 55:14
Lach and Raph from the Mind Muscle Project podcast come onto the show for a deep dive into their new project, Lockeroom Gym in Sydney's CBD. Lockeroom is one of the strongest examples in today's fitness industry of positioning and knowing their client. You'll take many big lessons from their story in terms of concept, branding and marketing. GUEST RESOURCES Lockeroom Gym Website Lockeroom Gym In...
FBA 144: The 10 Biggest Mistakes We've Made Building & Running 'Asia's Best Gym' (And What We've Learned) 14.03.2021 22:21
We've made the mistakes so you (hopefully) don't have to! Host Jack Thomas talks you through the failures and lessons from 5 years of building and running BASE. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 143: Fitness Franchising To 280+ Locations Across Asia, with Johannes Raadsma of Inspire Brands Asia 07.03.2021 1:03:33
Johannes Raadsma is a co-founder and director of Inspire Brands Asia who have over 280 Anytime Fitness locations across Asia in their portfolio. Johannes' experience in many of Asia's top fitness markets as well as Inspire Brand Asia's meteoric rise makes him the perfect guest to help us raise the standards of the fitness industry. Watch out for Johannes' podcast Unleashed, coming out soon! GUES...
FBA 142: USA vs Asia Fitness Industries & Coming Out of Covid with Jack Thomas and Jim Adams (Masters In Fitness Business Podcast) 01.03.2021 1:17:10
Host Jack Thomas speaks to Jim Adams of the Masters In Fitness Business Podcast on how the US and Asia fitness industries compare to each other and what we can learn from each other. GUEST RESOURCES Jim Adams on LinkedIn Masters in Fitness Business on Apple Masters in Fitness Business on YouTube SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagr...
FBA 141: The Next Decade In Fitness with Thomas Plummer (USA) 21.02.2021 1:08:04
Thomas Plummer is an industry legend that needs little introduction. 4 decades in the industry, numerous best selling books on running strong, profitable fitness businesses and countless seminars around the world helping gym owners. In today's episode host Jack talks to Thom about the next decade in fitness and some of the shifts and changes we can expect and prepare for. GUEST RESOURCES Making...
FBA 140: Finding The Right Investment For Your Fitness Business 14.02.2021 57:46
This is the recording of a webinar with Fitness Education Online (Australia) on finding investors for your gym or fitness business and building the right relationship with them. Even if you're not looking for cash, there are a lot of take homes in this episode on working with partners and building a successful gym. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Busi...
FBA 139: The Fitstop Story: Fitness Franchising To 70+ Locations with Founder and CEO, Pete Hull 07.02.2021 55:37
FitStop is one of the hottest fitness franchises of the moment. Currently at 70+ locations in Australia, founder and CEO Pete Hull has a great story and big plans for growth. GUEST RESOURCES Fitstop Australia Own a Fitstop Pete Hull on LinkedIn SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
FBA 138: The Power of Feedback When Building a World-Class Fitness Business 01.02.2021 15:14
Today is a solocast from Jack Thomas on the power of eliciting and receiving feedback in building a world-class fitness business and how we've done this at BASE. We go through: why it's so important, the essential mindset shift you must go through (that Jack has had to work on) and the best channels and techniques for receiving feedback. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business As...
FBA 137: Thriving Through Covid and Co-Founding Earned Apparel, with Ed Haynes of Coastal Fitness [Part 2 of 2] 24.01.2021 32:27
Listen to part 1 of our interview here. Today is part 2 of our interview with Ed Haynes, founder of Coastal Fitness in Hong Kong, co-founder of Earned Apparel and fellow podcast host. Ed talks about how they've actually managed to grow in 2020, expanding their current location and developing new projects - Earned Apparel and the Live Perform Compete podcast. Ed finishes with a positive and strong...
FBA 136: 11 Years In Hong Kong's Fitness Industry Building Coastal Fitness, with Ed Haynes [Part 1 of 2] 17.01.2021 28:24
Jack talks to Ed Haynes, founder of Coastal Fitness in Hong Kong, co-founder of Earned Apparel and fellow podcast host. Ed talks about his 11-year journey in HK's fitness scene, creating and building the Coastal brand and the lessons learned along the way. Enjoy this inspiring story with lots of strong take-homes - this is part 1 of our 2 part interview, check out episode 137 for part 2. GUEST R...
FBA 135: How To Create a Strong Late Coming Policy For Your Gym or Studio 11.01.2021 14:53
Having a strong late-coming policy for your group classes is crucial for a smooth operation and to create a safe environment and great experience for everyone. In this episode, Jack Thomas goes through how to create the right latecoming policy for your gym, how to implement it and the importance of getting it right. SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Bus...
FBA 134: Growing the Vision Personal Training Franchise to 50+ Locations, with Andrew Simmons (AUS) 04.01.2021 48:11
Andrew Simmons, founder and CEO of Vision Personal Training, shares his journey and insights into what it takes to build a franchise network of over 50 locations and growing. Andrew talks about the importance of systemizing processes and the mindset shift that set him on the path to building a strong and profitable franchise model. GUEST RESOURCES Vision Personal Training Andrew Simmons on Linke...
FBA 133: What's Next for Coaches and Instructors? [Part 3 of 3] 28.12.2020 19:58
In the final part of our coaching series we ask an important question - what's the next step for coaches and instructors? Coaching Mini-Series Part 1 (Intro) Part 2 - How To Apply For The Right Coaching Job Part 3 - How to Excel As An Industry Leading Coach This question is not addressed often enough in our industry but if you don't approach the topic in your fitness business, you will lose good t...
FBA 132: Be An Industry-Leading, World-Class Coach or Instructor - Must-Listen For Managers and Gym Owners, Too! [Part 2 of 3] 21.12.2020 16:29
Part 1 of our Coaching Mini-Series was all about finding the perfect coaching or instructor job for you - listen to part 1 here . Part 2 looks at what comes next and goes through the 6 essential steps to becoming a world-class coach or instructor. If you're a manager or gym owner - listen carefully to these steps and ensure YOU are providing the environment needed for great coaches to thrive and r...
FBA 131: The Perfect Coach or Instructor Position - How To Apply For It And Get It [Part 1 of 3] 13.12.2020 16:12
So, you've decided to become a coach or instructor and take your first step into the fitness industry. This episode is required listening to find your dream role in the industry, and goes into detail on how to align yourself with the best people to help you succeed. This episode is NOT just for coaches - if you're a manager or gym owner this episode will help to improve your recruitment and HR pro...
INTRO: Trainer and Instructor Mini-Series - How To Become An Industry-Leading Coach 13.12.2020 3:46
Host Jack Thomas introduces the Coach and Instructor Mini-series to help coaches find their best role in the industry and become a world-class coach. This series is NOT just for coaches - it's also for managers and gym owners to understand the coach perspective and to refine their training and HR processes. Jack has seen time and again that those that follow their formula, become great and profita...
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