Jill Lockwood

Fit Biz U

Business EN ↓ 613 episodes

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a to...

Author

Jill Lockwood

Category

Business

Latest episode

Jul 8, 2026

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Episodes

FBU 468: On Productivity: Balancing Your Old Schedule with a New Business 27.01.2025

The first few years of building a business often looks like adding many hours of work (of brand new skills!) on top of an already busy schedule. With jobs and families to attend to, it's a good idea to show yourself some compassion for not being able to do everything, while focusing on getting consistent with the tasks that really move the needle towards business success. It's going to take time a...

FBU 467: How to Use Facebook and Instagram Ads in 2025 22.01.2025

Launching the same product to the same people for years isn't going to help your business grow—you need to get in front of new eyes. Organic growth should always be part of your strategy, but in time you might want to layer in the use of Facebook and Instagram ads to start scaling in a big way. You don't need to be using ads right away, but when and if you're ready, Jill is sharing her best ads st...

FBU 466: How to Make $25,000 in 90 Days (On Pace for a $100k Year) 20.01.2025

Making $100,000 in a year is easier to accomplish than you might imagine, and if you break your revenue goals into 4 quarters of the year, it becomes even more attainable. This episode features a super simple blueprint that online fitness business owners can follow to make $25,000 of revenue in 90 days. It takes effort, but for entrepreneurs who are consistently showing up and ready to get strateg...

FBU 465: My 3-2-1 Method for Productivity 15.01.2025

When you first get started in your online business, there are a million things to worry about. Plenty of entrepreneurs feel like they're constantly busy, but as they look back at their days, it seems like nothing important gets done. Your energy is a finite resource, so if you want to be productive you have to get strategic. In this episode, Jill shares her 3-2-1 method method for productivity, wh...

FBU 464: 6 Things I'd Tell My New Online Entrepreneur Self 13.01.2025

There's a logistical side of business, and anyone can find success in it with the right mentor and the right tools, but there's a second side that's much more difficult to succeed in, and it's all the intangible things going on inside your head as you build your business. Anyone can be successful if they just keep going, but very few people have the mindset necessary to keep moving forward. If Jil...

FBU 463: Thank You Pages: The Most Underutilized Page on the Internet 08.01.2025

There's one page that almost every single business uses that is highly underutilized in marketing and conversion—the Thank You Page. Whether your Thank You page comes at the tail end of a free opt-in or a paid offer, you can always use it to provide value, gather market research, or even promote low-ticket tripwire offers. Utilized correctly, you can increase engagement in your offer and increase...

FBU 462: The Year of the Passive Evergreen Sales Funnel: An Experiment 06.01.2025

It's a new year, and with that means a new business strategy for JillFit. Today, Jill is teaching all about passive evergreen sales funnels and how to implement them into your business model. You've probably heard about passive sales in the past, but "passive" is a bit of a misnomer—there's nothing in business that takes no effort at all, but there are sales mechanisms you can set up that will req...

FBU 461: Identifying Your 2025 Business Intention (and What the Heck is a Business Intention) 01.01.2025

You made it to 2025! It's a brand new year, so if you haven't had a chance yet, it's the perfect time to set your business intentions for 2025. Your intentions will guide your decision-making throughout the year, so it's important to set both qualitative and quantitative goals to reach for. This year, things are looking a little different for JillFit, and Jill is so excited to share some real-time...

FBU 460: The 5 Dial-Movers that Helped JillFit Have Its Highest Revenue Year Ever 30.12.2024

In the last FitBizU episode of this year, Jill wanted to reflect on the past year and shares insights JillFit achieved its highest revenue year ever. Sometimes we can think that business growth happens solely in leaps and bounds, and while it certainly can, there is a lot of growth that occurs as a result of small changes done consistently. Today, Jill discusses the importance of consistency, effe...

FBU 459: REPLAY - Easy and Tactical Strategies to Attract Your Ideal Client 25.12.2024

As you build your online business, it's important to deliver your message to the right people. You want to attract the right audience while also trying to reach more people, and that's a valid strategy. However, it's normal if – in the very beginning – only friends and family are paying attention to your service or buying from you. In this episode, Jill gives you ideas on what to do if your audien...

FBU 458: REPLAY - How to Justify Increasing Your Prices 23.12.2024

You're not just a coach or a personal trainer anymore, you're a Digital CEO, which means that your time is now in higher-demand than it's ever been. It's time to increase your prices! Maybe you're struggling with impostor syndrome when it comes to raising your rates, but your time is valuable. Plus, when you charge more, you put yourself on the hook to rise to the occasion and become a better coac...

FBU 457: REPLAY - Pep Talk: Your Work is Changing People's Lives 18.12.2024

In this episode, Jill gets real about the very necessary mindset shift you have to make when it comes to selling. Sometimes, coaches feel a little icky about selling. Doubtful thoughts still come to mind from time to time, making fitness professionals wonder if what they're doing really matters and whether or not people are getting something from their content. In this episode, Jill shares an impo...

FBU 456: REPLAY - 6 Key Steps for Starting Your Online Business from Scratch 16.12.2024

It's really easy to compare your journey with someone else's. It's sort of inevitable to keep comparing numbers, followers on social media, results, etc. However, what most people don't think about is that  everyone  started a business from scratch and everyone thought it was really hard at the beginning too. In this episode, Jill debriefs the 6 key steps for starting an online biz from the very b...

FBU 455: 4 Steps to Take Now to Ensure Your Biggest Launch Ever in Q1 11.12.2024

In this episode, Jill shares essential strategies for ensuring your most successful launch ever in Q1 of 2025. It's important to take breaks, especially during the holiday season, but its also the perfect time to prepare for the next business year. There are four key steps to prepare for a successful launch: avoiding launches in the first two weeks of January, building familiarity with your offer,...

FBU 454: Tie Up These 5 Year-End Loose Ends 09.12.2024

There are still 3 weeks left until the end of the year, which means there's still time to tie up a few loose ends to   to boost cash flow and prepare for the new year. Energy can feel low at this time of year, so you don't need to prepare a full launch, but there are a few things you can do to fill up your roster for 2025 and look into mentorship that can help your business take off.   Get on the...

FBU 453: How to Sell "High Ticket" Fitness + Nutrition Coaching 04.12.2024

Selling high-ticket fitness or nutrition coaching can be difficult—it takes time to get results, and investing feels risky. But if you want to make real money online, you need to feel confident and comfortable selling high-ticket programs. In this episode, Jill shares her tried and true strategies for selling high ticket fitness programs, emphasizing the importance of effective messaging, marketin...

FBU 452: How to Elicit More Social Proof + Testimonials from Clients 02.12.2024

Getting testimonials and social proof is hugely important for your online fitness business, but sometimes it can feel embarrassing or overwhelming to ask your clients to write out or make a video talking about their transformation. Today, Jill is sharing her best strategies for getting feedback, including weekly and monthly check-ins, video testimonials, and case studies. Testimonials aren't just...

FBU 451: 7 Lessons from Being a Guest on My Own Business Mentor's Podcast 27.11.2024

Today, Jill shares insights from her experience as a guest on the Mind Your Business Podcast with James Wedmore, discussing the importance of mastery, presentation skills, and the nuances of advanced business success. She emphasizes the need for radical responsibility in leadership, the value of testimonial content, and the significance of long-term commitment to business models. Jill also highlig...

FBU 450: The #1 Reason Why Online Coaches Fail + What to Do Instead 25.11.2024

As you begin your online business journey, the number one question you should be asking yourself is what is your commitment to making this work? We know intuitively when it comes to fitness, but when it comes to business we suddenly forget—results take time, so why would you give up after just a few months because you aren't seeing results yet? In this episode, Jill discusses the common reasons wh...

FBU 449: 3 Things Every New Online Coach Should Focus on in Year 1 20.11.2024

Many people start their online business thinking that the only thing they need to be doing is posting on social media. While it's true that posting on social media is part of what you need to be doing, it's not the entire picture, and it isn't the thing that will make you money. In this episode, Jill discusses the three essential things every new online coach should focus on in their first year—th...

FBU 448: What Is Long-Term Mentorship + Do You Need It? 18.11.2024

Applications are now open for Jill's Strategy + Scale Mastermind, designed for six-figure online business owners, and whether you're ready to join Strategy + Scale now, or you're putting it on your business vision-board, it's a good idea to start thinking about the benefits of long-term mentorship. Transformation requires time and commitment, and if you're always jumping from coach to coach, or pr...

FBU 447: How Scaling REALLY Works (+ How JillFit Increased Its Revenue 70% in One Year) 13.11.2024

Jill's advanced business mastermind, Strategy + Scale, opens for registration soon, and in preparation, she released a secret podcast made just for more advanced entrepreneurs with an expertise in the online space and ready to really scale up your business. In the first episode of that secret podcast, Jill is covering how scaling REALLY works. It's not just making more money—that's simple enough—s...

FBU 446: 5 Key Behaviors of 6-Figure Business Owners 11.11.2024

Jill has been working with internet entrepreneurs for years now and one thing internet business hopefuls need to know is that every quality that sets 6 figure business owners apart can be taught and practiced—there's no such thing as the "X factor." No matter where you are in your business journey, if you can commit for the long-term, set realistic and metric-based goals, work on your growth minds...

FBU 445: How to Do a "Work Power Hour" for Maximum Productivity with Rachel McMichael 04.11.2024

If you only had 10 minutes to get in a work-out, you'd probably focus on the single exercise that gets you the most results, right? Why not try the same thing for your business? We become entrepreneurs for freedom and flexibility, but so many entrepreneurs get bogged down by the little daily tasks that there's no time left to do the things you became an entrepreneur to do. That's why Rachel McMich...

FBU 444: What is Hardcore Business? 30.10.2024

There are only 2 months left of 2024, and if you're not in the headspace for 2025 yet, the time is now. If you want next year to look different for your business, then you need to start doing things differently. That's why Jill is releasing a brand new free course, Hardcore Business, made for intermediate to advanced online business owners. The course will be delivered via audio on the Telegram ap...

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