Jill Lockwood
Fit Biz U
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a to...
Author
Jill Lockwood
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
FBU 493: How to Know If You Should Enter into a Business Partnership 23.04.2025 26:12
In this episode, Jill discusses the intricacies of partnerships in business—both with other companies and with other individuals. If you're thinking about entering into a partnership, it's of the utmost importance to evaluate what opportunities partnership can bring, understand what roles each party member is playing, and really lean in to open communication. Jill is no stranger to both successful...
FBU 492: 3.5 Ways to Get Your First Client as a Brand New Online Coach 21.04.2025 20:44
When you're just getting started as an online coach, you may have to do things you wouldn't normally, like coach for free or for very little money, to start building up your coaching skills and client base. You should also consider using your personal connections on Facebook and Instagram to fill your client roster, even though the people you know personally aren't always your ideal client. Today,...
FBU 491: 3 Ways to Create More Time to Work "On" The Business (Rather Than "In" It) 16.04.2025 29:46
There are a million little things you could be doing in your business at any given moment, but if your goal is to grow your business, you're going to need to create some space to work on the bigger-picture actions and ideas. At times, it feels easier just to check little things off a to-do list, but constantly using your time and energy on the day-to-day things leaves no space for you to simply si...
FBU 490: Factors that Help You Decide Which Type of Lead Magnet to Create 14.04.2025 18:58
Today, Jill discusses how to choose the right type of lead magnet based on your business goals and audience needs. There's a difference between the lead magnets you'll use for evergreen offers and launches, so the one-size-fits-all approach won't work anymore. You'll need to align your lead magnet with your pricing strategies and level of audience engagement, but at the end of the day, your bigges...
FBU 489: Incorporate "Block Time" + Level Up Your Productivity 09.04.2025 19:28
At the beginning of your online business journey, you might still be working in the gym or at a corporate job, and more than likely you won't have tons of time to devote to building out your online offerings. The good news is, you don't need a lot of time to build your business—you need focused time. Productivity is not about the amount of time spent working but rather the focus and energy dedicat...
FBU 488: Building Rapport + Connection as Your Audience Grows 07.04.2025 30:04
As an online business owner, you're in the trust business. Your potential clients need to know, like, and trust you before they'll feel comfortable spending money on your services. The best way to increase that rapport and trust starts with authentic personal connection—that means sharing pieces of your personality so your audience knows who you are! Today, Jill shares her experiences with audienc...
FBU 487: What is Contextual Selling, and Are You Doing Enough of It? 02.04.2025 21:28
The more you talk about your offers, the more sales you'll make. That may seem aggressive and insincere, but talking about your offers doesn't have to mean making hard sales pitches every day—instead you can mention your offers frequently within the context of your daily life, and in doing so, you'll build trust and familiarity with what you sell. Get on the waitlist for FBA: https://jillfitfr...
FBU 486: Growth vs. Nurture Content: What's the Difference? 31.03.2025 29:32
There's so much mystery around social media. Knowing what to post and how to grow your account can feel impossible, and while growth may be difficult, it isn't impossible. Once you know the different types of content, you can put a plan in place that will make social media growth less mystifying. In this episode, Jill discusses top, middle, and bottom of funnel content, and how to utilize each typ...
FBU 485: How to Respond to Meanness, Snark and Trolling 26.03.2025 23:19
It feels like haters and trolls are at all-time high on social media. If you're a woman with an online presence, someone will always have something to say and your confidence will always trigger people. But you can't control how people perceive you, so you'll have to learn how to deal with the meanness, snark, and trolling that runs rampant if you're serious about running an online business. Get...
FBU 484: Get Scrappy and Do the Most in Your Launches 24.03.2025 28:29
You don't always have to be doing the most in your business, but when you're selling, it makes sense to go all-in on your selling to have the most successful launches possible. You always have a say in how your business is faring, and as long as you're willing to do a little more than the average person, you'll be setting yourself up for the kind of business outcomes you dream about. In this episo...
FBU 483: Paid Versus Free Lead Magnets: What's the Difference and Which is Best? 19.03.2025 17:10
Most lead magnets are free experiences, but there's always an option to run a paid one. There's plenty of value someone can get from a free experience, but there's truth in the saying that when people pay, they pay attention. Today, Jill talks the difference between free and paid lead magnets, sharing the benefits and the disadvantages of each. You always have the option to experiment and find out...
FBU 482: Mentally Managing the Rollercoaster of Launching 17.03.2025 27:17
Launching can feel like a rollercoaster of emotions, but it's one of the best ways to make money in your business, so if you want to be successful online, you're going to have to learn to manage those feelings and just keep going. In this episode, Jill Coleman highlights the importance of expectation management, understanding the launch process, and maintaining a positive mindset throughout your l...
FBU 481: Objection Handling That Doesn't Feel Gross 12.03.2025 29:13
No one likes being forced into a sale. So, when it comes to handling objections during sales calls, it's important to view sales calls as conversations rather than high-pressure situations—not every potential client is a good fit, and that's okay! In this episode, Jill is sharing how she handles objections by categorizing buyers into low and high information types, and shares strategies for addres...
FBU 480: Double Your Launch Revenue with Brandon Lucero's Step-by-Step Messaging Playbook 10.03.2025 58:20
With social media and online business becoming more and more saturated, messaging is more important than ever—but what is messaging? In this conversation, Jill and return guest (and King of Messaging!) Brandon Lucero explore the evolution of messaging, the importance of effective communication in your business, and how to teach concepts rather than just relaying information. Brandon also shares st...
FBU 479: How to Increase Your Clients' Compliance and Keep Them From Ghosting You with Kasey Jo Orvidas 05.03.2025 1:01:32
In this episode, Jill sits down with Kasey Jo Orvidas to explore the critical role of mindset in coaching and how it impacts client success. They discuss the differences between growth and fixed mindsets, the importance of fostering client autonomy, and strategies for improving motivation, accountability, and retention. Kasey Jo shares insights on overcoming common coaching challenges and emphasiz...
FBU 478: Get More Opt-ins With These 2 Simple Instagram Hacks in March 2025 03.03.2025 27:09
While the Instagram algorithm is always changing, it's still one of the best tools you can use to generate leads and gather opt-ins for your freebies. Opt-ins have been down for many online business owners, but there's no need to fear just yet—Jill knows a few strategies that are working well on Instagram as of March 2025 for both main feed posts and in your Stories. Get on the waitlist for FBA:...
FBU 477: Intro to FBA Sample Call - "The Soft Skills of Business-Building" 26.02.2025 48:22
FBA is now open for limited enrollment—wait-listers only!—so in this episode, Jill is sharing a sample of the first portion of a typical FBA coaching call. This session, Jill shares the soft-skills of running a business, including how to identify and fix energy leaks that are holding you back. If you're on the fence about FBA, you can expect to learn exactly like this (with additional Q&A time dir...
FBU 476: From New Online Coach to Multi-6-Figures with Jen Kirsch 24.02.2025 1:04:33
In this conversation with former-FBA student, Jennifer Kirsch, Jill and Jen discuss how she went from an online business newbie to a multi-6-figure business owner, all over the age of 50. Jen is proof that not only is there no such thing as "too late," but that consistency and hard work is the rocket-fuel you need for success online. Just like you would coach your clients in the gym, you start wit...
FBU 475: Mindset Yourself: What Would You Tell Your Clients? 19.02.2025 21:26
In this episode, Jill discusses the importance of mindset in business building, addressing common frustrations faced by clients, and drawing parallels between fitness and entrepreneurship. All the advice and coaching you give to your clients? It's the same coaching you should be giving to yourself. Persistence, community support, and the application of mindset principles to both personal and profe...
FBU 474: Permission to Stop Caring About These Things in Your Business 17.02.2025 22:05
When you're just getting started in business, every little thing you could do feels really important, but the reality is, you can't care about everything. In fact, that feeling of overwhelm can stop you from taking action on the things that actually matter for business success. Rather than getting caught up in the little things, try to focus on taking action, build relationships, and understand yo...
FBU 473: Should You Adopt a "Season of No?" 12.02.2025 19:25
In your business, there will be times to say yes to every opportunity, and there will be times to start saying no. It's always a good idea to have boundaries, especially when you need large amounts of focus for growth. So, how do you know when the time is right to start turning things down, and when it's important to say yes to things that come your way? Get on the waitlist for FBA: https://ji...
FBU 472: 4 Ways to Scale an Offer + Make More Money Per Unit of Time 10.02.2025 14:43
You only have a finite amount of time and energy, so if you want to be able to make more money in your business, you're going to have to learn to scale. Scaling your business isn't making more money by putting in more time—it's making the same (or more!) money in less time, without sacrificing the quality of experience your customers are getting. Today, Jill is sharing 4 methods you could layer in...
FBU 471: 5 Habits of High Performers (Mastermind Recap) 05.02.2025 28:09
After over a decade as an entrepreneur, Jill has noticed several habits that all high-performers have. These qualities aren't innate, but rather behaviors that anyone can learn that greatly influence the level of success you can achieve. Building a business is innately personal development and you'll need to be aware of your patterns in order to implement new ones. Anyone can be a high-performer,...
FBU 470: Knowing the Difference Between "Hard" and "Miserable" in Your Business 03.02.2025 20:53
Running a business is hard, but it doesn't have to be miserable. Difficult situations in life and entrepreneurship are inevitable, so if you want your business to go far you need to be able to see your pains as puzzles, stay tenacious, and be able to differentiate between the need-to-haves and the nice-to-haves. Things won't always be difficult, and while easy is earned, you shouldn't be miserable...
FBU 469: How Often Should You Raise Your Prices? 29.01.2025 21:19
When you start selling your services online, you're not just a coach anymore—you're also a business owner, which means that your time is in higher demand, and therefore worth more money than ever before. You can raise your prices at any time, just because you want to, but if you're feeling timid about asking for more, there are a few scenarios that can help you feel more confident in asking for mo...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.