Jill Lockwood

Fit Biz U

Business EN ↓ 613 episodes

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a to...

Author

Jill Lockwood

Category

Business

Latest episode

Jul 8, 2026

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Episodes

FBU 443: 4 Misconceptions I Had about Online Business as a Newbie 28.10.2024

When you're first starting your online business journey, you won't have much evidence that you're making progress and you won't have the experience to know what works and what doesn't, which often leads to a lot of starting and stopping and starting again. Even advanced business owners can fall victim to misconceptions about entrepreneurship at times, and it makes staying the course that much hard...

FBU 442: Are You a "Doer" or a "Driver"? 23.10.2024

In business there are two subsets of people: doers and drivers. Doers excel at getting things done and doing them perfectly, while drivers are the type of people who are proactive in their roles. One type isn't better or worse than the other, but it is important to know which you are, and which type the people on your team are, too. Businesses need both doers and drivers to run, and by understandi...

FBU 441: What I Learned at Hormozi's $5k Scaling Workshop 21.10.2024

It's been a big year for business investment at JillFit, including joining a brand new mastermind and going to business conferences. This past week, Jill went to a workshop all about scaling held by master-marketers Alex and Leila Hormozi and learned some fascinating insights. In this episode, Jill details her entire experience, including sales tactics she experienced before, during, and after the...

FBU 440: Why You're Not Seeing Success In Your Online Business with the Movement Maestro 16.10.2024

LEGACY, Jill and the Movement Maestro's mentor-mind for intermediate business owners, is open for applications now! So, they wanted to record an episode discussing why you might not being seeing success in your online business. Anyone can be a beginner—we all have to start somewhere—but it takes strategy to get to the next level. Jill and Maestro want every person they work with to have the kind o...

FBU 439: Building a LEGACY Online Business with The Movement Maestro 14.10.2024

It's that time of the year again—LEGACY is open for applications! LEGACY is the mentorship-meets-mastermind for intermediate level business owners, run by Jill and the Movement Maestro. Jill there was a huge lack of specific and tailored strategy for intermediates to online business, and her goal is for everyone to have the opportunity to build a predictable and profitable online business. Today,...

FBU 438: The Realities of Using Ads In Your Business 09.10.2024

Ads can be a real benefit to your business, but they aren't some secret cheat code. Plenty of people have preconceived notions about what ads do, and negative biases around what using ads means about your content, but those ideas aren't necessarily true. Using ads doesn't mean your content isn't good enough, and they aren't a cheat code for success either. If you're interested in how to use paid t...

FBU 437: How to Calculate (and Hit!) Your Q4 Goals 07.10.2024

The fourth quarter of the year has begun and now is the perfect time to set your revenue goals for the rest of the year. It's important to set business goals, so that you can establish your intentions and map out the actions necessary for success. Jill shares insights on planning for revenue through launches and promotions, as well as strategies for cash infusions and holiday sales. She encourages...

FBU 436: Which of These 3 Business Levels Are You? 02.10.2024

Whenever you level up—in life and in business—it's scary! But if you want to grow, you have to lean into that feeling of being scared and keep going. Jill categorizes business owners into three levels: beginner, intermediate, and advanced, and in this episode, she outlines the specific needs and strategies for each level to foster growth and success, and eventually get to the next level. As always...

FBU 435: From Scarcity to Success: How Brittany Olson Built a Thriving Trail Running Business 30.09.2024

In this episode, Jill sits down with Brittany Olson from Sunrise Trails Coaching to discuss her journey from corporate finance to becoming a trail running coach and entrepreneur. Brittany once struggled with scarcity mindset and self-doubt, but after committing to working through these feelings, a new world of possibilities opened up to her. She finally launched her business, just to face new chal...

FBU 434: From 20 In-Person Fitness Classes Per Week to a Profitable Online Business + Real Time Freedom 26.09.2024

Looking at other online business owners who are a thousand steps ahead isn't helpful, but you can get to where you want to go one small change and one small step at a time. Katy Downey was overwhelmed teaching dozens of fitness classes and training dozens of clients every day—she needed to make a change, but had no idea where to start. That is, until, she found FBA. Now Katy has her time back and...

FBU 433: FBA Sample Call: Overview of How to Launch a Program 25.09.2024

It's FBA cart-open week at JillFit and in this episode, Jill is sharing a sample of the first portion of a typical FBA coaching call. This session, Jill shares the 3 parts of a live launch, and gives insights into the exact steps the JillFit team takes while launching—including this current FBA launch!   If you're on the fence about FBA, you can expect to learn exactly like this (with additional Q...

FBU 432: How Mom-of-2 Went from No Social Media to $26,000 Online with 600 Followers in FBA 24.09.2024

In January of 2024, Kayla Bishop barely wanted to own a social media account. Now, she's made over $40,000 in revenue in the 7 months since finding Jill and joining FBA. After having her own transformation, Kayla knew she could help others do the same, and took to the online space to make more money and spend more time with her family.   Kayla is a perfect example of what's possible when you trust...

FBU 431: The 3-Part System to Build a Profitable Online Coaching Business (+ FBA Doors Open!) 23.09.2024

Door are officially open for FBA! If you're an avid listener of this podcast and you've been thinking about starting an online business, there's no better program on the market to help you create a business that generates real profit and leaves you feeling fulfilled. To celebrate cart opening for FBA, Jill is giving you a roadmap of the only 3 things you'll need to focus on as you're building your...

FBU 427: The 3 Biggest Mistakes New Online Coaches Make and What to Do Instead 11.09.2024

There are plenty of mishaps that happen in business all the time, but some mistakes can really hold you back from the success you're really looking for. In this episode, Jill shares the three biggest mistakes that new online coaches make and provides some insights on what to do instead. Every "mistake," every mis-step can be remedied, and getting guidance along the way makes the process faster and...

FBU 426: The 5 Reasons Most People Don't Achieve the Online Business Success They Desire 09.09.2024

Jill is a firm believer that there's plenty of opportunity in online business, but if that's the case, why are there some people who succeed while others fail? Having problems in your online business isn't actually a problem—but it's your relationship to those problems and your resiliency in the face of struggle that makes all the difference. In this episode, Jill outlines the five main reasons wh...

FBU 425: 4 New Opportunities for Online Business Success in 2024 04.09.2024

The idea that the online business space is too crowded or too saturated is getting old and boring—and it isn't even true. Things are constantly changing online, and even what was true last year in 2023 is different now, which means there are new opportunities every single day, especially for anyone who is new to online business. For those who want to make it happen, you can always figure out a way...

FBU 424: Exactly How to Create and Promote a Kick-ass Lead Magnet to Maximize Sales 02.09.2024

One of the most important parts of your launch is what you do before you even make a sale—your lead magnet. If you want to create a successful lead magnet, you have to provide a positive experience for potential customers by solving a specific problem that your people are struggling with and offer a tangible win. In this episode, you'll learn to use tactics such as email marketing, organic social...

FBU 423: Is the Online Space Too Saturated? What Exactly is Happening in 2024 28.08.2024

Many online business beginners fear that the coaching space is too saturated, and they let it stop them from ever getting started. While it's true that there are more coaches online today, there are also more potential clients than ever before. And nothing is more saturated and limiting than coaching in person! The online space still has plenty of opportunities for new coaches, but you'll never fi...

FBU 422: The #1 Secret to Attracting Your Ideal Client 26.08.2024

In this episode, Jill Coleman discusses the importance of niching down and attracting your ideal client. She emphasizes the need to identify the problem you solve, determine who you solve it for, and define how you uniquely solve it. She also introduces the concept of core values and explains how they play a crucial role in attracting the right clients. Jill shares her own core values, such as act...

FBU 421: Harnessing Your Authentic Voice to Make More Sales with Tracy Goodwin 21.08.2024

Our voices are powerful tools for building trust and connection, so today, Jill and guest Tracy Goodwin discuss the psychology of the voice and how it affects our communication and relationships. In building a personal brand, authentic connection is key, and it starts with owning our voices. Tracy provides practical tips for improving our voice and delivering impactful presentations, including pra...

FBU 420: The Importance of Being the Bigger Person in all Situations in Your Business 19.08.2024

In business, your reputation is everything. In this episode, Jill shares a cautionary tale about the importance of being the bigger person in all situations, especially when it comes to your business. There's an opportunity for business owners to stand out by holding themselves to a higher standard and providing exceptional customer service by leading with integrity, empathy, and kindness in all i...

FBU 419: Reframing Your Brand with Kristen Crowley 14.08.2024

The biggest mistake new online entrepreneurs make is decision paralysis; the biggest mistake you could make is not starting your business because you don't have everything for your brand figured out yet. There's an evolution of self over time and, just like in fitness, it takes reps to figure things out (including yourself!). In this episode, Jill and branding expert Kristen Crowley talk about the...

FBU 418: One of My Favorite Mindset Tools for Getting Through Hard Things in my Business 12.08.2024

In this episode, Jill discusses a mindset tool that has helped her navigate challenges in her business. She emphasizes that there are no new stories in business and that every entrepreneur will face struggles and setbacks—setbacks that include unsubscribes and unfollows, refund requests, team issues, haters and trolls, being plagiarized, losing money, and launches going sideways. Jill encourages a...

FBU 417: Should You Be Sharing Your Personal Life on Social Media? 07.08.2024

How much—if any at all—of your personal life should you be sharing on social media? There's a difference between a "business" and a "brand," and if you want people to connect with you on a personal level, then you have to be willing to share a little about the person behind the account. Sharing personal stories builds trust and authenticity, and lets your audience in on your personal values and th...

FBU 416: 8 Coaching Insights Gleaned over 1000 Hours of Facilitating Group Coaching Calls 05.08.2024

Jill has been running her signature program, Fitness Business Accelerator, for 5 years now, and in that time she's done over 1000 hours of coaching—and with an 83% show-up rate from her clients! In this episode, Jill shares eight coaching insights she has gained throughout her numerous FBA cohorts.     Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Join Jill and the Move...

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