Fit Biz U

Taking action in your business feels deeply vulnerable. There is an inherent risk and emotional exposure that comes with launching, promoting, or trying anything new in business, and it's normal to be scared as you move forward. Launches often feel like an emotional rollercoaster, especially if you're an online business owner who started strong but hit a wall of disappointment when results don't m...

There is an inevitable burnout that hits fitness business owners, especially as summer arrives and the January-through-June sales push winds down. After 16 years running JillFit, Jill is no stranger to burn out—creative emptiness, low motivation, and anxiety that the ideas won't return. It's a normal, and thankfully temporary part of building something demanding, rather than a sign of failure. If...

The Law of Trade-Offs is the idea that because your time and mental energy are finite, every "yes" in your business is simultaneously a "no" to something else. Because of this trade off, business owners need to think beyond the comfort of one-on-one coaching, which offers fast but limited returns, and instead pursue higher-leverage models like group programs, courses, and automated evergreen funne...

Today, Jill sits down with her brother Danny Coleman—founder of the Coaching Academy and host of the Leadership Chemistry podcast—to dig into what separates good online coaches from great ones. Danny walks through his 3R framework (Responsiveness, Recognition, and Real), emphasizing that genuine presence, specific encouragement, and authentic personality matter far more than credentials. They cove...

Delegating your email inbox should be your first hire as an online fitness coach. Today, Jill shares three signs it's time to hand off your inbox: dreading it, feeling stuck working in your business instead of on it, and knowing you need to do it but putting it off. There is a practical 8–12 week onboarding system you can try: the first few weeks have your new assistant simply shadowing you by rea...

Today, Jill explores the Pygmalion effect—the psychological principle that high expectations lead to better performance—and how it applies to coaching, team leadership, and even parenting. Treating people as more capable than they believe themselves to be is one of the most powerful tools a leader has. The opposite is also true: named the Golem effect, having low expectations of someone can tank p...

For a while now, Jill has taught that the best way to start and grow a successful online business is by leaning in to your own personal brand. Building trust with an audience requires both expertise and genuine connection, and the most successful creators position themselves as fellow travelers (ie: "come with me") rather than distant authorities (ie: "follow me"). In an AI-driven content landscap...

Is it time for a new launch strategy? Jill shares her insights on a new launch strategy she calls "long runway, shortcut open," which centers on building anticipation and demand for a program weeks before the cart even opens, so that by the time sales begin, potential buyers are already educated, excited, and ready to purchase. It works because of the "Law of Familiar," or the idea that people tru...

Every June, Jill runs a 30-day Reels challenge on Instagram. Today, she's sharing how she plans her content for the month using a framework she calls the "Five R's." The five content types are Reach (polarizing or opinionated content designed to attract new followers), Relatable (storytelling, memes, and day-in-the-life content that builds connection with your ideal audience), Results (educational...

In this episode, Jill sits down with her business mentor, James Wedmore, for a wide-ranging conversation about what it really takes to build a sustainable online business. James challenges listeners to stop identifying as "just a coach" and start thinking like a true business owner—one who asks not only what they want from their business, but what the business needs from them. He shares his origin...

There's a growing skepticism toward online coaches and internet marketers, so in order to run a successful online business, we have to overcome this. These feelings of distrust come from a combination of factors: low barriers to entry in the online coaching space leading to uneven coach quality, an oversaturated content landscape with contradictory information, widespread disillusionment with inst...

In this episode, Jill breaks down the self-liquidating offer—a paid traffic sales system where ads send cold audiences directly to a low-ticket checkout page—and shares the three must-haves for making one convert. A successful SLO comes down to: (1) an irresistible offer that solves a problem people are actively searching for, backed by a strong price anchor; (2) hyper-specific, resonant messaging...

Personal branding is more essential than ever in 2026, especially as AI lowers the barrier to entry for online coaching and floods the space with homogenized content. Neither ads nor AI can replicate the human connection that drives long-term customer loyalty and lifetime value. As a coach, you need to lean into your authentic personality, show up face-to-camera consistently, and share the behind-...

Today, Jill shares four practical tweaks she's been making to her email marketing strategy to adapt to shorter attention spans and busier inboxes: keeping emails shorter overall (especially promotional ones), limiting paragraphs to no more than three lines, using more direct language with less backstory and context, and including a clear call to action in every email to "train the click." While lo...

Should follow back people who follow you on social media? While there's no obligation to do so, there might be real strategic value in following back accounts that look like potential ideal clients—especially if you're in the early stages of building your client roster. Rather than immediately sliding into a follower's DMs, try quietly consuming their content and waiting for a natural moment to en...

There are plenty of ways to sell your high-ticket coaching offers, but not every method will work for every person. Today, Jill shares 3 sales mechanisms her clients have been using to great success. While all 3 clients tried something different, he real differentiator across all three approaches isn't the mechanism itself, but the messaging behind it, and in 2026, simply "checking the box" with a...

If you're ready to up your sales technique, there are two energetic shifts you need to try. The first is adopting an "interview energy"—approaching sales conversations from a place of confidence and selectivity, where the potential client feels they need to earn their spot rather than the you feeling desperate for the sale. The second is simply assuming people already have the money for your servi...

It's uncomfortable but inevitable—some clients will leave your coaching container feeling disappointed or unfulfilled, even when you've delivered on every promise. As your business scales and you work with more clients across more programs, it becomes just a numbers game rather than a reflection of your failure. Today, Jill walks through practical ways to minimize client dissatisfaction, including...

There is a stark difference between genuine connection and transactional networking in the online business space. Jill made her own early career mistakes—like chasing the attention of industry figures she'd put on pedestals and hoping proximity to "bigger" names would fast-track her success—so in this episode, she shares how real growth came when she put her head down, focused on doing good work,...

Everyone who runs a successful online business started at the very beginning, and that means having content that makes you cringe a little bit. The only way to truly improve at business skills like presenting, showing up on video, and launching offers is to actually do them, imperfectly and publicly. The early stages of building a business are actually the best time to stumble, since your audience...

The current state of the online fitness and wellness business landscape in 2026 is constantly changing—there are new shifts every day driven by AI, GLP-1 medications, economic uncertainty, and uncertain social media algorithms. In all the maybe, you have two distinct choices for how you run your business: the data-driven, automated "passive income" model built around low-ticket digital products, a...

Is it time for you to try a fresh spin on the traditional waitlist approach? Jill's "priority list launch" strategy is designed to build exclusivity and demand for small group coaching offers. The word "priority" signals value over simply being on a waitlist, and today, Jill breaks down the key ingredients that make this work: capped spots for built-in scarcity, specific messaging that helps the r...

Micro solution messaging is not the same as quick fix marketing, and mastering the distinction is essential for selling your coaching offers. Using vague, broad promises like "lose weight" or "get strong" are actually hurting your sales, so you need to learn to replace them with specific, quantified outcomes that give potential buyers a clear picture of exactly what they're purchasing. Today, Jill...

In this episode, Jill shares her top five non-negotiable tasks every business owner should delegate to a virtual assistant. Drawing from her own experience—starting with her mom as her first VA back in 2012—she emphasizes that hiring a VA is the first and most important team hire you can make, even if it's just a few hours a week. Any and all tasks you outsource to a VA can be systemized into temp...

If you want to convert your followers into paying clients, you have to be able to communicate the necessity of your services. Today Jill breaks down three types of marketing: pro-marketing (highlighting your deliverables and social proof), urgency marketing (showing what gets worse if someone delays action), and the main focus of this episode, anti-marketing —a two-part strategy where you first po...